4 proven SEO Content Strategies to Ensure that your Website Ranks on Search Engines

Posted by on Jan 21, 2016 in Blog, Business Blogging, Marketing, SEO, Social Media | Comments Off on 4 proven SEO Content Strategies to Ensure that your Website Ranks on Search Engines

SEO aka Search Engine Optimization is ever-changing, as the digital landscape is constantly growing. Search engines are constantly reinventing the ways in which their algorithms operate, and as such, Leading SEO Toronto companies are constantly renewing and adapting their techniques. As a leading SEO company with proven methods, our established team at Qode Media has some lucrative tips on ranking through search engines. Here’s a sneak peek. If you like what you see, chat with one of our SEO professionals today. Here are 4 proven SEO content strategies to ensure that your website ranks on search engines. 1. Less is More Use the sort of language that is relatable, simple, and gets your point across. No need to try to impress your audience with a thesaurus – aim to be technical enough to explain an advanced concept in a simple way. If your reader needs to stop to analyze the robotic text that’s laid out before them, Google will likely penalize you. Say what you mean to say in less words, but while still maintaining solid diction. If you’re striving to hit a particular word count, you’re not aiming for the right goal. 2. Quality over Quantity One well-written blog post is infinitely better than several poorly written blog posts. Not only does it reflect better on you to have quality content, unnecessary content will go ignored by search engines like Google and Bing. Shelling out a couple of extra bucks for a good blog writer is key. And remember – always edit your posts twice before they hit the Internet. Solid writing and editing are good practices. 3. Repost The internet is a never-ending information ocean. If you want to make your mark, you’re going to have to be persistent. Try reposting your content in several locations – Facebook, Twitter, Instagram, other blogs, etc. The more coverage it gets, the better. You can repost a blog post 2-3 times to your Facebook page. Take a look at your insights page and try to post your blogs at times that your audience is most active. 4. Consult an SEO Professional Because we know that you have better things to do than work out content strategies, like running your business. Let us handle it for you. Content strategy is simply one facet of SEO and digital marketing. If you want to learn more about how we can ensure your website ranks on Google and Bing, give us a call today...

read more

Qode Media Launches Qode Social, a Premium Social Media Marketing Service

Posted by on Jan 19, 2016 in Blog, Press Release, Social Media | Comments Off on Qode Media Launches Qode Social, a Premium Social Media Marketing Service

Toronto, ON – January 19 2016 – Qode Media (“Qode”) has expanded to meet the needs of a growing digital landscape. Qode Social offers unique & expert social media management services. Qode caters to every aspect of its clients’ brand to their social media. Qode considers every aspect of how clients want to be perceived by the public, and by their competitors. Here’s a highlight of some of the services that set it apart: Social Media Audit: A complete and comprehensive audit of all existing social media channels. An SEO check – are the socials on the first page when one searches the company name? Are all channels worth continuing with? Evaluate – is the current content reflective of the branding? Fix – point out spelling errors, graphic design flaws, missing icons, bios, correct category, and more. Content Calendar: Content is created based on the client’s brand, their mission statement, and their competitors. A suggested content calendar is sent for the client’s approval for the following month. Social Media Management: Creation and Management of 4 channels: Twitter, Facebook, Google +, and Instagram. Automated postings are scheduled at times that the audience is most active, specific to the client’s insights. Social Media Analysis: Complete breakdown from each social media channel, including strengths, weaknesses, short and long term goals. Monthly Social Media Scorecard: Quantifiable results – showing growth in followers/likes for each social media channel, the click-through rate for the social media ad campaigns, setting short term/long term goals, showing the best performing pieces of social media, and how Qode intends to move forward with that information. 1 hour Social Media Consultation: Qode discusses social media strategy with its clients – the tone, the diction, and the targeted audience. Qode want clients to better understand how it will approach their online strategy. According to CTO, Walter Pahk, “expanding into social media was an integral move to providing a comprehensive digital marketing strategy. Qode Social uses proven analytic theories and methodology that SEO professionals practice expanding to a new and lucrative channels.” ABOUT QODE MEDIA:- About Qode Media Inc. Qode Social is a Toronto-based social media marketing agency and division of Qode Media. Qode Media, is a Toronto SEO Company. Qode Social is led by seasoned social media marketing experts who are committed to developing a community around clients’ businesses, polishing their brand and improving public relations. Qode Media is an accredited Google Partner. The company offers a full range of inbound marketing automation, Google Ads & Bing Ads per-per-click management, search engine optimization (SEO), social media, web design, e-commerce, iOS and Android application development to clients in Canada, USA, Africa and Europe. Moreover, Qode Media is accredited by the Better Business Bureau and a member of the Internet Marketing Foundation. For more information please contact: Media Contact:- Company Name: Qode Media Inc. Name: Walter Pahk Phone: 416-208-0157 Email Address: sales@qodemedia.com Website:...

