This holiday season, Qode Media Inc. and Sistering teamed up to give back to women in need.
Sistering, a not-for-profit organization has served the Toronto community for over 35 years, providing support to marginalized women and trans people. The organization seeks to accommodate the varying needs of women, from those who may be suffering from mental-illness, to those who are living in poverty. The organization has a clear stance on being inclusive towards the needs of all women, regardless of ethnicity, sexual orientation or religious belief. Sistering aims to provide women the support they need in order to improve their well-being.
Poverty and homelessness exact a huge toll on women’s physical, mental and emotional health. Homeless women typically walk for hours every day. Most homeless women do not have access to a family doctor or to primary healthcare. Women living in poverty face the constant stress of limited resources— can they pay the rent? Can they buy groceries?— and debilitating discrimination at every turn.
Since becoming a 24/7 centre in November 2015, the complexity of issues faced by the women served has increased. The centre has witnessed an increase in the number of women fleeing domestic violence, seeking emergency shelter, as well as seniors with severe mental health issues who have no long-term care services and facilities available to them.
This year, the Qode Media team fundraised for their annual holiday toy drive to provide free toys and gifts, considering that some frequenters are mothers with young children.
“During the holiday period, where many can feel low and need additional support, we organize various gift giving initiatives for our participants and their families,” said Shagana Ehamparam, the Communications Associate at Sistering. “The toy drive run by Qode Media and donated to Sistering was a tremendous help in allowing us to do this.”
“It was really humbling,” said Adi Raikar, a senior account manager at Qode Media. “Just to realize that there are so many helping hands there and the abundance of people willing to help was nice to see.”
Sistering is always looking for volunteers, and if you would also like to give back, do not hesitate to reach out to them!
“Without our dedicated team of volunteers, we would not be able to offer the programs and activities participants have come to count on,” said Ehamparam. “To learn more about current volunteer opportunities, you can get in touch with our Volunteer and Community Engagement Associate, Aoife Mallon at email@example.com“
An upcoming opportunity to support Sistering is through their Coldest Night of the Year event, a family-friendly walk that raises money for charities serving hungry, homeless and hurting people in the community. Sistering is looking for participants as well as volunteers for the event. To learn more visit https://cnoy.org/location/torontogladstonebloor.
To learn more about Sistering, view their website here https://www.sistering.org/
WordPress has been around for 15 years and since it was first created more than 65 million blogs and websites have been set up with this platform. Many website developers and marketers are recommending it to their clients since it is free of charge and comes with enough plug-ins, layouts, and themes to be used for just about any purpose or need. WordPress is commonly thought of as a blogging platform but it can also easily be used for social networking, e-commerce shopping and much more. Here are the main reasons why you should be using this amazing platform for your website:
1. Tried and tested – WordPress has been around long enough to prove itself and you can count on it to provide you with everything you need in a website plus much, much more. The bugs have been worked out on it and it is a solid and stable choice for any website.
2. Customizable – It’s easy to customize your website to make it look completely different from any other site out there. When you want to impress your visitors with a unique, one-of-a-kind website, use WordPress to get it done.
3. Built for search engines – This is a search engine-friendly platform that will help your website rank higher on search engines. The code is clean, and search engines such as Google like that.
4. Support from the community – If you have any questions at all or need help customizing your WordPress site, help is available at the click of a button. Simply tap into the community forum to get your questions answered.
5. Expert help available – If you need help putting together your own website, you can be sure that there are experts in WordPress website design in Toronto.
Qode Media offers the best Web designs in Toronto and our WordPress experts are available to answer any questions you may have. Simply visit our website at qodemedia.com to connect with us today.
Engagement-Based Email Marketing
As the year 2019 comes to a close, we take a look at the top trends for digital marketing and find that engagement-based email marketing is one of the leaders. Trends come and go year after year and marketers must always keep their fingers on the pulse of the changes. This is the only way to keep a competitive edge above others in the industry, to generate leads, grow a business and establish more relationships with potential and existing customers.
Engagement-Based Email Marketing
Email marketing has to remain as smart as the people that are receiving the emails. Nowadays, people are more reluctant to sign up for emails and even when they have subscribed to a list, it doesn’t mean that they will automatically open all the emails sent to them. You must prove yourself to your subscribers so that they will automatically click on your emails in their inboxes.
Smart email marketing includes nurturing your customers with quality content in emails including any updates about your business. Once you have an email recipient that opens your emails, he has the potential to become a loyal customer. On the other hand, a subscriber that has been opening the emails for a long time should be considered dormant and no longer send any emails.
In order to send out the proper emails to a list of subscribers, they should be first placed into separate categories and segments. This should be done based on their behaviors and this data can be found using applications and tools by savvy marketers. Different segments can be created based on a variety of criteria. This allows marketers to better-target their emails for different segments.
Engagement-based emails include emails that only contain plain text. This text is very individualized for the targeted users and promotes more personalized communication. In this day and age, emails containing graphics may be considered to be spam by many companies offering email storage. Plain text emails are the best solution to get around this while at the same time improving the engagement rate.
