An Introduction To On-Page Optimization And Its influence On Search Engine Ranking

Posted by on Jan 3, 2016 in Blog, Business Blogging, Google Adwords, Marketing, SEO, Social Media | Comments Off on An Introduction To On-Page Optimization And Its influence On Search Engine Ranking

In the old days of search engine optimization, “on-page optimization” simply referred to keyword placement. Search engines like Google liked to see keywords in certain locations to indicate a page’s relevance for different queries. These days, there are many best practices for on-page optimization including the title tag, URL, content of the page and image alt text. Basically, an ideally optimized web page shows the following features. 1. Specificity: A web page should be hyper-relevant to a specific product or topic 2. The subject in the title tag 3. The subject in the URL 4. The subject in the image alt text 5. Relevant keywords throughout the text content 6. Unique and quality content 7. A link back to the category page and subcategory page (where applicable) 8. A link back to the homepage When viewed individually, these small changes to your website might seem like tiny, insignificant improvements but when combined, they produce a significant boost to your site’s visibility and performance in the SERPs. The challenge is to: 1. Be uniquely valuable An optimized page doesn’t just provide unique content. It also provides unique value in terms of usefulness and takeaways that visitors can derive from the page. 2. Provide a phenomenal user experience Your website pages should be easy to understand and provide intuitive navigation and content consumption. 3. Be bot accessible The journey of a query starts before it is ever typed with crawling and indexing of documents by things known as “web crawlers”. To make it easy for the search engines to crawl, index, and reliably rank your pages, make them bot accessible. 4. Think keyword targeting 8 important keyword-targeting elements include page title, headline, body text, URL, images and image alt attributes, internal and external links, meta description and meta keywords. 5. Be social A well-optimized page should make social sharing as easy and seamless as possible to earn signals that directly or indirectly help rankings. For more information about on-page optimization and on-page ranking factors, call us now on...

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Getting Found With SEO

Posted by on Dec 16, 2015 in Blog, Business Blogging, Google Adwords, Marketing, SEO, Social Media | Comments Off on Getting Found With SEO

Search engines like Google have two major functions: 1. Crawling and indexing 2. Providing search users with a ranked list of the best results possible as they search After all, the web is made up of over 60 trillion individual pages. For a typical query, there are thousands, if not millions, of webpages with relevant and helpful information. To put your site’s best foot forward in terms of visibility in the search engines, understanding search engine optimization is important to generate targeted traffic to your website. The question is “What is search engine optimization?” By definition, search engine optimization is a marketing discipline focused on increasing your site’s user experience and performance in organic search results. It encompasses both technical and creative elements including 1. Creating unique and accurate page titles and making use of the “description” meta tag 2. Improving site structure 3. Optimizing content 4. Making effective use of robots.txt and rel=”nofollow” for links 5. And configuring mobile sites so that they can be indexed accurately Obviously, the world of SEO is complex. Free SEO education is widely available on the web but depending on the complexity of your website and your time commitment, you may decide you need an expert to handle things for you. That’s where we can help! When optimizing your site for SEO, you need to put yourself in the shoes of the search engines but also make your site better for people too. Over the last few years, the search engines have become progressively smarter in that they can nowinterpret what each page is about, and how it’s going to benefit their users. In truth, search engine optimization is the difference between failure and success when it comes to online marketing. Our aim: we want to help you get your website found on the major search engines. This includes both getting the technical details of a search engine-friendly web development correct and marketing your...

