Organizing The Web With Search Engines: ­ Why SEO Is The Most Critical Investment For Businesses

Posted by on Feb 25, 2016 in Blog, Business Blogging, Marketing, SEO | 0 comments

Over the years, there have been hundreds of articles chronicled all over the web about how SEO is dead. In truth, you could have the best content in the world but if the search engines cannot properly access it for crawling and indexing, none of it matters. After all, the web is made up of over 60 trillion individual pages and it is constantly growing. For each query, there are thousands, if not millions, of webpages with helpful information. If you want to increase your site’s user experience and performance in the organic search results, you have to understand the essential ingredients of SEO. But first all of, let’s define SEO because there are a lot of misunderstandings surrounding it and that can lead people on the wrong track. Search engine optimization, or SEO, is a marketing discipline focused on putting your site’s best foot forward when it comes to visibility in the search engines. It encompasses making small modifications to both the technical and creative elements of a website. When viewed individually, these changes are small but together, they make your site friendly to search engines. So whether you’re running a small, local business or heading a global, enterprise-level operation, SEO is important to make your website easy for both users and the search engine robots to understand. Additionally, 1. SEO is not going away any time soon SEO is growing fast and changing everyday. It’s not going to become insignificant anytime soon. On the contrary, it’s becoming way more than just title tags and some back links. 2. The search engines drive the majority of web traffic Indeed, although social media and other types of traffic can generate visits to your website, the majority of web traffic is driven by the major search engines including Google, Yahoo! and Bing. They are the primary method by which most Internet users navigate the web. 3. Rise of local search and mobile marketing Gone are the days when people would look up local businesses in bulky white and yellow books to get a quote, place an order or ask a question. Instead, they utilize the search engines on their devices. In short, your customers are online. Are you? 4. Content is king Then, of course, marketing today is about building relationships. Producing and publishing information is a great way to build trust and authority among your customers and become recognized as a thought leader in your industry. 5. Your competitors are doing it Last but not least, if your customers are online and your company is not around to add value, you can bet that a competitor will be and will take away customers searching for the things you offer. Trust us as your Toronto SEO company of choice. Contact us...

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SEO or Social Media – which is more beneficial to my business?

Posted by on Feb 9, 2016 in Blog, Business Blogging, Marketing, SEO, Social Media | 0 comments

Running a business can be difficult, especially when it comes down to choosing which digital marketing avenues to pursue. The question that gets frequently posed to us is, which is more beneficial to my business: SEO or Social Media? The answer could surprise you more than you think. On one hand, SEO (search engine optimization) helps your website get ranked on Google and Bing. If a client is searching for a plumber, they likely are going to google “Plumber Toronto” then search for a plumber on Facebook. SEO is more important than Social Media in this situation because of the service being provided (not a luxury, but a necessity that is sought after in emergency situations), and the importance of finding a plumber within their location – Facebook doesn’t separate by location in their search results. On the other hand, social media helps to build your community, and extend your presence from tangible to online. If a client follows a macaroon bakery on Instagram and is constantly being tagged in delicious images by their friends, digital word of mouth becomes extremely important. Clients feel engaged with the brand, and are more likely to want to try a new product because of their peers, or simply because of their imaging. Short form – they want to know what all the buzz is about. Social media and SEO work in tandem for the most part, as one does not really overlap with the other. SEO is necessary for those clients who know what product/service they want, and are looking for immediate results. Social media is important for clients who are looking for eye-candy – interesting products or services that they can follow in their spare time. Social media is integral to strengthening your branding, and nourishing a growing online community. Using one without the other can produce lackluster results. Only utilizing SEO means that potential clients will not be able to cross-reference your product with your community. Having a strong community on social media that is constantly interacting with you is a sign of good customer service, and an exemplary product. If you respond immediately to customer comments/concerns online, it illustrates how quickly you will handle their interaction as well. Using Social media by itself could also mean a lower conversion rate, because you’re not optimizing on the clients who know exactly what they want. Conclusion? Social media and SEO should be used together, as they complete two different purposes of the same goal. Our team at Qode Media is an accredited Google Partner, and Toronto SEO company. We have expanded our services to adapt to the growing digital landscape: meet Qode Social. Qode Social is a Toronto-based social media marketing agency and division of Qode Media. Qode Social is led by seasoned social media marketing experts who are committed to developing a community around clients’ businesses, polishing their brand and improving public relations. Don’t settle for less – SEO and social media are an integral pairing. And now, you don’t need to...

