How to Build an Effective SEO Strategy

Posted by on Jan 8, 2018 in Blog | 0 comments

How to Build an Effective SEO Strategy

SEO doesn’t mean anything unless it has an effective strategy behind it. There are a lot of actions that you can take in order to try to raise your rankings on Google, but without a built-in strategy, you’re doomed for failure. Many people that try to do SEO on their own don’t succeed with it because it’s not based on a strategy but on random actions alone. In order to create a strategy for your business, follow the steps below. Keyword Strategy Putting together a list of keywords is a great start for SEO but it doesn’t stop there. Keyword building should be an ongoing effort since unexpected keywords are sure to be discovered as your business expands. There should be regular maintenance on keywords and an easy-to-access list where more keywords can be added easily as they appear. Analysis A thorough analysis should be done before starting any type of SEO and all of the key metrics should be examined weekly after that. You must stay on top of your website and your campaigns in order to achieve success with them. The numbers speak for themselves and your marketing should be based on an unbiased analysis that is performed regularly. Set up a day of the week when the analysis will take place and make this a part of your effective SEO strategy. Innovation Once you have a strategy in place it’s time to start testing new campaigns and you should also test different elements on your web pages. Testing and tweaking will give rise to innovative thinking that can become a part of your strategy. Some of the most effective marketing campaigns were founded on innovation. When you combine innovation with analysis, you can find gold at the end of the rainbow. A Realistic Budget Take everything one step at a time as your budget allows and remember that as long as these statistics are rising, your company is heading in the right direction. Don’t get lost with all of the things that need to be done but instead focus on what you can afford right now. Baby steps can turn into giant leaps if you continue to persist with your marketing efforts. At Qode Media we help companies move forward based on analytics and innovative thinking. Learn more about our company and our approach by visiting our site at...

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How to Win the Battle against Amazon as an E-Commerce Business

Posted by on Dec 27, 2017 in Blog | 0 comments

How to Win the Battle against Amazon as an E-Commerce Business

With Amazon sales representing approximately 43% of the e-commerce purchases made in the United States in 2016, other e-commerce businesses must use innovative methods to stay in the game. This 43% has risen from 38% of the market share that was recorded in 2016. While Amazon is certainly a threat to every other e-commerce website out there, a site doesn’t need to meet the same $10 billion dollar threshold to see success. There is plenty of opportunity available for businesses that are selling their products online but the time to act is now. Competition is healthy and breeds opportunity. One of the reasons why Amazon has been able to establish such a foothold in the marketplace is due to the phenomenal growth of online shopping during the last decade. This growth continues at a rate of approximately 10% per year in the US and Amazon has been able to ride the wave of expansion successfully. Players in the industry must be willing to jump in feet first and take fast action for long-term establishment when competing against a monopoly like Amazon. Bold action is required in order to see results in this competitive marketplace. Don’t be afraid to step forward and take a chance. Test the market and then tweak your actions based on the results. Promote your product and use your best marketing techniques at every turn. You too can become a major player in the e-commerce industry. There are certainly enough customers out there shopping online! If you need help promoting your e-commerce business please call us today at (416) 208-0157. We help companies grow and increase their profit margins through strategic and proven marketing strategies. Visit our site at qodemedia.com to learn more about our company and what we can do for...

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How the New Google Search Updates Affect Your Business

