What are “Local Guides”? Your SEO Toronto Experts Qode Media have the answer!

Posted by on Aug 3, 2016 in Blog | Comments Off on What are “Local Guides”? Your SEO Toronto Experts Qode Media have the answer!

Google has launched a new service called “Local Guides”. It’s a new incentive-based program that encourages users to review businesses on Google. Testimonials are a critical part of operating a business – word of mouth can allow your company to flourish, or may have very adverse effects. Before print and digital marketing took over, businesses relied on the ambassadors of their clientele to spread the message of their brand. This simply translated to a positive review in conversation, or perhaps a suggestion of your service or brand to a friend or family member. As technology advanced, the way that people can vouch for businesses has changed dramatically, and the incentive to do so has changed as well. Where a local family restaurant may have relied heavily on good testimonials to bring locals into their shop, the internet has created a way to organize that information in a different format. Now, at the click of a button you can search for “Best Ramen in Toronto” and have a list of locations to choose from, including reviews from each one. The businesses that show up likely have good SEO practices (or a great Toronto SEO company!) So, how does a customer choose which Ramen restaurant to go to? Customers will look for other reviews – was the food tasty? Were the portion sizes adequate? Was the wait-time standard? Were the servers courteous and friendly? As a business, having good reviews is absolutely imperative, because customers trust human experiences more than they trust marketing. This is simply because word of mouth is an older, more reliable form of advocacy. So, how do you get customers to review your Google + page? In the past, the only incentive that could be provided would be from the business itself – some companies will offer exclusive discounts in exchange for a 5 star review on Google. Now, Google has created their own incentive for users to contribute: Local Guides.   It works like this: users are prompted to create an account once they leave a review for a business on Google. The benefits are laid out in (what appears to be) a Pokemon-go, old-school nintendo themed interface. Users have a quasi HP bar that keeps track of progress. Once a user levels up, more benefits are unlocked.   At sign-up, the incentives are limited to inclusion in the Local Guides newsletter, to join Google hosted Hangouts and Workshops, and to be eligible to enter in Local guides contests. It’s not super impressive when you begin, but as you level up, perks include free Google Drive storage space and the potential to test Google products and features before they hit the market.   For all of your SEO Toronto needs, contact Qode Media today. We can get you started with an SEO package, get you ranked on Google Maps (places), complete a website redesign, and more! We are your digital marketing specialists, and a certified Google...

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How your Website’s Speed Can Affect Your Sales

Posted by on Jul 28, 2016 in Blog, SEO, Small business | Comments Off on How your Website’s Speed Can Affect Your Sales

Do you ever browse a website and leave because the page is taking too long to load? We’ve all experienced this feeling. For a user it’s simply irritating, but as a business owner it can seriously impact your sales and conversion rate. Improving your website’s speed can differentiate you from your competition, build customer loyalty and increase site traffic.   Differentiate Yourself From the Competition A site that works efficiently can do more than just raise your rank on Google, Bing or Yahoo. Sites that load very quickly are more likely to have a better pagerank and increased traffic. To make sure your site is as efficient as possible, there are two things you must do. First, select a good hosting provider, as they will play a large impact on the speed of your website. Second, choose a web design company that knows how to effectively optimize images for web. The higher your traffic, the more differentiated you can be from your competition. Good traffic on a website also creates a better conversion tunnel. This means more sales!   Building Customer Loyalty You can have a great social media presence, great reviews and an excellent product but if the user experience is not up to par, your audience will go to your competitor. Making sure that your website is easy to navigate is important so that customers can find your product. Avoid adding too much content to your site or it will add to each page’s loading time.  Designing your site with the customer in mind allows you to steer users toward a purchase.   How to Check Site Performance The average business owner doesn’t have a digital marketing background, so it can be difficult to design a site based on good SEO standards. One way to find the problem areas on your site is to get it looked at by a peer, or professionally analyzed. Qode Media offers free website analysis to help your site improve productivity.   To improve your website performance and increase your business’ sales, consider partnering with Qode Media, the best Toronto SEO company the GTA has to offer. Our experienced graphic designers, account managers, coders and Google Adwords specialists understand how to target your audience. For more information about internet marketing in Toronto please fill out our convenient online form or contact us at 416-208-0157....