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The Basics Of Mobile SEO & Google’s Mobile-Friendly Update

Posted by on Feb 8, 2016 in Blog, Business Blogging, Marketing, SEO, Social Media | 0 comments

On April 21, 2015, Google rolled out its Mobile Update AKA “Mobilegeddon“, making two important changes to its search algorithm. 1. More mobile-friendly websites in the search results On April 21, 2015, mobile-friendliness became a ranking signal, affecting mobile searches worldwide and in all languages to help users find relevant and high quality search results optimized for their devices. 2. More relevant app content in the search results Starting April 21, 2015, Google also began using information from indexed apps as a factor in ranking for signed-in users. Therefore, content from indexed apps now feature more prominently in search. Clearly, as more and more people use mobile devices to access the Internet, Google is adapting its algorithms to these usage patterns. To ensure that visitors who access your website from mobile devices have an experience optimized for their device, 1. Think Page Speed Beyond optimizing images, you also need to minify code, leverage browser caching and reduce redirects. 2. Think site design for mobile Configure mobile sites so that they can be indexed accurately. 3. Don’t use Flash and pop-ups Flash may not be available on your user’s phone while pop-ups can be frustrating to try and close on mobile devices leading to a high bounce rate. 4. Optimize titles and meta descriptions Here is the deal: when a user searches using a mobile device, you are working with less screen space. Your URLs, titles and meta descriptions should therefore be as concise as possible. 5. Optimize for local search If your business has a local element, provide better results for your clients with local SEO. This includes having your Name, Address, and Phone number (NAP) information on certain websites like Yelp, educating yourself about the importance of customer reviews, and optimizing your website for local search. For more information about mobile optimization and how to successfully run both mobile and desktop versions of a site, call us now on...

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4 proven SEO Content Strategies to Ensure that your Website Ranks on Search Engines

Posted by on Jan 21, 2016 in Blog, Business Blogging, Marketing, SEO, Social Media | Comments Off on 4 proven SEO Content Strategies to Ensure that your Website Ranks on Search Engines

SEO aka Search Engine Optimization is ever-changing, as the digital landscape is constantly growing. Search engines are constantly reinventing the ways in which their algorithms operate, and as such, Leading SEO Toronto companies are constantly renewing and adapting their techniques. As a leading SEO company with proven methods, our established team at Qode Media has some lucrative tips on ranking through search engines. Here’s a sneak peek. If you like what you see, chat with one of our SEO professionals today. Here are 4 proven SEO content strategies to ensure that your website ranks on search engines. 1. Less is More Use the sort of language that is relatable, simple, and gets your point across. No need to try to impress your audience with a thesaurus – aim to be technical enough to explain an advanced concept in a simple way. If your reader needs to stop to analyze the robotic text that’s laid out before them, Google will likely penalize you. Say what you mean to say in less words, but while still maintaining solid diction. If you’re striving to hit a particular word count, you’re not aiming for the right goal. 2. Quality over Quantity One well-written blog post is infinitely better than several poorly written blog posts. Not only does it reflect better on you to have quality content, unnecessary content will go ignored by search engines like Google and Bing. Shelling out a couple of extra bucks for a good blog writer is key. And remember – always edit your posts twice before they hit the Internet. Solid writing and editing are good practices. 3. Repost The internet is a never-ending information ocean. If you want to make your mark, you’re going to have to be persistent. Try reposting your content in several locations – Facebook, Twitter, Instagram, other blogs, etc. The more coverage it gets, the better. You can repost a blog post 2-3 times to your Facebook page. Take a look at your insights page and try to post your blogs at times that your audience is most active. 4. Consult an SEO Professional Because we know that you have better things to do than work out content strategies, like running your business. Let us handle it for you. Content strategy is simply one facet of SEO and digital marketing. If you want to learn more about how we can ensure your website ranks on Google and Bing, give us a call today...