If you need help with your email marketing projects or need to formulate a plan to put an email strategy in place, please call us today at qodemedia.com
Voice Engine Optimization
Big changes are happening as we speak as Google updates its algorithm and the new update called BERTis released. This algorithm takes into account the need for a better understanding of voice search and is why voice engine optimization should be considered a priority for your website.
It’s estimated that by the year 2020, approximately 50% of all search inquiries will be made by voice. Voice search has continued to rise in popularity over the years and has now become predominant enough to create a stir with the new Google update.
There are basically 2 types of searches that can be made by voice including searches made by Smart speakers like Google Home, Apple Homepod and Alexa by Amazon. These searches provide immediate answers to the questions posed by users. The other type of voice search is done on a smartphone or a desktop; examples would include Google Assistant and Siri.
Voice Engine Optimization
Websites must be prepared for searches made by voice in order to remain competitive. Marketers should leverage any and all opportunities available to deliver content that is more specific and targeted. This, in turn, will ultimately lead to higher click-through rates – especially now that the new algorithm is here and is itself optimized for voice search.
If you haven’t already, it’s time to make sure that your website is voice-search optimized. This means that the content on your site must be examined to make sure that it is spot-on in terms of relevancy and that the context is specific in terms of the nuances of the English language. If you need any help with this we can take a look at your site to provide you with an assessment based on the new update. Please visit our website at qodemedia.com and fill in the contact form for a free consultation by one of our SEO professionals.
How BERT Is Affecting Your SEO
BERT is the new update that has been recently released by Google and the announcement was made that it is the most important of its kind to be seen in the last 5 years. Approximately 10% of the search queries on Google will be affected so it’s important to know how exactly it is going to influence your SEO efforts.
The update includes changes that are oriented around language understanding with improvements in particular for conversational and natural queries. Overall, the new algorithm helps Google gain a better understanding of web-based text as it is presented in a natural language. BERT helps form an understanding based on the words appearing in the sentence along with all of the context nuances. The update strongly considers the context surrounding the word in order to display the best websites for the search inquiry.
How BERT Affects SEO
Websites that are poorly written won’t be positively impacted by BERT. High-quality text on websites, however, will reap the rewards of providing great content to readers. Even though the algorithm does not search webpages but rather search queries, SEO now relies on using text that has the right words used in precise ways. Websites with sloppy content won’t be helped by Bert.
As we leave behind 2019 and move into 2020, it’s important to know the type of impact BERT will have on websites and SEO in general in the future. The main take away from the new algorithm lies with bringing in more traffic with well-organized content that is more focused than it has ever been.
Find out what the new BERT Google algorithm will mean for your site. Call us today at 416-208-0157 or get in touch with us through our website at qodemedia.com
If you’re like most businesses, your social media marketing and your SEO are kept separated and placed into 2 different categories. The activity you maintain on social media, however, can definitely help boost your rankings indirectly. There are some SEO benefits associated with having a strong presence on social media that are too important to ignore.
- Drive in More Traffic
For many sites, social media is a major boost to the traffic on their website. Visitors can be encouraged to visit your website through your social media pages and the increased site traffic can help boost your rankings.
When you post something on social media as a teaser and then direct traffic back to your site to read the rest, you may end up with some powerful backlinks as a result. The people on social media that were interested in reading what you had to say may want to link back to it from their websites.
- Organic Listings
When you search for your own company on the Internet you’ll see your website show up along with your social media profiles. If anyone is doing a brand search for your business, you’ll be occupying a few spots at the top of the search page. This adds more credibility and authority to your business since it suggests that you are active online and well-known.
- Better Bounce Rate
The people that are visiting your site from direct links back from your social pages are more likely to stay on the site for longer periods of time. This will improve your overall bounce rate, which is also one of Google’s ranking factors.
Here at Qode Media, we are dedicated to helping businesses grow by creating the best online presence possible for them. If you have any questions about how to get started, or want to find out more about SEO ranking and how social media can play an active part in it by visiting our website at www.qodemedia.com.
You’ve taken a lot of time to set up an amazing website with fresh, unique content on it and have used the latest marketing and advertising techniques to draw in customers. Once this has been accomplished, it’s time to start tracking the major KPIs to actually see how well you are doing. Since there are so many different KPIs that you can track, we have listed the top 3 that are vitally important to your success.
Key Performance Indicators
- Organic Visits
How many organic visits are you getting to your website from the search engines? An organic visit is one where a visitor lands on your site and then makes an exit when he is done. This key statistic can be measured in Google Analytics. This KPI made it to the top of the list because it shows you how many people are actually finding your site, which is a critical part of SEO. If people aren’t able to find you, your business will fail.
- Bounce Rate
How long are people staying on your site? If a person bounces, the page is loaded and the exit is immediate. There are no actions taken and this indicates that you are offering something different than what the user expected. At this time, it’s important to make sure that all of your advertising, marketing and page listings on the search engines is relevant to the redirect pages. If they aren’t relevant, you will be wasting a lot of money on marketing and advertising.
