Why Your Business Startup Should Use Google AdWords

Posted by on Dec 28, 2016 in Blog | Comments Off on Why Your Business Startup Should Use Google AdWords

If you’re just starting up a business, Google AdWords should be a part of your marketing arsenal. If you aren’t using this promotional tool, you’ll simply be leaving money on the table. AdWords campaigns will lead customers to your website on a regular basis while building up your brand exposure. If you are just getting started with AdWords, however, you should consider using a dedicated campaign manager so that the money you invest provides the ROI you are looking for. Do-It-Yourself Google AdWords While a business owner can certainly create his own campaigns and Google has made it extremely user-friendly to do so, any business owner should tread cautiously in this marketing territory. If you don’t handle your campaigns properly, you can lose a lot of money in a fairly short period of time. You’ll want to see an appropriate return on your advertising spending and you’ll need to know exactly where and how to spend your money. A campaign manager uses creativity and analytics to form personalized advertising strategies. Workflows can be created that create and monitor the entire process working with the initial lead generation all the way to the final sale. Statistics are analyzed regularly and changes are made according to the workability of each campaign. When you hire someone that knows exactly what they are doing, the results can be phenomenal. Google Remarketing This is a more specified form of advertising using Google AdWords and it has the ability to also generate amazing results. Remarketing ads are shown to people that have visited your site and for one reason or another follow through with a sale. You already know that these are targeted potential customers so it makes a lot of sense to show them ads frequently as a reminder that they’ve already engaged with your site and need to take further steps to complete the sale. Most users that are visiting your site can be left with a cookie and these people can be targeted with your advertising. As well, you can drill down even deeper and only show your ads to visitors that started the checkout process, visited the contact page, visited the pricing page etc. As your business grows you’ll want to closely define your remarketing audience to see the best results. One of the first marketing strategies implemented by any new business startup should be Google AdWords and its remarketing campaigns. Here at Qode Media, we can help you get started and manage your campaigns through Google analytics and effective marketing solutions. Give us a call today at 416-208-0157 or visit our website at www.qodemedia.com to find out more about AdWords for your business and to schedule a free website...

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What Are AMP Pages and Why Does My Business Need One?

Posted by on Dec 15, 2016 in Blog | Comments Off on What Are AMP Pages and Why Does My Business Need One?

What Are AMP Pages and Why Does My Business Need One? An Accelerated Mobile Page, (AMP), is a Twitter and Google project with the goal of making extremely fast mobile pages. It can be considered a lightweight HTML page that loads very quickly so that more visitors can be retained. Most people aren’t going to wait very long for a page to load when they are on a mobile device. On-the-go Internet users are looking for speed and efficiency when they are accessing sites on their mobile phones and tablets. This is an open source project that is essentially designed for pure speed and easy readability. Pages can be developed on your own domain using the lightweight HTML. Right now it’s only available for mobile devices but this opens the door to all of the mobile Internet users that are looking for fast information and quick-loading pages. Can I Build an AMP Myself? Unless you’re an accomplished developer, you’ll want to stay away from building AMP Pages on your own. The HTML must be built in a very specific way and the tags must be put in different places and in a specific order. There are some things in regular HTML that you can’t use and others that you can. Technology companies and publishers worldwide are taking part in this new initiative including LinkedIn, Pinterest, Chartbeat, Twitter and WordPress.com. They are just some of the partners in the project that will be integrating these HTML AMP pages into their sites. As the project moves forward, more functionality and features will be addressed by working with other participants. This open source initiative will improve mobile web performance dramatically with rich content, webpages full of graphics, animations and videos loading instantaneously. The code works on any type of device or platform so that content can be accessed quickly by anyone with a mobile phone or tablet. This is just the beginning of the new project that generates fast flowing information on mobile devices. This project shows just how important the mobile web really is. Mobile devices aren’t going anywhere soon and if your business is not built for mobile platforms, you’ll definitely be leaving business on the table. It’s apparent that this lightweight HTML is going to be a game changer in the world of mobile marketing. The businesses that move forward quickly with these new advances will have a better foothold in the marketplace by providing easy access to information. Getting started now with AMP pages for your site will give you an edge over your competition in the not-too-distant future. For more information about Accelerated Mobile Pages, how the project is progressing and how AMP pages can increase your business, please contact Qode Media, the Best SEO Company in Toronto, at 416-208-0157. You can also visit our website at www.qodemedia.com to find out more about mobile-friendly...