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Qode Media Launches Qode Social, a Premium Social Media Marketing Service

Posted by on Jan 19, 2016 in Blog, Press Release, Social Media | Comments Off on Qode Media Launches Qode Social, a Premium Social Media Marketing Service

Toronto, ON – January 19 2016 – Qode Media (“Qode”) has expanded to meet the needs of a growing digital landscape. Qode Social offers unique & expert social media management services. Qode caters to every aspect of its clients’ brand to their social media. Qode considers every aspect of how clients want to be perceived by the public, and by their competitors. Here’s a highlight of some of the services that set it apart: Social Media Audit: A complete and comprehensive audit of all existing social media channels. An SEO check – are the socials on the first page when one searches the company name? Are all channels worth continuing with? Evaluate – is the current content reflective of the branding? Fix – point out spelling errors, graphic design flaws, missing icons, bios, correct category, and more. Content Calendar: Content is created based on the client’s brand, their mission statement, and their competitors. A suggested content calendar is sent for the client’s approval for the following month. Social Media Management: Creation and Management of 4 channels: Twitter, Facebook, Google +, and Instagram. Automated postings are scheduled at times that the audience is most active, specific to the client’s insights. Social Media Analysis: Complete breakdown from each social media channel, including strengths, weaknesses, short and long term goals. Monthly Social Media Scorecard: Quantifiable results – showing growth in followers/likes for each social media channel, the click-through rate for the social media ad campaigns, setting short term/long term goals, showing the best performing pieces of social media, and how Qode intends to move forward with that information. 1 hour Social Media Consultation: Qode discusses social media strategy with its clients – the tone, the diction, and the targeted audience. Qode want clients to better understand how it will approach their online strategy. According to CTO, Walter Pahk, “expanding into social media was an integral move to providing a comprehensive digital marketing strategy. Qode Social uses proven analytic theories and methodology that SEO professionals practice expanding to a new and lucrative channels.” ABOUT QODE MEDIA:- About Qode Media Inc. Qode Social is a Toronto-based social media marketing agency and division of Qode Media. Qode Media, is a Toronto SEO Company. Qode Social is led by seasoned social media marketing experts who are committed to developing a community around clients’ businesses, polishing their brand and improving public relations. Qode Media is an accredited Google Partner. The company offers a full range of inbound marketing automation, Adwords & Bing Ads per-per-click management, search engine optimization (SEO), social media, web design, e-commerce, iOS and Android application development to clients in Canada, USA, Africa and Europe. Moreover, Qode Media is accredited by the Better Business Bureau and a member of the Internet Marketing Foundation. For more information please contact: Media Contact:- Company Name: Qode Media Inc. Name: Walter Pahk Phone: 416-208-0157 Email Address: sales@qodemedia.com Website:...

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An Introduction To On-Page Optimization And Its influence On Search Engine Ranking

Posted by on Jan 3, 2016 in Blog, Business Blogging, Google Adwords, Marketing, SEO, Social Media | Comments Off on An Introduction To On-Page Optimization And Its influence On Search Engine Ranking

