Any business that is just starting up needs to establish a strong online presence right at the beginning. With startups on the rise, it’s important to stand up and get noticed by putting in place an SEO strategy that will define your business fast.
Competition is also on the rise so your SEO strategy must take this into account. It’s not enough to simply say “I am here now”. You must take a look at what your competitors are doing, how they are reaching out to customers and how they are making sales.
While there are many other things to get done when you’re just starting out, your customers are online and need to be reached that way. Here are the most important areas that you need to focus on to get your site moving up the line on the search engine results pages.
Local results – Use local strategies to get your site to rank in its specific geographical area. Make sure that you are listed on business directories such as Yelp and use Google My Business to your advantage.
Keyword strategy – If you’re running a local business your keyword strategy must include the specific city, town and even the neighbourhoods that you are targeting. If you’re running a website on a national and international basis, your keyword strategy will be much, much different. Use the Search Console by Google to prepare a first list of keywords and then continue to add to this list regularly as your business expands. You should also find out what keywords your competitors are using.
Technical SEO – From a technical viewpoint your SEO must be spot-on. For this aspect of SEO it’s important to consult with an expert to make sure that your site pages are loading quickly and everything else is in place to make your site Google and mobile-friendly.
Start with these 3 tips when you’re first getting your business off the ground and then work from there. If you need any help establishing an online presence as a startup, please visit our website at qodemedia.com. We can help you with keyword strategies, content, local results, technical SEO and much more. Qode Media, the best SEO Toronto Company and Internet Marketing in Canada
How to Significantly Increase Your Email Conversions
Once you’ve got your SEO working in your favour and your PPC campaigns converting, you’ll notice an increase in customers that are willing to provide their email addresses to you. Email marketing is one of the best ways to reach out to potential and existing customers to turn your traffic into conversions. If you’re already doing this type of marketing but haven’t yet seen the results you’d expect, here are some tips you can put to use right away:
Stop the Blame
Countless marketers initially put the blame on having an unresponsive list. When you blame something without cause, and then try to fix it, the problem won’t resolve. You may have a very responsive list but aren’t sending the types of emails that resonate with them. It’s time to get to work and research your market and test your emails until you see your conversions starting to rise.
Your email campaigns must be optimized for mobile devices since more and more consumers are reading their emails on their phones. The subject lines should be short and display properly on smartphones. The text should be broken up so that people on the go can skim through the information easily. Use concise copy that is shorter than usual with large fonts and visible, clickable links.
Segment Your Lists
If your list is growing you should start to segment it into different categories that may include:
- Geographic demographics
- Email data
- Much more
This allows you to send out emails that are more tailored and personalized in order to get a better response rate. Your emails will be more relevant, which will also help increase your conversion rates.
If you need help running your email campaigns or need to boost your SEO efforts, please look at our customized packages at www.qodemedia.com. We can help your business reach new levels so that you can outpace the competition in your niche or local area.
Qode Media, the best SEO Toronto Company and Internet Marketing in Canada
The Google AMP Plan
On March 8, 2018, Google announced that it is starting a project to raise web standards inspired by the Accelerated Mobile Pages framework. This means that all webpages would be able to load quickly – in fact close to instantaneously.
AMP is a project that makes web pages open quickly and they are especially important for opening pages on mobile devices. Articles and sites using AMP load within a few seconds and Google wants to bring this type of performance to the entire web.
When you look at the mobile web and how it was operating just a few short years ago, before AMP came along, you can see the overwhelming difference that this project has made. It took a lot of ingenuity to come to the point where webpages became portable and instant. It involved combining different web technologies, raising standards on website pages and creating a new infrastructure.
Google is proposing using some of the brilliant ideas behind AMP to create a new universal standard for fast-loading content. It will use different technologies and will support such features as the carousel for Top Stories. All this new technology is at least months, if not years away but you should be aware that something is happening in this field.
