If you’re like most businesses, your social media marketing and your SEO are kept separated and placed into 2 different categories. The activity you maintain on social media, however, can definitely help boost your rankings indirectly. There are some SEO benefits associated with having a strong presence on social media that are too important to ignore.
- Drive in More Traffic
For many sites, social media is a major boost to the traffic on their website. Visitors can be encouraged to visit your website through your social media pages and the increased site traffic can help boost your rankings.
When you post something on social media as a teaser and then direct traffic back to your site to read the rest, you may end up with some powerful backlinks as a result. The people on social media that were interested in reading what you had to say may want to link back to it from their websites.
- Organic Listings
When you search for your own company on the Internet you’ll see your website show up along with your social media profiles. If anyone is doing a brand search for your business, you’ll be occupying a few spots at the top of the search page. This adds more credibility and authority to your business since it suggests that you are active online and well-known.
- Better Bounce Rate
The people that are visiting your site from direct links back from your social pages are more likely to stay on the site for longer periods of time. This will improve your overall bounce rate, which is also one of Google’s ranking factors.
Here at Qode Media, we are dedicated to helping businesses grow by creating the best online presence possible for them. If you have any questions about how to get started, or want to find out more about SEO ranking and how social media can play an active part in it by visiting our website at www.qodemedia.com.