In the old days of search engine optimization, “on-page optimization” simply referred to keyword placement. Search engines like Google liked to see keywords in certain locations to indicate a page’s relevance for different queries. These days, there are many best practices for on-page optimization including the title tag, URL, content of the page and image alt text. Basically, an ideally optimized web page shows the following features. 1. Specificity: A web page should be hyper-relevant to a specific product or topic 2. The subject in the title tag 3. The subject in the URL 4. The subject in the image alt text 5. Relevant keywords throughout the text content 6. Unique and quality content 7. A link back to the category page and subcategory page (where applicable) 8. A link back to the homepage When viewed individually, these small changes to your website might seem like tiny, insignificant improvements but when combined, they produce a significant boost to your site’s visibility and performance in the SERPs. The challenge is to: 1. Be uniquely valuable An optimized page doesn’t just provide unique content. It also provides unique value in terms of usefulness and takeaways that visitors can derive from the page. 2. Provide a phenomenal user experience Your website pages should be easy to understand and provide intuitive navigation and content consumption. 3. Be bot accessible The journey of a query starts before it is ever typed with crawling and indexing of documents by things known as “web crawlers”. To make it easy for the search engines to crawl, index, and reliably rank your pages, make them bot accessible. 4. Think keyword targeting 8 important keyword-targeting elements include page title, headline, body text, URL, images and image alt attributes, internal and external links, meta description and meta keywords. 5. Be social A well-optimized page should make social sharing as easy and seamless as possible to earn signals that directly or indirectly help rankings. For more information about on-page optimization and on-page ranking factors, call us now on...

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Getting Found With SEO

Posted by on Dec 16, 2015 in Blog, Business Blogging, Google Adwords, Marketing, SEO, Social Media | Comments Off on Getting Found With SEO

Search engines like Google have two major functions: 1. Crawling and indexing 2. Providing search users with a ranked list of the best results possible as they search After all, the web is made up of over 60 trillion individual pages. For a typical query, there are thousands, if not millions, of webpages with relevant and helpful information. To put your site’s best foot forward in terms of visibility in the search engines, understanding search engine optimization is important to generate targeted traffic to your website. The question is “What is search engine optimization?” By definition, search engine optimization is a marketing discipline focused on increasing your site’s user experience and performance in organic search results. It encompasses both technical and creative elements including 1. Creating unique and accurate page titles and making use of the “description” meta tag 2. Improving site structure 3. Optimizing content 4. Making effective use of robots.txt and rel=”nofollow” for links 5. And configuring mobile sites so that they can be indexed accurately Obviously, the world of SEO is complex. Free SEO education is widely available on the web but depending on the complexity of your website and your time commitment, you may decide you need an expert to handle things for you. That’s where we can help! When optimizing your site for SEO, you need to put yourself in the shoes of the search engines but also make your site better for people too. Over the last few years, the search engines have become progressively smarter in that they can nowinterpret what each page is about, and how it’s going to benefit their users. In truth, search engine optimization is the difference between failure and success when it comes to online marketing. Our aim: we want to help you get your website found on the major search engines. This includes both getting the technical details of a search engine-friendly web development correct and marketing your...

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Organic Search vs. Google AdWords

Posted by on Dec 3, 2015 in Blog, Google Adwords, Marketing, SEO, Social Media | Comments Off on Organic Search vs. Google AdWords

When you type something in Google’s search box, two kinds of search results are delivered. 1. Organic results These are “natural” results that are pulled from Google’s index based on a series of complex algorithms. They are sites that appear in the SERPs because they are best placed to answer the query. 2. Paid results Paid results are pages displayed according to a formula that calculates how much the advertiser is willing to pay and how relevant the ad is to the keywords in the query and the quality of the landing page. Organic search In organic search, an organic search result is a free listing that appears in Google Search because it is relevant to someone’s search terms. As more and more consumers become reliant on the web to interact with brands andpurchase goods and services, we have a need to stay visible to online consumers. This is done by making small modifications to parts of your website to create a noticeable impact on your site’s user experience and performance in organic search results. Paid search In addition to organic search, paid search can also be a great source of traffic for your website. More specifically, you get the right traffic and you can get lots of the right traffic with Google AdWords but also the Yahoo Bing Network and 2nd tier networks. In particular, Google AdWords can help your business gets found by people at the very moment that they’re searching for the things you offer on Google. The other benefits of Google Adwords include: 1. Reaching relevant customers on relevant websites across the web by targeting your ads to customers. 2. Taking the guesswork out of your marketing with around the clock insights into how your ads are doing. For more information about the difference between organic search and Google AdWords or how to manage a campaign on Google’s online advertising program, call us now on 416 208...

