Why Partnering with Qode Media is Great for Your Business

Posted by on Jun 30, 2016 in Blog, Business Blogging | Comments Off on Why Partnering with Qode Media is Great for Your Business

At Qode Media, we are driven to provide our clients with consistency of a high level of service, using the diversity of our highly skilled team. When you partner with us, you aren’t just another face in the crowd- we give every client dedicated attention and open communication is of utmost importance to us. Here are just a few reasons why partnering with Qode Media, the best SEO & Internet Marketing company in Toronto, are a great idea for your business: Multifaceted Service In this day in age, a great website is only half the battle. Our expert team of web and graphic designers can make your dream website a reality, but that’s not all! Our digital marketing gurus will take your website from the ground floor, all the way to the top with expertly crafted Search Engine Optimization campaigns. If your website is top notch, you want customers to be able to find it. Qode Media’s Social Media division, (Qode Social) will make sure your online presence is known, and your customers engaged with all the fresh content and industry news posted to your profiles. Social media is the new black, so it’s time to step up your web game, and we will help! The A-Team Our team at Qode Media consists of a diverse group of talented people with a range of skills and experience. We craft each business’ campaign to fit their unique niche and brand identity. We have developers, programmers, web designers, graphic designers, digital marketing gurus, and social media experts. When you partner with us, you have access to the wealth of knowledge and experience each member at Qode brings to the table. With some agencies, it can feel like you are lost in the crowd but at Qode, you are part of our team. We pride ourselves on maintaining a high level of client service, and we make sure that you are included every step of the way. A Partnership that Will Last When you build a website with us, we are in it for the long haul, because maintaining effective SEO practices are key to a high-ranking site. And, with the digital landscape constantly evolving and algorithms changing frequently, keeping your website ranking and relevant can be an ongoing task. Qode Media can take care of keeping your online presence fresh, engaging, and ranking! For more on how partnering with the best SEO & Internet marketing company in Toronto can benefit your business, let’s chat! Contact us today through our convenient online form, or give us a call at 416-208-0157....

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How Your Webpage’s Design Can Help or Hurt Your Business

Posted by on Jun 27, 2016 in Blog | Comments Off on How Your Webpage’s Design Can Help or Hurt Your Business

Investing in search engine optimization (SEO) techniques is a great way to help increase traffic to your website, but once consumers are on your site the rest is in the hands of your web design. Your website is the portal to all of your products and no matter how good they are, a poorly designed webpage will prevent customers from even getting to see them.Taking ActionWebsites are the main way for you to advertise your products, services, selling points, testimonials, contact information and more. All of this information will ideally convert traffic into paying customers, whether that starts with a phone call or free quote. In order to achieve these desired actions, you must make sure that the user experience of your web site is maximized in order to meet your business’s objective and needs, something that our team at Qode Media can help you achieve. User ExperienceUser experience, or UX, is one of the most important aspects of any website. When potential customers arrive at your website, the quality of the user experience will determine whether or not they reach out to you or purchase a product. A poor UX will prevent users from conducting any of these actions, while an effective user experience will ensure that your target audience is driven to purchasing your products.Simplicity Is BestSimple web designs are ideal for businesses as they allow users to find the information that they need as quickly as possible. A good goal is to try and reduce the amount of clicks that it takes for a customer to purchase a product, as generally less clicks are connected to higher returns. No customer should have to jump through any hoops or fill out any extensive applications or surveys in order to purchase your product. Some things to avoid in your webpage design include: Cluttered text Unnecessary widgets Unrelated products It’s also a good idea to reduce the amount of product offerings that you have wherever possible. For example, if you’re offering two products that are very similar to each other, consider dropping one of them in favour of the more popular one. More options means more thinking and decision-making, ultimately complicating the purchasing process for the buyer. ResearchImproving UX involves quite a deal of research and a firm grasp on the various facets of web development. At Qode Media, our team will conduct this research for you and through the careful understanding of your clients and competitors, ensure that your UX is carefully crafted in order to convert traffic into business. Although it might seem like a purely superficial factor in your business, webpage design can have a huge impact on its success and determine how effectively you convert your traffic into paying customers. Give Qode Media a call at 416-208-0157 for a free website analysis to get an idea of how we can work together to improve the online experience of your potential customers and drive them to purchase your...

