Engagement-Based Email Marketing
As the year 2019 comes to a close, we take a look at the top trends for digital marketing and find that engagement-based email marketing is one of the leaders. Trends come and go year after year and marketers must always keep their fingers on the pulse of the changes. This is the only way to keep a competitive edge above others in the industry, to generate leads, grow a business and establish more relationships with potential and existing customers.
Engagement-Based Email Marketing
Email marketing has to remain as smart as the people that are receiving the emails. Nowadays, people are more reluctant to sign up for emails and even when they have subscribed to a list, it doesn’t mean that they will automatically open all the emails sent to them. You must prove yourself to your subscribers so that they will automatically click on your emails in their inboxes.
Smart email marketing includes nurturing your customers with quality content in emails including any updates about your business. Once you have an email recipient that opens your emails, he has the potential to become a loyal customer. On the other hand, a subscriber that has been opening the emails for a long time should be considered dormant and no longer send any emails.
In order to send out the proper emails to a list of subscribers, they should be first placed into separate categories and segments. This should be done based on their behaviors and this data can be found using applications and tools by savvy marketers. Different segments can be created based on a variety of criteria. This allows marketers to better-target their emails for different segments.
Engagement-based emails include emails that only contain plain text. This text is very individualized for the targeted users and promotes more personalized communication. In this day and age, emails containing graphics may be considered to be spam by many companies offering email storage. Plain text emails are the best solution to get around this while at the same time improving the engagement rate.
If you need help with your email marketing projects or need to formulate a plan to put an email strategy in place, please call us today at qodemedia.com
Voice Engine Optimization
Big changes are happening as we speak as Google updates its algorithm and the new update called BERTis released. This algorithm takes into account the need for a better understanding of voice search and is why voice engine optimization should be considered a priority for your website.
It’s estimated that by the year 2020, approximately 50% of all search inquiries will be made by voice. Voice search has continued to rise in popularity over the years and has now become predominant enough to create a stir with the new Google update.
There are basically 2 types of searches that can be made by voice including searches made by Smart speakers like Google Home, Apple Homepod and Alexa by Amazon. These searches provide immediate answers to the questions posed by users. The other type of voice search is done on a smartphone or a desktop; examples would include Google Assistant and Siri.
Voice Engine Optimization
Websites must be prepared for searches made by voice in order to remain competitive. Marketers should leverage any and all opportunities available to deliver content that is more specific and targeted. This, in turn, will ultimately lead to higher click-through rates – especially now that the new algorithm is here and is itself optimized for voice search.
If you haven’t already, it’s time to make sure that your website is voice-search optimized. This means that the content on your site must be examined to make sure that it is spot-on in terms of relevancy and that the context is specific in terms of the nuances of the English language. If you need any help with this we can take a look at your site to provide you with an assessment based on the new update. Please visit our website at qodemedia.com and fill in the contact form for a free consultation by one of our SEO professionals.
How BERT Is Affecting Your SEO
BERT is the new update that has been recently released by Google and the announcement was made that it is the most important of its kind to be seen in the last 5 years. Approximately 10% of the search queries on Google will be affected so it’s important to know how exactly it is going to influence your SEO efforts.
The update includes changes that are oriented around language understanding with improvements in particular for conversational and natural queries. Overall, the new algorithm helps Google gain a better understanding of web-based text as it is presented in a natural language. BERT helps form an understanding based on the words appearing in the sentence along with all of the context nuances. The update strongly considers the context surrounding the word in order to display the best websites for the search inquiry.
How BERT Affects SEO
Websites that are poorly written won’t be positively impacted by BERT. High-quality text on websites, however, will reap the rewards of providing great content to readers. Even though the algorithm does not search webpages but rather search queries, SEO now relies on using text that has the right words used in precise ways. Websites with sloppy content won’t be helped by Bert.
As we leave behind 2019 and move into 2020, it’s important to know the type of impact BERT will have on websites and SEO in general in the future. The main take away from the new algorithm lies with bringing in more traffic with well-organized content that is more focused than it has ever been.
Find out what the new BERT Google algorithm will mean for your site. Call us today at 416-208-0157 or get in touch with us through our website at qodemedia.com
If you’re like most businesses, your social media marketing and your SEO are kept separated and placed into 2 different categories. The activity you maintain on social media, however, can definitely help boost your rankings indirectly. There are some SEO benefits associated with having a strong presence on social media that are too important to ignore.
- Drive in More Traffic
For many sites, social media is a major boost to the traffic on their website. Visitors can be encouraged to visit your website through your social media pages and the increased site traffic can help boost your rankings.
When you post something on social media as a teaser and then direct traffic back to your site to read the rest, you may end up with some powerful backlinks as a result. The people on social media that were interested in reading what you had to say may want to link back to it from their websites.
