What Is a Key Performance Indicator (KPI)?

Posted by on Nov 1, 2017 in Blog | 0 comments

What Is a Key Performance Indicator (KPI)?

A KPI is a key performance indicator that lets you know how your business is doing according to your business objectives. These KPIs can be used at different levels throughout an organization to measure the progress in reaching targets. A KPI can be used to evaluate the overall performance of the company or be used in smaller departments to measure their individual performances. KPI Relevance A key performance indicator is only as valuable as it is relevant to a specific target. The target must have measurable data available that can be analyzed in order to come up with the final numbers. The KPI must also take into account time frames for reaching the goal and the goal itself must be specific. When any of the items listed above are too vague, the KPI will not be relevant. Determining a KPI KPIs can be extremely useful when they are developed properly. They reflect the performances that lead to success. They can be an invaluable resource when they are used properly and it all starts with analyzing your key business objectives. This can be done by examining the following: The desired outcome The importance of the outcome How progress can be measured How the outcome may be influenced How to determine when the outcome has been achieved Knowing who is responsible for it How often progress will be reviewed Knowing and defining your business goals is crucial when you’re running any type of company. Your growth and success can be measured by using KPIs and many of the giant corporations are using them behind closed doors. Find out more about KPIs and how they can help you reach your ultimate goals by calling Qode Media at (416) 208-0157. If you need any other help with your business in terms of laying out your targets and goals or with SEO you can visit our website at...

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IOS Users Are Spending More for Apps

Posted by on Oct 25, 2017 in Blog | 0 comments

IOS Users Are Spending More for Apps

Recent studies have shown that iPhone owners are willing to dig deep down into their pockets and purchase more apps on average than android phone users. When you consider that people buying Apple phones are willing and able at the outset to pay more for their initial purchases, this makes a lot of sense. IOS users are also paying more than they ever have for phone apps. According to a research that was done last year by Sensor Tower, the average price paid per device for apps from the App Store and for in-app purchases went from $35 in 2015 up to $40 in 2016. This is fantastic news for companies that are creating iOS apps for their customers. The numbers indicate the want and need for apps is rising as a whole and there is definitely money to be made by developing an app for your business. This is also great news for anyone that has a bright idea for an app that they think can be monetized. If you have an idea for an app and don’t have the coding ability to make it on your own, give us a call here at Qode Media to get a free quote. Thousands of people are making money from the App Store, and for them, it all started with one original idea. The ecosystem for apps is expected to expand further, and as it does, it will become more challenging for businesses and developers to compete in an overcrowded market. The time is now to establish your own app before your competitors do. There’s money to be made, and when you remain up-to-date with the preferences and the trends of today’s consumer market, an app can be built that can either be monetized for individual profit or be constructed to increase sales. Feel free to call us anytime at (416) 208-0157 to discuss any ideas or plans you may have for app development, or visit our website at qodemedia.com for more information. We’ll make sure that you talk to a coding specialist that can let you know more about the feasibility and pricing of the...

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Is Your Website Design Helping Your SEO?

Posted by on Oct 18, 2017 in Blog | 0 comments

Is Your Website Design Helping Your SEO?

The design of your site can make or break your SEO efforts and it can help it rank for the necessary keywords. For this reason, companies offering both SEO and website design services are preferable to agencies that only specialize in one or the other. There is a direct link between the two, and the design of a website must take into account search engine optimization once a site is launched. Is Your Design User-Friendly? Google places a lot of emphasis on a site’s usability factors. If the site is slow to load, hard to navigate or simply isn’t relevant to the keywords listed in its tags, it will never rank well. Google wants to reward sites that provide a positive user experience to everyone the lands on the website. Does Your Site Contain High–Quality Original Content? Google will penalize your site if it sees that you have copied content from other websites. Make sure that you are placing original content only on your site and ensure that it’s high quality and relevant to the keywords. Is the Architecture of Your Site Built for Google or for the End-User? Today’s websites must take into account both Google and the end-user in regards to its architecture. Your website must be easy to crawl and have naturally-flowing internal links to keep Google happy while at the same time offering an easy-to-navigate approach with relevant categories for the end-user. When both of these factors are considered in the architecture, your site has the potential to rank well assuming that everything else is in place. When it comes to SEO, the design of your site is just as important as your optimizing efforts. In fact, a redesign of your website may be needed as an overall part of an SEO strategy. Find out whether your site meets the mark today with a free analysis. You can either call us at 416-208-0157 or send in your details through our contact form at...