Posted by on Dec 20, 2017 in Blog | 0 comments

How the New Google Search Updates Affect Your Business

When you’re looking for something on Google the search engine strives to provide the best results for the query. Approximately 1 out of every 5 searches that are currently made are somehow related to location. This is why the most relevant results are provided locally to provide the most accurate data possible. The location where a search query is made determines the type of Google Search and the Google Maps that come up. For example, if you are making a search in Canada, Google.ca will automatically appear. In order to keep things relevant for today’s mobile searches, Google has updated the iOS app in regards to its labelling for country services. The country service choice is no longer based on the domain but on the country where you are currently located. If you live in Canada and you’re making a search within its borders, you’ll instantly receive the Canadian country service. Once you step over the border into the United States, however, your mobile results will automatically switch over to the US country service. Upon arrival back in Canada, the results will revert back to the country service for Canada. If you’re travelling and the right country doesn’t appear for one reason or another, you’ll still have the ability to select the service you want by going into your settings. While in the past you could choose the service by typing in the ccTLD, this option is no longer available. You’ll need to manage your preference in the settings only. Once you have arrived on a results page you can see the country service that is currently being used at the bottom of the page. This update was made to provide you with the relevant results you’re looking for based on location. This is the same way that other Google platforms including Gmail, Google Earth, Blogger and YouTube are currently handled. Find out more about Google Search updates and how they can affect your business management and pay-per-click ads by visiting qodemedia.com. You can also call us at (416) 208-0157 any time if you have noticed fluctuations in Google Search and would like to know if any new updates have been...

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Google Local Services – Reach out to More Customers

Posted by on Dec 11, 2017 in Blog | 0 comments

Google Local Services – Reach out to More Customers

When a person needs a specific service such as an electrician or a limousine company, he’ll be looking online for a business in his general area. Internet users that use Google will be making their first calls to the businesses that are listed at the top of the listings on the first page. Local Services by Google is currently running in the United States across 17 cities and there will be 30 metro areas covered by the service by the end of the year. This began as a pilot called Home Services and is now running live in these areas. The listings include Google Guaranteed companies, which have all been background checked and are shown with a badge of trust. Only quality businesses can make it to the list while deceptive businesses won’t be seen. It’s a given that consumers will be drawn towards these listings since many have been duped by service providers in the past and are looking for legitimate businesses they can trust. Once your business qualifies you can create a customized profile page on the platform that shows your contact info, any unique aspects of your business that you’d like to share and your reviews. A potential customer can look at your profile and then contact you immediately. You’ll have the ability to turn on your ads only when you need them to appear and you’ll only end up paying for the leads you receive that are relevant to your type of business. This new platform has the ability to become a game changer for many service providers. Leads can be managed directly from a mobile device and they can be tracked and analyzed according to their conversions. So far, many companies are experiencing phenomenal growth due to this service and as a result, they have had to hire more employees to keep up with the demand. As with other Google developments, we expect this platform to expand and reach all major cities across North America. If you are operating a local service business now is the time to learn more about this fantastic marketing opportunity to be prepared for the future of Local Services advertising. Find out more about this platform and how it can help your business boom by calling (416) 208-0157 or visit qodemedia.com to learn more about SEO and local search in your...

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How Google Cloud Encourages Higher Education

Posted by on Dec 2, 2017 in Blog | 0 comments

How Google Cloud Encourages Higher Education

Educational institutions are using Google Cloud on a global basis to expand their learning opportunities. With more than 80 million individuals studying on the platform, faculties are using the available tools to educate students from kindergarten to grade 12 and higher. As a result, the Google Cloud portfolio has expanded to keep up with the growing demand. Northeastern University used the technology study the Zika virus, with an approach based on computations and mathematics. A model was created to study how the spread of the virus could affect different populations. Brazil was a focal point due to the widespread appearance of the virus in the country and using data layers that included the number of mosquitoes, the temperature and travel patterns, researchers were able to predict how other locations would be impacted with new infections. The Modelling of Biological and Socio-Technical Systems Lab at the University used Preemptible Virtual Machines and the Google Compute Engine to create millions of simulations. They could also analyze the data quickly with these tools, which is critical when studying the outbreak of any disease. The tools must allow researchers to analyze data on a large scale at great speed. Using the information collected, researchers were able to create an incidence map of the infections in December 2016. It projected the infections that were expected by late February 2017, with a detailed account of the projections for specific areas in Brazil. At the Massachusetts Institute of Technology, Mr. Andrew V. Sutherland also uses the Compute Engine along with Persistent Disk to calculate some of the objects for the L-Functions and Modular Forms Database. This database is a mathematical objects atlas that is used by mathematicians, computer scientists and physics specialists on a worldwide basis. Google Cloud hosts the vast LMFDB Web servers and millions of people globally are able to administer the system through the Google Cloud platform. Google Cloud encourages higher education while also providing businesses with a platform for running a multitude of business functions. Learn more about the GCP and how it could benefit your business by visiting our website at qodemedia.com. You can contact us...