read more

An Introduction To On-Page Optimization And Its influence On Search Engine Ranking

Posted by on Jan 3, 2016 in Blog, Business Blogging, Google Ads, Marketing, SEO, Social Media | Comments Off on An Introduction To On-Page Optimization And Its influence On Search Engine Ranking

In the old days of search engine optimization, “on-page optimization” simply referred to keyword placement. Search engines like Google liked to see keywords in certain locations to indicate a page’s relevance for different queries. These days, there are many best practices for on-page optimization including the title tag, URL, content of the page and image alt text. Basically, an ideally optimized web page shows the following features. 1. Specificity: A web page should be hyper-relevant to a specific product or topic 2. The subject in the title tag 3. The subject in the URL 4. The subject in the image alt text 5. Relevant keywords throughout the text content 6. Unique and quality content 7. A link back to the category page and subcategory page (where applicable) 8. A link back to the homepage When viewed individually, these small changes to your website might seem like tiny, insignificant improvements but when combined, they produce a significant boost to your site’s visibility and performance in the SERPs. The challenge is to: 1. Be uniquely valuable An optimized page doesn’t just provide unique content. It also provides unique value in terms of usefulness and takeaways that visitors can derive from the page. 2. Provide a phenomenal user experience Your website pages should be easy to understand and provide intuitive navigation and content consumption. 3. Be bot accessible The journey of a query starts before it is ever typed with crawling and indexing of documents by things known as “web crawlers”. To make it easy for the search engines to crawl, index, and reliably rank your pages, make them bot accessible. 4. Think keyword targeting 8 important keyword-targeting elements include page title, headline, body text, URL, images and image alt attributes, internal and external links, meta description and meta keywords. 5. Be social A well-optimized page should make social sharing as easy and seamless as possible to earn signals that directly or indirectly help rankings. For more information about on-page optimization and on-page ranking factors, call us now on...

read more

Getting Found With SEO

Posted by on Dec 16, 2015 in Blog, Business Blogging, Google Ads, Marketing, SEO, Social Media | Comments Off on Getting Found With SEO

Search engines like Google have two major functions: 1. Crawling and indexing 2. Providing search users with a ranked list of the best results possible as they search After all, the web is made up of over 60 trillion individual pages. For a typical query, there are thousands, if not millions, of webpages with relevant and helpful information. To put your site’s best foot forward in terms of visibility in the search engines, understanding search engine optimization is important to generate targeted traffic to your website. The question is “What is search engine optimization?” By definition, search engine optimization is a marketing discipline focused on increasing your site’s user experience and performance in organic search results. It encompasses both technical and creative elements including 1. Creating unique and accurate page titles and making use of the “description” meta tag 2. Improving site structure 3. Optimizing content 4. Making effective use of robots.txt and rel=”nofollow” for links 5. And configuring mobile sites so that they can be indexed accurately Obviously, the world of SEO is complex. Free SEO education is widely available on the web but depending on the complexity of your website and your time commitment, you may decide you need an expert to handle things for you. That’s where we can help! When optimizing your site for SEO, you need to put yourself in the shoes of the search engines but also make your site better for people too. Over the last few years, the search engines have become progressively smarter in that they can nowinterpret what each page is about, and how it’s going to benefit their users. In truth, search engine optimization is the difference between failure and success when it comes to online marketing. Our aim: we want to help you get your website found on the major search engines. This includes both getting the technical details of a search engine-friendly web development correct and marketing your...

