How SEO Audits Have Evolved in 2017

Posted by on Jul 18, 2017 in Blog | 0 comments

How SEO Audits Have Evolved in 2017

How SEO Audits Have Evolved in 2017 Due to the changes that have occurred in search engine optimization in 2017 in the form of mobile indexing, JavaScript crawling and the new release of AMP, SEO audits must be updated in order to reflect these advancements. In order to stay on top of the game, any business should have a new SEO audit performed to stay up to date to recent trends. A variety of SEO tools are used to make sure that your mobile site can be crawled effectively by search engines. They will check for blocked resources, redirects and errors, and will make sure that visitors to the mobile site can access content easily. Other tools are used to test the crawlability of JavaScript (which should only appear on mobile sites when necessary). JavaScript crawling indexing must also be examined across the site to make sure that all of the resources are appearing correctly and that the content is showing properly. A new SEO audit will also show the SERP features that can enhance the visibility of your site on the result pages and recognize the impact they have on your traffic. AMP (accelerated mobile pages) has been recently introduced, and provides a better overall user experience on mobile devices. It is now considered to be a must-have feature for media blogs and websites and for any site that is experiencing speed issues on mobile devices. An audit will determine whether the implementation of AMP on your site complies with the search result requirements by Google. An up-to-date SEO audit from Qode Media can show how well your site is being indexed and crawled in order to maximize your visibility in the search results. It will also divulge the most critical issues as well as opportunities available for your site in this mobile age. Find out more about the most recent SEO audit changes by contacting us today or by filling out our contact...

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Search Engine Optimization for Hotels

Posted by on Jun 20, 2017 in Blog | 0 comments

Search Engine Optimization for Hotels

Hotels have a different set of SEO requirements than many other businesses. They were, in fact, the first types of companies to adopt SEO methods back in 2003. Things were certainly very different in those days when it was easier to rank a hotel and now these establishments should be working with RankBrain, which is Google’s artificial intelligence that determines how sites are ranked. SEO Tips for Hotels It is common practice in this day and age to attach a social media widget to the homepage so that potential customers can look at your social media site. This can be damaging on a hotel site, however, since you aren’t looking to brand your name on your website but rather want to give people an easy way to book their rooms. If people start heading to your social sites, they will get distracted and may end up booking a room somewhere else. While they are on your site give them exactly what they need – a quick way to book a room. User-Friendly No matter where your site is showing on the rankings, if it isn’t user-friendly viewers will leave it in a heartbeat. Your potential guests want a user-friendly experience and if they find that it’s too difficult to book a room on your site they will definitely look elsewhere. While many other companies can get away with a bit of complexity and confusion on their sites, people that are booking a hotel want to do it quickly. If you can’t offer that, no amount of SEO will do your site justice. Internal Linking Structure You are going to be offering viewers the chance to see your hotel, the rooms and the features it provides. At the same time, you must always have a prominent link available so that people can go back to the booking page in one click of the button. No matter how you structure your linking internally on your site, this is the most important component of the structure. While the structure can be funnelled in a variety of different ways, this one link must appear on every page. Social Media Counts With VRBO and Airbnb offering affordable options to travelers, hotels must maintain their branding efforts in order to remain in the game. It’s more important now than it ever has been to connect with potential guests with transparency. Hotels must also be genuine with their branding efforts on social sites and show people why they offer the best holiday experiences without any sales type. At Qode Media we offer SEO and social media management for all types of businesses including hotels. If you’d like to speak to us more about your business and how it can be moved forward in this age of new technology, please contact us through our website at qodemedia.com or call us today at 416-208-0157 to receive a free website...

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How To Write An Effective Blog Post

Posted by on Jun 7, 2017 in Blog | 0 comments

How To Write An Effective Blog Post

How To Write An Effective Blog Post Keeping up with a blog requires consistency, determination and some effort on your part. It’s like a diary – you should be contributing to it on a regular basis. Outsourcing content from a third party is also common, but you should consider what should go into writing an effective blog post for your business. The Content Blog posts should be interesting and deliver value to the reader. It’s not absolutely necessary to load the post with keywords – you are writing for the person that is reading the post, so comprehension is the most important factor. Your content should be interesting and provide useful information regarding your niche. Think like a Customer The best way to connect with the reader is to try to get inside their head and determine what they need to know. Pretend you are a customer and try to determine the questions they would be asking. Usually the questions are very simple, so you should keep your answers simple as well. Overly complicated blog posts will leave readers scratching their heads and wandering over to a competitor’s site to find more simple solutions to their problems. Technically Speaking The meta-descriptions, headers and page titles should directly reflect the content that you have written. The meta-description is the portion of text that shows up below the title of the post in search results and gives readers a quick preview of your post. You will also need to make sure that your title shows up as the blog title, rather than dates or the URL –  if you don’t have a clean, engaging title, your result will typically be glossed over. Have Fun A blog post should be treated like a conversation with your reader – you should be using a conversational tone and keeping content light and friendly. If you are enjoying the task of writing your blog, it will be reflected in your final product. If, on the other hand, you’re writing the post simply to add more content to your site and can’t wait to be done with it, it’s time to call in outside resources for help. If you need some help with your blog posts, Qode Media has your writing solutions. We can manage your blog for you and add interesting, user-friendly posts that can engage your audience. Contact us online or by phone today and learn more about how you can improve your...