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Why Google Adwords Should Be A Part of Every Marketing Campaign

Posted by on Jul 15, 2016 in Blog, Google Adwords, Marketing, SEO | Comments Off on Why Google Adwords Should Be A Part of Every Marketing Campaign

Utilizing the valuable Google Adwords tool can help drive organic traffic to your website, resulting in more users and conversions. There are so many reasons why digital marketers love using this tool. Here are a few of our favourite reasons to use the service.   Geotargeting Google AdWords is a great tool for sharing your brand and spreading the word about your business- whether it’s local or a large corporation. The reason why this tool is a favourite for online marketers is because it allows you to target the location in which you want to show your ad. This is extremely beneficial because it allows you to keep your campaign focused towards local potential clients.   Reporting Tool It is very important to understand what keywords motivate your customers and which words don’t. This is why many companies come up with different versions of advertisements to test and see which ones will drive the most results. Google Adwords has a built in report tool that allows you to see which words are resonating better with your target audience, and driving traffic back to your site.   Budgeting The great thing about this marketing method is that you can decide how much you want to invest or bid on each search engine word or term. Furthermore, when you advertise with Google Adwords your ad may be shown many times, but the best part is that you only have to pay for ads that have been clicked on! This means that you are paying for customers that will be primed for the conversion process.   For help managing your brand’s online presence, consider giving Qode Media, the best SEO and internet marketing company in Toronto, a call! We specialize in digital marketing and web design. Our team of experts have valuable experience with Google Adwords, ethical backlinking, graphic design, social media, and more! For a free website analysis or to learn more about our low cost toronto seo services contact us at...

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Why Partnering with Qode Media is Great for Your Business

Posted by on Jun 30, 2016 in Blog, Business Blogging | Comments Off on Why Partnering with Qode Media is Great for Your Business

At Qode Media, we are driven to provide our clients with consistency of a high level of service, using the diversity of our highly skilled team. When you partner with us, you aren’t just another face in the crowd- we give every client dedicated attention and open communication is of utmost importance to us. Here are just a few reasons why partnering with Qode Media, the best SEO & Internet Marketing company in Toronto, are a great idea for your business: Multifaceted Service In this day in age, a great website is only half the battle. Our expert team of web and graphic designers can make your dream website a reality, but that’s not all! Our digital marketing gurus will take your website from the ground floor, all the way to the top with expertly crafted Search Engine Optimization campaigns. If your website is top notch, you want customers to be able to find it. Qode Media’s Social Media division, (Qode Social) will make sure your online presence is known, and your customers engaged with all the fresh content and industry news posted to your profiles. Social media is the new black, so it’s time to step up your web game, and we will help! The A-Team Our team at Qode Media consists of a diverse group of talented people with a range of skills and experience. We craft each business’ campaign to fit their unique niche and brand identity. We have developers, programmers, web designers, graphic designers, digital marketing gurus, and social media experts. When you partner with us, you have access to the wealth of knowledge and experience each member at Qode brings to the table. With some agencies, it can feel like you are lost in the crowd but at Qode, you are part of our team. We pride ourselves on maintaining a high level of client service, and we make sure that you are included every step of the way. A Partnership that Will Last When you build a website with us, we are in it for the long haul, because maintaining effective SEO practices are key to a high-ranking site. And, with the digital landscape constantly evolving and algorithms changing frequently, keeping your website ranking and relevant can be an ongoing task. Qode Media can take care of keeping your online presence fresh, engaging, and ranking! For more on how partnering with the best SEO & Internet marketing company in Toronto can benefit your business, let’s chat! Contact us today through our convenient online form, or give us a call at 416-208-0157....

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How Your Webpage’s Design Can Help or Hurt Your Business

Posted by on Jun 27, 2016 in Blog | Comments Off on How Your Webpage’s Design Can Help or Hurt Your Business

Investing in search engine optimization (SEO) techniques is a great way to help increase traffic to your website, but once consumers are on your site the rest is in the hands of your web design. Your website is the portal to all of your products and no matter how good they are, a poorly designed webpage will prevent customers from even getting to see them.Taking ActionWebsites are the main way for you to advertise your products, services, selling points, testimonials, contact information and more. All of this information will ideally convert traffic into paying customers, whether that starts with a phone call or free quote. In order to achieve these desired actions, you must make sure that the user experience of your web site is maximized in order to meet your business’s objective and needs, something that our team at Qode Media can help you achieve. User ExperienceUser experience, or UX, is one of the most important aspects of any website. When potential customers arrive at your website, the quality of the user experience will determine whether or not they reach out to you or purchase a product. A poor UX will prevent users from conducting any of these actions, while an effective user experience will ensure that your target audience is driven to purchasing your products.Simplicity Is BestSimple web designs are ideal for businesses as they allow users to find the information that they need as quickly as possible. A good goal is to try and reduce the amount of clicks that it takes for a customer to purchase a product, as generally less clicks are connected to higher returns. No customer should have to jump through any hoops or fill out any extensive applications or surveys in order to purchase your product. Some things to avoid in your webpage design include: Cluttered text Unnecessary widgets Unrelated products It’s also a good idea to reduce the amount of product offerings that you have wherever possible. For example, if you’re offering two products that are very similar to each other, consider dropping one of them in favour of the more popular one. More options means more thinking and decision-making, ultimately complicating the purchasing process for the buyer. ResearchImproving UX involves quite a deal of research and a firm grasp on the various facets of web development. At Qode Media, our team will conduct this research for you and through the careful understanding of your clients and competitors, ensure that your UX is carefully crafted in order to convert traffic into business. Although it might seem like a purely superficial factor in your business, webpage design can have a huge impact on its success and determine how effectively you convert your traffic into paying customers. Give Qode Media a call at 416-208-0157 for a free website analysis to get an idea of how we can work together to improve the online experience of your potential customers and drive them to purchase your...