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Organic Search vs. Google AdWords

Posted by on Dec 3, 2015 in Blog, Google Adwords, Marketing, SEO, Social Media | Comments Off on Organic Search vs. Google AdWords

When you type something in Google’s search box, two kinds of search results are delivered. 1. Organic results These are “natural” results that are pulled from Google’s index based on a series of complex algorithms. They are sites that appear in the SERPs because they are best placed to answer the query. 2. Paid results Paid results are pages displayed according to a formula that calculates how much the advertiser is willing to pay and how relevant the ad is to the keywords in the query and the quality of the landing page. Organic search In organic search, an organic search result is a free listing that appears in Google Search because it is relevant to someone’s search terms. As more and more consumers become reliant on the web to interact with brands andpurchase goods and services, we have a need to stay visible to online consumers. This is done by making small modifications to parts of your website to create a noticeable impact on your site’s user experience and performance in organic search results. Paid search In addition to organic search, paid search can also be a great source of traffic for your website. More specifically, you get the right traffic and you can get lots of the right traffic with Google AdWords but also the Yahoo Bing Network and 2nd tier networks. In particular, Google AdWords can help your business gets found by people at the very moment that they’re searching for the things you offer on Google. The other benefits of Google Adwords include: 1. Reaching relevant customers on relevant websites across the web by targeting your ads to customers. 2. Taking the guesswork out of your marketing with around the clock insights into how your ads are doing. For more information about the difference between organic search and Google AdWords or how to manage a campaign on Google’s online advertising program, call us now on 416 208...

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Qode Media Announces Certification in Google AdWords

Posted by on Nov 20, 2015 in Blog, Google Adwords, SEO | Comments Off on Qode Media Announces Certification in Google AdWords

Toronto, Canada, December 5, 2012 – Qode Media, a Toronto based SEO services company has expanded its already vast repertoire of experience and expertise, receiving certification in Google AdWords. Qode Media provides leading edge SEO services to companies wishing to improve their search engine ranking, leading to increased traffic to their website. The superior quality SEO service that Qode Media provides has the end goal of increasing sales and ROI for the client. Qode Media uses SEO methods that are Google Panda and Penguin complaint (Whitehat SEO methods). Beginning with a free analysis, Qode Media keeps the clients needs in mind at each stage of the process. With their ongoing pursuit of client satisfaction and results, Qode Media is continually evolving in training and technology, ultimately resulting in a comprehensive SEO strategy. As Frank Rojas, Managing Director at Qode Media explains, “With the Ad Words certification, it allows us to better educate clients about the benefits of AdWords and online advertising. It is just one more addition to our database of training and advancement that keeps us ahead of our competitors.” Although the majority of the SEO work done at Qode Media results in an improved organic ranking, Rojas explains that it may be desired to implement AdWords in a way that complements the SEO work being done for a client. Further, it is important for Qode Media to provide their SEO and marketing services at the lowest cost to the client. They stand out with their affordable rates with basic packages starting at just $295 a month. For detailed package information, visit www.qodemedia.com. For more information, a quick search is recommended (SEO Toronto, SEO in Toronto, Toronto SEO, etc.) where a high first page organic ranking confirms Qode Media’s outstanding SEO abilities. For more information, please contact Walter Pahk, Managing Director, Qode Media at...

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Qode Media Receives Certification for the Flagship Google Partners Business Coaching Program

Posted by on Nov 20, 2015 in Blog, Google Adwords, Marketing, Press Release, SEO, Social Media | Comments Off on Qode Media Receives Certification for the Flagship Google Partners Business Coaching Program