read more

Organic Search vs. Google Ads

Posted by on Dec 3, 2015 in Blog, Google Ads, Marketing, SEO, Social Media | Comments Off on Organic Search vs. Google Ads

When you type something in Google’s search box, two kinds of search results are delivered. 1. Organic results These are “natural” results that are pulled from Google’s index based on a series of complex algorithms. They are sites that appear in the SERPs because they are best placed to answer the query. 2. Paid results Paid results are pages displayed according to a formula that calculates how much the advertiser is willing to pay and how relevant the ad is to the keywords in the query and the quality of the landing page. Organic search In organic search, an organic search result is a free listing that appears in Google Search because it is relevant to someone’s search terms. As more and more consumers become reliant on the web to interact with brands andpurchase goods and services, we have a need to stay visible to online consumers. This is done by making small modifications to parts of your website to create a noticeable impact on your site’s user experience and performance in organic search results. Paid search In addition to organic search, paid search can also be a great source of traffic for your website. More specifically, you get the right traffic and you can get lots of the right traffic with Google Ads but also the Yahoo Bing Network and 2nd tier networks. In particular, Google Ads can help your business gets found by people at the very moment that they’re searching for the things you offer on Google. The other benefits of Google Ads include: 1. Reaching relevant customers on relevant websites across the web by targeting your ads to customers. 2. Taking the guesswork out of your marketing with around the clock insights into how your ads are doing. For more information about the difference between organic search and Google Ads or how to manage a campaign on Google’s online advertising program, call us now on 416 208...

read more

Qode Media Announces Certification in Google Ads

Posted by on Nov 20, 2015 in Blog, Google Ads, SEO | Comments Off on Qode Media Announces Certification in Google Ads

Toronto, Canada, December 5, 2012 – Qode Media, a Toronto based SEO services company has expanded its already vast repertoire of experience and expertise, receiving certification in Google Ads. Qode Media provides leading edge SEO services to companies wishing to improve their search engine ranking, leading to increased traffic to their website. The superior quality SEO service that Qode Media provides has the end goal of increasing sales and ROI for the client. Qode Media uses SEO methods that are Google Panda and Penguin complaint (Whitehat SEO methods). Beginning with a free analysis, Qode Media keeps the clients needs in mind at each stage of the process. With their ongoing pursuit of client satisfaction and results, Qode Media is continually evolving in training and technology, ultimately resulting in a comprehensive SEO strategy. As Frank Rojas, Managing Director at Qode Media explains, “With the Ad Words certification, it allows us to better educate clients about the benefits of Google Ads and online advertising. It is just one more addition to our database of training and advancement that keeps us ahead of our competitors.” Although the majority of the SEO work done at Qode Media results in an improved organic ranking, Rojas explains that it may be desired to implement Google Ads in a way that complements the SEO work being done for a client. Further, it is important for Qode Media to provide their SEO and marketing services at the lowest cost to the client. They stand out with their affordable rates with basic packages starting at just $295 a month. For detailed package information, visit www.qodemedia.com. For more information, a quick search is recommended (SEO Toronto, SEO in Toronto, Toronto SEO, etc.) where a high first page organic ranking confirms Qode Media’s outstanding SEO abilities. For more information, please contact Walter Pahk, Managing Director, Qode Media at...

read more

Qode Media Receives Certification for the Flagship Google Partners Business Coaching Program

Posted by on Nov 20, 2015 in Blog, Google Ads, Marketing, Press Release, SEO, Social Media | Comments Off on Qode Media Receives Certification for the Flagship Google Partners Business Coaching Program

