How To Use Keyword Research To Improve Your Search Rankings

Posted by on May 17, 2017 in Blog | 0 comments

How To Use Keyword Research To Improve Your Search Rankings

How To Use Keyword Research To Improve Your Search Rankings Keyword research for local ranking searches can be different than SEO keyword research for national or international searches. With local SEO, there is generally a lot less competition, which results in a lower volume of inquiries. It’s also more focused and can provide better traffic to your website that can ultimately turn into conversions. Keyword research involves looking at your competitors and finding out what keywords and content they are using to drive their ranking. The top 3 listings in Google are especially important to investigate to find out what they are doing right – these sites have managed to earn Google’s love, and the best way to learn is by observing success. You’ll also want to do your own research as to what users are typing into their searches to find your industry. For example, someone living in Toronto that is looking for a plumber may type in “plumber in Toronto”, “Toronto plumbing”, “GTA plumbers”, or a variety of other terms. There will be higher search volumes, and thus higher competition, for these types of terms than there are for more specific inquiries such as “install toilet Toronto” or “blocked drain Toronto”. It’s crucial to find out everything you can about the search terms that your potential customers are using in order to find you on search engines and incorporate them into your website. It’s also important to note that many people won’t type in the term “Toronto” in their search inquiries. They just assume that Google will already know where they are located, and for the most part, this is true. For this reason, your on-site SEO and directory listings must be kept perfect so Google knows where your business is located and your potential customers can find you easily. If you operate a business that has a physical location, you’ll need to register with Google to set up a My Business page. Your website and company will appear in Local Pack and Google Maps. These are vitally important to your search engine presence, as people using these specific searches will more likely click through to a featured webpage than they would when using the organic results. Keyword research must also include mobile site optimization. Every day more people are turning to their cell phones and other mobile devices to order something online or to find directions to brick-and-mortar businesses. Be careful – when people are using their mobile devices they often use different search terms to find your type of business, so make sure to perform keyword search for mobile results as well. Having trouble with keyword search or Google rankings? Qode Media has the tools and expertise required to bring your local search rankings up to a new level. To find out more about local SEO and how important it is for your company, contact us...

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What Is SEO Burnout & How to Avoid It

Posted by on May 11, 2017 in Blog | 0 comments

What Is SEO Burnout & How to Avoid It

What Is SEO Burnout & How to Avoid It SEO burnout is one of the latest terms that can be attributed to webmasters trying to make their way up the ranks of Google without a lot of success. They never manage to make it onto the first page, despite reading up on all of the latest gimmicks and “surefire ways” to make search engines notice their websites. This can lead to SEO burnout, and make any webmaster throw up their Ethernet cables in defeat. Webmasters often decide that Google “has it in” for their website and no matter what they do, they won’t be able to achieve a good spot in the valuable Google search rankings. However, in most cases, the search engine simply cannot find what it’s looking for within the website. It will be hard for you to be ranked for a particular search term when Google does not have your business details or other information. For instance, if you own a plumbing business in Toronto, you need to tell Google the basic facts – to start, let them know that you have a plumbing company, where it is located, and how you can be contacted. It often comes down to basics; when you can’t find the solutions, you need to dig a bit deeper to find out where it all fell apart. Very rarely does Google penalize a webmaster or their webpage – quite often, it’s something as simple as not catering to the search engine’s algorithms. In some cases, things get a lot more complicated, but typically the webmasters that are suffering from burnout just might not fully grasp the technical workings behind Google’s algorithms. There are ways to make these algorithms happy, and when you understand them, your ranking will rise. When you or your webmaster are suffering from SEO burnout, turn to Qode Media for help. We understand the ins and outs of search engine optimization and can help make your ranking dreams come true. When you are aren’t making any headway and need a helping hand, you can always contact us. We are the professionals that know how to avoid this kind of burnout, and will work with you to get your website at its best...