Qode Media Inc., a Toronto based Google Partner and SEO service provider, has expanded its repertoire of digital marketing accreditation. As one of the first participants the Google Business Coaching Program in North America, Qode Media completed certification. Led by Phil Richardson, President of BizGrowth Coaching, modules covered in the intensive 12 week coaching program included: marketing automation, lead nurturing, finance, human resource planning, sales strategy, finance, client management, pricing, proposals that win, productized services & time management. Moreover, the program included one-on-one coaching, group projects and personal learning objectives. Program members researched and presented on topics such as performance management, key performance indicators, master services agreements, cultural values, reducing staff churn and CRM tools. According to Walter Pahk, Chief Technology Officer at Qode Media, “continued training for best practices specific to the fast changing digital marketing space is critical for operational efficiency in a hyper-competitive global environment. The additional efficiency gains allow us to provide superior service while passing on cost savings to our clients.” Mr. Richardson is a professional business coach and has 25 years of experience as a corporate executive, coach and consultant. He is a former Vice President of American Express in Canada as well as Chief Operating Officer and Country Manager for the company internationally. He holds an MBA degree from the University of Toronto’s Rotman School of Management and a Bachelor of Commerce degree from the University of Ottawa. Mr. Richardson is a Licensed Professional Business Coach, certified by the Professional Business Coaches Alliance and a member of the Worldwide Association of Business Coaches. About Qode Media Inc. Based in Toronto, Canada, Qode Media is a digital marketing agency and an accredited Google Partner. The company offers a full range of inbound marketing automation, Adwords & Bing Ads per-per-click management, social search engine optimization (SEO), social media web design, e-commerce, iOS and Android application development to clients in Canada, USA, Africa and Europe. Moreover, Qode Media is accredited by BING Ads, the Better Business Bureau and a member of the Internet Marketing Foundation. For more information, please contact Customer Service for Qode Media Inc., at...

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Google AdWords Features That Can Improve Your Advertising Performance

Posted by on Oct 29, 2015 in Blog, Google Adwords, Marketing, SEO, Social Media | Comments Off on Google AdWords Features That Can Improve Your Advertising Performance

When it comes to AdWords, the best performing ads are usually the ones that people find the most useful. To improve your ROI with Google AdWords, you don’t necessarily need to spend more; you need to spend strategically and then track your return to see what’s working and determine where your money is making the most impact. One way to make your ads more relevant and useful to your customers is to enhance your ads with extensions like call and location extensions and other dynamic AdWords features. These extra pieces of information give people more reasons to click on your ad. The benefits of using features include: – Improved visibility for your ad – Improved click through rate of your ad Three of the coolest AdWords features currently available to marketers to enhance their advertising performance include: 1. Remarketing Audiences By create Remarketing Audiences in Google Analytics, you can re-engage audiences that are likely to convert based on user behavior. 2. Callout ad extension With the Google AdWords callout ad extension, you can include additional text with your search ads such as “Free shipping”, “24-7 customer service” or “Price matching”, allowing your customers to immediately identify the services your business offers. 3. Ad Customizers And finally, with ad customizers, you can optimize your text ads to hyper-specialize them for each search. Other benefits include time-sensitive calls to action, scalability and reporting. PPC Marketing | The Why & The How If you want to be seen by customers precisely when they are searching for the things that you offer, paid channel advertising also called pay-per-click (PPC) marketing is a powerful marketing channel far too robust to ignore. Apart from getting your business found and connecting you with relevant customers across the web, PPC marketing is also measurable and flexible so you can tweak your ads to get more bang for your buck. The key to success is to understand the core search engine marketing tactics that will help you get the most out of channels like AdWords and Bing Ads. This includes but is not limited to: 1. Keywords and targeting Effective keyword management and targeting to specific audiences connect your ads with users and their searches. 2. Creating text ads that are specific, relevant and attractive When it comes to PPC marketing, one of the most important things to get right is your messaging. Remember that Google measures the quality of your ads. You can also use ad extensions to provide extra information to users. 3. Bidding and conversions The idea is to align your bids with your business goals to make smarter bid adjustments. 4. Display Important elements of a display ad to improve conversions, brand recall and engagement include the message, the image and the design. 5. Mobile and local And finally, over the past few years, smart phones have become an integral part of how people search and browse the web. Get your local and mobile advertising right to grow your online sales and bring in new website...

