How to Raise the Bar on Your Content Marketing

Posted by on Aug 31, 2016 in Blog, SEO | Comments Off on How to Raise the Bar on Your Content Marketing

 In order to see the best return on your digital marketing efforts, you’ll want to employ the most effective content. Qode Media is the best SEO company & internet marketing Toronto, and we have some tips on how to leverage content marketing to drive results: Content Promotion You have put great content on your site that doesn’t mean that you’ll automatically attract visitors. Your content needs to be promoted through social media platforms such as LinkedIn, Twitter and Facebook, on blogs and in the newsletters you send out. Lighthearted Content Your content doesn’t always have to be serious. Readers will enjoy reading some lighthearted and fun material that you’ve put together. After a long day at the office most people find it refreshing to read something uplifting. A variety of different content types will keep your readers motivated to look for more of what you have to offer. Analyzing the Competition It’s always a good idea to look at what your competition is doing – especially when it’s successful. When you see what they are doing right and doing wrong, you’ll know what needs to be done and what should be avoided. Their strengths and weaknesses can turn out to be a gold mine for your content marketing campaigns. SEO Results SEO should always play an important role in the content you are developing. No matter how great your content may be, if it isn’t optimized with your keywords, it will be hard to see any results. Have a Game Plan in Mind When you have a specific strategy that you’re working with it’s easy to stick to the plan and fine tune it accordingly. You’ll need to know where most of your energy should be directed with your campaigns and the results should be monitored regularly. When they are analyzed on a regular basis you’ll know exactly where the best results are coming from and which areas aren’t performing as well as expected. Content marketing involves a lot of perseverance. You should never expect overnight results but if you keep with it you will see incredible changes taking place over time. As you build up more followers your ROI will increase accordingly with the proper marketing techniques. If you need help with your content marketing call 416-208-0157 today and get a free consultation from the best SEO company in...

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SEO Results – Can They Be Guaranteed?

Posted by on Aug 25, 2016 in Blog, SEO | Comments Off on SEO Results – Can They Be Guaranteed?

If you’re expecting guaranteed ranking results from an SEO company you may be disappointed. Even the top consultants in the field avoid providing guaranteed results for SEO. It’s important for you to understand why results shouldn’t be guaranteed and why they may very well be unrealistic. When you see a company that’s promising you the moon as a promise and a guarantee you’ll know why to run. Fluctuating Rankings Ranking are never the same in Google and they fluctuate depending on who is performing the search and the location where the search is taking place. For example, if a person living in Toronto is searching for a roofer and types in “Toronto roofing” he’ll end up with different results than a person searching for the same keywords from a New York location. As well, 2 people searching for the same keywords from a Toronto location could see differing rankings due to personal results from Google. If an SEO company promises top of the page rankings on page one at all times, it simply can’t happen. Performance vs. Rankings Ranking is not the best indicator regarding a site’s overall performance. Just because a website has high rankings it does not mean that this site is doing well overall. The site needs to generate traffic and conversions, and a high ranking alone does not guarantee high numbers in these areas. A lot of the search volume will come from “low-hanging fruit” keywords that are being missed by other similar companies. Long-Term Results Natural and organic SEO practices are designed for long-term solutions, versus quick fixes that simply can’t happen. Search engines are always changing their algorithms and what works in terms of SEO strategies today, may not work tomorrow. Magical one-off solutions are unrealistic in today’s market. The better and only way to play the game is to strengthen and add value to a website in order to see viable results that will last. Search Engines Warn against Guarantees According to Google’s own guidelines, nobody can guarantee a number one Google ranking. Any marketing company that makes these types of claims should not be used by businesses that want to see real results and businesses should shy away from any marketing agency that claims to have any type of special relationship with a search engine. SEO companies simply don’t have any control over Google or any other search engine. While it is entirely possible that an SEO company can bring a business into the top results, it cannot be guaranteed. The best possible scenario for any website is to have it user-friendly, search engine-friendly and ready to convert visitors into customers. By using proven techniques such as making sure that links, titles and keywords are used in their optimal proportion the site will become search engine- friendly. A fast loading site that is easy to navigate will be user-friendly and proper sales techniques will convert site users into paying customers. Partner with Qode Media, the best SEO company & Internet marketing Toronto! We are committed to providing the services that your website needs the most to strengthen your business. When you can see tangible results you’ll know that we have done our job well and in the end it’s always the results that count. Call us today at 416-208-0157 or visit...