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The ABCs of SEO

Posted by on Nov 30, 2016 in Blog | Comments Off on The ABCs of SEO

If you’re new to online marketing, there is no doubt that you’ll run across the term SEO very soon. SEO stands for “search engine optimization” and the name says it all – optimizing your site so that it ranks well in the search engines. SEO uses creative and technical processes to improve a site’s rankings and to therefore drive more traffic to it. There are a lot of different ways to approach SEO but it all comes down to showing the search engines that your site is there and having these engines understand what your site is all about. At the same time, your site needs to be user-friendly so that your visitors can get the most out of it. Does your site need SEO? If your site is not appearing on the first page of Google or on any other search engines, you’ll definitely need to work on some key optimization points to get it there. This is the best way to build up traffic to your website so that you can make sales and increase your profits. Proper SEO can bring targeted traffic to your website better than any other type of marketing and provide a higher ROI. It is the first marketing method to explore when you are ready to boost your sales and raise your revenue. Helping the Search Engines Figure It All Out Search engines use certain algorithms to figure out what your site is all about. For example, if you are selling cat toys you’ll want your site to appear in the listings that are relevant to these types of toys. If your page shows up to people that are looking for children’s toys, you won’t receive any targeted traffic. You need to let the search engines know exactly what your site is selling or promoting. This is done by placing relevant content on your site that the search engines can crawl easily. This crawling is done by automated robots that look through the links on your site to see its pages and documents. When the engines discover these pages they can decipher a code on them and decide where to put your site on the search engine listings. The search engines use spiders or crawlers to find this data and store it in huge data centres that are located worldwide. These facilities have thousands upon thousands of machines that can process vast amounts of information quickly. A person that is sitting at his computer and submitting a query to Google will expect fast and relevant results. The search engines often assume that a popular site must be valuable. The engines use mathematical equations called algorithms to determine the relevance and popularity of a site and then rank it accordingly. There can be hundreds of variables associated with these algorithms, which will determine the ranking factors for websites. Built for the End-User SEO all equates to a fine balance between satisfying the search engines and the end-user. Somebody that is typing “Cat Toys” into the Google search bar wants to see a listing of cat toy sites and nothing else. At the same time, when the user clicks on a site he wants it to be clean, load quickly and offer valuable information. Recent research shows that more people than ever are using...

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Local SEO Trends in 2016

Posted by on Nov 16, 2016 in Blog | Comments Off on Local SEO Trends in 2016

In 2016, the importance of local SEO has dramatically increased. While on-page SEO strategies remain important, it’s just as critical to make sure that your site is appearing in Google Maps and on review sites such as Yelp. You’re leaving money on the table if you are only concentrating on your website optimization while ignoring review sites, Google maps and local directories. If you’re looking for a local listing on Google, you’ll see map listings appearing at the top while the local websites are showing up below. Internet users are noted for being impatient and will often click on the first listing they notice. You need to make sure that your business is appearing on the map as well as on the directory sites to create a powerful online impact. My Business Listing on Google The first thing you need to do is set up and then properly optimize the information for your business on Google maps. This can be done through Google My Business. This is a free service, and it’s easy to create a business listing there or to claim one that already exists. Your Business on Yelp Don’t underestimate the number of potential clients that are going to Yelp to read reviews about local businesses. If you aren’t showing up on Yelp with positive reviews, your business will suffer as a result. A lot of people are accessing Yelp from their mobile devices while they’re on the go. If your listing isn’t showing up, you can be sure that they’ll be visiting your competition. How to Optimize Your Business Listings This is a visual day and age so you’ll need to make sure that you add photos to your listings. This will let your potential clients and Google know exactly what your business is about. You’ll also need to ensure that all information such as your hours of operation and address are up-to-date. Local Optimization In order to create a strategy that works effectively for local SEO, a lot of factors will need to be taken into consideration. It’s important to follow the local trends in 2016 and to track the trends that are heading into 2017. The Internet today for local searches is quite different than it was even a short year ago. Qode Media keeps up with these trends and takes all of the different components of successful local SEO into mind when promoting your business. Factors such as consumer behaviour, keyword impact, the design of your website and demographics, to name a few, all play a key role in determining the success of your business. Visit our website at www.qodemedia.com or call us today at 416-208-0157 to find out how your business can benefit from strategized local SEO...