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Five Reasons To Get a Shared Office Space

Posted by on Apr 13, 2017 in Blog | 0 comments

Five Reasons To Get a Shared Office Space

Five Reasons To Get a Shared Office Space Weather you are a tech startup or a web designer, shared office spaces are increasing in popularity at an extremely rapid rate. Here are five reasons why investing in a shared office space is worth it: Flexibility With the ever evolving landscape in today’s consumer markets, business’ are changing hands and spaces more often than ever. Shared office spaces offer short term leases (many on a month to month basis). You have the stability of a constant space to work in with the ability to leave or change your lease month to month depending on your needs. Technology As a small startup or private contractor, finding the money to spend on technology and equipment can be hard. With shared TV’s, printers and phone services, shared office spaces help to keep your overhead low, while giving you the services you need to thrive. Cost Cost differs with different rates depending on what you need. Shared spaces offer flexibility to meet your needs, while also offering room to grow as your company does, without the hassle of changing locations. Productivity Working at home can be comfortable but has a plethora of distractions. Having a workspace to go to lets you get work done – without any distractions. Networking By being in a shared space you have the opportunity to meet like-minded people. Collaboration and community spark creativity and ideas. Startups and private contractors can thrive off of the opportunity to brainstorm new concepts, elaborate upon already existing plans, and even partner up on similar projects. A shared office space offers you a community of support, technology and collaborators, something working from home can’t. Qode Media will be launching a new shared office space soon, called Quantum Space. Get in touch with us to see if you’re a good...

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Why SEO Rankings Don’t Always Tell the Whole Story

Posted by on Apr 6, 2017 in Blog | 0 comments

Why SEO Rankings Don’t Always Tell the Whole Story

Why SEO Rankings Don’t Always Tell the Whole Story In the past, the success of your site was defined by how high you could make it in the rankings on Google and on other search engines. Today, this just isn’t the case. The SEO ranking really doesn’t tell the whole story when it comes to the overall success of a site. There’s a lot more to it than that and if you’re trying to increase sales and expand your online presence you’ll need to take other things into account as well as just your rankings. When you’re looking at the success of a website you need to analyze the numbers. Is your website generating leads that are effective? Are your sales increasing, remaining the same or possibly decreasing? Are you ranking high but not seeing results? If you’re visible on the search engines but find that users simply aren’t visiting your site, it may be that the right keywords aren’t being targeted. SEO isn’t about randomly selecting keywords that you think are appropriate. It involves testing and tweaking the numbers with the keywords to find out exactly what’s happening in cyberspace. You may be putting attention on keywords that won’t drive referrals to your site and concentrating on keywords that just don’t activate any clicks. SEO techniques must be flexible and look at the situation at hand as it really is. Nothing is written in stone when it comes to Google and the various other search engines. It’s important to always analyze the data on an ongoing basis in order to determine the true picture. High rankings will be a major contributor to a business’ overall success when implemented properly. By themselves, rankings do not define or clearly measure success. When it comes to finding the right SEO company you need to work with one that will be tracking the statistics and refining your online presence so that you can see results. Never work with a company that promises a ranking but doesn’t look at the purposes and goals of the company. At Qode Media we understand that results matter and rankings don’t count if you’re not targeting the right keywords. Find out more about us and how we can make your company grow by calling 1-416-208-0157 or fill out our contact form. We care enough about your company to provide rankings that lead to...

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SEO and Voice Search on Mobile Devices

Posted by on Mar 14, 2017 in Blog | Comments Off on SEO and Voice Search on Mobile Devices