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Google Announces an Update of Their “My Business Insights” Feature

Posted by on Aug 11, 2016 in Blog | Comments Off on Google Announces an Update of Their “My Business Insights” Feature

An announcement was made by Google that their feature called Google My Business Insights is being updated, which is great news for businesses that are analyzing their local listings. Now site owners can find out exactly how people are finding their local listings on Google and how users are interacting with them. The new analytics provide a breakdown showing the amount of people that are viewing your listings through the use of Google Maps or Google Search. When you look at the Insights section you’ll see a graph in blue and green that shows you the total amount of views along with the specific number of views coming from the Maps and Search functions. As well, you’ll find out whether users have found your listing through a search or a direct click. When a viewer has come across your business address or name by searching for it specifically this is called “Direct”. When a person finds a listing through a search for a service, product or category it’s called a “Discovery”. You’ll see how customers are searching for your business on a user-friendly chart that illustrates in blue and green how many users are finding your listing through a “Discovery” or a “Direct” method. Along with the upgrade comes the removal from the dashboard of the Google+ statistics. This is now coming into effect so be on the watch for it. These new analytics can be used to determine the type of listings that need to be further addressed for better ROI results. Find out more about these updates and how they can help your business by calling Qode Media at 416-208-0157...

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What are “Local Guides”? Your SEO Toronto Experts Qode Media have the answer!

Posted by on Aug 3, 2016 in Blog | Comments Off on What are “Local Guides”? Your SEO Toronto Experts Qode Media have the answer!

Google has launched a new service called “Local Guides”. It’s a new incentive-based program that encourages users to review businesses on Google. Testimonials are a critical part of operating a business – word of mouth can allow your company to flourish, or may have very adverse effects. Before print and digital marketing took over, businesses relied on the ambassadors of their clientele to spread the message of their brand. This simply translated to a positive review in conversation, or perhaps a suggestion of your service or brand to a friend or family member. As technology advanced, the way that people can vouch for businesses has changed dramatically, and the incentive to do so has changed as well. Where a local family restaurant may have relied heavily on good testimonials to bring locals into their shop, the internet has created a way to organize that information in a different format. Now, at the click of a button you can search for “Best Ramen in Toronto” and have a list of locations to choose from, including reviews from each one. The businesses that show up likely have good SEO practices (or a great Toronto SEO company!) So, how does a customer choose which Ramen restaurant to go to? Customers will look for other reviews – was the food tasty? Were the portion sizes adequate? Was the wait-time standard? Were the servers courteous and friendly? As a business, having good reviews is absolutely imperative, because customers trust human experiences more than they trust marketing. This is simply because word of mouth is an older, more reliable form of advocacy. So, how do you get customers to review your Google + page? In the past, the only incentive that could be provided would be from the business itself – some companies will offer exclusive discounts in exchange for a 5 star review on Google. Now, Google has created their own incentive for users to contribute: Local Guides.   It works like this: users are prompted to create an account once they leave a review for a business on Google. The benefits are laid out in (what appears to be) a Pokemon-go, old-school nintendo themed interface. Users have a quasi HP bar that keeps track of progress. Once a user levels up, more benefits are unlocked.   At sign-up, the incentives are limited to inclusion in the Local Guides newsletter, to join Google hosted Hangouts and Workshops, and to be eligible to enter in Local guides contests. It’s not super impressive when you begin, but as you level up, perks include free Google Drive storage space and the potential to test Google products and features before they hit the market.   For all of your SEO Toronto needs, contact Qode Media today. We can get you started with an SEO package, get you ranked on Google Maps (places), complete a website redesign, and more! We are your digital marketing specialists, and a certified Google...

