Above the Fold describes the part of a web page that is visible without scrolling.
back to topAlt tag (Also known as alt text) is a phrase or word that is attached to an image in order to describe the content. Visually impaired users can read the alt tag of an image to get a better idea of the idea you are trying to convey. Google uses alt tags to determine the value of the image in terms of SEO.
back to topAnalytics, in SEO terms, refers to Google Analytics. This is a service that tracks your website progress and traffic, breaking down key analytics into demographics, channels, locations, and more.
back to topAudience Overview describes a function within Google Analytics. It contains: active users, lifetime value, demographics, interests, gender, location, devices, and more.
back to topAutomated Bid is a term used in Google Ads. This strategy bids on your ads based on the likeliness of that ad to become a conversion.
back to topBacklinks are hyperlinks from another website or page that direct users to your website.
back to topBehavior Flow is a term used in Google Analytics. It visualizes the route users take from page to page. This helps you discover which pages need content to be reworked.
back to topBehavioral targeting is a strategy that focuses on a customer’s history, such as pages they have visited, previous ads they have clicked on, etc.
back to topBlack Hat SEO refers to aggressive SEO techniques that focus on Google bots, but not user experience. Google penalizes businesses that use Black hat SEO companies.
back to topBounce rate describes the percentage of visitors who leave your website once they view the homepage. If your bounce rate is high, your homepage may be visually unappealing, or optimized for the wrong keywords.
back to topYour cache refers to your browser’s memory. Your cache remembers your passwords, pages you’ve visited, and dates you’ve stored. Clearing your cache makes your web browser view a SERP objectively, rather than being based on previous websites you’ve visited.
back to topCall to Actions (CTA) are the immediate requests for your users to take action, or respond. They use active verbs such as “Learn more”, “call now”, etc.
back to topConversion rate is the amount of users who take the desired action when brought to your page. In SEO terms, this is submitting a contact form, calling a number, sending an email, or booking an appointment. This does not include users who purchase a product or service, because once the purchase moves from online to in-person, each business activity is facilitated through customer service.
back to topA method of link building, which involves building links to the inner pages of a website, aside from the homepage. This creates a natural link building campaign.
back to topThese are hyperlinks that lead to a website on a different domain. This can increase your website’s ranking power if the external link is of high authority.
back to topRelevant articles, images, videos, and blogs that keep your content up to date, and keeps users engaged, paying attention, and interested in your site.
back to topGoogle Ads is Google’s advertising service. Businesses create display ads, set a budget for their advertising, and pay when people click on their ads. This service is contingent on keywords.
back to topThe most popular and most-used search engine on the Internet, which is why it is important to optimize your website for Google search!
back to topH1 tags are short for “Heading”. They are used in SEO to define the important keywords on your webpage, making it easier for Google to see value in your content.
back to topA heading provides a brief description of the section that it introduces. Headings range from H1-H6 status, with the lower number headings being the most important for SEO.
back to topImpressions describe the amount of times that an ad has been shown to a user – not to be confused with the number of times a user has clicked on that ad.
back to topTo help with navigation and link-juice, internal links are links from one page of a site to another- for example the homepage linking to a contact page on the same site.
back to topA very important element of SEO: keywords are the terms or phrases a user may input into a search engine. Optimizing your website with relevant keywords increases your ranking on search engine results pages.
back to topKeywords, in SEO terms, describe the words and phrases that a potential client may use to find your website. Good SEO practices help customers find your website using the right keywords.
back to topThe Knowledge Graph is a visual infographic that is located on the right-hand side of Google when you type in particular search terms. The knowledge graph can include: businesses, information about individuals, events, and more. This feature was added Google’s search engine in 2012.
back to topLanding pages are used frequently in SEO. They are web pages designed to be specifically viewed by a location not found in the navigation bar. Typically, they are created for Adwords campaigns, so a business can tailor the content a customer sees first when they click on the ad.
back to topThis is the process of increasing your website’s authority and search ranking by creating incoming links to your website. It is best to build links from websites of high authority.
back to topLorem Ipsum describes a web language developed for designers. It acts as a placeholder where content still needs to be added or written. Lorem Ipsum is derived from the latin Dolorem ipsum, which means “pain itself”.
back to topMeta description is the HTML code that acts as the description for your page. Google reads this piece of information as the most important part of your page.
back to topMeta title is the HTML code that acts as the title for your page. Google reads this piece of information as the most important part of your page.
back to topThe type of content that a website will focus on, which is important for determining relevant keywords.
back to topThe SEO techniques being used that are not directly on your website, which may include: social media, backlinks, etc.
back to topThe SEO techniques being used on your website, which may include: meta information, h tags, alt tags, etc.
back to topSearch results that are unpaid and sorted by their relevance to the user’s search. Good SEO practices will result in your website holding a higher ranking in the organic search results.
back to topIf search algorithms deem content on your site as “spam” you receive a penalty, and are prevented from ranking highly. Penalties can come from a variety of bad practices, such as very aggressive link building or keyword cramming.
back to topIt is always better to feature quality content and links over quantity.
back to topQuality Score is determined by Google, and ranks how relevant you are. The more campaigns, relevant ad campaigns, and landing pages that you have, the better your quality score.
back to topSERP (Search Engine Results Page) described the page displayed after you search for a keyword. SERP’s list the results returned from Google, Yahoo or Bing.
back to topSites used by the masses to share content. Popular social media sites include Facebook, Twitter, Instagram, Pinterest, and many others; also helpful for SEO purposes and link building.
back to topTransient attention span refers to the amount of time is takes for a user to lose stimulus when looking at a webpage. A web page should be eye-catching, and grab your viewer’s attention in less than 8 seconds.
back to topSearch relevancy algorithms favor links that come from trusted and relevant websites. You can increase trust rank with linking from high authority sites.
back to topURL (Uniform resource locator) is a web address. It usually starts with https://www. And it usually ends with .com .ca, etc.
back to topUX or User Experience is a fundamental to any website. When a potential client arrives to your site the users experience can make all the difference.
back to topWhite Hat SEO describes the Qode Media mantra – we use strategies and techniques that are focused on the user experience, instead of focusing on Google bots. Google rewards companies that follow this policy, and is more likely to rank your websites accordingly. Qode Media is a certified Google Partner.
back to topWordPress is a content and publishing software. WordPress is the industry standard for web development, and used for nearly 75 million websites.
back to topSEO TORONTO
SEO Service Areas for the GTA & Ontario
North York, East York, Yonge & Eglinton, Rosedale, Forest Hill, Bayview Village, Yorkdale, Don Valley Village, Lawrence Park, Danforth, Mount Pleasant, York Mills, Yonge & St. Clair, Toronto, Mississauga, Burlington, Oakville, Etobicoke, Hamilton, Richmond Hill, Woodbridge, Scarborough, Pickering, Whitby, Thornhill, Brampton, Vaughan, Niagara Falls, Grimsby, Barrie, Oshawa, Kingston, St. Catharines, Markham, Ajax, Clarington, Caledon, Brock, Newmarket, Orangeville, Aurora, Milton, Sudbury and Thunder Bay.