SEO and Voice Search on Mobile Devices With more and more people shopping and looking for information on their mobile devices, SEO has taken a dramatic turn. This year, it’s more important than ever to make a website mobile-friendly so that potential customers can find your site easily and pull it up quickly on their phones. Another thing that needs to be taken into account is the voice search apps on cell phones and how to address them in terms of SEO. It’s estimated that at least 50 billion searches are performed monthly using mobile apps such as Google Assistant, Siri and Cortana and the numbers are only going to go up every year. These are our virtual assistants and with 20% of the inquiries being made on Google coming from voice searches, it’s important to look at mobile SEO from yet another viewpoint. SEO for Voice Searches It’s a brand-new ballgame when you’re considering the comparable keywords for voice searches versus regular keyboard queries. When talking to these virtual assistants people tend to use a more conversational tone and in most cases people are addressing urgent needs. For this reason, it’s important to find out the questions that are being asked by your customers so that you can answer them on your site pages or posts on social media. These answers will use the same keywords provided in the questions. Voice searches also tend to be more targeted to a location, which means that your local search SEO must be spot-on. SEO for Mobile Devices Now is the time to make sure that your website or blog is mobile-friendly and ready for all of the changes that will come about due to mobile searches. You need a site that will open quickly and is user-friendly in order to reach the people that are using their mobile devices every day to locate products and services. There is no doubt that mobile device assistants such as Siri will be able to perform more complicated functions in the near future. Make sure that your website is ready to embrace any and all changes by making it mobile-friendly now. Websites that don’t conform to this new age of mobile searching will end up penalized in their site rankings on Google. Change is good as long as you keep up with it. Many of your competitors are going to be left in the dust because they won’t be willing to make the necessary changes as they come up. This is your chance to rise above the competition and ride the wave of mobile SEO. To find out more about mobile-friendly websites and blogs and how important they really are to your business, please contact Qode Media at 416-208-0157 or visit our website at qodemedia.com for more...

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Successful Mobile SEO Practices in 2017

Posted by on Feb 9, 2017 in Blog | Comments Off on Successful Mobile SEO Practices in 2017

 Successful Mobile SEO Practices in 2017 Google is now highly recognizing the mobile market and will be rolling out a mobile-first search index in 2017 that will eventually become the primary algorithm for results on the search engine. As a result, if your business or brand isn’t doing well on the mobile search engine, your overall SEO efforts will be affected. It’s not surprising that this new move is coming since more than 60% of the inquiries made on search engines today are coming from mobile devices. As more and more businesses make their websites mobile compatible, the number of searches from devices is expected to grow during the coming years. Throughout the years companies have always had to shift their locations according to the amount of traffic they were receiving. Even small mom-and-pop stores have had to relocate their physical stores due to traffic demands. Now, the Internet as well has taken a major shift and all businesses and company owners need to move with it. The time is now to get started before any major plans by Google and other search engines are implemented and written in stone. If you haven’t built up a mobile presence yet there is still time to get on the bandwagon to preserve your SEO standings. You’ll need to make sure that you understand all of the new suggestions and requirements that have been introduced by Google and ensure that your website is mobile ready. You should also understand that the keywords you are currently using in your SEO efforts may not be the same keywords that an audience uses on their mobile devices. The new changes may also affect companies and business that have already established a mobile presence. If you don’t have the right markup language your page may not rank properly and your page may not load as fast as it should. These are technical requirements that may require the assistance of an SEO consultant to ensure that everything is in place and functioning properly. It’s a new day and age in search engine marketing and a day that most people knew would come. Now it is more important than ever to make sure that your mobile presence is optimized to provide your customers with the best overall user experience possible. To find out more about successful mobile SEO practices in 2017 please contact Toronto SEO Internet Marketing Company Qode Media at 416-208-0157 or visit our website today at...

