Google AdWords Features That Can Improve Your Advertising Performance

Posted by on Oct 29, 2015 in Blog, Google Adwords, Marketing, SEO, Social Media | Comments Off on Google AdWords Features That Can Improve Your Advertising Performance

When it comes to AdWords, the best performing ads are usually the ones that people find the most useful. To improve your ROI with Google AdWords, you don’t necessarily need to spend more; you need to spend strategically and then track your return to see what’s working and determine where your money is making the most impact. One way to make your ads more relevant and useful to your customers is to enhance your ads with extensions like call and location extensions and other dynamic AdWords features. These extra pieces of information give people more reasons to click on your ad. The benefits of using features include: – Improved visibility for your ad – Improved click through rate of your ad Three of the coolest AdWords features currently available to marketers to enhance their advertising performance include: 1. Remarketing Audiences By create Remarketing Audiences in Google Analytics, you can re-engage audiences that are likely to convert based on user behavior. 2. Callout ad extension With the Google AdWords callout ad extension, you can include additional text with your search ads such as “Free shipping”, “24-7 customer service” or “Price matching”, allowing your customers to immediately identify the services your business offers. 3. Ad Customizers And finally, with ad customizers, you can optimize your text ads to hyper-specialize them for each search. Other benefits include time-sensitive calls to action, scalability and reporting. PPC Marketing | The Why & The How If you want to be seen by customers precisely when they are searching for the things that you offer, paid channel advertising also called pay-per-click (PPC) marketing is a powerful marketing channel far too robust to ignore. Apart from getting your business found and connecting you with relevant customers across the web, PPC marketing is also measurable and flexible so you can tweak your ads to get more bang for your buck. The key to success is to understand the core search engine marketing tactics that will help you get the most out of channels like AdWords and Bing Ads. This includes but is not limited to: 1. Keywords and targeting Effective keyword management and targeting to specific audiences connect your ads with users and their searches. 2. Creating text ads that are specific, relevant and attractive When it comes to PPC marketing, one of the most important things to get right is your messaging. Remember that Google measures the quality of your ads. You can also use ad extensions to provide extra information to users. 3. Bidding and conversions The idea is to align your bids with your business goals to make smarter bid adjustments. 4. Display Important elements of a display ad to improve conversions, brand recall and engagement include the message, the image and the design. 5. Mobile and local And finally, over the past few years, smart phones have become an integral part of how people search and browse the web. Get your local and mobile advertising right to grow your online sales and bring in new website...

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PPC Tips & Best Practices For Startup Marketers

Posted by on Aug 10, 2015 in Blog, SEO | Comments Off on PPC Tips & Best Practices For Startup Marketers

When looking for a marketing edge, many startups turn to pay per click advertising to drive virtually instant, targeted traffic to their website and grow their online sales. The key to success is extensive knowledge and testing because even the smallest changes can make a huge impact on the overall performance of a PPC campaign. Four PPC tips and best practices for beginners:- 1. Define your goals as specifically as possible Do you want to bring in new website visitors, drive sales, get the phones ringing or keep customers coming back for more? The more specific you can be about your motivations, the more effective your PPC advertising will be. 2. The cornerstone of any successful PPC campaign is keyword research If you want to reach people at the very moment that they are searching for the things that you offer, you need to know the keywords that your target audience is likely to employ when searching for your products and services. Your keyword selection will either make your PPC campaign a winner or a loser. 3. Create a compelling ad copy Successful text ads are specific, relevant and attractive. You want to highlight what makes you unique, empower customers to take action, match your ad to your landing page and include at least one keyword. You can also use location extensions and call extensions to appeal to customers on mobile. 4. Test and optimize And finally, PPC advertising requires constant testing and optimization to make sure your campaign is performing as expected. A Quick Guide To Call Extensions By Google AdWords:- In Google AdWords, call extensions allow you to include a phone number in your standard text ad, encouraging calls to your business. This makes it easy for customers to contact you, sometimes by simply using a click-to-call button in your mobile ad. Call extensions cost the same as a headline click and they have increased click through rate (by 6-8%). In essence, if your goal is to increase phone calls to your business, as would be the case if you own pizzeria in downtown Toronto, you’ve come to the right place; customers can click-to-call you straight from your ads. For example, let’s say a tourist in Toronto searches for “Downtown Toronto Pizza” from his phone and one of your ads is triggered. The visitor can quite literally: 1. Click through to your website 2. Go through your menu 3. And call your business directly by touching your phone number, which appears as a call button in your ad copy To make sure that your extensions are appropriate, the phone number in your call extension must be accurate and active. Avoid fax numbers, premium numbers and vanity numbers, which include letters. The phone number must also be a local or domestic number, verified and have an active...