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How to Find the Best SEO Firm For Your Business

Posted by on Jun 1, 2017 in Blog | 0 comments

How to Find the Best SEO Firm For Your Business

How to Find the Best SEO Firm for Your Business Your website just isn’t performing the way you want it to and you’re looking to hire an SEO firm to give you a hand. Where do you get started? How do you know that you can trust an SEO company with your business? If you find yourself in this predicament, here are a few tips you can use to help you connect with the best firm for your business. 1. Results Look for an SEO agency that is committed to results and is willing to prove them to you. This company should be able to give you analytics so that you can see what is happening on a month-to-month basis. While you shouldn’t expect overnight results from any company, you should expect to see improvement from one month to the next. Any company can tell you that they’ll do wonderful things for your website, but they must be able to prove it with numbers and regular updates. 2. ROI The company should also be explaining things in terms of return on your investment. How will improving your site ranking and your advertising lead to better returns for your money? This is, after all, what it is really all about, and many SEO firms don’t emphasize the link between site ranking and more tangible results. You need to take a look at where your business is heading and what type of goals you have for the future, and then integrate them into an SEO plan. 3. Accessibility You need to connect with a company that is flexible to your wants and needs. The SEO firm should have an open line of communication with its clients so that any questions or concerns can be handled immediately. Find out what the communication lines are with this firm before going ahead and signing a contract. 4. Value for the Money Any SEO agency can tell you that it is going to be doing a variety of things for your company, but how do these tasks translate into value? There are some SEO techniques that will work wonderfully for a local plumbing business but wouldn’t work so well for a national food chain. You need to work with a team that recognizes the difference between your company and its audience. 5. Customized Solutions Overall, the SEO firm has to take all aspects of your business into account before putting together a results-driven plan. Rather than cookie-cutter applications, the best firm is the one that provides individual solutions based on results, ROI, easy accessibility and value for the money. If you’re looking for an SEO firm that can provide all of the above and more, Qode Media is the right fit for you. Contact us today for a free site analysis, and find out how you can get your business’s online presence at its...

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How To Use Keyword Research To Improve Your Search Rankings

Posted by on May 17, 2017 in Blog | 0 comments

How To Use Keyword Research To Improve Your Search Rankings

How To Use Keyword Research To Improve Your Search Rankings Keyword research for local ranking searches can be different than SEO keyword research for national or international searches. With local SEO, there is generally a lot less competition, which results in a lower volume of inquiries. It’s also more focused and can provide better traffic to your website that can ultimately turn into conversions. Keyword research involves looking at your competitors and finding out what keywords and content they are using to drive their ranking. The top 3 listings in Google are especially important to investigate to find out what they are doing right – these sites have managed to earn Google’s love, and the best way to learn is by observing success. You’ll also want to do your own research as to what users are typing into their searches to find your industry. For example, someone living in Toronto that is looking for a plumber may type in “plumber in Toronto”, “Toronto plumbing”, “GTA plumbers”, or a variety of other terms. There will be higher search volumes, and thus higher competition, for these types of terms than there are for more specific inquiries such as “install toilet Toronto” or “blocked drain Toronto”. It’s crucial to find out everything you can about the search terms that your potential customers are using in order to find you on search engines and incorporate them into your website. It’s also important to note that many people won’t type in the term “Toronto” in their search inquiries. They just assume that Google will already know where they are located, and for the most part, this is true. For this reason, your on-site SEO and directory listings must be kept perfect so Google knows where your business is located and your potential customers can find you easily. If you operate a business that has a physical location, you’ll need to register with Google to set up a My Business page. Your website and company will appear in Local Pack and Google Maps. These are vitally important to your search engine presence, as people using these specific searches will more likely click through to a featured webpage than they would when using the organic results. Keyword research must also include mobile site optimization. Every day more people are turning to their cell phones and other mobile devices to order something online or to find directions to brick-and-mortar businesses. Be careful – when people are using their mobile devices they often use different search terms to find your type of business, so make sure to perform keyword search for mobile results as well. Having trouble with keyword search or Google rankings? Qode Media has the tools and expertise required to bring your local search rankings up to a new level. To find out more about local SEO and how important it is for your company, contact us...