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Penguin 4.0 and How an Ethical SEO Company Can Help

Posted by on Jun 24, 2016 in Blog | Comments Off on Penguin 4.0 and How an Ethical SEO Company Can Help

Earlier this week, Google’s Gary Illyes spoke at the SMX Advance keynote about new changes coming to Google and their SEO requirements. Google discussed some of their newest updates and what they’ll mean for SEO. Gary discussed everything from authorship to the Panda update, but didn’t discuss the new Penguin update. Google has been hinting that a new Penguin update is just around the corner, but details have been minimal. With a new Penguin update potentially happening any day now, it’s important to know what that means for SEO and how investing in legitimate SEO techniques could help your site survive a Google Penguin update. What is Penguin? Google Penguin is an algorithm that crawls through the internet and looks for backlinks to your website. Backlinks are any links to your site that are found on the internet. Google then analyzes these websites and determines if the backlinking is relevant and was created ethically. Google then rewards or penalizes your website accordingly. Black Hat SEO Black Hat SEO is a term used when describing SEO companies that only focus on aggressive search engine strategies to get your website into the top ranking, and often these techniques do not obey Google Penguin guidelines. These techniques will often result in a penalty your website. When hiring an SEO company, it’s important to know that they are ethically building the backlinking to your website, and using it to compliment the other SEO practices they are implementing. Although you’ll receive a ton of links to your site through Black Hat SEO practices, Google punishes websites that have used unethical link building (spam comments, programs that generate backlinks) which will cause your Google ranking to drop. Qode Media can help Qode Media only uses ethical practices. We create backlinks that actually bring traffic to your site, are relevant, and are meant for human interaction. Making sure that your website is using proper SEO services is key, as your website could be drastically affected once Google releases the newest Penguin update. As Toronto’s best SEO company, Qode Media can help your business find a place in Google’s top ranking while building ethical backlinks. When you need web design and SEO experts, we are happy to help-get your free website analysis today, or call us at...

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The “Secret Formula” to Toronto SEO (Search Engine Optimization)

Posted by on May 19, 2016 in Blog, SEO | Comments Off on The “Secret Formula” to Toronto SEO (Search Engine Optimization)

As a premium Toronto SEO company, Qode Media understands that search engine optimization can be a bit difficult to understand and maneuver. Here are some simple tips to improving your SEO. Have any more questions? Feel free to contact one of our digital marketing experts, or book an appointment to visit our Toronto office.   Content is King Without quality content, your website will never rank on the first page of Google. Google’s #1 priority is to provide the best contextual information to it’s users – in order to compete with millions of other websites, your content must be exceptional. Our in-house writing team knows how to tailor content so that Google bots and potential customers alike will find it beneficial. Having an outstanding vocabulary, paired with creative diction is a must, but Qode Media takes it a step further. We cater university-educated premium blog writing to your specific industry, company tone, and overall branding. Combined with advances SEO techniques, you can be assured that your content will improve your ranking substantially.   Loading Time Matters The average transient attention span of an adult is roughly 8 seconds. If those 8 seconds are spent staring at a blank page, chances are that your potential customers are going return back to the search results, giving you a very high bounce rate. Ensure that your web pages load quickly, while still maintaining the highest quality of images and features. Our graphic designers are professionals – we always design your elements with speed in mind.   White Hat SEO is the Only Option When you use a Toronto SEO company that focuses more on Google’s algorithms than your user’s experience, your ranking and conversion rate will suffer. Google will always reward businesses that use legitimate ways of being known. Trust us to handle your SEO for you! Contact us today: 416 208...