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A Look At Penguin 3.0 And Its Effect On Queries

Posted by on Jan 12, 2015 in Blog | Comments Off on A Look At Penguin 3.0 And Its Effect On Queries

Every year, Google rolls out 500-600 updates and refreshes to its search algorithm, some more major than others in the way that they affect the search engine results. For marketers and webmasters alike, these changes are important because they provide data on which we then base our search engine optimization efforts for high rankings up the SERPs and a good level of organic website traffic. One update that was rolled out last year and created quite a buzz in the SEO world is Penguin 3.0. The last Penguin update to hit us prior to the one announced on October 17, 2014 was Penguin 2.1 more than a year ago. A look at Penguin updates over the years Google Penguin was first introduced to marketers on April 24, 2012 with the aim of driving websites with spammy link profiles out of the SERPs and detering link building intended to manipulate PageRank or a website’s rankings up the SERPs. Following the original launch of Penguin, several refreshes and updates have been pushed in the past couple of years including Penguin 1.1 and Penguin 1.2 in 2012 itself, Penguin 2.0 and Penguin 2.1 in 2013 and the latest Penguin 3.0 on October 17, 2014 affecting roughly 1% of English/US queries. Penguin 3.0 Google’s aim in rolling out so many algorithmic updates every year is to provide its users with the best possible search engine results. To stay Penguin-proof or to recover if you’ve been affected by the latest Penguin update, the key is to stay clear of any behavior that manipulates incoming links to and outgoing links from your website. Buying and selling links that pass PageRank, for example, is an SEO tactic that used to work beautifully in the past but is no longer viable. Excessive link exchanges and large-scale guest posting are also practices that have been flagged down by...

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How to Choose the Right SEO Company

Posted by on Mar 13, 2014 in Blog, SEO | Comments Off on How to Choose the Right SEO Company

SEO, “search engine optimization” is a method to get your site into the top listings at Google, Yahoo, Bing and other search engines. When you consider that most customers don’t read past the first page once they have landed on their search results, you can see how important it is to have your site listed on page 1. At the same time, it’s equally vital to get your website as close to the top position on that page as possible. SEO – Handling the good and the bad SEO is a specific strategy that puts the good things into place that Google is looking for while eliminating the bad outpoints. An experienced and qualified SEO company can look at an existing website and pinpoint and target areas that need to be corrected while also adding positive changes. This is called on-site SEO and it is a vital part of a two-step strategy to get any website noticed and ranking by Google and other search engines. Off-site optimization With this type of search engine optimization, the SEO company will work with the advertising, link building and marketing methods that are done off-site. There is a special type of strategy that must be put into place so that you are not penalized for the links you build or the types of advertising you do across the Internet. Hiring the right SEO company Once you have decided that you’re ready to take your business to the next level, you’ll need to work with a company that is up to date on the newest search engine algorithms. In order to narrow down the best company, here are a few questions to ask: What type of SEO experience do you have? How long has the company been operating? Can you show me some successful examples of other websites that you have worked on in the past? Do you offer other services that complement your SEO methods? How long will it take before results can be expected? What type of strategy do you use? Beware of inexperienced companies There are a lot of people that hang up a shingle and call themselves an SEO expert without having any experience at all. These types of individuals can severely damage the integrity of your website and put it in a position where Google places the site near the bottom of the listings. A few years ago, irrefutable companies existed that would get as many links back to your website as possible with a frenzy of activity. The site would rise in the rankings and webmasters would be happy. As with anything that is sneaky and underhanded, however, Google caught on and the sites were penalized heavily. The only way to really satisfy what the search engines want is to provide a high quality website that is user-friendly to the customers while incorporating only ethical search engine optimization techniques. There are no secrets or quick fixes to get a site to rank high in Google. The way to do it is to follow the guidelines for webmasters as set out by Google and provide a content-rich website that will enhance the visitors’ experience. When you do this, along with ethical off-site marketing, your site will rise to the top naturally and will stay there for years to...