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Make Sure Your Website Is Secure with an SSL Certificate

Posted by on Nov 28, 2017 in Blog | 0 comments

Make Sure Your Website Is Secure with an SSL Certificate

All websites should have SSL certificates and here’s why. SSL certificates are provided by SilverServers, which is a company that is situated in Kamloops BC. These certificates are offered to sites the world over and Google would like to see one of these certificates on all websites. SSL allows you to offer a secure communication between the server and the browser using https as the protocol. Due to recent updates, visitors to sites that contain forms such as a contact form or search box will be notified by the browser they are using that they are visiting an insecure page if SSL has not been installed. Some browsers are also showing special icons to make sure that the viewer notices the warning. SSL Certificates encrypt any type of communication that is made between the website and the browser. This gives the site visitor the confidence to move forward and provide his personal details on the contact form or through a sale. If your site doesn’t have this type of certificate, you may be scaring off a lot of visitors and potential customers before they even have a chance to see what it is you have to offer. Many experts are advocating the move forward towards abandoning HTTP communications and making sure that all websites are secured using HTTPs as the protocol. Up until now, it was challenging to get an SSL certificate since you had to have a certificate for each dedicated IP address. As well, IPv4 (Internet Protocol version 4) was harder to come by and was in short supply. Lately, however, there have been changes and hosting providers for websites can bind a number of the certificates to an individual IP address. Find out more about SSL certificates and how to get one for your website by visiting qodemedia.com or call us at (416) 208-0157. We’ll let you know more about these certificates and why it is crucial to get one ASAP for your particular...

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The Google Assistant Has Now Been Released in Italian and Spanish

Posted by on Nov 20, 2017 in Blog | 0 comments

The Google Assistant Has Now Been Released in Italian and Spanish

The Google Assistant Has Now Been Released in Italian and Spanish The Google Assistant is available in a variety of different languages worldwide and on November 1 Google announced that both Spanish and Italian will soon be added to the list. Spanish will be available in Spain, Mexico and the United States while Italian will be accessible in Italy. Right now, you have the ability to use the Assistant in the following languages around the world: English – Canada, US, UK, and Australia Japanese – Japan German – Germany Korean – Korea Portuguese – Brazil During the upcoming weeks you’ll be able to access Italian and Spanish on certain Android phones that have Google Play Services and are running on Android 6 or above. Users will also be able to access the Assistant on iPhones later on in the year. Google Assistant The Assistant can help you with your day-to-day routine and it will quickly become your best friend. You won’t have to shout out to people any longer since you can tell the Assistant to broadcast something and it will be announced on all of the home speakers enabled in your household. Imagine telling the Assistant to broadcast the message that dinner’s ready and not have to go round up every member of the family. It’s a timesaver for sure! There are a number of family-oriented games, stories and activities, more than 50 of them, and children under the age of 13 can create an account to enjoy a personalized experiences with their parent’s permission. Parents can manage the account through Family Link so they never have to be concerned about their children’s use of the Assistant. Find out more about Google Assistant and all of the features it has to offer by contacting us through our site at qodemedia.com or please call us at 416-208-0157. At Qode Media, we keep track of the latest developments in terms of cell phone usage and how it ties into mobile...

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We’re hiring an Account Manager!

Posted by on Nov 13, 2017 in Blog | 0 comments

We’re hiring an Account Manager!