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Local SEO Content Creation – What It Can Mean for Your Business

Posted by on Oct 11, 2017 in Blog | 0 comments

Local SEO Content Creation – What It Can Mean for Your Business

If you’re currently running a small business and have been trying to compete on a national level with your competitors, you may have run into some obstacles. Many of the businesses in your field that are targeting their SEO efforts on a national basis are big and have access to more financial resources for their marketing. One of the best ways to rise above them is to start targeting on a local level in order to get your website on the first page of the search engines. Local SEO involves different methods which include creating local citations, making sure that your geographic addresses are up to date and getting good reviews on local directories. As well, you’ll need to ensure that you run a strong content campaign that comes complete with local relevance. Keyword Optimization You’ll need to acquire a new set of keywords that indicate the area you are targeting. For example, if you offer flooring in the GTA some keywords you may want to consider using include “Toronto flooring”, “GTA flooring” “floors in Toronto”, to name just a few. You would also search for longtail keywords that can help you rank quickly in the area such as “best flooring company in Toronto” or “where to buy floors in Toronto”. Content Relevance The content on your site may also need to be altered to reflect the keywords you are targeting. Although it’s important to include the city name in the content, you’ll need to make sure that it flows naturally within the context of the sentence and isn’t repeated too often. In fact, once or twice is enough to have Google recognize that you are operating in a local vicinity. The keywords shouldn’t distract from the content in any way. If you are targeting the keyword “Toronto flooring”, for example, you may want to add a sentence such as “We are the leading Toronto flooring company and look forward to hearing from you”. An example of a sentence that wouldn’t read very well would be “If you’re looking for Toronto flooring, come and visit us today.” Local SEO can be applied to any city, town or village. This type of SEO can also help you gain traction so that you’re on a better footing to compete with your competitors on a national basis. When Google sees your local credibility, you’ll have a better chance of ranking higher on a national level. Learn more about local SEO and how it can help your business prosper by visiting qodemedia.com. You can also call us at 416-208-0157 to speak directly to a local SEO...

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When Is It Too Late to Begin SEO?

Posted by on Oct 4, 2017 in Blog | 0 comments

When Is It Too Late to Begin SEO?

If you haven’t started to use search engine optimization for your website, you don’t need to fear. It’s not too late to get started. Even when you see your competitors sitting at the top of the listings and you know that people looking for a company in your industry are finding them and giving them a call, you can still compete in the marketplace. It’s never too late to get started, and right now is the perfect time to start using SEO techniques on your website. Head-To-Head with Your Competition There are probably some companies that have been using SEO for quite a while in your field, but you really have nothing to worry about. There is a lot of valuable real estate available for websites, and you aren’t going to face a lot of competition on all keywords. You don’t have to fight with your competition on the major keywords right away. You can get a step ahead of them in the game by focusing on a number of opportunities available with longtail keywords. It will be easier to rank for them and many present what is called “buying keywords” where the customer is ready to make a purchase right away. After you have built up some recognition on the search engines this way, you can start targeting the major keywords to appear on page 1 for them. Page 1 Listings You don’t have to get to the top of page 1 in your field in order to see a difference in your revenue. It is important, however, to get to the first page since most people won’t make it to page 2 on a search query. Instead of concentrating on making it ahead of your competitors, it’s more important to focus on getting to the first page and then work on attracting the attention of the people that are on the page. With the right word combinations, consumers will visit your website first even if it isn’t in the top position. SEO Isn’t Going Anywhere Some people believe that the days of SEO are long gone and that it’s a passing fad that will go away sometime soon. This has been a myth that has been passed around for many years now, and every year the need for SEO becomes stronger. Perhaps this myth is being passed around by your competitors! SEO right now, especially for mobile devices, will drive a lot more business to your company. People are looking online to find local businesses and if you aren’t showing up on the first page of the listings, you are literally handing customers over to your competition. Learn more about SEO and how it pertains to you in 2017 and moving forward into 2018 by visiting our site at qodemedia.com or by giving us a call at 416-208-0157. Never has it been more important to apply SEO strategies to your website than it is...