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How your Website’s Speed Can Affect Your Sales

Posted by on Jul 28, 2016 in Blog, SEO, Small business | Comments Off on How your Website’s Speed Can Affect Your Sales

Do you ever browse a website and leave because the page is taking too long to load? We’ve all experienced this feeling. For a user it’s simply irritating, but as a business owner it can seriously impact your sales and conversion rate. Improving your website’s speed can differentiate you from your competition, build customer loyalty and increase site traffic.   Differentiate Yourself From the Competition A site that works efficiently can do more than just raise your rank on Google, Bing or Yahoo. Sites that load very quickly are more likely to have a better pagerank and increased traffic. To make sure your site is as efficient as possible, there are two things you must do. First, select a good hosting provider, as they will play a large impact on the speed of your website. Second, choose a web design company that knows how to effectively optimize images for web. The higher your traffic, the more differentiated you can be from your competition. Good traffic on a website also creates a better conversion tunnel. This means more sales!   Building Customer Loyalty You can have a great social media presence, great reviews and an excellent product but if the user experience is not up to par, your audience will go to your competitor. Making sure that your website is easy to navigate is important so that customers can find your product. Avoid adding too much content to your site or it will add to each page’s loading time.  Designing your site with the customer in mind allows you to steer users toward a purchase.   How to Check Site Performance The average business owner doesn’t have a digital marketing background, so it can be difficult to design a site based on good SEO standards. One way to find the problem areas on your site is to get it looked at by a peer, or professionally analyzed. Qode Media offers free website analysis to help your site improve productivity.   To improve your website performance and increase your business’ sales, consider partnering with Qode Media, the best Toronto SEO company the GTA has to offer. Our experienced graphic designers, account managers, coders and Google Adwords specialists understand how to target your audience. For more information about internet marketing in Toronto please fill out our convenient online form or contact us at 416-208-0157....

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Why Google Adwords Should Be A Part of Every Marketing Campaign

Posted by on Jul 15, 2016 in Blog, Google Adwords, Marketing, SEO | Comments Off on Why Google Adwords Should Be A Part of Every Marketing Campaign

Utilizing the valuable Google Adwords tool can help drive organic traffic to your website, resulting in more users and conversions. There are so many reasons why digital marketers love using this tool. Here are a few of our favourite reasons to use the service.   Geotargeting Google AdWords is a great tool for sharing your brand and spreading the word about your business- whether it’s local or a large corporation. The reason why this tool is a favourite for online marketers is because it allows you to target the location in which you want to show your ad. This is extremely beneficial because it allows you to keep your campaign focused towards local potential clients.   Reporting Tool It is very important to understand what keywords motivate your customers and which words don’t. This is why many companies come up with different versions of advertisements to test and see which ones will drive the most results. Google Adwords has a built in report tool that allows you to see which words are resonating better with your target audience, and driving traffic back to your site.   Budgeting The great thing about this marketing method is that you can decide how much you want to invest or bid on each search engine word or term. Furthermore, when you advertise with Google Adwords your ad may be shown many times, but the best part is that you only have to pay for ads that have been clicked on! This means that you are paying for customers that will be primed for the conversion process.   For help managing your brand’s online presence, consider giving Qode Media, the best SEO and internet marketing company in Toronto, a call! We specialize in digital marketing and web design. Our team of experts have valuable experience with Google Adwords, ethical backlinking, graphic design, social media, and more! For a free website analysis or to learn more about our low cost toronto seo services contact us at...

