Name: SEO Toronto
Uploaded: 2023-02-22
Duration: 23 s

SEO Dictionary

A
Above the Fold

Above the Fold describes the part of a web page that is visible without scrolling.
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ALT TAGS

Alt tag (Also known as alt text) is a phrase or word that is attached to an image in order to describe the content. Visually impaired users can read the alt tag of an image to get a better idea of the idea you are trying to convey. Google uses alt tags to determine the value of the image in terms of SEO.
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Analytics

Analytics, in SEO terms, refers to Google Analytics. This is a service that tracks your website progress and traffic, breaking down key analytics into demographics, channels, locations, and more.
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Audience Overview

Audience Overview describes a function within Google Analytics. It contains: active users, lifetime value, demographics, interests, gender, location, devices, and more.
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Automated Bid

Automated Bid is a term used in Google Ads. This strategy bids on your ads based on the likeliness of that ad to become a conversion.
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Backlinks

Backlinks are hyperlinks from another website or page that direct users to your website.
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Behaviour Flow

Behavior Flow is a term used in Google Analytics. It visualizes the route users take from page to page. This helps you discover which pages need content to be reworked.
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Behavioural Targeting

Behavioral targeting is a strategy that focuses on a customer’s history, such as pages they have visited, previous ads they have clicked on, etc.
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Black Hat SEO

Black Hat SEO refers to aggressive SEO techniques that focus on Google bots, but not user experience. Google penalizes businesses that use Black hat SEO companies.
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Bounce Rate

Bounce rate describes the percentage of visitors who leave your website once they view the homepage. If your bounce rate is high, your homepage may be visually unappealing, or optimized for the wrong keywords.
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Cache

Your cache refers to your browser’s memory. Your cache remembers your passwords, pages you’ve visited, and dates you’ve stored. Clearing your cache makes your web browser view a SERP objectively, rather than being based on previous websites you’ve visited.
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Call to Actions

Call to Actions (CTA) are the immediate requests for your users to take action, or respond. They use active verbs such as “Learn more”, “call now”, etc.
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Conversion rate

Conversion rate is the amount of users who take the desired action when brought to your page. In SEO terms, this is submitting a contact form, calling a number, sending an email, or booking an appointment. This does not include users who purchase a product or service, because once the purchase moves from online to in-person, each business activity is facilitated through customer service.
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Deep Linking

A method of link building, which involves building links to the inner pages of a website, aside from the homepage. This creates a natural link building campaign.
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External Links

These are hyperlinks that lead to a website on a different domain. This can increase your website’s ranking power if the external link is of high authority.
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Fresh Content

Relevant articles, images, videos, and blogs that keep your content up to date, and keeps users engaged, paying attention, and interested in your site.
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Google Ads

Google Ads is Google’s advertising service. Businesses create display ads, set a budget for their advertising, and pay when people click on their ads. This service is contingent on keywords.
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Google Search

The most popular and most-used search engine on the Internet, which is why it is important to optimize your website for Google search!
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H1 TAGS

H1 tags are short for “Heading”. They are used in SEO to define the important keywords on your webpage, making it easier for Google to see value in your content.
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Heading

A heading provides a brief description of the section that it introduces. Headings range from H1-H6 status, with the lower number headings being the most important for SEO.
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Impressions

Impressions describe the amount of times that an ad has been shown to a user – not to be confused with the number of times a user has clicked on that ad.
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Internal Links

To help with navigation and link-juice, internal links are links from one page of a site to another- for example the homepage linking to a contact page on the same site.
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Keyword

A very important element of SEO: keywords are the terms or phrases a user may input into a search engine. Optimizing your website with relevant keywords increases your ranking on search engine results pages.
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Keywords

Keywords, in SEO terms, describe the words and phrases that a potential client may use to find your website. Good SEO practices help customers find your website using the right keywords.
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Knowledge Graph

The Knowledge Graph is a visual infographic that is located on the right-hand side of Google when you type in particular search terms. The knowledge graph can include: businesses, information about individuals, events, and more. This feature was added Google’s search engine in 2012.
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Landing Page

Landing pages are used frequently in SEO. They are web pages designed to be specifically viewed by a location not found in the navigation bar. Typically, they are created for Adwords campaigns, so a business can tailor the content a customer sees first when they click on the ad.
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Link Building

This is the process of increasing your website’s authority and search ranking by creating incoming links to your website. It is best to build links from websites of high authority.
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Lorem Ipsum