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Qode Media Announces Certification in Google AdWords

Posted by on Nov 20, 2015 in Blog, Google Adwords, SEO | Comments Off on Qode Media Announces Certification in Google AdWords

Toronto, Canada, December 5, 2012 – Qode Media, a Toronto based SEO services company has expanded its already vast repertoire of experience and expertise, receiving certification in Google AdWords. Qode Media provides leading edge SEO services to companies wishing to improve their search engine ranking, leading to increased traffic to their website. The superior quality SEO service that Qode Media provides has the end goal of increasing sales and ROI for the client. Qode Media uses SEO methods that are Google Panda and Penguin complaint (Whitehat SEO methods). Beginning with a free analysis, Qode Media keeps the clients needs in mind at each stage of the process. With their ongoing pursuit of client satisfaction and results, Qode Media is continually evolving in training and technology, ultimately resulting in a comprehensive SEO strategy. As Frank Rojas, Managing Director at Qode Media explains, “With the Ad Words certification, it allows us to better educate clients about the benefits of AdWords and online advertising. It is just one more addition to our database of training and advancement that keeps us ahead of our competitors.” Although the majority of the SEO work done at Qode Media results in an improved organic ranking, Rojas explains that it may be desired to implement AdWords in a way that complements the SEO work being done for a client. Further, it is important for Qode Media to provide their SEO and marketing services at the lowest cost to the client. They stand out with their affordable rates with basic packages starting at just $295 a month. For detailed package information, visit www.qodemedia.com. For more information, a quick search is recommended (SEO Toronto, SEO in Toronto, Toronto SEO, etc.) where a high first page organic ranking confirms Qode Media’s outstanding SEO abilities. For more information, please contact Walter Pahk, Managing Director, Qode Media at...

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Qode Media Receives Certification for the Flagship Google Partners Business Coaching Program

Posted by on Nov 20, 2015 in Blog, Google Adwords, Marketing, Press Release, SEO, Social Media | Comments Off on Qode Media Receives Certification for the Flagship Google Partners Business Coaching Program

Qode Media Inc., a Toronto based Google Partner and SEO service provider, has expanded its repertoire of digital marketing accreditation. As one of the first participants the Google Business Coaching Program in North America, Qode Media completed certification. Led by Phil Richardson, President of BizGrowth Coaching, modules covered in the intensive 12 week coaching program included: marketing automation, lead nurturing, finance, human resource planning, sales strategy, finance, client management, pricing, proposals that win, productized services & time management. Moreover, the program included one-on-one coaching, group projects and personal learning objectives. Program members researched and presented on topics such as performance management, key performance indicators, master services agreements, cultural values, reducing staff churn and CRM tools. According to Walter Pahk, Chief Technology Officer at Qode Media, “continued training for best practices specific to the fast changing digital marketing space is critical for operational efficiency in a hyper-competitive global environment. The additional efficiency gains allow us to provide superior service while passing on cost savings to our clients.” Mr. Richardson is a professional business coach and has 25 years of experience as a corporate executive, coach and consultant. He is a former Vice President of American Express in Canada as well as Chief Operating Officer and Country Manager for the company internationally. He holds an MBA degree from the University of Toronto’s Rotman School of Management and a Bachelor of Commerce degree from the University of Ottawa. Mr. Richardson is a Licensed Professional Business Coach, certified by the Professional Business Coaches Alliance and a member of the Worldwide Association of Business Coaches. About Qode Media Inc. Based in Toronto, Canada, Qode Media is a digital marketing agency and an accredited Google Partner. The company offers a full range of inbound marketing automation, Adwords & Bing Ads per-per-click management, social search engine optimization (SEO), social media web design, e-commerce, iOS and Android application development to clients in Canada, USA, Africa and Europe. Moreover, Qode Media is accredited by BING Ads, the Better Business Bureau and a member of the Internet Marketing Foundation. For more information, please contact Customer Service for Qode Media Inc., at...

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