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Why Partnering with Qode Media is Great for Your Business

Posted by on Jun 30, 2016 in Blog, Business Blogging | Comments Off on Why Partnering with Qode Media is Great for Your Business

At Qode Media, we are driven to provide our clients with consistency of a high level of service, using the diversity of our highly skilled team. When you partner with us, you aren’t just another face in the crowd- we give every client dedicated attention and open communication is of utmost importance to us. Here are just a few reasons why partnering with Qode Media, the best SEO & Internet Marketing company in Toronto, are a great idea for your business: Multifaceted Service In this day in age, a great website is only half the battle. Our expert team of web and graphic designers can make your dream website a reality, but that’s not all! Our digital marketing gurus will take your website from the ground floor, all the way to the top with expertly crafted Search Engine Optimization campaigns. If your website is top notch, you want customers to be able to find it. Qode Media’s Social Media division, (Qode Social) will make sure your online presence is known, and your customers engaged with all the fresh content and industry news posted to your profiles. Social media is the new black, so it’s time to step up your web game, and we will help! The A-Team Our team at Qode Media consists of a diverse group of talented people with a range of skills and experience. We craft each business’ campaign to fit their unique niche and brand identity. We have developers, programmers, web designers, graphic designers, digital marketing gurus, and social media experts. When you partner with us, you have access to the wealth of knowledge and experience each member at Qode brings to the table. With some agencies, it can feel like you are lost in the crowd but at Qode, you are part of our team. We pride ourselves on maintaining a high level of client service, and we make sure that you are included every step of the way. A Partnership that Will Last When you build a website with us, we are in it for the long haul, because maintaining effective SEO practices are key to a high-ranking site. And, with the digital landscape constantly evolving and algorithms changing frequently, keeping your website ranking and relevant can be an ongoing task. Qode Media can take care of keeping your online presence fresh, engaging, and ranking! For more on how partnering with the best SEO & Internet marketing company in Toronto can benefit your business, let’s chat! Contact us today through our convenient online form, or give us a call at 416-208-0157....

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How Your Webpage’s Design Can Help or Hurt Your Business

Posted by on Jun 27, 2016 in Blog | Comments Off on How Your Webpage’s Design Can Help or Hurt Your Business

Investing in search engine optimization (SEO) techniques is a great way to help increase traffic to your website, but once consumers are on your site the rest is in the hands of your web design. Your website is the portal to all of your products and no matter how good they are, a poorly designed webpage will prevent customers from even getting to see them.Taking ActionWebsites are the main way for you to advertise your products, services, selling points, testimonials, contact information and more. All of this information will ideally convert traffic into paying customers, whether that starts with a phone call or free quote. In order to achieve these desired actions, you must make sure that the user experience of your web site is maximized in order to meet your business’s objective and needs, something that our team at Qode Media can help you achieve. User ExperienceUser experience, or UX, is one of the most important aspects of any website. When potential customers arrive at your website, the quality of the user experience will determine whether or not they reach out to you or purchase a product. A poor UX will prevent users from conducting any of these actions, while an effective user experience will ensure that your target audience is driven to purchasing your products.Simplicity Is BestSimple web designs are ideal for businesses as they allow users to find the information that they need as quickly as possible. A good goal is to try and reduce the amount of clicks that it takes for a customer to purchase a product, as generally less clicks are connected to higher returns. No customer should have to jump through any hoops or fill out any extensive applications or surveys in order to purchase your product. Some things to avoid in your webpage design include: Cluttered text Unnecessary widgets Unrelated products It’s also a good idea to reduce the amount of product offerings that you have wherever possible. For example, if you’re offering two products that are very similar to each other, consider dropping one of them in favour of the more popular one. More options means more thinking and decision-making, ultimately complicating the purchasing process for the buyer. ResearchImproving UX involves quite a deal of research and a firm grasp on the various facets of web development. At Qode Media, our team will conduct this research for you and through the careful understanding of your clients and competitors, ensure that your UX is carefully crafted in order to convert traffic into business. Although it might seem like a purely superficial factor in your business, webpage design can have a huge impact on its success and determine how effectively you convert your traffic into paying customers. Give Qode Media a call at 416-208-0157 for a free website analysis to get an idea of how we can work together to improve the online experience of your potential customers and drive them to purchase your...