Lorem Ipsum describes a web language developed for designers. It acts as a placeholder where content still needs to be added or written. Lorem Ipsum is derived from the latin Dolorem ipsum, which means “pain itself”.
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Meta Description

Meta description is the HTML code that acts as the description for your page. Google reads this piece of information as the most important part of your page.
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Meta Title

Meta title is the HTML code that acts as the title for your page. Google reads this piece of information as the most important part of your page.
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Niche

The type of content that a website will focus on, which is important for determining relevant keywords.
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Off-Site Optimization

The SEO techniques being used that are not directly on your website, which may include: social media, backlinks, etc.
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On-Site Optimization

The SEO techniques being used on your website, which may include: meta information, h tags, alt tags, etc.
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Organic Search Results

Search results that are unpaid and sorted by their relevance to the user’s search. Good SEO practices will result in your website holding a higher ranking in the organic search results.
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Penalty

If search algorithms deem content on your site as “spam” you receive a penalty, and are prevented from ranking highly. Penalties can come from a variety of bad practices, such as very aggressive link building or keyword cramming.
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PPC

Pay Per Click charges advertisers for every click they receive.
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Quality over Quantity

It is always better to feature quality content and links over quantity.
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Quality Score

Quality Score is determined by Google, and ranks how relevant you are. The more campaigns, relevant ad campaigns, and landing pages that you have, the better your quality score.
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SERP

SERP (Search Engine Results Page) described the page displayed after you search for a keyword. SERP’s list the results returned from Google, Yahoo or Bing.
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Social Media

Sites used by the masses to share content. Popular social media sites include Facebook, Twitter, Instagram, Pinterest, and many others; also helpful for SEO purposes and link building.
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Transient Attention Span

Transient attention span refers to the amount of time is takes for a user to lose stimulus when looking at a webpage. A web page should be eye-catching, and grab your viewer’s attention in less than 8 seconds.
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Trust Rank

Search relevancy algorithms favor links that come from trusted and relevant websites. You can increase trust rank with linking from high authority sites.
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URL

URL (Uniform resource locator) is a web address. It usually starts with https://www. And it usually ends with .com .ca, etc.
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UX

UX or User Experience is a fundamental to any website. When a potential client arrives to your site the users experience can make all the difference.
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White Hat SEO

White Hat SEO describes the Qode Media mantra – we use strategies and techniques that are focused on the user experience, instead of focusing on Google bots. Google rewards companies that follow this policy, and is more likely to rank your websites accordingly. Qode Media is a certified Google Partner.
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WordPress

WordPress is a content and publishing software. WordPress is the industry standard for web development, and used for nearly 75 million websites.
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Qode Media

4.9

Based on 46 reviews

review us on

Okech Safari

06:05 19 Jan 23

"We are a safari tour operator based in Africa. We've been working with Qode Media now for just over 10 years. They designed, built, and manage our website.They are very trustworthy and dependable. Whenever I have a problem, they are there to solve it.""We are a safari tour operator based in Africa. We've been working with Qode Media now for just over 10 years. They designed, built, and manage our website. They are very trustworthy and dependable. Whenever I have a problem, they are there to solve it."

Nani Nuke

21:30 17 Jan 23

These guys are the real deal - they helped me increase my online visibility and drive more traffic to my website. They really took the time to understand my business goals and created a custom strategy to help me reach my target audience. The team is super knowledgeable and always available to answer my questions. My business has grown so much since working with them. I couldn't be happier with the results. I highly recommend Qode Media.

Borderless Commerce

20:24 17 Jan 23

When we started our company back in 2012, we needed a website and marketing. Qode Media did the website design and then performed SEO or search engine optimization services for the Toronto area. We were able to get enough customers so that we could become a business with employees and open an office. In all my years of business, I would never have thought that a website and Google marketing can build an entire company from scratch. We are very appreciative of all the hard work from the team at the best SEO Toronto company.

Vilash B.

17:29 09 Jan 23

The people at Qode Media are very responsive and really put in genuine effort to ensure success for their clients. I have been working with them for years and I give them my thumbs up.

Alex Thai

23:00 03 Jan 23

As a smaller company, we felt very confident and proud of our workmanship. All of our customers were more than satisfied with our quality, price, and professionalism. Our only challenge was marketing. We put our trust in Qode Media. They delivered in terms of SEO page 1 ranking in Google organic search, page one in Google Business Profile and outstanding return on investment on our Google Ad spend. Moreover, they are a fell service website hosting and design company so all my needs were met with one agency. Since we have been working with Qode, we have been non-stop booked for our business. In my mind, they are the top SEO Toronto Company. They have my stamp of approval

Andy H.