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The Best Toronto SEO Company 2016

Posted by on Nov 3, 2016 in Blog | Comments Off on The Best Toronto SEO Company 2016

When you’re looking for the best Toronto SEO company 2016, search for a company that stays on track with developing trends and knows just what your website needs right now. There are a lot of companies operating and using techniques that worked in the past. However, this can damage a website very quickly and tear apart a business. An SEO company needs to know what’s happening right now. Has Google been changing its algorithms? How much time should be devoted to social media? Does backlinking still work and how should it be done? How important are videos? There’s a lot happening in the Internet world and things are changing on a daily basis. The only way to stay on top is to monitor the situation and make changes when necessary. Here at Qode Media, we are dedicated to using only the workable technology of today. Techniques that worked in 2015 may not work in 2016. It’s all about what’s going on today that defines the best SEO company in Toronto this year. Social Media Presence One of the biggest trends happening right now is social media. It has never been bigger, and we work with businesses to help them promote an online social presence. This helps in the form of branding and direct sales. When you have a message to get across to others, you’ll want to reach people where they are gathering. Millions of people go to social sites every day, and this has become a major part of SEO strategies in 2016. A Strong Google Presence In order to make it up the ranks in Google these days, you’ll need to have some type of social media presence. Google is monitoring your activity on the social sites and it does make a difference in terms of your ranking on the search engine. Google also wants to see clean, relevant content that appeals to readers without keyword stuffing. This search engine will penalize websites that are using out-of-the-box tricks to try to get higher rankings. Every day Google has its own people looking for sites that try to slip through the cracks by using immoral techniques that once worked in the past. In order to survive in 2016, your website needs to use ethical methods in order to get a higher ranking. At Qode Media we can supply you with all of today’s tools that are SEO friendly and will result in higher sales volume. Visit our website at qodemedia.com or contact us today at 416-208-0157 to find out how we can help you with your marketing efforts in today’s competitive...

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What Are Instagram Direct Response Ads?

Posted by on Oct 17, 2016 in Blog | Comments Off on What Are Instagram Direct Response Ads?

A direct response ad is a specific type of marketing that inspires a user to give an immediate response to an ad by doing the specific action requested in the ad. You can see these ads on Instagram frequently, and they are very effective when presented in the right manner. When you visit Instagram, you’ll see ads asking you to visit a specific website or to download a relevant application. These types of ads allow you to track the responses, and they are also measurable. You’ll be able to find out who responds to your ads and measure how effective they are. They are a perfect way to brand your company, products, and services in an original and creative way. Instagram direct response ads are fairly new to this social media platform. They have been around for approximately a year and recently changes have been made. Now, a viewer that is responding to one of your ads and clicking on the call-to-action button will also be able to see your Instagram profile page. This gives you amazing branding ability within a social media site that is followed by millions of users. With Instagram, you’ll be able to take advantage of branding along with marketing. Viewers will be able to see your profile page, click the link to your site or request a download through your direct response ad. Don’t underestimate the power of social media sites or Instagram in particular. While there are tons of people using Facebook and Twitter, Instagram is a powerful social site that millions also use on a day-to-day basis. This is one of the most popular sites for advertising and for building up a brand name. Additionally, many of the large global corporations recognize its power. They use Instagram as a strategic part of their marketing plans. At Qode Social, we are experts in direct response ads on Instagram and have successful stories to prove it. We create ads that will appeal to your company’s target market and measure the response. We will tweak the ad when necessary to make sure that you are getting a high volume of responses along that you are looking for. Please call us today at 647-556-3167 or visit qodesocial.com to find out more about services that can help your business boom. Any company that isn’t creating a social media presence online will lag behind its competitors and will have difficulty catching up...