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Online Retailers Require Specific SEO Strategies

Posted by on Feb 3, 2017 in Blog | Comments Off on Online Retailers Require Specific SEO Strategies

Online Retailers Require Specific SEO Strategies Boosting your online presence is essential if you’re going to see dramatic revenue increases in your business. The world is shopping online these days and any brick-and-mortar store should have its own online website available to consumers. Even if you don’t plan on selling products online, you still need to have an online presence these days. The Yellow Pages have virtually died and people are searching on Google to find places to shop. In order to best represent your online shop or at least your presence, there are some specific SEO strategies that you must have in place including the following: The Content, Structure and Layout On-site optimization is critical when setting up a website. It should be easy for Google and the other search engines to determine what your site is all about. The search engines will be looking at the content on your site to figure out how to rank it for relevant searches. On-site optimization includes quality content, easy navigation, a clearly written and concise title tag, properly written meta-descriptions, internal linking that makes sense and URLs that reflect exactly what are on the pages. Inbound Links This is one of the best ways to build up your site as an authority and a strategy should be implemented by all online retailers. The more properly placed links your site has from external websites and platforms, the more Google views it as an authority site in your niche. It’s important to team up with a reputable SEO company to get this done, however, since improper linking can ruin your ranking and damage your reputation. Here at Qode Media we use legitimate linking strategies that the search engines value and appreciate. We are proud of our reputation in this field and never use any shortcuts that could jeopardize your business. There are other SEO companies out there that promise instant results based on black-hat methods that can destroy your business overnight. When you want to see your site movingcup the ranks of Google and the other search engines,  increase sales and establish an impeccable online presence, pleasegive us a all at 416-208-0157. We are the leaders when it comes to online retailers and have the portfolio to prove it. You can also visit our website at www.qodemedia.com right now to learn more about our free website consultations and how Toronto’s top SEO company can help...

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What Is Technical SEO?

Posted by on Feb 3, 2017 in Blog | Comments Off on What Is Technical SEO?

What Is Technical SEO? Technical SEO lays the groundwork of your site so that it can have a great chance of succeeding with its relevant phrases and keywords. By using the guidelines provided by search engines your site can be ranked and indexed accordingly for its key phrase searches. A website developer should know the ins and outs of technical SEO so that it can be implemented properly to give a website the best chance for success. Consider technical SEO as the foundation of everything you’re going to be doing on the Internet in the future. It’s a basic that cannot be ignored. When you provide your site the proper groundwork right from the beginning, you won’t have to worry about things crashing down around you later when the search engines decide to change their algorithms. It’s a set-and-forget system that needs to be put in place when first setting up any site. Your Site’s Architecture Once your site is set up correctly, small changes may be required according to search engine updates, customer behaviour patterns and any changes in your business direction. With the proper technical SEO in place, the architecture of your site can cope with the changes required. From simple to complex websites, technical SEO can make or break a business. Fast Loading From a user’s viewpoint, a site must be able to load quickly in order to keep its visitors engaged. Anyone visiting a slow loading site will leave it and look for another that loads faster. From an SEO viewpoint, a slow loading site may hurt your ranking in Google. If you aren’t showing up on the first page, it may very well be due to the speed of your site. Categorizing This is a big part of technical SEO and should be approached from the right viewpoint. Pages shouldn’t be buried too deeply, which means that horizontal sites are often preferred. It’s easier for a search engine to index, cache and crawl a horizontal site versus one that concentrates on depth. This is a big part of the site design, especially for an e-commerce website having products that must be catalogued and assigned URLs. Other key factors that need to be considered when constructing the architecture of the site include subdomains, site maps, meta tags etc. Page Priorities A site with a lot of data needs to have some type of priority system in place. It needs to be determined what content should rank the highest and the internal linking will be based on this decision. This is one of the things that can change due to buying trends and any changes that may be made concerning the direction of your business. There are many other factors involved with technical SEO but they cannot all be covered here. If you have any questions about your website and how it has been structured, please visit www.qodemedia.com for a free consultation. Call us today at 416-208-057 to talk immediately to a qualified consultant at Toronto’s top SEO...

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What Were the Google Search Trends in 2016?

Posted by on Jan 11, 2017 in Blog | Comments Off on What Were the Google Search Trends in 2016?