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Content Marketing For E-commerce

Posted by on Jul 12, 2013 in Blog, Business Blogging, Google Adwords, Marketing, SEO, Small business | Comments Off on Content Marketing For E-commerce

One of the things you have to consider when planning your own business on the internet is to write epic content; this will attract visitors to your site and eventually make you earn more potential customers. Do you know that an attractive content with powerful and important information is the greatest marketing tool for your business, whether you have a small business or a big business?  Content marketing can make your business successful because you can gain more profit.  It is a fact that content marketing is very essential for your business. However, due to the several contents that are available on the internet, some business owners are getting confused on how to use content for their e-commerce websites. Here are a few tips on selecting the best content that can make your e-commerce earn more profit. • Customize your content according to your business.  There are different types of content that you can choose from.  That is why, be careful in deciding.  The first thing that you have to consider is your potential consumers that you are trying to attract.  Make sure that the content for your e-commerce website would be appealing and relevant to your targeted audiences and customers.  By obtaining appealing and high quality content, you will assure that it can create huge impact to your consumers.  This can help you in increasing your sales and profits since your customers will always be coming back to your website.  Asides from this, you will also gain new customers to your website. • Make sure you have quality content. Do not compromise quality because the content is for your e-commerce website.  Remember that you will use this content for attracting more customers and gaining more profits, quality is a must.  By having quality content, most likely you won’t have to worry about its relevance to your e-commerce website.  A successful marketing campaign would not be possible without quality content.  That is why, you should get the help of a professional that can give you the content that you need for your e-commerce website. • You must know where to market your content.  Know where to publish your content.  There are various ways that you can do to market your content for your e-commerce website.  You can post them in online forums, blogs and the widely used social media sites.  You can also add your content on your e-commerce website by using content management systems such as WordPress.  These types of systems are simple and easy to use and you can guarantee that more potential customers will be visiting your e-commerce website. • Keep you content light and easy to understand.  There are different types of people who will be reading your contents.  Some people may understand technical terms but there are also others which do not.  If you are selling technical products then as much as possible avoid using terms which are very technical.  Make it simple and less advance so that your content will be easily understood by an average person.  Your content should include important details of the products that you are selling since this is usually what the customers are looking for.  For instance, you must include product reviews as well as the services that you will offer before and after your customers will buy...

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Digital Marketing Intelligence (A report by Yesmail)

Posted by on Jun 28, 2013 in Blog, Business Blogging, Google Adwords, Marketing, Real Estate Agents, SEO, Small business, Social Media | Comments Off on Digital Marketing Intelligence (A report by Yesmail)