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What Is SEO Burnout & How to Avoid It

Posted by on May 11, 2017 in Blog | 0 comments

What Is SEO Burnout & How to Avoid It

What Is SEO Burnout & How to Avoid It SEO burnout is one of the latest terms that can be attributed to webmasters trying to make their way up the ranks of Google without a lot of success. They never manage to make it onto the first page, despite reading up on all of the latest gimmicks and “surefire ways” to make search engines notice their websites. This can lead to SEO burnout, and make any webmaster throw up their Ethernet cables in defeat. Webmasters often decide that Google “has it in” for their website and no matter what they do, they won’t be able to achieve a good spot in the valuable Google search rankings. However, in most cases, the search engine simply cannot find what it’s looking for within the website. It will be hard for you to be ranked for a particular search term when Google does not have your business details or other information. For instance, if you own a plumbing business in Toronto, you need to tell Google the basic facts – to start, let them know that you have a plumbing company, where it is located, and how you can be contacted. It often comes down to basics; when you can’t find the solutions, you need to dig a bit deeper to find out where it all fell apart. Very rarely does Google penalize a webmaster or their webpage – quite often, it’s something as simple as not catering to the search engine’s algorithms. In some cases, things get a lot more complicated, but typically the webmasters that are suffering from burnout just might not fully grasp the technical workings behind Google’s algorithms. There are ways to make these algorithms happy, and when you understand them, your ranking will rise. When you or your webmaster are suffering from SEO burnout, turn to Qode Media for help. We understand the ins and outs of search engine optimization and can help make your ranking dreams come true. When you are aren’t making any headway and need a helping hand, you can always contact us. We are the professionals that know how to avoid this kind of burnout, and will work with you to get your website at its best...

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Five Reasons To Get a Shared Office Space

Posted by on Apr 13, 2017 in Blog | 0 comments

Five Reasons To Get a Shared Office Space

Five Reasons To Get a Shared Office Space Weather you are a tech startup or a web designer, shared office spaces are increasing in popularity at an extremely rapid rate. Here are five reasons why investing in a shared office space is worth it: Flexibility With the ever evolving landscape in today’s consumer markets, business’ are changing hands and spaces more often than ever. Shared office spaces offer short term leases (many on a month to month basis). You have the stability of a constant space to work in with the ability to leave or change your lease month to month depending on your needs. Technology As a small startup or private contractor, finding the money to spend on technology and equipment can be hard. With shared TV’s, printers and phone services, shared office spaces help to keep your overhead low, while giving you the services you need to thrive. Cost Cost differs with different rates depending on what you need. Shared spaces offer flexibility to meet your needs, while also offering room to grow as your company does, without the hassle of changing locations. Productivity Working at home can be comfortable but has a plethora of distractions. Having a workspace to go to lets you get work done – without any distractions. Networking By being in a shared space you have the opportunity to meet like-minded people. Collaboration and community spark creativity and ideas. Startups and private contractors can thrive off of the opportunity to brainstorm new concepts, elaborate upon already existing plans, and even partner up on similar projects. A shared office space offers you a community of support, technology and collaborators, something working from home can’t. Qode Media will be launching a new shared office space soon, called Quantum Space. Get in touch with us to see if you’re a good...

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Why SEO Rankings Don’t Always Tell the Whole Story

Posted by on Apr 6, 2017 in Blog | 0 comments

Why SEO Rankings Don’t Always Tell the Whole Story

Why SEO Rankings Don’t Always Tell the Whole Story In the past, the success of your site was defined by how high you could make it in the rankings on Google and on other search engines. Today, this just isn’t the case. The SEO ranking really doesn’t tell the whole story when it comes to the overall success of a site. There’s a lot more to it than that and if you’re trying to increase sales and expand your online presence you’ll need to take other things into account as well as just your rankings. When you’re looking at the success of a website you need to analyze the numbers. Is your website generating leads that are effective? Are your sales increasing, remaining the same or possibly decreasing? Are you ranking high but not seeing results? If you’re visible on the search engines but find that users simply aren’t visiting your site, it may be that the right keywords aren’t being targeted. SEO isn’t about randomly selecting keywords that you think are appropriate. It involves testing and tweaking the numbers with the keywords to find out exactly what’s happening in cyberspace. You may be putting attention on keywords that won’t drive referrals to your site and concentrating on keywords that just don’t activate any clicks. SEO techniques must be flexible and look at the situation at hand as it really is. Nothing is written in stone when it comes to Google and the various other search engines. It’s important to always analyze the data on an ongoing basis in order to determine the true picture. High rankings will be a major contributor to a business’ overall success when implemented properly. By themselves, rankings do not define or clearly measure success. When it comes to finding the right SEO company you need to work with one that will be tracking the statistics and refining your online presence so that you can see results. Never work with a company that promises a ranking but doesn’t look at the purposes and goals of the company. At Qode Media we understand that results matter and rankings don’t count if you’re not targeting the right keywords. Find out more about us and how we can make your company grow by calling 1-416-208-0157 or fill out our contact form. We care enough about your company to provide rankings that lead to...