With the New Year upon us, it’s time to look back at the past 12 months to see what was trending in Google search. From athletes to politicians, it’s been a busy year with people heading to Google to understand and learn more about the world we live in. We are proud to present some of the major topics that were trending in 2016. Pokémon Go Who could have predicted it? Pokémon Go struck the heart and the attention of millions of people across North America and was one of the top 10 searches on Google. One of the most popular searches for this topic was “How to play Pokémon Go?”. It was something that took the world by storm and people want to find out how to play the game and catch all of the pieces. An Election and the Olympics With both the Olympics and the election taking place in 2016, it’s easy to understand why 9 of the top 10 people searches were for athletes and politicians. Donald Trump, Hillary Clinton, Michael Phelps and Simon Biles were heavy hitters when it came to Google searches last year. Powerball In January 2016, the Powerball jackpot hit a record-breaking number making this search the top trending one last year. There was a 166% increase in searches for this topic due to the jackpot prize. Recipes People were searching for beer and a number of different recipes last year while also trying to eat fewer calories. Snow cream was the trending recipe in 2016, which is prepared with snow, milk, vanilla and sugar. Mannequins and Slime Last year, people wanted to find out how to make slime. This may be due to the new release of the Ghostbusters movie. At the same time, people were searching for the mannequin challenge, which weighed in heavily at number #7 on the top 10 list. If you haven’t heard of it yet, you may want to Google it yourself! These were just some of the trending search terms on Google last year. Other major searches included Prince, David Bowie, Alexander Hamilton, Beyoncé, Orlando, Zika, and Brexit. It’s interesting to view all of these search trends to see exactly what 2016 was all about. It’s clear to see that people still wanted a challenging game to play, which was offered with the introduction of Pokémon Go, were looking for new food ideas and ways to cut calories while still wanting to stay informed of recent events. Trending Google searches can play a major role in your business marketing plans. When you can see what interests the public at large you can define it for your own business needs. To find out more about the latest trends please contact Qode Media today at 416-208-0157 or visit our website at...

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Why Your Business Startup Should Use Google AdWords

Posted by on Dec 28, 2016 in Blog | Comments Off on Why Your Business Startup Should Use Google AdWords

If you’re just starting up a business, Google AdWords should be a part of your marketing arsenal. If you aren’t using this promotional tool, you’ll simply be leaving money on the table. AdWords campaigns will lead customers to your website on a regular basis while building up your brand exposure. If you are just getting started with AdWords, however, you should consider using a dedicated campaign manager so that the money you invest provides the ROI you are looking for. Do-It-Yourself Google AdWords While a business owner can certainly create his own campaigns and Google has made it extremely user-friendly to do so, any business owner should tread cautiously in this marketing territory. If you don’t handle your campaigns properly, you can lose a lot of money in a fairly short period of time. You’ll want to see an appropriate return on your advertising spending and you’ll need to know exactly where and how to spend your money. A campaign manager uses creativity and analytics to form personalized advertising strategies. Workflows can be created that create and monitor the entire process working with the initial lead generation all the way to the final sale. Statistics are analyzed regularly and changes are made according to the workability of each campaign. When you hire someone that knows exactly what they are doing, the results can be phenomenal. Google Remarketing This is a more specified form of advertising using Google AdWords and it has the ability to also generate amazing results. Remarketing ads are shown to people that have visited your site and for one reason or another follow through with a sale. You already know that these are targeted potential customers so it makes a lot of sense to show them ads frequently as a reminder that they’ve already engaged with your site and need to take further steps to complete the sale. Most users that are visiting your site can be left with a cookie and these people can be targeted with your advertising. As well, you can drill down even deeper and only show your ads to visitors that started the checkout process, visited the contact page, visited the pricing page etc. As your business grows you’ll want to closely define your remarketing audience to see the best results. One of the first marketing strategies implemented by any new business startup should be Google AdWords and its remarketing campaigns. Here at Qode Media, we can help you get started and manage your campaigns through Google analytics and effective marketing solutions. Give us a call today at 416-208-0157 or visit our website at www.qodemedia.com to find out more about AdWords for your business and to schedule a free website...

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