Capitalizing on Digital Market Intelligence Yesmail Interactive has been providing quality email marketing and other marketing solutions for almost fifteen years. They have established themselves as a leader in their industry and an expert in multi-channel marketing. In coming up with a competent plan they have compiled quality research on digital marketing into an educational resource for hungry marketers. The digital marketing arena is taking on more importance as resources and tools expand to help marketers take advantage of it. Marketers are now more than ever being able to build premeditated or real-time marketing campaigns, promote their brand with piggyback and combination offerings, evaluate campaign performance, and measure their progress with detailed metrics. Yesmail Market Intelligence brings all this together and provides a comprehensive plan to conquer platforms like Twitter, Facebook, and YouTube. Yesmail has capitalized on a breakthrough in digital marketing which allows them to quantify a relationship between email marketing and social media engagement. Because of this they’re able to drive home the importance of mastering the multi-channel platform, in combination with quality email marketing techniques. Yesmail used a sample set of 20 leading retail brands to showcase this breakthrough. From Ralph Lauren to H&M to Eddie Bauer, Yesmail tracked the total social media engagement from Facebook and Twitter. They found obviously that brands with much larger followings garnered significantly larger amounts of likes, comments, retweets, and favorites. However, Yesmail formulated its own algorithm to properly gauge the amount of engagement relative to the following, and the rankings of the 20 brands changed dramatically. This is the type of research that helps them to assist companies in their marketing strategies. FACEBOOK Facebook easily has the greatest impact of all the social media platforms with its 900 million active members and 7 billion visits per month. Measuring the relationship between marketing efforts, users, and companies can be a rewarding effort if done right. But contrary to popular belief, studies are showing the trend in Facebook engagement is actually increasing faster than campaigns are being implemented. There are some key factors to take into account when starting a Facebook campaign. The particular day of the week is one of them. Amazingly, according to the statistics Yesmail has found, Tuesday is actually the optimum day for employing a campaign, earning the highest ranking for engagement despite being the 4th ranked day from which businesses choose. Wednesday and Thursday weren’t far behind, showing that the middle of the week is a great option overall. The time of day and frequency also come into play. This is where any Facebook campaign can flourish or struggle. Facebook thrives on users who take part of the website more than several times a day, so it’s important to know when users are online. Yesmail found that the highest rate of engagement took place from 10am-12pm. Surprisingly, this was one of the least used deployment times, the greatest being 11am-1pm. They also found that brands who implemented an excessive number of campaigns per month received the lowest engagement. Marketers should be careful to research a good amount of campaigns to release without over doing it. The format for each Facebook campaign played a great role. From its research Yesmail found that photos far and away got the most attention, while videos did well but weren’t used...

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Steps to Effective Internet Marketing

Posted by on Jun 26, 2013 in Blog, Business Blogging, Google Adwords, Marketing, Press Release, Real Estate, Real Estate Agents, SEO, Small business, Social Media | Comments Off on Steps to Effective Internet Marketing

In today’s business world, it’s becoming more apparent that traditional marketing schemes have lost their touch and are being overtaken by newer and less costly online techniques. The need to research and stay up to date on the next phase of internet marketing is great, and this article will attempt to show you the basics of how to effectively begin preparing the groundwork for your company’s marketing scheme. From keywords, to social media, to closing leads you’ll learn some of the important things you need to know. KEYWORDS The first and most important component of internet marketing is the keyword. A keyword is simply a word (or words) that can be used to effectively locate, identify, and relate content. As a result, search engines are a large part of the framework that makes internet marking tick. As the world of marketing changes, the so the importance of getting your business found online has increased. This is why it’s so important to build a strategy for keyword research. The way keywords work is people who search for them are most likely to be driven to content that ranks higher for the search that they’ve entered. So basically Business A, which shows up on page 1 of a search engine has a much better chance of being found than Business B on page 13. The key however is the business of keywords can sometimes be a slightly tricky one. While some keywords may be easy to find and greatly searched, as a small business you might not be able to afford high rankings for established words dominated by bigger corporations. Because of this you must build a strategy that incorporates words that are more relevant to your business, and less competitive. OPTIMIZATION After you’ve chosen a group of 3-5 words that you’re ready to build a strategy around, the task is now to optimize your content so that consumers will be drawn to your business. The goal of optimization is to get as close the first result or first page of any search.  This process is called search engine optimization. SEO is an ever evolving process, so there really isn’t one technique written in stone. Stay up to date with the latest information and trends on the subject to increase your performance. Two important components of SEO are on-page SEO and off-page SEO. The first deals with content on your website that can be modified which better showcases itself to search engine platforms. Off-page SEO deals with reported information about your site which engines get from other websites. This isn’t as easy to improve, and carries a bit more importance than on-page SEO. There are nine things that will greatly help improve your on-page SEO performance: page titles, Meta description and data, headings, cascading style sheets, images, domain info, MOZ rank, Google crawl date, and URL structure. Page titles need to contain relevant keywords, be precise and not drag out, and contain your brand name if you’re a small business. They are the first thing visitors may have with your company, so spend time perfecting each page title. Meta data, while not an integral part of SEO, is a very important description listed on search engines which give a summary of the site. Headings are similar to page titles, but carry...