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SEO and Voice Search on Mobile Devices

Posted by on Mar 14, 2017 in Blog | Comments Off on SEO and Voice Search on Mobile Devices

SEO and Voice Search on Mobile Devices With more and more people shopping and looking for information on their mobile devices, SEO has taken a dramatic turn. This year, it’s more important than ever to make a website mobile-friendly so that potential customers can find your site easily and pull it up quickly on their phones. Another thing that needs to be taken into account is the voice search apps on cell phones and how to address them in terms of SEO. It’s estimated that at least 50 billion searches are performed monthly using mobile apps such as Google Assistant, Siri and Cortana and the numbers are only going to go up every year. These are our virtual assistants and with 20% of the inquiries being made on Google coming from voice searches, it’s important to look at mobile SEO from yet another viewpoint. SEO for Voice Searches It’s a brand-new ballgame when you’re considering the comparable keywords for voice searches versus regular keyboard queries. When talking to these virtual assistants people tend to use a more conversational tone and in most cases people are addressing urgent needs. For this reason, it’s important to find out the questions that are being asked by your customers so that you can answer them on your site pages or posts on social media. These answers will use the same keywords provided in the questions. Voice searches also tend to be more targeted to a location, which means that your local search SEO must be spot-on. SEO for Mobile Devices Now is the time to make sure that your website or blog is mobile-friendly and ready for all of the changes that will come about due to mobile searches. You need a site that will open quickly and is user-friendly in order to reach the people that are using their mobile devices every day to locate products and services. There is no doubt that mobile device assistants such as Siri will be able to perform more complicated functions in the near future. Make sure that your website is ready to embrace any and all changes by making it mobile-friendly now. Websites that don’t conform to this new age of mobile searching will end up penalized in their site rankings on Google. Change is good as long as you keep up with it. Many of your competitors are going to be left in the dust because they won’t be willing to make the necessary changes as they come up. This is your chance to rise above the competition and ride the wave of mobile SEO. To find out more about mobile-friendly websites and blogs and how important they really are to your business, please contact Qode Media at 416-208-0157 or visit our website at qodemedia.com for more...

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Successful Mobile SEO Practices in 2017

Posted by on Feb 9, 2017 in Blog | Comments Off on Successful Mobile SEO Practices in 2017

 Successful Mobile SEO Practices in 2017 Google is now highly recognizing the mobile market and will be rolling out a mobile-first search index in 2017 that will eventually become the primary algorithm for results on the search engine. As a result, if your business or brand isn’t doing well on the mobile search engine, your overall SEO efforts will be affected. It’s not surprising that this new move is coming since more than 60% of the inquiries made on search engines today are coming from mobile devices. As more and more businesses make their websites mobile compatible, the number of searches from devices is expected to grow during the coming years. Throughout the years companies have always had to shift their locations according to the amount of traffic they were receiving. Even small mom-and-pop stores have had to relocate their physical stores due to traffic demands. Now, the Internet as well has taken a major shift and all businesses and company owners need to move with it. The time is now to get started before any major plans by Google and other search engines are implemented and written in stone. If you haven’t built up a mobile presence yet there is still time to get on the bandwagon to preserve your SEO standings. You’ll need to make sure that you understand all of the new suggestions and requirements that have been introduced by Google and ensure that your website is mobile ready. You should also understand that the keywords you are currently using in your SEO efforts may not be the same keywords that an audience uses on their mobile devices. The new changes may also affect companies and business that have already established a mobile presence. If you don’t have the right markup language your page may not rank properly and your page may not load as fast as it should. These are technical requirements that may require the assistance of an SEO consultant to ensure that everything is in place and functioning properly. It’s a new day and age in search engine marketing and a day that most people knew would come. Now it is more important than ever to make sure that your mobile presence is optimized to provide your customers with the best overall user experience possible. To find out more about successful mobile SEO practices in 2017 please contact Toronto SEO Internet Marketing Company Qode Media at 416-208-0157 or visit our website today at...

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