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Penguin 4.0 and How an Ethical SEO Company Can Help

Posted by on Jun 24, 2016 in Blog | Comments Off on Penguin 4.0 and How an Ethical SEO Company Can Help

Earlier this week, Google’s Gary Illyes spoke at the SMX Advance keynote about new changes coming to Google and their SEO requirements. Google discussed some of their newest updates and what they’ll mean for SEO. Gary discussed everything from authorship to the Panda update, but didn’t discuss the new Penguin update. Google has been hinting that a new Penguin update is just around the corner, but details have been minimal. With a new Penguin update potentially happening any day now, it’s important to know what that means for SEO and how investing in legitimate SEO techniques could help your site survive a Google Penguin update. What is Penguin? Google Penguin is an algorithm that crawls through the internet and looks for backlinks to your website. Backlinks are any links to your site that are found on the internet. Google then analyzes these websites and determines if the backlinking is relevant and was created ethically. Google then rewards or penalizes your website accordingly. Black Hat SEO Black Hat SEO is a term used when describing SEO companies that only focus on aggressive search engine strategies to get your website into the top ranking, and often these techniques do not obey Google Penguin guidelines. These techniques will often result in a penalty your website. When hiring an SEO company, it’s important to know that they are ethically building the backlinking to your website, and using it to compliment the other SEO practices they are implementing. Although you’ll receive a ton of links to your site through Black Hat SEO practices, Google punishes websites that have used unethical link building (spam comments, programs that generate backlinks) which will cause your Google ranking to drop. Qode Media can help Qode Media only uses ethical practices. We create backlinks that actually bring traffic to your site, are relevant, and are meant for human interaction. Making sure that your website is using proper SEO services is key, as your website could be drastically affected once Google releases the newest Penguin update. As Toronto’s best SEO company, Qode Media can help your business find a place in Google’s top ranking while building ethical backlinks. When you need web design and SEO experts, we are happy to help-get your free website analysis today, or call us at...

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The “Secret Formula” to Toronto SEO (Search Engine Optimization)

Posted by on May 19, 2016 in Blog, SEO | Comments Off on The “Secret Formula” to Toronto SEO (Search Engine Optimization)

As a premium Toronto SEO company, Qode Media understands that search engine optimization can be a bit difficult to understand and maneuver. Here are some simple tips to improving your SEO. Have any more questions? Feel free to contact one of our digital marketing experts, or book an appointment to visit our Toronto office.   Content is King Without quality content, your website will never rank on the first page of Google. Google’s #1 priority is to provide the best contextual information to it’s users – in order to compete with millions of other websites, your content must be exceptional. Our in-house writing team knows how to tailor content so that Google bots and potential customers alike will find it beneficial. Having an outstanding vocabulary, paired with creative diction is a must, but Qode Media takes it a step further. We cater university-educated premium blog writing to your specific industry, company tone, and overall branding. Combined with advances SEO techniques, you can be assured that your content will improve your ranking substantially.   Loading Time Matters The average transient attention span of an adult is roughly 8 seconds. If those 8 seconds are spent staring at a blank page, chances are that your potential customers are going return back to the search results, giving you a very high bounce rate. Ensure that your web pages load quickly, while still maintaining the highest quality of images and features. Our graphic designers are professionals – we always design your elements with speed in mind.   White Hat SEO is the Only Option When you use a Toronto SEO company that focuses more on Google’s algorithms than your user’s experience, your ranking and conversion rate will suffer. Google will always reward businesses that use legitimate ways of being known. Trust us to handle your SEO for you! Contact us today: 416 208...

