How to Interpret Your SEO Data

Posted by on Sep 6, 2017 in Blog | 0 comments

How to Interpret Your SEO Data

SEO begins with the acquisition of data to figure out exactly how your company is doing and how to make it do better. While you are amassing this data, you also need to know how to interpret it properly in order to see success. Here are some of the basics involved with analyzing the information you have collected so that you can use it to your advantage. Your ROI Your results really don’t mean anything if your ROI isn’t increasing. If you are getting more visitors to your site or you are ranking higher on the search engines but your revenue isn’t rising at the same time, you still have a major hurdle to overcome. Look at the data in terms of ROI to really see the true picture. Look at All of the Metrics Don’t get stuck on one metric alone when you’re examining the data. There are a number of different factors involved and you need to look at all of the metrics to make sure that they are aligning. Don’t Get Stuck on Your Keywords When you first started working on your SEO you chose some keywords to target, and are probably still using them today. Some of the best revenue surprises, however, come from keywords that are related semantically and you’ll need to constantly test new keywords to find those gold nuggets. Take a Neutral Approach As a webmaster or a business owner it’s hard to examine the data without some type of emotional bias involved. Perhaps you have been working on a project with high expectations and have been disappointed at the outcome. Instead of scrapping the project altogether you may try to come up with new and varied ways to make it work. Hiring a neutral third party to really crunch the numbers and have them tell the story is what every company needs in order to see the fastest expansion. If you have been collecting SEO data for your website and aren’t sure how to interpret it correctly please give us a call at Qode Media today. We are the specialists in data management for SEO and one of our experienced consultants can help you go through the numbers to discover both areas of weakness and future opportunities for growth. Contact us through our site at qodemedia.com or call 416-208-0157 for more...

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Why Your Page Speed Dictates Your SEO Success

Posted by on Aug 30, 2017 in Blog | 0 comments

Why Your Page Speed Dictates Your SEO Success

It’s more important now than it ever has been before to make sure that all of the pages on your site are loading quickly. It’s not enough to simply check your site to make sure that the homepage comes up fast. Every page is analyzed separately, so each one must be diagnosed on its own merits. Using diagnostic tools, we’ll be able to determine your time to first byte, which measures the time it takes a visitor to receive the first byte of information and the DOM load, which tells us how long it takes the server to send the HTML tag, JavaScript and CSS from the page. Other diagnostics include time to render the full page, the critical render path and more. It’s also important to take into account the time averages for different types of devices such as smart phones and androids and the 3G versus 4G loading times. Google is most concerned about the critical render path and the time to first byte since they determine page loading times in real time. It’s important to get well-optimized in these areas first in order to see a boost in your SEO rankings. With faster loading speeds, your bounce rate will go down automatically, since many people will click off a site when it doesn’t load quickly enough. This is especially true when it comes to accessing the Internet on mobile devices. If people are clicking on your site and then heading back to Google right away due to a slow-loading site, this information is recorded in the engine’s algorithm. This affects your SEO performance significantly. Even a matter of a few milliseconds can make a difference in regards to users not waiting for the site to load and to your SEO rankings. Getting your site optimized for page speed is one of the most important things you can do right now in terms of SEO. Find out more about your page load speeds so that any problems can be addressed as soon as possible. This will give you the edge against your competition and help you rise up the ranks where you belong. To learn more about page loading speeds and how to obtain a diagnosis of your site’s speed please contact Qode Media at 416-208-0157 or through our website at...

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What Is a Guestographic and How Can It Help Your Business?

Posted by on Aug 23, 2017 in Blog | 0 comments

What Is a Guestographic and How Can It Help Your Business?

SEO experts use a guestographic in order to build more authentic and authoritative links back to a website. Google loves these types of links since they are naturally occurring due to the interest they generate. The term guestographic is a combination of the words “guest post” and “infographic” and they are just that – an infographic used for guest posts. In order to succeed with this method, however, you’ll need to create totally original infographics that resonate with the viewers of the site. These can be created with a designer and it is well worth the cost. The results can include an improvement in your site’s ranking and more traffic back to your website. Guestographic Benefits It’s easier to grab the attention of a visitor with an infographic than it is with simple text alone. The content, images and colour they display are all focused on intriguing the visitor and inviting a click to a site for more information. They are also more likely to become viral since they can be shared easily on social media sites, websites and blogs. Guestographics are also a great way to brand your product or company since they can be made to fit the tone of your brand and match its colours. People will remember the infographic much more than they would simple text. As you continue to send out these guestographics your brand will become well-known amongst your current and potential customers. Sharing Guest posts are not commonly shared with others while guestographics are. They are a great way to boost your rankings through legitimate back links and to generate more visitors to your site. While they are time-consuming to produce, the payback can be fantastic especially when you have created a high-quality graphic that others feel is worth sharing. Learn more about guestographics by visiting qodemedia.com or give us a call at 416-208-0157. Back-linking is an important part of your SEO efforts and must be done the right way to be properly recognized by Google and the other search...