- Organic Listings
When you search for your own company on the Internet you’ll see your website show up along with your social media profiles. If anyone is doing a brand search for your business, you’ll be occupying a few spots at the top of the search page. This adds more credibility and authority to your business since it suggests that you are active online and well-known.
- Better Bounce Rate
The people that are visiting your site from direct links back from your social pages are more likely to stay on the site for longer periods of time. This will improve your overall bounce rate, which is also one of Google’s ranking factors.
Here at Qode Media, we are dedicated to helping businesses grow by creating the best online presence possible for them. If you have any questions about how to get started, or want to find out more about SEO ranking and how social media can play an active part in it by visiting our website at www.qodemedia.com.
You’ve taken a lot of time to set up an amazing website with fresh, unique content on it and have used the latest marketing and advertising techniques to draw in customers. Once this has been accomplished, it’s time to start tracking the major KPIs to actually see how well you are doing. Since there are so many different KPIs that you can track, we have listed the top 3 that are vitally important to your success.
Key Performance Indicators
- Organic Visits
How many organic visits are you getting to your website from the search engines? An organic visit is one where a visitor lands on your site and then makes an exit when he is done. This key statistic can be measured in Google Analytics. This KPI made it to the top of the list because it shows you how many people are actually finding your site, which is a critical part of SEO. If people aren’t able to find you, your business will fail.
- Bounce Rate
How long are people staying on your site? If a person bounces, the page is loaded and the exit is immediate. There are no actions taken and this indicates that you are offering something different than what the user expected. At this time, it’s important to make sure that all of your advertising, marketing and page listings on the search engines is relevant to the redirect pages. If they aren’t relevant, you will be wasting a lot of money on marketing and advertising.
How many people landing on your site are converting into leads or customers? Although this is definitely a top KPI to measure, you must make sure that you are being found and that you are relevant before you can accurately measure your conversions. If your conversions are low, you’ll need to take a look at your landing pages and test out some new ones until you see your conversions increasing. This can take some time but in the end, these statistics will tell the final story in terms of business success or failure.
We are Toronto’s leading SEO and digital marketing company and If you need any help with your analytics please feel free to reach out to us any time through our website at www.qodemedia.com. We are here to help you expand your business.
If you’ve been reading a lot about SEO strategies you may have started to become confused. There is a lot of data out there about search engine optimization and sometimes you have to sift through a lot of material before you find something that you can utilize right away. In order to help you out, we have gone back to the basics and have listed the top 3 SEO strategies that you can implement right away.
- User-Friendly Website
Is your website providing the best user experience possible to visitors? Make sure that you take a second look now, in a new unit of time. Arrive on the landing page and try to navigate through to the other pages from there. Does everything look easy to find? Will your visitors have trouble locating exactly what they’re looking for? Does the page look clean and presentable? Ask yourself these questions and if you need to clean up your site, do it quickly so you don’t lose conversions.
- Fresh, Unique Content
Are you providing visitors with unique and fresh content that will make them want to return again and again? If not, it’s time to do so now. One of the best ways to add new content to your site is to have a blog running on it. This way, you can keep in touch with people and they’ll return to see what you have to say. The search engines will also pick up on your new content and reward you for it.
- Relevant Backlinks
The search engines are going to be checking on your back links to make sure that they are relevant and coming from high-quality websites. Make sure that you are linking back to pages that are relevant in terms of what you are discussing with your backlinks. Any backlinks that looks spammy will affect your organic rankings on Google and other search engines.
When you take a look at things and really get back to basics, these are the top 3 SEO strategies that you should be concentrating on now and in the future. When things get complicated, it’s always best to go back to look at the basics. Google is really impressed with sites that implement good strategies and will highly reward them for it.
If you need help with SEO for your website please feel free to contact us at www.qodemedia.com. We’d be happy to provide you with a free site assessment so that you can know exactly what’s happening with your website and we can let you know how to best fix it up.
It’s important to keep track of everything you are doing if you are in charge of your own SEO. You’ll need to make sure that you are putting together reports regularly and you must also keep in mind that this is a long-term project. It may take some time to see huge gains but you should expect to see forward progress on a monthly basis.
Overall trends must be analyzed instead of focusing on a smaller picture. Traffic will rise and fall from day to day but over the course of the month there should be a rise, even if it is small. It must also be noted that search engines often don’t recognize activities and important changes such as link building, social media, content creation and more for approximately 3 months.
This is especially true when you’re first starting out. At the beginning you should start reporting after 3 months has passed. Take a look at the Google Webmaster Tools and use Google Analytics reports since they will let you know exactly where you stand. Best of all, tools and reports are free.
Put your primary focus on organic visitor information, keyword data, and social reports. The social reports will let you know the different social media sites that are sending you traffic. The keyword data will tell you which keywords are performing the best and which ones aren’t performing at all. This way, you can continue to strengthen the high-performing keywords and introduce new keywords for testing.