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Simple Steps to Saving SEO When Changing Your Domain

Posted by on May 13, 2016 in Blog | Comments Off on Simple Steps to Saving SEO When Changing Your Domain

Sometimes your business goes through a rebrand or you decide to purchase a domain name that is better suited to your business. Domain name relocations can be disastrous to your SEO when not done correctly. Our team at Qode Media is able to effectively help your business migrate to a new domain name while following a comprehensive list of steps to try and preserve your SEO. Below are a few tips from our SEO team when trying to change your domain names yourself. Contact your web host first Always contact your website host before making any changes to your site and let them know exactly what you plan on doing. They could recommend a specific set of steps that seem to work well with their hosting system or just simple double check your domain and site configuration to make sure there’s nothing technically wrong that could jeopardize your migration. Back up your site Regularly back up your site, but definitely do it before making any sort of domain changes. In the event that something goes terribly wrong, you’ll want to make sure that you have a backup. Websites could become incredibly corrupt if something was to time out during the migration or if there was a power outage. Always have a backup. Change the setting for WordPress Inside your general settings in WordPress, there’s two setting that allow you to change the “Wordpress address” and “Site address”. Make sure you change both of these so that Wordress knows exactly what domain it should be pointing to. Change all internal linking Changing all of your internal linking to reflect your new domain is key. This process can be extremely easy especially if using a third party plugin. It’s important to make sure all inner linking is changed to your new domain as to avoid any broken backlinks. These simple tips can definitely help you in making your change to a new domain. For optimal results contact Qode Media and have one of our SEO specialists take care of your website migration. Qode Media is the best SEO and Internet marketing company in Toronto, providing low-cost SEO services. Contact us today by using our online form or by giving us a call at...

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Google Chrome: The New Most Popular Web Browser

Posted by on May 4, 2016 in Blog, Marketing, SEO | Comments Off on Google Chrome: The New Most Popular Web Browser

The web browser wars have been waging for some time, and the battle for being the top browser has long been won by Microsoft’s Internet Explorer (IE). According to the latest data released by market tracker NetMarketShare, Internet Explorer has been dethroned as the most used desktop web browser; for the first time, Google Chrome has edged out the competition and become the leader of the web browser popularity contest. According to NetMarketShare data, for the month of April Google Chrome saw 41.66% of all desktop web browser traffic. With competitors Mozilla’s Firefox, Apple’s Safari, and Internet Explorer in its rearview mirror, Google Chrome has become the leading web browser of choice for users. Why is this news? Well, Microsoft has continuously lead the web browser game with Internet Explorer, so it comes as a surprise that it has been defeated for the first time. Some may say that Internet Explorer fell short of the leading place in the past, which may be true. But this marks the first time that the consensus of all reputable data and market trackers place Google Chrome in the top spot. From its debut in 2008, Chrome has steadily gained user share, but has not been able to overtake Internet Explorer for the title of most used web browser. However, Internet Explorer and its newer modernized browser colleague, Edge, have seen declining numbers of user shares in recent years. What makes Google Chrome’s “most popular” ranking more impressive is that Internet Explorer comes bundled as the default browser with the Windows operating system (except for Windows 10, which uses Edge.) And on any Mac, Safari is the default browser. This means that in order for Windows or Mac users to choose Google Chrome as their default browser, they must go to the effort of manually installing it and setting it as the default browser. So, Google Chrome is enjoying the fruits of these browser conversions, as it shows in the increase in their user share data. No matter what web browser you use, the most important thing for your business is ranking on SERPs! At Qode Media, we know our stuff when it comes to search engine optimization and web design.  For help with all your digital marketing needs, come to us- the best SEO and Internet marketing company in Toronto! To contact us today, fill out our convenient online form or call us at 416-208-0157....

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How “Near Me” Can Help Your Business Grow

Posted by on Apr 28, 2016 in Blog | Comments Off on How “Near Me” Can Help Your Business Grow

Local searches are on the rise as more and more users take their searches to mobile devices. “Near me” or “nearby” has become an increasingly searched topic along with specific store titles or broad topics; such as “sushi near me”. This trend seems to be getting more and more popular; as we learn how to use this popular search term to our advantage. Qode Media has the best tips to help your business grow with “near me” searches. Generally if someone searched for something in the area they’ll receive the top three ranking searches shown on the Google Map. However, if they search for the same thing and add “near me” the results could be completely different. The near me searches can help any business, as it’ll put you on the map even though you may not be ranking in the top three for that specific search term. It’s important to note that being the closest doesn’t mean you’re going to definitely be listed in a “near me” search. You  still have to do some SEO on your business page to rank in the near me searches. Below is a list of tips on how to help you rank in the “near me” searches.      Make sure your business name, address and phone number are listed on your website.      Properly set up “Google My Business” and the business Google Plus pages. If you have multiple locations make sure that this is set up for each location to avoid confusion. If you have multiple locations make that extremely transparent in your page, as Googlebots need to easily recognize there is multiple locations.      Encourage people to leave positive reviews for your business. Google reviews can have a positive impact on your map ranking based on high rated reviews. Optimizing your website for SEO ranking can be extremely complicated. Our expert team at Qode Media provides the best SEO and Internet marketing services in Toronto; don’t stress about your Google ranking, let us take care of it for you. Contact one of our Qode Media representatives today by using our online form or by giving us a call at...

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