Qode Media Inc., a Toronto based Google Partner and SEO service provider, has expanded its repertoire of digital marketing accreditation. As one of the first participants the Google Business Coaching Program in North America, Qode Media completed certification. Led by Phil Richardson, President of BizGrowth Coaching, modules covered in the intensive 12 week coaching program included: marketing automation, lead nurturing, finance, human resource planning, sales strategy, finance, client management, pricing, proposals that win, productized services & time management. Moreover, the program included one-on-one coaching, group projects and personal learning objectives. Program members researched and presented on topics such as performance management, key performance indicators, master services agreements, cultural values, reducing staff churn and CRM tools. According to Walter Pahk, Chief Technology Officer at Qode Media, “continued training for best practices specific to the fast changing digital marketing space is critical for operational efficiency in a hyper-competitive global environment. The additional efficiency gains allow us to provide superior service while passing on cost savings to our clients.” Mr. Richardson is a professional business coach and has 25 years of experience as a corporate executive, coach and consultant. He is a former Vice President of American Express in Canada as well as Chief Operating Officer and Country Manager for the company internationally. He holds an MBA degree from the University of Toronto’s Rotman School of Management and a Bachelor of Commerce degree from the University of Ottawa. Mr. Richardson is a Licensed Professional Business Coach, certified by the Professional Business Coaches Alliance and a member of the Worldwide Association of Business Coaches. About Qode Media Inc. Based in Toronto, Canada, Qode Media is a digital marketing agency and an accredited Google Partner. The company offers a full range of inbound marketing automation, Google Ads & Bing Ads per-per-click management, social search engine optimization (SEO), social media web design, e-commerce, iOS and Android application development to clients in Canada, USA, Africa and Europe. Moreover, Qode Media is accredited by BING Ads, the Better Business Bureau and a member of the Internet Marketing Foundation. For more information, please contact Customer Service for Qode Media Inc., at...

read more

Google Ads Features That Can Improve Your Advertising Performance

Posted by on Oct 29, 2015 in Blog, Google Ads, Marketing, SEO, Social Media | Comments Off on Google Ads Features That Can Improve Your Advertising Performance

When it comes to Google Ads, the best performing ads are usually the ones that people find the most useful. To improve your ROI with Google Ads, you don’t necessarily need to spend more; you need to spend strategically and then track your return to see what’s working and determine where your money is making the most impact. One way to make your ads more relevant and useful to your customers is to enhance your ads with extensions like call and location extensions and other dynamic Google Ads features. These extra pieces of information give people more reasons to click on your ad. The benefits of using features include: – Improved visibility for your ad – Improved click through rate of your ad Three of the coolest Google Ads features currently available to marketers to enhance their advertising performance include: 1. Remarketing Audiences By create Remarketing Audiences in Google Analytics, you can re-engage audiences that are likely to convert based on user behavior. 2. Callout ad extension With the Google Ads callout ad extension, you can include additional text with your search ads such as “Free shipping”, “24-7 customer service” or “Price matching”, allowing your customers to immediately identify the services your business offers. 3. Ad Customizers And finally, with ad customizers, you can optimize your text ads to hyper-specialize them for each search. Other benefits include time-sensitive calls to action, scalability and reporting. PPC Marketing | The Why & The How If you want to be seen by customers precisely when they are searching for the things that you offer, paid channel advertising also called pay-per-click (PPC) marketing is a powerful marketing channel far too robust to ignore. Apart from getting your business found and connecting you with relevant customers across the web, PPC marketing is also measurable and flexible so you can tweak your ads to get more bang for your buck. The key to success is to understand the core search engine marketing tactics that will help you get the most out of channels like Google Ads and Bing Ads. This includes but is not limited to: 1. Keywords and targeting Effective keyword management and targeting to specific audiences connect your ads with users and their searches. 2. Creating text ads that are specific, relevant and attractive When it comes to PPC marketing, one of the most important things to get right is your messaging. Remember that Google measures the quality of your ads. You can also use ad extensions to provide extra information to users. 3. Bidding and conversions The idea is to align your bids with your business goals to make smarter bid adjustments. 4. Display Important elements of a display ad to improve conversions, brand recall and engagement include the message, the image and the design. 5. Mobile and local And finally, over the past few years, smart phones have become an integral part of how people search and browse the web. Get your local and mobile advertising right to grow your online sales and bring in new website...

