How to Put Together an SEO Report
It’s important to keep track of everything you are doing if you are in charge of your own SEO. You’ll need to make sure that you are putting together reports regularly and you must also keep in mind that this is a long-term project. It may take some time to see huge gains but you should expect to see forward progress on a monthly basis.
Overall trends must be analyzed instead of focusing on a smaller picture. Traffic will rise and fall from day to day but over the course of the month there should be a rise, even if it is small. It must also be noted that search engines often don’t recognize activities and important changes such as link building, social media, content creation and more for approximately 3 months.
This is especially true when you’re first starting out. At the beginning you should start reporting after 3 months has passed. Take a look at the Google Webmaster Tools and use Google Analytics reports since they will let you know exactly where you stand. Best of all, tools and reports are free.
Put your primary focus on organic visitor information, keyword data, and social reports. The social reports will let you know the different social media sites that are sending you traffic. The keyword data will tell you which keywords are performing the best and which ones aren’t performing at all. This way, you can continue to strengthen the high-performing keywords and introduce new keywords for testing.
The organic visitor data will let you know how long visitors are remaining on your site, conversion rates, the pages visitors have landed on and much more. You can find all of this information in Google Analytics and it’s a great way to analyze your organic visitors.
If you are struggling with SEO and need some help, Qode Media offers a number of different SEO packages. Simply tell us what you need and we’ll let you know exactly what we can do for you. Please visit our website at www.qodemedia.com for more information or give us a call today at (416) 208-0157.