SEO/Social Media Account Manager An SEO/Social Media Account Manager is a team member at Qode Media who is responsible for the management of sales, and relationships with an assigned client list. An account manager maintains the company’s existing relationships with an Social Media/SEO client or group of Social Media/SEO clients, so that they will continue using the company for business. They also attend sales meetings/calls, and secure new clients for Qode Media. Team members with this job role are also responsible for curating or requesting content for social imagery, including GIFS, videos, photography, and copy. DUTIES AND RESPONSIBILITIES Assist in performing all tasks necessary to achieve the organization’s mission and help execute staff succession and growth plans. Report to Managing Director(s)/Social Director on client related issues & escalations Operate as the lead point of contact for any and all matters specific to assigned client list Build and maintain strong, long-lasting customer relationships Develop a trusted advisor relationship with assigned accounts Work with development team to ensure SEO performance of clients to the best of their ability Communicate clearly the progress tasks & client performance with fellow team members & management Assist with high severity requests or issue escalations as needed Create, curate, or request content for client and internal purposes: GIFS, videos, photography, copy Schedule content for Qode Social clients Create content calendars for clients Create QodeScore Audit’s for prospective clients Perform daily tasks for Qode Media – SERP Reporting, regular communication with clients, analytics management, website design, display ads, client meetings, sales calls REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES Advanced knowledge of Adobe Creative Suite, including Photoshop, and InDesign Knowledge of Google Suite, including Drive, Docs, Sheets, & Calendar. Qode Media will provide training on Google MyBusiness & Google Plus. Basic understanding of SEO (Search Engine Optimization) Passion for social media and unquenchable thirst to understand all platforms: Instagram, Facebook, Twitter, LinkedIn,Tumblr, Pinterest Advanced understanding of Instagram, particularly concepts like shadow banning, analytics, and Instagram algorithms Strong organizational skills Strong written and oral communication skills for both email, phone, skype, or in-person meetings Google Adwords understanding is an asset, but not mandatory EDUCATION AND EXPERIENCE Education: Completion of a bachelor’s degree at an accredited college or university or equivalent work experience. Degree field: Media Information & Technology, Graphic Design, Social Media Marketing, English Experience: Experience operating scheduling systems (like Hootsuite or Buffer) for a brand Experience developing and executing social media strategy for a brand Experience managing multiple platforms for a brand (Ex., Instagram, Facebook & Twitter) This is an entry level position: any equivalent combination of education and experience determined to be acceptable. PERKS Full time, salaried position Benefits available Gym Membership 1 minute walk to the Subway (Ontop of Sheppard Yonge Station) Close walk to many amenities: Whole Foods, Starbucks, Tim Hortons, The Sheppard Centre, Goodlife Fitness, etc. Newly renovated office space This position is full-time, with salary based on the experience, qualifications and expertise of the candidate. Qode Media offers benefits, competitive salary, a vibrant work environment, a supportive and out-going workspace. Our mantra is employees first! If you’re interested, send your resume and a copy of your cover letter to Kelly at...

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Small Business Marketing Tips for Christmas