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Simple Steps to Saving SEO When Changing Your Domain

Posted by on May 13, 2016 in Blog | Comments Off on Simple Steps to Saving SEO When Changing Your Domain

Sometimes your business goes through a rebrand or you decide to purchase a domain name that is better suited to your business. Domain name relocations can be disastrous to your SEO when not done correctly. Our team at Qode Media is able to effectively help your business migrate to a new domain name while following a comprehensive list of steps to try and preserve your SEO. Below are a few tips from our SEO team when trying to change your domain names yourself. Contact your web host first Always contact your website host before making any changes to your site and let them know exactly what you plan on doing. They could recommend a specific set of steps that seem to work well with their hosting system or just simple double check your domain and site configuration to make sure there’s nothing technically wrong that could jeopardize your migration. Back up your site Regularly back up your site, but definitely do it before making any sort of domain changes. In the event that something goes terribly wrong, you’ll want to make sure that you have a backup. Websites could become incredibly corrupt if something was to time out during the migration or if there was a power outage. Always have a backup. Change the setting for WordPress Inside your general settings in WordPress, there’s two setting that allow you to change the “Wordpress address” and “Site address”. Make sure you change both of these so that Wordress knows exactly what domain it should be pointing to. Change all internal linking Changing all of your internal linking to reflect your new domain is key. This process can be extremely easy especially if using a third party plugin. It’s important to make sure all inner linking is changed to your new domain as to avoid any broken backlinks. These simple tips can definitely help you in making your change to a new domain. For optimal results contact Qode Media and have one of our SEO specialists take care of your website migration. Qode Media is the best SEO and Internet marketing company in Toronto, providing low-cost SEO services. Contact us today by using our online form or by giving us a call at...

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Google Chrome: The New Most Popular Web Browser

Posted by on May 4, 2016 in Blog, Marketing, SEO | Comments Off on Google Chrome: The New Most Popular Web Browser

The web browser wars have been waging for some time, and the battle for being the top browser has long been won by Microsoft’s Internet Explorer (IE). According to the latest data released by market tracker NetMarketShare, Internet Explorer has been dethroned as the most used desktop web browser; for the first time, Google Chrome has edged out the competition and become the leader of the web browser popularity contest. According to NetMarketShare data, for the month of April Google Chrome saw 41.66% of all desktop web browser traffic. With competitors Mozilla’s Firefox, Apple’s Safari, and Internet Explorer in its rearview mirror, Google Chrome has become the leading web browser of choice for users. Why is this news? Well, Microsoft has continuously lead the web browser game with Internet Explorer, so it comes as a surprise that it has been defeated for the first time. Some may say that Internet Explorer fell short of the leading place in the past, which may be true. But this marks the first time that the consensus of all reputable data and market trackers place Google Chrome in the top spot. From its debut in 2008, Chrome has steadily gained user share, but has not been able to overtake Internet Explorer for the title of most used web browser. However, Internet Explorer and its newer modernized browser colleague, Edge, have seen declining numbers of user shares in recent years. What makes Google Chrome’s “most popular” ranking more impressive is that Internet Explorer comes bundled as the default browser with the Windows operating system (except for Windows 10, which uses Edge.) And on any Mac, Safari is the default browser. This means that in order for Windows or Mac users to choose Google Chrome as their default browser, they must go to the effort of manually installing it and setting it as the default browser. So, Google Chrome is enjoying the fruits of these browser conversions, as it shows in the increase in their user share data. No matter what web browser you use, the most important thing for your business is ranking on SERPs! At Qode Media, we know our stuff when it comes to search engine optimization and web design.  For help with all your digital marketing needs, come to us- the best SEO and Internet marketing company in Toronto! To contact us today, fill out our convenient online form or call us at 416-208-0157....

