Posted by on May 8, 2018 in Blog | 0 comments

Posted : May 8, 2018

Meta-descriptions are a key part of Search Engine Optimization (SEO) and should be given all of the attention they deserve. While most people are focused on providing high-quality content on their websites, it’s important to note that it’s not just the text on the website pages that brings value. Meta-descriptions are features send signals to both users and search engines, and when you get them right, you’ll rank higher on search engine listings and have more traffic landing on your site.

Meta-Descriptions Explained

A meta-description is an information snippet that you’ll see underneath the links on search results pages. It consists of a few words that accurately describe the content on the page. This short paragraph tells Google, for example,  what the page is about so it knows where to list it and to encourage users to click on the link.

Relevancy Is Key

Search engine users look for pages that directly answer their questions or provide the information they need. Your meta-descriptions must be extremely relevant and match the page content. Otherwise, users will land on your page and leave it right away when they don’t see what they want. This will increase your bounce rate and ultimately affect your ranking.

If you can write engaging and relevant content for your descriptions, you’ll get more visitors that will remain on the page for longer periods of time. Google will notice that people visiting your site like it enough to stay on it and you will be rewarded.

Many descriptions are still important in today’s world of SEO and need to be written carefully. If you need help with your meta-descriptions or other aspects of optimizing your site, contact us today or learn more at We are Toronto’s best SEO and internet marketing company.