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How to Find the Best Website Designer

Posted by on Sep 20, 2017 in Blog | 0 comments

How to Find the Best Website Designer

When it’s time to put together a website for your company or time to update a site, you’ll need to find the best designer available. All websites are not created equally and if you deal with a designer that does not know the ins and outs of SEO, you’ll be wasting your money. A site designer nowadays must be up-to-date with the latest SEO techniques available and all of the best practices. It’s not enough to slap together a quick website any longer. Your site must be optimized in order to rank well in the search engines. Search Engine Optimization When your site is being put together, it needs to follow the rules of the search engines and be made according to the latest algorithm updates. The content on the site must be relevant and contain the necessary keywords that will help your site in terms of search inquiries. If you have too many keywords stuffed into your content, or not enough keywords present, the search engines simply won’t be able to tell what your site is all about. A good site design incorporates great content into it so that your site puts its best foot forward right from the beginning. Technical Details There are a lot of technical details that also need to be taken into account. Your site should be AMP enabled so that it can load quickly. Google is now penalizing websites that load too slowly and even social media sites are starting to show links at the top that lead back to fast loading sites. If you have a slow site you’ll have a difficult time being found both on computers and laptops at home and on mobile devices. Site Design Your business deserves much more than a regular cookie-cutter site design that does nothing to enhance your products or services. You need a well-designed site that focuses on what you have to offer and presents it in the best way possible according to your specific niche. You need to find a designer that captures the essence of your company and can lay it out in a well-formatted and easy-to-navigate website. At Qode Media we design websites that are SEO friendly and can also help you with your SEO requirements once your site is up and functioning. Find out more about your choice of design possibilities by visiting qodemedia.com or call us today at 416-208-0157 to speak to a design...

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SEO and Blogging Form the Perfect Relationship

Posted by on Sep 13, 2017 in Blog | 0 comments

SEO and Blogging Form the Perfect Relationship

A large part of your marketing strategy should involve building engagement with your visitors. While you’ll definitely want to be ranking high on the search engines, it’s just as important to have your site able to convert sales once visitors land on it. Blogging gives you the opportunity to build your reputation and brand while also adding more content to your site for SEO purposes. Google loves to see fresh content added to sites, and when you do this on a regular basis, you’ll be rewarded. Site updates show that your website is staying current and relevant in today’s marketplace and offers a better experience for users. While you are writing your blog you can also incorporate some important keywords into your topic, but at the same time, you’ll want to avoid overusing keywords. Blogs give you the chance to use the type of wording that will relate best to your customers with a natural tone and voice. Your content will naturally use words that are related to your field so that you can pick up traffic from various search queries on the Internet. As you continue to write for your blog your website will grow in size as the number of pages increases. This gives you the chance to rank for more keywords and to reach more potential customers. You’ll also be increasing the number of links on your site and will naturally encourage more back linking from other websites. When you have a blog you can stay current and answer the questions that your targeted audience would most likely have. You can reach out to them and engage with them through your blog to gain trust and credibility. It’s important to keep up with your blogging once you get started, however, in order to keep the content fresh. A stale blog won’t be enticing to visitors so make sure that you’re adding at least one blog post per month at a bare minimum. Blogs do require maintenance and management, but they are well worth the effort. In order to see your site ranking well and to form better relationships with your potential customers, take the time to set up a blog on your site today. If you need help putting a blog together or need help maintaining it, please contact Qode Media today at 416-208-0157. You may also want to look through our website at qodemedia.com to see the wide range of SEO and website design services we...

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How to Interpret Your SEO Data