In the meantime, Google continues to promote the use of AMP and is still working on its further development. Websites that use Accelerated Mobile Pages will reap the rewards of offering fast-loading pages to consumers. Google will be providing prime placement on its own real estate to sites that have implemented the AMP technology or to sites that load just as quickly.
If you haven’t yet developed AMP pages for your website, the time to do so is now. People are turning to their mobile devices to do shopping while they’re on the go. They are also researching the products and services they need on their devices while riding the bus, having a coffee with a friend or while they’re on lunch break.
Visit our site at qodemedia.com to find out more about AMP pages and how they can influence your business or feel free to call us at 416-208-0157 if you have any further questions.
Qode Media, the best SEO Toronto Company and Internet Marketing in Canada
In the past, search engines would display the same or similar results for all users, regardless of their geographic location. Now, however, they display different results for searches with local intent. So, if you own a local business, you should consider a local search engine optimization (SEO) strategy to capitalize on these relevant, highly targeted local searches.
#1) Make Your Website Mobile Friendly
If you haven’t done so already, update with your website with a mobile-friendly design. According to a report by comScore, 56 percent of all searches performed on smartphones and other mobile devices have local intent. By using a mobile-friendly design, you’ll connect with these users while encouraging higher local search rankings in the process.
#2) Add Geo-Targeted Keywords to Title Tags and Meta Descriptions
Include geo-targeted keywords, such as the country, city or postal code code in which your business operates, in the title tags and meta descriptions of your site’s pages. When crawling your site, search engines will find this information, using it to associate a physical location with your business’s website. Hiring an SEO Toronto agency is one of the best ways to make sure your Title Tags and Meta descriptions are written properly.
#3) On-Page NAP
You can also encourage higher local search rankings by including your business’s name, address and phone number (NAP) in your site’s content. However, you should present this information in plain text. Uploading an image with your business’s NAP prevents search engines from properly reading it. Therefore, it’s not going to help you achieve higher search rankings for local keywords.
Don’t forget to create a listing for your business on Google My Business. Not only will this help your business appear for relevant searches, but it can also increase your site’s search ranking. After creating a GMB listing, go into your account and add your website’s URL. Assuming you’ve already included your business’s address and other contact information, Google will associate the website URL with your business’s address, thus helping you rank for local searches.
#5) Build Backlinks
Even with new local SEO strategies like GMB, backlinks continue to play a key role in a website’s local search ranking. According to Moz, backlinks hold more weight than any other local SEO ranking signal. For local SEO, you should focus on backlinks from local websites associated with your business’s location.
#6) Create Local Citations
Finally, create local citations by adding your business to online directories. HubSpot has a list of some of the top online business directories for local citations, with some of the most popular being Better Business Bureau (BBB), Angie’s List and Merchant Circle. When adding your business to these directories, use the same NAP as displayed on your website. After all, you want search engines to create a connection between your business and its geographic location.
Local SEO requires patience and hard work. If you’re willing to put forth the effort, though, you’ll be rewarded with more customers to your local business.
SEO doesn’t mean anything unless it has an effective strategy behind it. There are a lot of actions that you can take in order to try to raise your rankings on Google, but without a built-in strategy, you’re doomed for failure. Many people that try to do SEO on their own don’t succeed with it because it’s not based on a strategy but on random actions alone. In order to create a strategy for your business, follow the steps below.
Putting together a list of keywords is a great start for SEO but it doesn’t stop there. Keyword building should be an ongoing effort since unexpected keywords are sure to be discovered as your business expands. There should be regular maintenance on keywords and an easy-to-access list where more keywords can be added easily as they appear.
A thorough analysis should be done before starting any type of SEO and all of the key metrics should be examined weekly after that. You must stay on top of your website and your campaigns in order to achieve success with them. The numbers speak for themselves and your marketing should be based on an unbiased analysis that is performed regularly. Set up a day of the week when the analysis will take place and make this a part of your effective SEO strategy.