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Google Algorithm Changes 2016

Posted by on Oct 7, 2016 in Blog | Comments Off on Google Algorithm Changes 2016

It’s been approximately 2 years since we’ve seen the Penguin algorithm first introduced by Google, and we’ve been waiting with baited breath since that time for a new update. Fortunately, Google has recently announced a new update with Penguin now operating in real time and as part of the core algorithm. Back on May 12, Google updated its mobile-friendly algorithm to benefit websites that were mobile-friendly on mobile search. In February, 2016, major changes were made to AdWords and ads appearing in the right-hand column were completely removed. A lot of commercial searches instead showed 4-ad blocks at the top of the search pages. As a result, there was quite a shakeup of competitive keywords CTR for organic and paid results. Possum Algorithm Update You’ve probably already heard about the Panda, the Hummingbird and the Penguin update, but there has been another update on the horizon and it’s called the Possum update. Experts gave the latest Google revision this name because some local business listings appear to be gone but in fact they’re just playing possum. Some businesses started to notice that their listings weren’t appearing and thought that they were gone. In fact, they were filtered. This appears to be the largest update in local listings since the Pigeon update in 2014. Businesses that are located outside the limits of the city are now seeing a rise in ranking. Before this update it was difficult for a business that was located outside the physical city to appear in the listings for that city. Even when the keywords included the name of the city, these listings had a very hard time ranking. Now that has changed and businesses close to a city but not in it can also see a rise in rank. Duplicate Results This algorithm also offers sophisticated filtering methods for duplicate results. Google now takes note of matching phone numbers, identical addresses and links heading back to the same website. If there is any type of ownership affiliation, even with different phone numbers, addresses and names, one of the sites may be filtered out. It won’t show up in the Local Finder but you are able to see the listings that have been filtered when zooming in on the map. For more information about the new updates and about Google algorithms and how they may be affecting your business, give Qode Media a call at 416-208-0157 or fill out our online...

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How to Remove a Fake Review on Google

Posted by on Sep 28, 2016 in Blog, Marketing | Comments Off on How to Remove a Fake Review on Google

Google reviews are becoming more and more popular, and people are looking at them when they search for products and services. Yelp is still more widespread and popular when it comes to reviews- but Google reviews are definitely being observed by viewers. They are prominently displayed in Google search results, so it makes sense that it is preferable to proudly display positive reviews. As the best SEO company & internet marketing Toronto, we at Qode Media realize the importance of fostering a positive image online, and negating unfair review practices. If you’re searching for a business on Google, the chances are high that you’ll see a rating of the businesses and Google review listings near the top of the search results. In general, these reviews are helpful for the consumers using the search engine- but defamatory and false reviews can negatively impact ratings. This is especially true when a business only has a few reviews.   Remove Fake Reviews If you know the identity of the person that wrote the defamatory review, you can take legal action against them in the form of a lawsuit, or try to get things settled outside of court. In some cases you’ll need to subpoena Google to resolve the issue completely. In order to publish a review on Google the person must have a Google account. If somebody is trying to give your company a bad name with a defamatory or false review, the odds are high that the author of the review created a new user account with Google in order to get the review published. It’s also likely that the Google account was not registered with a real name, letting the reviewer stay “anonymous”. In many cases the registration information provided will be unreliable. In order to get the proper information as to the reviewer’s identity, you’ll need to ask Google for the IP address and log records that were used to first create the Google account or for the ISPs that show the subscriber information. In most cases the IP addresses provide enough information to identify the person that wrote the review. Google Removal When you can’t identify the writer of the review you can go straight to Google for relief. You can either reply to the review, or get a court order to have Google de-index the URLs. In order to get this court order,  you’ll first need to get the court to declare that the statements are false. There are also other methods you can try to get the reviews removed by Google, but they aren’t guaranteed and at least one will usually require a court order to see success. Handling false reviews on Google can be difficult- but it can be done. It’s important to get these reviews handled when a business doesn’t have a lot of reviews or the defamatory ones are causing a lot of damage. Marketing your business on the Internet is difficult if false or defamatory reviews are hurting your rating. For all your digital marketing needs, come to the best SEO company & Internet marketing Toronto. Please contact Qode Media at 416-208-0157 today or visit our website at www.qodemedia.com  for more...