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PPC Tips & Best Practices For Startup Marketers

Posted by on Aug 10, 2015 in Blog, SEO | Comments Off on PPC Tips & Best Practices For Startup Marketers

When looking for a marketing edge, many startups turn to pay per click advertising to drive virtually instant, targeted traffic to their website and grow their online sales. The key to success is extensive knowledge and testing because even the smallest changes can make a huge impact on the overall performance of a PPC campaign. Four PPC tips and best practices for beginners:- 1. Define your goals as specifically as possible Do you want to bring in new website visitors, drive sales, get the phones ringing or keep customers coming back for more? The more specific you can be about your motivations, the more effective your PPC advertising will be. 2. The cornerstone of any successful PPC campaign is keyword research If you want to reach people at the very moment that they are searching for the things that you offer, you need to know the keywords that your target audience is likely to employ when searching for your products and services. Your keyword selection will either make your PPC campaign a winner or a loser. 3. Create a compelling ad copy Successful text ads are specific, relevant and attractive. You want to highlight what makes you unique, empower customers to take action, match your ad to your landing page and include at least one keyword. You can also use location extensions and call extensions to appeal to customers on mobile. 4. Test and optimize And finally, PPC advertising requires constant testing and optimization to make sure your campaign is performing as expected. A Quick Guide To Call Extensions By Google AdWords:- In Google AdWords, call extensions allow you to include a phone number in your standard text ad, encouraging calls to your business. This makes it easy for customers to contact you, sometimes by simply using a click-to-call button in your mobile ad. Call extensions cost the same as a headline click and they have increased click through rate (by 6-8%). In essence, if your goal is to increase phone calls to your business, as would be the case if you own pizzeria in downtown Toronto, you’ve come to the right place; customers can click-to-call you straight from your ads. For example, let’s say a tourist in Toronto searches for “Downtown Toronto Pizza” from his phone and one of your ads is triggered. The visitor can quite literally: 1. Click through to your website 2. Go through your menu 3. And call your business directly by touching your phone number, which appears as a call button in your ad copy To make sure that your extensions are appropriate, the phone number in your call extension must be accurate and active. Avoid fax numbers, premium numbers and vanity numbers, which include letters. The phone number must also be a local or domestic number, verified and have an active...

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A Look At Penguin 3.0 And Its Effect On Queries

Posted by on Jan 12, 2015 in Blog | Comments Off on A Look At Penguin 3.0 And Its Effect On Queries

Every year, Google rolls out 500-600 updates and refreshes to its search algorithm, some more major than others in the way that they affect the search engine results. For marketers and webmasters alike, these changes are important because they provide data on which we then base our search engine optimization efforts for high rankings up the SERPs and a good level of organic website traffic. One update that was rolled out last year and created quite a buzz in the SEO world is Penguin 3.0. The last Penguin update to hit us prior to the one announced on October 17, 2014 was Penguin 2.1 more than a year ago. A look at Penguin updates over the years Google Penguin was first introduced to marketers on April 24, 2012 with the aim of driving websites with spammy link profiles out of the SERPs and detering link building intended to manipulate PageRank or a website’s rankings up the SERPs. Following the original launch of Penguin, several refreshes and updates have been pushed in the past couple of years including Penguin 1.1 and Penguin 1.2 in 2012 itself, Penguin 2.0 and Penguin 2.1 in 2013 and the latest Penguin 3.0 on October 17, 2014 affecting roughly 1% of English/US queries. Penguin 3.0 Google’s aim in rolling out so many algorithmic updates every year is to provide its users with the best possible search engine results. To stay Penguin-proof or to recover if you’ve been affected by the latest Penguin update, the key is to stay clear of any behavior that manipulates incoming links to and outgoing links from your website. Buying and selling links that pass PageRank, for example, is an SEO tactic that used to work beautifully in the past but is no longer viable. Excessive link exchanges and large-scale guest posting are also practices that have been flagged down by...

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How to Choose the Right SEO Company

Posted by on Mar 13, 2014 in Blog, SEO | Comments Off on How to Choose the Right SEO Company