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Introduction to Google Display Network

Posted by on Jun 20, 2013 in Blog, Business Blogging, Google Adwords, Marketing, Real Estate, SEO, Small business, Social Media, Travel | Comments Off on Introduction to Google Display Network

There are two types of online ads that are available to AdWords partners to use for their business ads; text ads and display ads. We have said that text ads are ads that convey messages of advertisement about a product or service using only textual characters. Display ads, which is fast gaining ground in online marketing, involves the use of images or display graphics to entice of lure the attention of customers to a particular advertisement. When using display ads for your business, you would have to create images, videos, flash or other associating formats to successfully promote your product or service. When done properly, display ads have the ability to capture the attention of customers more effectively than text ads. The benefits of using these ads cannot be overemphasized as they are making success out of most online linked businesses. If one is very conversant with the world of advertising, one would immediately notice the trend in which search engine users are now more interested in motion ads that the conventional text ads as oppose to before. This display ads have opened a whole new world into ads cost and more ever before, marketers are becoming aware of the fact that one need not spend much to gain traffic but to utilize the idea of smart marketing. Rather than invest so much in displaying ads on an entire page, while not use little display ads and spread them all over many sites to spread your business message. Google AdWords saw the potential that display ads have to generate and boost many businesses online and decided to integrate the display ad product into their AdWords program. Google Display Network Hundreds of thousands of marketers all over the world use Google display network to showcase their products and services. This is because Google has made sure it provided the best products and tools to help promote online ads. With their display network one is certain of the fact that their ads are being done on a massive scale. Since Google is a universally accepted search engine brand all over the world, it is safe to say that any ads placed on their page world be seen by millions of people thereby taking your business beyond any frontiers. All you are to do to ensure effectiveness would be to create a sound display ad that can produce results for you. Link your business website to your ad, pay your ads bill and allow Google do their magic for you. There is also so much transparency when using this display network as one can often follow their ads and see if they are shown on related keyword searches. You can track your ad placement from the very moment you win you bid and get placed high on Ad Rank. I must point out here that one to be able to attain success through AdWords, you should not settle at the average rank position. This is because there are hundreds of thousand ads that may feature before yours. Bid reasonably and make the top rankers and see fortune smile on your business through Google AdWords program.   By Candy...

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How to plan a Google Display Network Campaign

Posted by on Jun 20, 2013 in Blog, Business Blogging, Google Adwords, Marketing, Press Release, Real Estate, Real Estate Agents, SEO, Small business, Social Media | Comments Off on How to plan a Google Display Network Campaign