Posted by on Nov 8, 2017 in Blog | 0 comments

Small Business Marketing Tips for Christmas

If you are running a small business, you may be counting on the income at this time of the year to get into profit. Preparing for the holiday season includes much more than hiring new staff and accumulating more stock! Here are some tips you can use to improve your holiday marketing in order to see your best year yet. Decorate It’s important to decorate not only your store location but also your website. This helps to inspire the holiday feeling within your visitors, which will in turn inspire them to buy something. Make sure that your pages have a holiday tone to them and make the visitors to your site feel welcome. If you need help with your Photoshop efforts or adding some holiday displays to your site, please call us at 416-208-0157. Clearly Display Delivery Times The one thing that shoppers have on their minds the most during this hectic season of the year is the length of time it will take to get a product to the door once it has been ordered. If a customer has to look hard and spent a long time navigating your site in order to find your delivery times, you may very well lose this person’s business. Display your delivery times and the cutoff date for ordering online prominently across your site. Easy Navigation Make sure that your site is easy to navigate so that your potential customers can find exactly what they’re looking for in record speed. Many shoppers are going to be using their mobile devices and are expecting quick service along with fast-loading sites. There should be categories listed and they should be further divided into subcategories so that consumers can find the item they are looking for with a simple click of a button. Spread the Cheer Even though this can be a strenuous time of the year for business owners, make sure that you remain in a jolly spirit to match the tone of the holiday season. Spread your cheer throughout your social media channels to create even more interest in your products. Take special holiday photos, take pictures of your staff in holiday costumes or simply bake a batch of Christmas cookies and place an image of them on your Facebook page. Get into the holiday spirit and make sure that this season is the best one yet in terms of sales. As long as you’re easy to find on the Internet, there are customers out there that will land on your page to do their Christmas shopping. If you need any help with your holiday marketing planning please contact us at Qode Media via our site at qodemedia.com.  We’ll be happy to conduct a free assessment of your website now to make sure that you are fully prepared for the shopping explosion that will be taking place...

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Web Designer/SEO Account Manager

Posted by on Nov 7, 2017 in Blog | 0 comments

Web Designer/SEO Account Manager

*IMPORTANT* This ad is for an internal job role. Please do not solicit us for freelance web design, SEO, or link building services. Job Description: A Web Designer/SEO Account Manager is a team member at Qode Media who is responsible for the management of sales, and relationships with an assigned client list. A Web Designer/SEO Account Manager maintains the company’s existing relationships with an SEO client or group of SEO clients, so that they will continue using the company for business. They also attend sales meetings and calls to secure new clients for Qode Media. Team members with this job role are also responsible for creating web mock-ups for standard and e-commerce builds, and project manage our development team to build landing pages, websites, AMP pages, and more. DUTIES AND RESPONSIBILITIES – Assist in performing all tasks necessary to achieve the organization’s mission and help execute staff succession and growth plans. – Report to Managing Director(s) on client related issues & escalations – Operate as the lead point of contact for any and all matters specific to assigned client list – Build and maintain strong, long-lasting customer relationships – Develop a trusted advisor relationship with assigned accounts – Work with development team to ensure SEO performance of clients to the best of their ability – Communicate clearly the progress tasks & client performance with fellow team members & management – Assist with high severity requests or issue escalations as needed – Design creative web design mockups in Photoshop – Project manage our development team to build websites/landing pages/AMP pages for clients – Perform daily tasks for Qode Media – SERP Reporting, regular communication with clients, analytics management, website design, display ads, client meetings, sales calls REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES – Advanced knowledge of Adobe Creative Suite, including Photoshop, Illustrator, and InDesign – Knowledge of Google Suite, including Drive, Docs, Sheets, & Calendar. Qode Media will provide training on Google MyBusiness & Google Plus. – Basic understanding of SEO (Search Engine Optimization) – Project management skills – Strong organizational skills – Strong written and oral communication skills for both email, phone, skype, or in-person meetings – Basic HTML/CSS knowledge is an asset EDUCATION AND EXPERIENCE Education: – Completion of a bachelor’s degree at an accredited college or university or equivalent work experience. Degree field: Computer Science, Media Information & Technology, Graphic Design, Website Design Experience: – A professional portfolio of web mockups – 1 year of client related work experience is an asset, but not mandatory. This is an entry level position. – Any equivalent combination of education and experience determined to be acceptable. PERKS Full time, salaried position or part-time Benefits available Gym Membership 1 minute walk to the Subway (Ontop of Sheppard Yonge Station) Close walk to many amenities: Whole Foods, Starbucks, Tim Hortons, The Sheppard Centre, Goodlife Fitness, etc. Newly renovated office space This position can be either part-time or full-time, based on the experience, qualifications and expertise of the candidate. Qode Media offers benefits, competitive salary, a vibrant work environment, a supportive and out-going workspace. Our mantra is employees first! If you’re interested, send your resume and a copy of your cover letter to Kelly at...

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