Posted by on Sep 6, 2017 in Blog | 0 comments

How to Interpret Your SEO Data

SEO begins with the acquisition of data to figure out exactly how your company is doing and how to make it do better. While you are amassing this data, you also need to know how to interpret it properly in order to see success. Here are some of the basics involved with analyzing the information you have collected so that you can use it to your advantage. Your ROI Your results really don’t mean anything if your ROI isn’t increasing. If you are getting more visitors to your site or you are ranking higher on the search engines but your revenue isn’t rising at the same time, you still have a major hurdle to overcome. Look at the data in terms of ROI to really see the true picture. Look at All of the Metrics Don’t get stuck on one metric alone when you’re examining the data. There are a number of different factors involved and you need to look at all of the metrics to make sure that they are aligning. Don’t Get Stuck on Your Keywords When you first started working on your SEO you chose some keywords to target, and are probably still using them today. Some of the best revenue surprises, however, come from keywords that are related semantically and you’ll need to constantly test new keywords to find those gold nuggets. Take a Neutral Approach As a webmaster or a business owner it’s hard to examine the data without some type of emotional bias involved. Perhaps you have been working on a project with high expectations and have been disappointed at the outcome. Instead of scrapping the project altogether you may try to come up with new and varied ways to make it work. Hiring a neutral third party to really crunch the numbers and have them tell the story is what every company needs in order to see the fastest expansion. If you have been collecting SEO data for your website and aren’t sure how to interpret it correctly please give us a call at Qode Media today. We are the specialists in data management for SEO and one of our experienced consultants can help you go through the numbers to discover both areas of weakness and future opportunities for growth. Contact us through our site at qodemedia.com or call 416-208-0157 for more...

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Why Your Page Speed Dictates Your SEO Success

Posted by on Aug 30, 2017 in Blog | 0 comments

Why Your Page Speed Dictates Your SEO Success

It’s more important now than it ever has been before to make sure that all of the pages on your site are loading quickly. It’s not enough to simply check your site to make sure that the homepage comes up fast. Every page is analyzed separately, so each one must be diagnosed on its own merits. Using diagnostic tools, we’ll be able to determine your time to first byte, which measures the time it takes a visitor to receive the first byte of information and the DOM load, which tells us how long it takes the server to send the HTML tag, JavaScript and CSS from the page. Other diagnostics include time to render the full page, the critical render path and more. It’s also important to take into account the time averages for different types of devices such as smart phones and androids and the 3G versus 4G loading times. Google is most concerned about the critical render path and the time to first byte since they determine page loading times in real time. It’s important to get well-optimized in these areas first in order to see a boost in your SEO rankings. With faster loading speeds, your bounce rate will go down automatically, since many people will click off a site when it doesn’t load quickly enough. This is especially true when it comes to accessing the Internet on mobile devices. If people are clicking on your site and then heading back to Google right away due to a slow-loading site, this information is recorded in the engine’s algorithm. This affects your SEO performance significantly. Even a matter of a few milliseconds can make a difference in regards to users not waiting for the site to load and to your SEO rankings. Getting your site optimized for page speed is one of the most important things you can do right now in terms of SEO. Find out more about your page load speeds so that any problems can be addressed as soon as possible. This will give you the edge against your competition and help you rise up the ranks where you belong. To learn more about page loading speeds and how to obtain a diagnosis of your site’s speed please contact Qode Media at 416-208-0157 or through our website at...

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What Is a Guestographic and How Can It Help Your Business?

Posted by on Aug 23, 2017 in Blog | 0 comments

What Is a Guestographic and How Can It Help Your Business?

SEO experts use a guestographic in order to build more authentic and authoritative links back to a website. Google loves these types of links since they are naturally occurring due to the interest they generate. The term guestographic is a combination of the words “guest post” and “infographic” and they are just that – an infographic used for guest posts. In order to succeed with this method, however, you’ll need to create totally original infographics that resonate with the viewers of the site. These can be created with a designer and it is well worth the cost. The results can include an improvement in your site’s ranking and more traffic back to your website. Guestographic Benefits It’s easier to grab the attention of a visitor with an infographic than it is with simple text alone. The content, images and colour they display are all focused on intriguing the visitor and inviting a click to a site for more information. They are also more likely to become viral since they can be shared easily on social media sites, websites and blogs. Guestographics are also a great way to brand your product or company since they can be made to fit the tone of your brand and match its colours. People will remember the infographic much more than they would simple text. As you continue to send out these guestographics your brand will become well-known amongst your current and potential customers. Sharing Guest posts are not commonly shared with others while guestographics are. They are a great way to boost your rankings through legitimate back links and to generate more visitors to your site. While they are time-consuming to produce, the payback can be fantastic especially when you have created a high-quality graphic that others feel is worth sharing. Learn more about guestographics by visiting qodemedia.com or give us a call at 416-208-0157. Back-linking is an important part of your SEO efforts and must be done the right way to be properly recognized by Google and the other search...

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