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How to Improve Your ECommerce Magento Store

Posted by on Sep 13, 2016 in Blog | Comments Off on How to Improve Your ECommerce Magento Store

When you’re creating an ecommerce business one of the best platforms to choose is Magento. This design offers an interface that’s completely user-friendly, a variety of Magento plugins and add-ons, easy installation, and much more. When you’re looking for a 100% shopping package that will compliment your products, Magento offers top-of-the-line features. Qode Media, the best SEO and Internet marketing company Toronto, can help you determine the best ecommerce platform for your business. When setting up an ecommerce site, the platform you choose should be easy to set up, and easy to maintain. As well, important security features must be in place on the user-friendly and easy-to-navigate website. When your site is easy to use and operate, viewers are a lot more likely to buy what you are offering. If a potential customer gets frustrated while navigating the site, they are more likely to click off your ecommerce store and head to another. How to Improve Your ECommerce Magento Store If your ecommerce store isn’t ranking high in the search engines, you’ll need to make sure that your URLS are search engine-friendly. This will involve configuring the URLs in the administration area and turning on the web server rewrites. If the proper SEO-friendly URLs aren’t showing, Google will have a harder time distinguishing what you’re selling on each page. In some cases, Magento can load slowly, and this is one of the best ways to lose customers. By enabling the “Compilation” function you’ll be able to see increased speeds of 25% to 50%. The pages will load faster and you’ll be able to retain more customers. Some store owners don’t want the functionality of comparing products to show up on the pages since it can confuse a buyer that has already ready can make a purchase. This function can be taken off the page by editing some of the code and then flushing the Magento cache from the admin area. If you don’t already have a blog set up on your Magento site, you should consider adding one. This is the best way to continually add optimized and relevant content to your website. It adds another aspect to your ecommerce store and Google appreciates it. Extensions are available that will allow you to easily set up a blog and have it running quickly. Magento offers a built-in contact form but you can also add a form to any page by changing the code through the administrator area. This gives potential customers the chance to ask questions about certain items so that they feel they can make an informed buying decision. By opening up the fields of communication on your Magento site you’ll see an abundance of new customers. If you’re having any problems operating your Magento store, want to improve it or need to get one up and running, please contact Qode Media, the best SEO & Internet marketing company Toronto, at 416-208-0157 or schedule a free consultation using our online...

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How Remarketing Can Benefit Your Business

Posted by on Sep 8, 2016 in Blog, Marketing | Comments Off on How Remarketing Can Benefit Your Business

It’s a known fact in the advertising world that many customers will need to see the same ad over and over again before making a final decision to purchase. Qode Media, the best SEO company & internet marketing Toronto, has compiled an overview of the remarketing strategy. Remarketing allows you to show your ad a number of times to the same viewer to increase its effectiveness. Once the viewer has seen a particular ad more than once they are more likely to purchase the product or service. Remarketing  gives you the chance to display your ads to viewers that have already left your website. When your website service or product pages are tagged with certain codes, visitors will get a cookie the next time they go to that page. This cookie shows that the viewer has some interest in the service or product that you are offering. Once a visitor has moved on from your site you’ll be able to connect with him again through the use of remarketing. You’ll be using this advertising method to reach out to potential customers that have already shown an interest in your site. By showing your ad to these viewers, it brings them closer to making an informed purchasing decision. All of your retargeted ads bring you that much closer to final sales. This mode of advertising is quite inexpensive, which is another benefit! You’ll pay a fraction of the cost when compared to pay per click advertising and you’ll know that every click on a banner is by a viewer that has already been classified as being part of your target market. Pay per click ads are great way to test out any SEO campaigns that you’ll be using later. You’ll be able to see what you can expect from keywords in terms of ROI. Once you have completed this testing you’ll be able to use the keywords generating the most traffic on your website. As well, you’ll be able to discover the keywords that ultimately convert into solid leads. By including these organic keywords on your website you’ll be able to take advantage of the double exposure gained by having both your site and your ad on the search engines. When using this strategy you’ll also be branding your company. Viewers will be exposed constantly to your brand, which will ultimately lead to more conversions. As well, it won’t take as many ads to convince viewers to buy when you have used successful branding techniques. You can also send out exclusive offers to these targeted potential customers through remarketed ads. You’ll be able to make special offers through Google retargeting, which may be enough to make viewers hit the “Buy” button. For more information about remarketing, please contact Qode Media, the best SEO company and Internet marketing Toronto,  today at 416-208-0157. If you’re not using retargeting methods yet in your advertising campaigns, you could be leaving money on the...

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