How many people landing on your site are converting into leads or customers? Although this is definitely a top KPI to measure, you must make sure that you are being found and that you are relevant before you can accurately measure your conversions. If your conversions are low, you’ll need to take a look at your landing pages and test out some new ones until you see your conversions increasing. This can take some time but in the end, these statistics will tell the final story in terms of business success or failure.
We are Toronto’s leading SEO and digital marketing company and If you need any help with your analytics please feel free to reach out to us any time through our website at www.qodemedia.com. We are here to help you expand your business.
If you’ve been reading a lot about SEO strategies you may have started to become confused. There is a lot of data out there about search engine optimization and sometimes you have to sift through a lot of material before you find something that you can utilize right away. In order to help you out, we have gone back to the basics and have listed the top 3 SEO strategies that you can implement right away.
- User-Friendly Website
Is your website providing the best user experience possible to visitors? Make sure that you take a second look now, in a new unit of time. Arrive on the landing page and try to navigate through to the other pages from there. Does everything look easy to find? Will your visitors have trouble locating exactly what they’re looking for? Does the page look clean and presentable? Ask yourself these questions and if you need to clean up your site, do it quickly so you don’t lose conversions.
- Fresh, Unique Content
Are you providing visitors with unique and fresh content that will make them want to return again and again? If not, it’s time to do so now. One of the best ways to add new content to your site is to have a blog running on it. This way, you can keep in touch with people and they’ll return to see what you have to say. The search engines will also pick up on your new content and reward you for it.
- Relevant Backlinks
The search engines are going to be checking on your back links to make sure that they are relevant and coming from high-quality websites. Make sure that you are linking back to pages that are relevant in terms of what you are discussing with your backlinks. Any backlinks that looks spammy will affect your organic rankings on Google and other search engines.
When you take a look at things and really get back to basics, these are the top 3 SEO strategies that you should be concentrating on now and in the future. When things get complicated, it’s always best to go back to look at the basics. Google is really impressed with sites that implement good strategies and will highly reward them for it.
If you need help with SEO for your website please feel free to contact us at www.qodemedia.com. We’d be happy to provide you with a free site assessment so that you can know exactly what’s happening with your website and we can let you know how to best fix it up.
It’s important to keep track of everything you are doing if you are in charge of your own SEO. You’ll need to make sure that you are putting together reports regularly and you must also keep in mind that this is a long-term project. It may take some time to see huge gains but you should expect to see forward progress on a monthly basis.
Overall trends must be analyzed instead of focusing on a smaller picture. Traffic will rise and fall from day to day but over the course of the month there should be a rise, even if it is small. It must also be noted that search engines often don’t recognize activities and important changes such as link building, social media, content creation and more for approximately 3 months.
This is especially true when you’re first starting out. At the beginning you should start reporting after 3 months has passed. Take a look at the Google Webmaster Tools and use Google Analytics reports since they will let you know exactly where you stand. Best of all, tools and reports are free.
Put your primary focus on organic visitor information, keyword data, and social reports. The social reports will let you know the different social media sites that are sending you traffic. The keyword data will tell you which keywords are performing the best and which ones aren’t performing at all. This way, you can continue to strengthen the high-performing keywords and introduce new keywords for testing.
The organic visitor data will let you know how long visitors are remaining on your site, conversion rates, the pages visitors have landed on and much more. You can find all of this information in Google Analytics and it’s a great way to analyze your organic visitors.
If you are struggling with SEO and need some help, Qode Media offers a number of different SEO packages. Simply tell us what you need and we’ll let you know exactly what we can do for you. Please visit our website at www.qodemedia.com for more information or give us a call today at (416) 208-0157.
Before working with any type of SEO agency you should first find out what responsibilities it will have in terms of your company and its ranking. Some of the tasks that a reliable company will perform and be responsible for include the following:
Keywords – The company you are using needs to make sure that the keywords are relevant to your industry and business and are terms that people are searching for online.
Strategies – Strategies will be created based on your company goals. The agency must find out what your business goals are before outlining any type of strategy.
SEO updates – When there are any changes in algorithms that you should know about, the agency should inform you of them. This way, you’ll know why certain campaigns or tasks have been modified.
Content – The SEO agency should have a strategy in place for content and advise you when new content is needed for your site to keep it relevant in today’s marketplace.
Audits – Your site must be audited on a regular basis to find out exactly how it’s doing and how customers are relating to it. Times change and regular auditing must be provided to make sure that everything is still on track.
Accountability – The company should be transparent and show you regular reports regarding the performance of your site. This report should include recommendations and plans to improve your conversions and traffic.
Technical Problems – An SEO company should be on top of any technical problems as they arise and let you know what they are doing to fix them. These problems could include indexing, authority or crawling issues.
Optimization – The key pages on your site should be optimized first and it’s up to the agency to discover the pages that are performing the best.
Qode Media is here to help you understand your company goals and to achieve them. If you’re looking for the best SEO company in Toronto to give you a hand, please visit our website at www.qodemedia.com, or contact us at (416) 208-0157 for more information.