23:24 23 Nov 22

I’ve been a customer for Quode media for 15 years. Great experience, fair pricing. Excellent search results to improve your customer base.

Andrew McNairn

16:46 22 Nov 22

We've been working with Qode Media for 12 years for our bakery business to rank for SEO in Toronto and they have delivered the results they promised. Being a client for 12 years speaks for itself. Please keep up the great work team.

Taehyung Kim

00:49 07 Apr 22

I will say that Qode Media is top of top SEO company in Canada. I have had a partnership with them for six years. And the result is always successful. I am very happy and satisfied. I am confident that this company will make a big difference in your business and I highly recommend it.

Devorah Miller

12:10 05 Apr 22

Frank and his team did an amazing job for my company!The dedication and attention to details helped me grow my business so much .I highly recommend Frank and the team at Qode Media

Lisa Andrade

23:55 04 Apr 22

I wish I could give 10+ stars. We hired Qode Media over 3 years ago and have seen our business double since then. Qode helped us with our SEO ranking and website design which has paid off enormously. We went from 2nd and 3rd page web search listings to #1 and #2 on the first page of key word searches. I can't say enough about Frank. He is extremely responsive, friendly and professional. Based on the depth of his experience, he routinely helps us with business strategies that have given us incredible results. We are lucky to have them as an important part of our business team and would highly recommend them to anyone looking for a marketing firm.

Lucia R

11:45 31 Mar 22

Great customer service! Frank is quick to help and always responds to every request in a timely fashion. Qode Media has really helped our clinic grow in the online space. Highly recommend!

Natalia Denchik

14:41 30 Mar 22

I am very happy with Qode Media work. Frank has very good and professional team who provide very good servies, dedicate to the client's needs effectively and in timely fashion.I recommend Frank Qode Media to promote the business on internet.

Martan Mckee

17:50 23 Feb 22

Amazing service! Dan and his team have done a great job with my SEO. Its nice to find a reliable and trustworthy SEO service. Highly recommended!

John @ Wholesale Innovations

15:11 23 Sep 21

Very happy with the service and professionalism I received from Qode Media. I highly recommend them!

MORATAYA Corp

21:55 17 Nov 20

We started with Qode Media a few months ago and have already seen great results with SEO and google ads. Frank is very professional, has given us great service.

Alicia Correia

11:28 23 Sep 20

Qode Media has been a strategic advisor for my business. They have helped strategize and offer valuable advice and insight into how to digitally expand my brand.

Aret Oymakas

00:15 09 Sep 20

I’ve been working with Qode media for couple years now. Working with another company before I was not getting the results I was promised and expecting. They assured me it takes time but nothing was happening with my SEO and ranking this resulting in a stagnant business.I decided to find a new company to work with I came across Qode Media’s website as it was very easy to understand their services and I gave them a call. Since then my business has doubled in revenue (within 2.5 years)Working with Jordana has been a blessing. I can’t say enough. You feel like you’ve know her for years. She responds quickly does everything she can to make sure you’re happy and getting results. They even helped me out during the lockdown with payments.I hardly ever write reviews but Jordana and her team definitely deserve one.Aret Oymakas

Jeff Cox

18:09 11 Aug 20

Qode Media has not only produced an amazing website for my business, they have increased sales through their SEO package I purchased on a monthly basis. I'm very happy with their designers and the attention to detail, customer service and professional results. Thanks guys! Grizzly Gunworks

William Andrade

00:02 07 Dec 19

We've used Qode for website work, to optimize SEO, and provide suggestions about social media. We have seen a significant increase in our ranking on organic Google searches and have also been pleased with the website changes.

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SEO Dictionary

SEO dictionary

Learn FROM TORONTO SEO COMPANY EXPERTS

Above the Fold

ALT TAGS

Analytics

Audience Overview

Automated Bid

Backlinks

Behaviour Flow

Behavioural Targeting

Black Hat SEO

Bounce Rate

Cache

Call to Actions

Conversion rate

Deep Linking

External Links

Fresh Content

Google Ads

Google Search

H1 TAGS

Heading

Impressions

Internal Links

Keyword

Keywords

Knowledge Graph

Landing Page

Link Building

Lorem Ipsum

Meta Description

Meta Title

Niche

Off-Site Optimization

On-Site Optimization

Organic Search Results

Penalty

PPC

Quality over Quantity

Quality Score

SERP

Social Media

Transient Attention Span

Trust Rank

URL

UX

White Hat SEO

WordPress

Services

Pages

Social Media

Legal

Contact Info