Once you have a strategy in place it’s time to start testing new campaigns and you should also test different elements on your web pages. Testing and tweaking will give rise to innovative thinking that can become a part of your strategy. Some of the most effective marketing campaigns were founded on innovation. When you combine innovation with analysis, you can find gold at the end of the rainbow.
A Realistic Budget
Take everything one step at a time as your budget allows and remember that as long as these statistics are rising, your company is heading in the right direction. Don’t get lost with all of the things that need to be done but instead focus on what you can afford right now. Baby steps can turn into giant leaps if you continue to persist with your marketing efforts.
At Qode Media we help companies move forward based on analytics and innovative thinking. Learn more about our company and our approach by visiting our site at qodemedia.com.
With Amazon sales representing approximately 43% of the e-commerce purchases made in the United States in 2016, other e-commerce businesses must use innovative methods to stay in the game. This 43% has risen from 38% of the market share that was recorded in 2016.
While Amazon is certainly a threat to every other e-commerce website out there, a site doesn’t need to meet the same $10 billion dollar threshold to see success. There is plenty of opportunity available for businesses that are selling their products online but the time to act is now.
Competition is healthy and breeds opportunity. One of the reasons why Amazon has been able to establish such a foothold in the marketplace is due to the phenomenal growth of online shopping during the last decade. This growth continues at a rate of approximately 10% per year in the US and Amazon has been able to ride the wave of expansion successfully.
Players in the industry must be willing to jump in feet first and take fast action for long-term establishment when competing against a monopoly like Amazon. Bold action is required in order to see results in this competitive marketplace.
Don’t be afraid to step forward and take a chance. Test the market and then tweak your actions based on the results. Promote your product and use your best marketing techniques at every turn. You too can become a major player in the e-commerce industry. There are certainly enough customers out there shopping online!
If you need help promoting your e-commerce business please call us today at (416) 208-0157. We help companies grow and increase their profit margins through strategic and proven marketing strategies. Visit our site at qodemedia.com to learn more about our company and what we can do for you.
When you’re looking for something on Google the search engine strives to provide the best results for the query. Approximately 1 out of every 5 searches that are currently made are somehow related to location. This is why the most relevant results are provided locally to provide the most accurate data possible.
The location where a search query is made determines the type of Google Search and the Google Maps that come up. For example, if you are making a search in Canada, Google.ca will automatically appear.
In order to keep things relevant for today’s mobile searches, Google has updated the iOS app in regards to its labelling for country services. The country service choice is no longer based on the domain but on the country where you are currently located. If you live in Canada and you’re making a search within its borders, you’ll instantly receive the Canadian country service. Once you step over the border into the United States, however, your mobile results will automatically switch over to the US country service. Upon arrival back in Canada, the results will revert back to the country service for Canada.
If you’re travelling and the right country doesn’t appear for one reason or another, you’ll still have the ability to select the service you want by going into your settings. While in the past you could choose the service by typing in the ccTLD, this option is no longer available. You’ll need to manage your preference in the settings only.
Once you have arrived on a results page you can see the country service that is currently being used at the bottom of the page. This update was made to provide you with the relevant results you’re looking for based on location. This is the same way that other Google platforms including Gmail, Google Earth, Blogger and YouTube are currently handled.
Find out more about Google Search updates and how they can affect your business management and pay-per-click ads by visiting qodemedia.com. You can also call us at (416) 208-0157 any time if you have noticed fluctuations in Google Search and would like to know if any new updates have been made.
When a person needs a specific service such as an electrician or a limousine company, he’ll be looking online for a business in his general area. Internet users that use Google will be making their first calls to the businesses that are listed at the top of the listings on the first page.
Local Services by Google is currently running in the United States across 17 cities and there will be 30 metro areas covered by the service by the end of the year. This began as a pilot called Home Services and is now running live in these areas.
The listings include Google Guaranteed companies, which have all been background checked and are shown with a badge of trust. Only quality businesses can make it to the list while deceptive businesses won’t be seen. It’s a given that consumers will be drawn towards these listings since many have been duped by service providers in the past and are looking for legitimate businesses they can trust.