read more

PPC Tips & Best Practices For Startup Marketers

Posted by on Aug 10, 2015 in Blog, SEO | Comments Off on PPC Tips & Best Practices For Startup Marketers

When looking for a marketing edge, many startups turn to pay per click advertising to drive virtually instant, targeted traffic to their website and grow their online sales. The key to success is extensive knowledge and testing because even the smallest changes can make a huge impact on the overall performance of a PPC campaign. Four PPC tips and best practices for beginners:- 1. Define your goals as specifically as possible Do you want to bring in new website visitors, drive sales, get the phones ringing or keep customers coming back for more? The more specific you can be about your motivations, the more effective your PPC advertising will be. 2. The cornerstone of any successful PPC campaign is keyword research If you want to reach people at the very moment that they are searching for the things that you offer, you need to know the keywords that your target audience is likely to employ when searching for your products and services. Your keyword selection will either make your PPC campaign a winner or a loser. 3. Create a compelling ad copy Successful text ads are specific, relevant and attractive. You want to highlight what makes you unique, empower customers to take action, match your ad to your landing page and include at least one keyword. You can also use location extensions and call extensions to appeal to customers on mobile. 4. Test and optimize And finally, PPC advertising requires constant testing and optimization to make sure your campaign is performing as expected. A Quick Guide To Call Extensions By Google Ads:- In Google Ads, call extensions allow you to include a phone number in your standard text ad, encouraging calls to your business. This makes it easy for customers to contact you, sometimes by simply using a click-to-call button in your mobile ad. Call extensions cost the same as a headline click and they have increased click through rate (by 6-8%). In essence, if your goal is to increase phone calls to your business, as would be the case if you own pizzeria in downtown Toronto, you’ve come to the right place; customers can click-to-call you straight from your ads. For example, let’s say a tourist in Toronto searches for “Downtown Toronto Pizza” from his phone and one of your ads is triggered. The visitor can quite literally: 1. Click through to your website 2. Go through your menu 3. And call your business directly by touching your phone number, which appears as a call button in your ad copy To make sure that your extensions are appropriate, the phone number in your call extension must be accurate and active. Avoid fax numbers, premium numbers and vanity numbers, which include letters. The phone number must also be a local or domestic number, verified and have an active...

read more

A Look At Penguin 3.0 And Its Effect On Queries

Posted by on Jan 12, 2015 in Blog | Comments Off on A Look At Penguin 3.0 And Its Effect On Queries

Every year, Google rolls out 500-600 updates and refreshes to its search algorithm, some more major than others in the way that they affect the search engine results. For marketers and webmasters alike, these changes are important because they provide data on which we then base our search engine optimization efforts for high rankings up the SERPs and a good level of organic website traffic. One update that was rolled out last year and created quite a buzz in the SEO world is Penguin 3.0. The last Penguin update to hit us prior to the one announced on October 17, 2014 was Penguin 2.1 more than a year ago. A look at Penguin updates over the years Google Penguin was first introduced to marketers on April 24, 2012 with the aim of driving websites with spammy link profiles out of the SERPs and detering link building intended to manipulate PageRank or a website’s rankings up the SERPs. Following the original launch of Penguin, several refreshes and updates have been pushed in the past couple of years including Penguin 1.1 and Penguin 1.2 in 2012 itself, Penguin 2.0 and Penguin 2.1 in 2013 and the latest Penguin 3.0 on October 17, 2014 affecting roughly 1% of English/US queries. Penguin 3.0 Google’s aim in rolling out so many algorithmic updates every year is to provide its users with the best possible search engine results. To stay Penguin-proof or to recover if you’ve been affected by the latest Penguin update, the key is to stay clear of any behavior that manipulates incoming links to and outgoing links from your website. Buying and selling links that pass PageRank, for example, is an SEO tactic that used to work beautifully in the past but is no longer viable. Excessive link exchanges and large-scale guest posting are also practices that have been flagged down by...

read more