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How “Near Me” Can Help Your Business Grow

Posted by on Apr 28, 2016 in Blog | Comments Off on How “Near Me” Can Help Your Business Grow

Local searches are on the rise as more and more users take their searches to mobile devices. “Near me” or “nearby” has become an increasingly searched topic along with specific store titles or broad topics; such as “sushi near me”. This trend seems to be getting more and more popular; as we learn how to use this popular search term to our advantage. Qode Media has the best tips to help your business grow with “near me” searches. Generally if someone searched for something in the area they’ll receive the top three ranking searches shown on the Google Map. However, if they search for the same thing and add “near me” the results could be completely different. The near me searches can help any business, as it’ll put you on the map even though you may not be ranking in the top three for that specific search term. It’s important to note that being the closest doesn’t mean you’re going to definitely be listed in a “near me” search. You  still have to do some SEO on your business page to rank in the near me searches. Below is a list of tips on how to help you rank in the “near me” searches.      Make sure your business name, address and phone number are listed on your website.      Properly set up “Google My Business” and the business Google Plus pages. If you have multiple locations make sure that this is set up for each location to avoid confusion. If you have multiple locations make that extremely transparent in your page, as Googlebots need to easily recognize there is multiple locations.      Encourage people to leave positive reviews for your business. Google reviews can have a positive impact on your map ranking based on high rated reviews. Optimizing your website for SEO ranking can be extremely complicated. Our expert team at Qode Media provides the best SEO and Internet marketing services in Toronto; don’t stress about your Google ranking, let us take care of it for you. Contact one of our Qode Media representatives today by using our online form or by giving us a call at...

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The Potential Biometric Future of Google SERPs

Posted by on Apr 21, 2016 in Blog, Marketing, SEO, Uncategorized | Comments Off on The Potential Biometric Future of Google SERPs

Google is continually innovating and improving its search results so users get the most relevant answers to their queries. This means that SEO has drastically evolved over time to improve the rank of webpages in Google SERPs, and stay up to date with Google’s ever-changing algorithms. Now, in a bid for constant evolution and innovation, Google has its eye on changing the search-result game once again, and this time it’s personal. Google is looking to get personal with its users, and with a patent filed, is set to introduce measuring biometric data into its search results. Briefly, biometrics refers to the analysis of biological features or characteristics. What does this mean for users? Well, if Google were able to gauge your personal reaction to the pages that rank for your search query, it would be beneficial to providing the most relevant pages tailored to you. The vision for Google’s biometric future has the user’s biological reactions as a component of search result ranking. One method may be to use your smartphone’s camera to read your facial expressions in response to the search results you see. The patent also frameworks the measurement of body temperature, heart rate, blink rate, pupil dilation, and facial flushing to assess your response to the search results Google presents. The abstract on the patent file includes the statement: “If one or more of biometric parameters of a user indicate likely negative engagement by the user with the first search result, an additional search result is obtained and provided in response to the search query.” Thus, if your biometric reactions communicate that you are not satisfied with the results presented, different relevant results will be provided to improve your satisfaction. And, if your heart rate rises and you smile, they will know which content satisfies your interest. The biometric data would be used to give search query results a “satisfaction score” which would adjust the results displayed to you in the future. This high level of personalization tailors search results to each individual, and puts the user at the center of the experience. Navigating the world of Google SERPs, SEO, and a potential biometric future can be formidable. As Toronto’s best SEO company, Qode Media can help your business find a place in Google’s top ranking. When you need web design and SEO experts, we are happy to help-get your free website analysis today, or call us at 416-208-0157....

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AI, Naming Conventions, and What This Means for SEO

Posted by on Apr 14, 2016 in Blog | Comments Off on AI, Naming Conventions, and What This Means for SEO

