SEO Strategies for Large E-Commerce Sites

Online e-commerce stores face a number of different factors that are unique in terms of search engine optimization. While there are certainly differences between these e-commerce sites and regular websites in terms of content, structure, and URLs, there is also a different overall strategy that comes into play for an e-commerce site.

Keyword Strategies

In many cases long-tail keyword phrases are going to be an important part of your overall strategy. Look for long-tail keywords that align with the different topics, problems and questions that your target audience may have about a product. These are the words that many consumers are typing into Google in order to narrow down their searches. You can get a lot of traffic with a good strategy in place for long-tail keyword phrases.

Mobile SEO

Approximately 57% of your website traffic will be coming from tablets and smartphones. The rankings appearing for searches made from desktops versus searches made from mobile are completely different most of the time. Determine whether using AMP (Accelerated Mobile Pages) would be a good fit for your business. In some cases, dynamic e-commerce pages with unique features may not work the best with AMP while your content information pages should be running on AMP.

Reviews

It has been proven time and time again that reviews from real customers can significantly increase conversions for an e-commerce websites. You’ll need to manage the reviews that are appearing on review sites like Yelp and possibly Amazon to make sure they remain positive. On-site reviews also increase the amount of traffic to your site from search engines. Make sure that review management is a part of your overall strategy and if you have a happy customer, don’t be afraid to ask for a review that can be added to your site.

Managing e-commerce websites is a whole different ball game when you compare it to SEO for a regular site. If you have an e-commerce platform and need help with your search engine and social media optimization with low cost SEO services, get in touch with Toronto’s best SEO company today through our site at qodemedia.com.