SEO, “search engine optimization” is a method to get your site into the top listings at Google, Yahoo, Bing and other search engines. When you consider that most customers don’t read past the first page once they have landed on their search results, you can see how important it is to have your site listed on page 1. At the same time, it’s equally vital to get your website as close to the top position on that page as possible. SEO – Handling the good and the bad SEO is a specific strategy that puts the good things into place that Google is looking for while eliminating the bad outpoints. An experienced and qualified SEO company can look at an existing website and pinpoint and target areas that need to be corrected while also adding positive changes. This is called on-site SEO and it is a vital part of a two-step strategy to get any website noticed and ranking by Google and other search engines. Off-site optimization With this type of search engine optimization, the SEO company will work with the advertising, link building and marketing methods that are done off-site. There is a special type of strategy that must be put into place so that you are not penalized for the links you build or the types of advertising you do across the Internet. Hiring the right SEO company Once you have decided that you’re ready to take your business to the next level, you’ll need to work with a company that is up to date on the newest search engine algorithms. In order to narrow down the best company, here are a few questions to ask: What type of SEO experience do you have? How long has the company been operating? Can you show me some successful examples of other websites that you have worked on in the past? Do you offer other services that complement your SEO methods? How long will it take before results can be expected? What type of strategy do you use? Beware of inexperienced companies There are a lot of people that hang up a shingle and call themselves an SEO expert without having any experience at all. These types of individuals can severely damage the integrity of your website and put it in a position where Google places the site near the bottom of the listings. A few years ago, irrefutable companies existed that would get as many links back to your website as possible with a frenzy of activity. The site would rise in the rankings and webmasters would be happy. As with anything that is sneaky and underhanded, however, Google caught on and the sites were penalized heavily. The only way to really satisfy what the search engines want is to provide a high quality website that is user-friendly to the customers while incorporating only ethical search engine optimization techniques. There are no secrets or quick fixes to get a site to rank high in Google. The way to do it is to follow the guidelines for webmasters as set out by Google and provide a content-rich website that will enhance the visitors’ experience. When you do this, along with ethical off-site marketing, your site will rise to the top naturally and will stay there for years to...

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Content Marketing For E-commerce

Posted by on Jul 12, 2013 in Blog, Business Blogging, Google Adwords, Marketing, SEO, Small business | Comments Off on Content Marketing For E-commerce

One of the things you have to consider when planning your own business on the internet is to write epic content; this will attract visitors to your site and eventually make you earn more potential customers. Do you know that an attractive content with powerful and important information is the greatest marketing tool for your business, whether you have a small business or a big business?  Content marketing can make your business successful because you can gain more profit.  It is a fact that content marketing is very essential for your business. However, due to the several contents that are available on the internet, some business owners are getting confused on how to use content for their e-commerce websites. Here are a few tips on selecting the best content that can make your e-commerce earn more profit. • Customize your content according to your business.  There are different types of content that you can choose from.  That is why, be careful in deciding.  The first thing that you have to consider is your potential consumers that you are trying to attract.  Make sure that the content for your e-commerce website would be appealing and relevant to your targeted audiences and customers.  By obtaining appealing and high quality content, you will assure that it can create huge impact to your consumers.  This can help you in increasing your sales and profits since your customers will always be coming back to your website.  Asides from this, you will also gain new customers to your website. • Make sure you have quality content. Do not compromise quality because the content is for your e-commerce website.  Remember that you will use this content for attracting more customers and gaining more profits, quality is a must.  By having quality content, most likely you won’t have to worry about its relevance to your e-commerce website.  A successful marketing campaign would not be possible without quality content.  That is why, you should get the help of a professional that can give you the content that you need for your e-commerce website. • You must know where to market your content.  Know where to publish your content.  There are various ways that you can do to market your content for your e-commerce website.  You can post them in online forums, blogs and the widely used social media sites.  You can also add your content on your e-commerce website by using content management systems such as WordPress.  These types of systems are simple and easy to use and you can guarantee that more potential customers will be visiting your e-commerce website. • Keep you content light and easy to understand.  There are different types of people who will be reading your contents.  Some people may understand technical terms but there are also others which do not.  If you are selling technical products then as much as possible avoid using terms which are very technical.  Make it simple and less advance so that your content will be easily understood by an average person.  Your content should include important details of the products that you are selling since this is usually what the customers are looking for.  For instance, you must include product reviews as well as the services that you will offer before and after your customers will buy...

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