It was a fad that we all remember too well from the MSN Messenger days: we’d login only to spend hours talking to SmarterChild, the intelligent bot developed to keep you company and chat about unimportant things. Although companies have continued to spend billions of dollars on artificial intelligence, most have kept pretty quiet about spending money on developing online chatbots (with a few notable exceptions). Both Facebook and Microsoft have recently expressed an interested in using online chatbots for both customer service and entertainment.   Last month Microsoft debuted the abysmal Tay– a Twitter bot that chatted with users and grew smarter with continued interaction. Within 24 hours of learning user behaviour, Tay became vulgar and racist, repeating many of the things users were saying to her online. Tay became short-lived, with Microsoft pulling the plug on the project shortly after. Today Microsoft debuted CaptionBot, it’s newest AI experiment. In CaptionBot users can upload a photo and it generates a caption based on what the algorithm can find. Rating how accurately the caption was (in theory) will make CaptionBot learn how to better caption photos.   With the growing number of AI bots fishing for information, SEO and naming conventions are more important than ever. CaptionBot uses part of the Bing Image Search API to return results, and Facebook’s planned customer service bots will return information likely sourced from the net. Image optimization has always been an important part of SEO; creating the proper naming conventions and imbedding proper tags into photos has always been key in proper image optimization. If bots are creating image captions based on what information they have, your SEO optimization for your images needs to be key to ensure these bots will give the right information. Qode Media has a few tips on properly optimizing your photos:   Properly name your images- don’t upload images with random letters or numbers as the title. Carefully create alternate tags for your images. Adding proper tags will not only help both the image and your website rank. Have multiple images for products and tag them accordingly. If you have an interior and exterior image of a car, tag them as such. Reduce your file sizes- images with smaller file sizes tend to rank better. If you have some fancy script to load images, chances are they’re not being ranked. Use Google’s image sitemap to list any images so web crawlers can find them.   So, how will AI captions and image identification affect SEO? Will CaptionBot’s image descriptions influence any changes to the Bing image search results? What are your thoughts? Optimizing your website and images can be tough. Our tips can definitely help in optimizing your site but if you’re looking to receive the best SEO services Qode Media is the solution. We’re the best SEO and Internet marketing company in Toronto, providing low-cost SEO services. Contact one of our Qode Media representatives today by using our online form or by giving us a call at 416-208-0157....

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SEO Techniques to Show Quick Results

Posted by on Apr 7, 2016 in Blog, Business Blogging, Google Adwords, Marketing, SEO | Comments Off on SEO Techniques to Show Quick Results

Search Engine Optimization is an investment that proves its value over time. But if you’re looking to see results faster, there are some simple techniques that will help you beat the SEO waiting game. Optimize existing content Improving the optimization of a strong existing page, already ranking in the SERPs, is more effective than getting a new page to show quick results. When a page is already ranking, you can assess the content that has worked well and resulted in conversions. Content that ranks in the top 3 sees the most traffic, so target content ranked in position 3-10. This way, you can build on pages that are converting and improve bounce rates, showing quick results in a short amount of time. On-page optimization Improve upon the ranking of existing pages by adapting the on-page ranking factors to improve their SEO efficacy. If you detect internal pages that share related content with your target page, create internal links that connect related content to your target page. Then, share on Google+ and submit the page to Google to be crawled. Optimize for search intent It is important for a page to correspond with the correct search terms. If your page ranks well with a search term that does not fit the page, it could drive up bounce rates and lower ranking. To remedy this, you have a few options: you can add a section to the existing article that better fits the search intent it ranks for. You can rewrite the article to strategically appeal to the relevant keywords that have been driving the most traffic, or write a new page that answers the search terms with keyword-rich anchor text. Featured Snippets Featured Snippets appear at the top of the Google SERPs, so being featured greatly increases your exposure, and drives traffic to your site. By searching the Google Search Console for rankings containing queries, you can pick out the top keywords with the highest volume of traffic that are relevant to your content. Optimize your page by providing a detailed but concise answer to the relevant query, and add additional information to the page that the reader would find helpful. Share your page on Google+ and submit it to be indexed. These changes will increase your chances of nabbing that coveted Featured Snippet spot. Improve rank for converting pages To find out the pages that are converting, look to Google Analytics. Determine the keywords that are driving traffic using Search Console. Also, paid campaigns will reveal the top-converting keywords. Focus on the successful keywords and pages, as they will prove the efficacy of your SEO. There are several ways to prove thevalue of investing in quality SEO. If you would like to know more about how SEO can boost your business’ online presence, we are here to help. As the best SEO company and Internet marketing in Toronto, Qode Media can effectively implement an SEO strategy to have your web page in top ranking. Contact us today by calling 416-208-0157 or fill out our convenient online form– we look forward to working with you!...

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