The difference can be described simply as organic results are the results that match the user’s search query. They are the “natural” results that are displayed according to the algorithm of the search engine. Paid results are similar to advertisements, the owners have paid for their page to be associated with certain keywords and to have their web page displayed at the top of the search results.

On-site SEO includes any activity you complete within your website that will optimize it for the search engine. Key factors of onsite include the domain name, the meta description, content, internal links, tags and more. Off-site SEO is activities completed outside of your website, these activities take more time and effort than On-site. Link building, reputation management, and social media engagement are the major factors.

It varies for every project, typically results should be visible between four and six months.That’s when it will start to increase the traffic to your website or blog. As time goes on these results will improve until it gets to the point where maintenance of the position in results rather than growth will be the main focus.

Competitor research is exactly what it sounds like. We research keywords related to your business, identify your main competitors, analyze your competitors, research your competitor’s content and social media strategies and then create a strategy for your business. This will ensure that the base for your SEO strategy and the structure of your campaign will align with your goals and define your competitive edge.

They are any page that a visitor can “Land” on. It is a standalone page to direct visitors to another website to reach more potential customers. There are two types, Click-Through this directs the user to another page, and Lead Generation that is used to collect user data such as name and email in exchange for an item of value. These may include e-book’s, gifts, or other benefits. These are useful for directing traffic to your website.

Google Adwords is an advertising service provided by Google, that allows advertisers to show clickable ads called Sponsored Links that work on a pay per click basis.
It can help your business by immediately increasing the exposure of the ad, increasing reach, targeting the region that your customer base is located, reporting to determine the effectiveness and customizable budgets. These benefits assist in generating more traffic to your website.

Yes. Social Media management can help your business in many ways. It can increase website traffic and search ranking, give you valuable customer insights, increase brand awareness and loyalty, run targeted ads, share information in real time, geo-target your content and assist in building more relationships. As Social Media advances, there will be a larger variety of ways to connect with potential customers.