Once your business qualifies you can create a customized profile page on the platform that shows your contact info, any unique aspects of your business that you’d like to share and your reviews. A potential customer can look at your profile and then contact you immediately. You’ll have the ability to turn on your ads only when you need them to appear and you’ll only end up paying for the leads you receive that are relevant to your type of business.
This new platform has the ability to become a game changer for many service providers. Leads can be managed directly from a mobile device and they can be tracked and analyzed according to their conversions. So far, many companies are experiencing phenomenal growth due to this service and as a result, they have had to hire more employees to keep up with the demand.
As with other Google developments, we expect this platform to expand and reach all major cities across North America. If you are operating a local service business now is the time to learn more about this fantastic marketing opportunity to be prepared for the future of Local Services advertising. Find out more about this platform and how it can help your business boom by calling (416) 208-0157 or visit qodemedia.com to learn more about SEO and local search in your area.
Educational institutions are using Google Cloud on a global basis to expand their learning opportunities. With more than 80 million individuals studying on the platform, faculties are using the available tools to educate students from kindergarten to grade 12 and higher. As a result, the Google Cloud portfolio has expanded to keep up with the growing demand.
Northeastern University used the technology study the Zika virus, with an approach based on computations and mathematics. A model was created to study how the spread of the virus could affect different populations. Brazil was a focal point due to the widespread appearance of the virus in the country and using data layers that included the number of mosquitoes, the temperature and travel patterns, researchers were able to predict how other locations would be impacted with new infections.
The Modelling of Biological and Socio-Technical Systems Lab at the University used Preemptible Virtual Machines and the Google Compute Engine to create millions of simulations. They could also analyze the data quickly with these tools, which is critical when studying the outbreak of any disease.
The tools must allow researchers to analyze data on a large scale at great speed. Using the information collected, researchers were able to create an incidence map of the infections in December 2016. It projected the infections that were expected by late February 2017, with a detailed account of the projections for specific areas in Brazil.
At the Massachusetts Institute of Technology, Mr. Andrew V. Sutherland also uses the Compute Engine along with Persistent Disk to calculate some of the objects for the L-Functions and Modular Forms Database. This database is a mathematical objects atlas that is used by mathematicians, computer scientists and physics specialists on a worldwide basis. Google Cloud hosts the vast LMFDB Web servers and millions of people globally are able to administer the system through the Google Cloud platform.
Google Cloud encourages higher education while also providing businesses with a platform for running a multitude of business functions. Learn more about the GCP and how it could benefit your business by visiting our website at qodemedia.com. You can contact us here.
All websites should have SSL certificates and here’s why. SSL certificates are provided by SilverServers, which is a company that is situated in Kamloops BC. These certificates are offered to sites the world over and Google would like to see one of these certificates on all websites. SSL allows you to offer a secure communication between the server and the browser using https as the protocol.
Due to recent updates, visitors to sites that contain forms such as a contact form or search box will be notified by the browser they are using that they are visiting an insecure page if SSL has not been installed. Some browsers are also showing special icons to make sure that the viewer notices the warning.
SSL Certificates encrypt any type of communication that is made between the website and the browser. This gives the site visitor the confidence to move forward and provide his personal details on the contact form or through a sale. If your site doesn’t have this type of certificate, you may be scaring off a lot of visitors and potential customers before they even have a chance to see what it is you have to offer.
Many experts are advocating the move forward towards abandoning HTTP communications and making sure that all websites are secured using HTTPs as the protocol. Up until now, it was challenging to get an SSL certificate since you had to have a certificate for each dedicated IP address. As well, IPv4 (Internet Protocol version 4) was harder to come by and was in short supply. Lately, however, there have been changes and hosting providers for websites can bind a number of the certificates to an individual IP address.
Find out more about SSL certificates and how to get one for your website by visiting qodemedia.com or call us at (416) 208-0157. We’ll let you know more about these certificates and why it is crucial to get one ASAP for your particular site.