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Penguin 4.0 and How an Ethical SEO Company Can Help

Posted by on Jun 24, 2016 in Blog | Comments Off on Penguin 4.0 and How an Ethical SEO Company Can Help

Earlier this week, Google’s Gary Illyes spoke at the SMX Advance keynote about new changes coming to Google and their SEO requirements. Google discussed some of their newest updates and what they’ll mean for SEO. Gary discussed everything from authorship to the Panda update, but didn’t discuss the new Penguin update. Google has been hinting that a new Penguin update is just around the corner, but details have been minimal. With a new Penguin update potentially happening any day now, it’s important to know what that means for SEO and how investing in legitimate SEO techniques could help your site survive a Google Penguin update. What is Penguin? Google Penguin is an algorithm that crawls through the internet and looks for backlinks to your website. Backlinks are any links to your site that are found on the internet. Google then analyzes these websites and determines if the backlinking is relevant and was created ethically. Google then rewards or penalizes your website accordingly. Black Hat SEO Black Hat SEO is a term used when describing SEO companies that only focus on aggressive search engine strategies to get your website into the top ranking, and often these techniques do not obey Google Penguin guidelines. These techniques will often result in a penalty your website. When hiring an SEO company, it’s important to know that they are ethically building the backlinking to your website, and using it to compliment the other SEO practices they are implementing. Although you’ll receive a ton of links to your site through Black Hat SEO practices, Google punishes websites that have used unethical link building (spam comments, programs that generate backlinks) which will cause your Google ranking to drop. Qode Media can help Qode Media only uses ethical practices. We create backlinks that actually bring traffic to your site, are relevant, and are meant for human interaction. Making sure that your website is using proper SEO services is key, as your website could be drastically affected once Google releases the newest Penguin update. As Toronto’s best SEO company, Qode Media can help your business find a place in Google’s top ranking while building ethical backlinks. When you need web design and SEO experts, we are happy to help-get your free website analysis today, or call us at...

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The “Secret Formula” to Toronto SEO (Search Engine Optimization)

Posted by on May 19, 2016 in Blog, SEO | Comments Off on The “Secret Formula” to Toronto SEO (Search Engine Optimization)

As a premium Toronto SEO company, Qode Media understands that search engine optimization can be a bit difficult to understand and maneuver. Here are some simple tips to improving your SEO. Have any more questions? Feel free to contact one of our digital marketing experts, or book an appointment to visit our Toronto office.   Content is King Without quality content, your website will never rank on the first page of Google. Google’s #1 priority is to provide the best contextual information to it’s users – in order to compete with millions of other websites, your content must be exceptional. Our in-house writing team knows how to tailor content so that Google bots and potential customers alike will find it beneficial. Having an outstanding vocabulary, paired with creative diction is a must, but Qode Media takes it a step further. We cater university-educated premium blog writing to your specific industry, company tone, and overall branding. Combined with advances SEO techniques, you can be assured that your content will improve your ranking substantially.   Loading Time Matters The average transient attention span of an adult is roughly 8 seconds. If those 8 seconds are spent staring at a blank page, chances are that your potential customers are going return back to the search results, giving you a very high bounce rate. Ensure that your web pages load quickly, while still maintaining the highest quality of images and features. Our graphic designers are professionals – we always design your elements with speed in mind.   White Hat SEO is the Only Option When you use a Toronto SEO company that focuses more on Google’s algorithms than your user’s experience, your ranking and conversion rate will suffer. Google will always reward businesses that use legitimate ways of being known. Trust us to handle your SEO for you! Contact us today: 416 208...

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