The organic visitor data will let you know how long visitors are remaining on your site, conversion rates, the pages visitors have landed on and much more. You can find all of this information in Google Analytics and it’s a great way to analyze your organic visitors.
If you are struggling with SEO and need some help, Qode Media offers a number of different SEO packages. Simply tell us what you need and we’ll let you know exactly what we can do for you. Please visit our website at www.qodemedia.com for more information or give us a call today at (416) 208-0157.
Before working with any type of SEO agency you should first find out what responsibilities it will have in terms of your company and its ranking. Some of the tasks that a reliable company will perform and be responsible for include the following:
Keywords – The company you are using needs to make sure that the keywords are relevant to your industry and business and are terms that people are searching for online.
Strategies – Strategies will be created based on your company goals. The agency must find out what your business goals are before outlining any type of strategy.
SEO updates – When there are any changes in algorithms that you should know about, the agency should inform you of them. This way, you’ll know why certain campaigns or tasks have been modified.
Content – The SEO agency should have a strategy in place for content and advise you when new content is needed for your site to keep it relevant in today’s marketplace.
Audits – Your site must be audited on a regular basis to find out exactly how it’s doing and how customers are relating to it. Times change and regular auditing must be provided to make sure that everything is still on track.
Accountability – The company should be transparent and show you regular reports regarding the performance of your site. This report should include recommendations and plans to improve your conversions and traffic.
Technical Problems – An SEO company should be on top of any technical problems as they arise and let you know what they are doing to fix them. These problems could include indexing, authority or crawling issues.
Optimization – The key pages on your site should be optimized first and it’s up to the agency to discover the pages that are performing the best.
Qode Media is here to help you understand your company goals and to achieve them. If you’re looking for the best SEO company in Toronto to give you a hand, please visit our website at www.qodemedia.com, or contact us at (416) 208-0157 for more information.
Great content and Pay Per Click (PPC) campaigns go hand-in-hand. Paid media can be helped by great content and paid campaigns can help drive in a lot more traffic to your quality content. When you combine these 2 key ingredients, you’ll definitely end up with an SEO recipe of success.
PPC ads can be used to drive-in traffic quickly to your website. It can be difficult to bring in masses of traffic if you haven’t already established an audience for your site. With so many different blog posts being released every day, it’s always good to have a strategy in place to get your blog posts more visible.
PPC ads also help to give your brand more exposure in your industry. Paid advertising, when viewed over and over again, remain in the subconscious mind of the viewer. Even if people aren’t clicking on your ads, you are still getting extensive brand exposure,
As people click on the ads they will be sent over to your landing page so you must make sure that you have high quality content on it. The page must be aesthetically pleasing and at the same time provide content that encourages people to click. There are many creative landing pages that transform visitors into customers or leads. If you have PPC ads running, you must have a page with great content available to send them to.
Consumers are not willing to settle for second best anymore. Make sure that your landing pages are grammatically correct and are sending out the right message that resonates with visitors. This way, you’ll generate more clicks and raise your bottom dollar.
When you consider that many people that are going to visit your site from a PPC ad are also going to look through your website before finally making a buying decision, it’s imperative that you have high quality content throughout your site. Otherwise, you’re simply going to lose sales.
Find out more about raising the bar on your website content and how PPC advertising can increase your sales by visiting our website today at www.qodemedia.com. We are Toronto’s premier digital marketing, SEO, and website design company and we are here to help you.
This is a question that a lot of businesses have and the answer will depend on a lot of different factors. Setting the right budget will help lead you to success faster and it will all come down to your short-term and long-term business goals as well as your current and projected revenue.
Take a look at your positioning on the search results pages for the keywords you are targeting. How well is your site doing as compared to your competitors? You’ll need to determine the difficulty of the keywords and how fast you want to see progress being made.
There are quite a few spam companies that are offering SEO services right now. They offer a number one position for a very small amount of money. There is no way that rising to the top of the Google listings can be done without spending some money. SEO is an investment, after all, and the money that you put into it will pay back time after time. Don’t waste your money on companies that really don’t know what they’re doing. Work with a business with a glowing reputation and even if you have to pay more, you’ll be able to see the results.
When you first talk to an SEO consultant one of the first things he’ll ask you about are your business goals. This will determine the strategy that needs to be put into place in order to reach these goals.
Look for the best plan that you can afford for the next 4 to 12 months. As you start to see your income grow, you can upgrade the plan accordingly. As long as you are working with a reputable company, you will see improvements that will increase your bottom dollar.
Qode Media has been offering state-of-the-art SEO services to businesses across North America, and here to help you. When you are looking for a highly qualified SEO company to work with, please give us a call at or contact us through our website at www.qodemedia.com.