If you plan to end up with an effective and successful display campaign for your business product and services, you should ensure you have set out careful planning. For it is this planning that guarantees efficient execution. Planning always involves the use of strategies, so we would list out the stages that should be considered during the planning process. Know your goals  What exactly do your hope to achieve with your display network campaign? Is it just to drive heavy traffic to your website and generate clicks or would you simply just want to promote your product and services. Whatever the scenario you choose to act on, it would require proper planning to bring it into fruition. Who are your target audience? You may think that with millions of users using the internet, finding customers should not be that difficult. You are so wrong! You have to target your ads to potential customers and them only, rather than waste time on sight lookers. With Google targeting technologies put in place, you are able to determine those websites that are relevant to your campaign. You can use location specific targets, or using web page content to determine relevance. Whatever your final choice, it should be such that would guarantee profitability to your customers and you as an advertising company. Create your custom display ad With Google’s display ad builder, you can be your own designer and create entirely new custom ads. Create this ad in such a way that your message is short and simple as can possibly be and still be able to reach out and get customers response. Have a fixed bid and budget  In Google AdWords, every ad is an auction and you determine the amount of money you are willing to pay for every click or impression on your ads. The higher the bidding price, the higher up you go on Google’s Ad Rank. Using the cost-per-click pricing option would mean that you enter into an agreement with Google that for every click that is being made on your ad by a prospective customer, you pay Google a certain percentage of that amount. This pricing option is used by most new-comers. Using the other pricing option would mean that for every impression or views being made by customers, you bid an amount that would be payable to Google. To improve your business ROI, use the right pricing option that you know would be ideal for your business ads. Performance management tools and their features  There are many management tools being made available by Google AdWords to help you evaluate and manage the performance and profitability of your display campaigns. It is advisable to have proper understanding of these tools upfront so that when the time comes, you can easily use them to optimize your ad campaigns.   By Candy...

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Google AdWords Display Advance Exam

Posted by on Jun 20, 2013 in Blog, Business Blogging, Google Adwords, Marketing, Press Release, SEO, Small business, Social Media | Comments Off on Google AdWords Display Advance Exam

Taking any of the AdWords certification program exams would require a great deal of devotion on your part. Having experience on the AdWords program does not mean negligence on your part towards the resources made available in the Learning Center. If you are one of the new-comers to AdWords or this would be your very first exam (congratulations!), I’d recommend making use of the AdWords Online Classroom Webinars. Google AdWords offer two different types of certification; Individual AdWords certification and the Company AdWords certification package. Taking the Individual AdWords certification exam would require one to take two exams; Fundamental and Advance Exams. The focus of this guide is to educate us on how to pass these exams. The fundamental exam is quite easy to pass in comparison to that of the Advance exams. The Advance exam comprises of three exams and you are required to choose any one from among the three and the Fundamental exam for you to be eligible for certification (having successfully passed both exams). Advance Display Exam layout The test comprises of 98% Display Network and YouTube advertising, while the other 2% are questions related to Search Fundamental and Search Network. This other 2% should not be any problem for you since you have already taken the exam on advertising Fundamentals. This exam is slightly different from the Fundamental exam as it has just 110 questions that are to be completed in a time frame of 120 minutes. This gives you about 1 minute for each question. So except you really got supersonic speed to check and find answers, I’d advise you sit down and study real hard. All the questions are multiple choice questions with have four (4) option types to choose from. In this exam, a pass is scoring at least 70% as opposed to 85% of the Advertising Fundamental exam. You can wipe that smile off your face now. Study hard and you would come out in flying colors! Try taking this exam few days after you took the Advertising fundamental exam. This way you would still be able to remember most of the stuffs you read on the fundamentals and you would not need to start from the very beginning. Take a day’s rest and continue to brush off on your new materials. Tips on passing Google AdWords Advance Display Exam The step already outline in passing any of the AdWords certification exams still hold true here. Keep them to heart and you are already on your way to success. I would like to just add a few more passing tips to enlighten you on the Advance Display exam. Stick to your Study Guide Before writing or taking any exams, research materials are provided for one to get equipped with all available knowledge. With the Advance display exam, a study guide is provided by Google in their AdWords Learning Center for you to study. Never fall into the temptation of ignoring the guide and spend endless time reading other materials you got outside their Learning Center. I am not saying those foreign materials contain junk information, but for a more effective study process, you should stick more to Google’s study guide. Most of the questions that would be asked on the Advance display take root from this Study Guide. Utilize the...

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