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AMP Pages Have Now Made Their Way into Google Feed

Posted by on Aug 15, 2017 in Blog | 0 comments

AMP Pages Have Now Made Their Way into Google Feed

Accelerated Mobile Pages commonly known as AMPs first hit the market in February 2016 and since that time it has become more critical than ever to use them on your site. A website should generate these types of pages to take advantage of their various benefits. They load quickly and Google recognizes that this is especially necessary for mobile users that are using their devices to access the Internet. When AMP was first introduced it was only supported by Google Mobile search results but as time went by the Google+ app amongst others embraced it. Now, Google Feed is adding AMP links as well and you can tell these links apart from the other ones with the lightning bolts you see as a small badge beside them. Android users have been waiting for quite a while to be able to access AMP pages on their Google Feed and now the wait is over. Google Feed is your go-to resource when you are looking for stories that are news-related and for articles. When you see these listings along with the lightning bolt icon you’ll know that the link will lead you to an Accelerated Mobile Page. This icon is quite big and it is illuminated so even users of Android devices that are quite small will be able to notice it right away. The advantage of clicking on these AMP pages is they load faster so users won’t have to use up as much data to access them. As well, quite obviously, this is a timesaver and this is an important point to consider. People that are using their mobile devices to access the Internet are usually on the go and don’t have a minute or even precious seconds to waste. When time is of the essence, users will choose to access these faster-loading pages versus traditional pages that just can’t load as fast. If you have a website that is mobile-friendly but you haven’t yet incorporated AMP Pages into your marketing plans, it’s time to do so now. These fast-loading pages will help increase your bottom line by enticing more viewers to click on their links. Find out more about increasing your mobile visibility by visiting qodemedia.com. If you are ready now to take the step forward into the future and increase the revenue for your business please contact us today at 416-208-0157 to speak to one of our experienced AMP...

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How SEO Audits Have Evolved in 2017

Posted by on Jul 18, 2017 in Blog | 0 comments

How SEO Audits Have Evolved in 2017

How SEO Audits Have Evolved in 2017 Due to the changes that have occurred in search engine optimization in 2017 in the form of mobile indexing, JavaScript crawling and the new release of AMP, SEO audits must be updated in order to reflect these advancements. In order to stay on top of the game, any business should have a new SEO audit performed to stay up to date to recent trends. A variety of SEO tools are used to make sure that your mobile site can be crawled effectively by search engines. They will check for blocked resources, redirects and errors, and will make sure that visitors to the mobile site can access content easily. Other tools are used to test the crawlability of JavaScript (which should only appear on mobile sites when necessary). JavaScript crawling indexing must also be examined across the site to make sure that all of the resources are appearing correctly and that the content is showing properly. A new SEO audit will also show the SERP features that can enhance the visibility of your site on the result pages and recognize the impact they have on your traffic. AMP (accelerated mobile pages) has been recently introduced, and provides a better overall user experience on mobile devices. It is now considered to be a must-have feature for media blogs and websites and for any site that is experiencing speed issues on mobile devices. An audit will determine whether the implementation of AMP on your site complies with the search result requirements by Google. An up-to-date SEO audit from Qode Media can show how well your site is being indexed and crawled in order to maximize your visibility in the search results. It will also divulge the most critical issues as well as opportunities available for your site in this mobile age. Find out more about the most recent SEO audit changes by contacting us today or by filling out our contact...

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Search Engine Optimization for Hotels

Posted by on Jun 20, 2017 in Blog | 0 comments

Search Engine Optimization for Hotels

Hotels have a different set of SEO requirements than many other businesses. They were, in fact, the first types of companies to adopt SEO methods back in 2003. Things were certainly very different in those days when it was easier to rank a hotel and now these establishments should be working with RankBrain, which is Google’s artificial intelligence that determines how sites are ranked. SEO Tips for Hotels It is common practice in this day and age to attach a social media widget to the homepage so that potential customers can look at your social media site. This can be damaging on a hotel site, however, since you aren’t looking to brand your name on your website but rather want to give people an easy way to book their rooms. If people start heading to your social sites, they will get distracted and may end up booking a room somewhere else. While they are on your site give them exactly what they need – a quick way to book a room. User-Friendly No matter where your site is showing on the rankings, if it isn’t user-friendly viewers will leave it in a heartbeat. Your potential guests want a user-friendly experience and if they find that it’s too difficult to book a room on your site they will definitely look elsewhere. While many other companies can get away with a bit of complexity and confusion on their sites, people that are booking a hotel want to do it quickly. If you can’t offer that, no amount of SEO will do your site justice. Internal Linking Structure You are going to be offering viewers the chance to see your hotel, the rooms and the features it provides. At the same time, you must always have a prominent link available so that people can go back to the booking page in one click of the button. No matter how you structure your linking internally on your site, this is the most important component of the structure. While the structure can be funnelled in a variety of different ways, this one link must appear on every page. Social Media Counts With VRBO and Airbnb offering affordable options to travelers, hotels must maintain their branding efforts in order to remain in the game. It’s more important now than it ever has been to connect with potential guests with transparency. Hotels must also be genuine with their branding efforts on social sites and show people why they offer the best holiday experiences without any sales type. At Qode Media we offer SEO and social media management for all types of businesses including hotels. If you’d like to speak to us more about your business and how it can be moved forward in this age of new technology, please contact us through our website at qodemedia.com or call us today at 416-208-0157 to receive a free website...

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How To Write An Effective Blog Post

Posted by on Jun 7, 2017 in Blog | 0 comments

How To Write An Effective Blog Post

How To Write An Effective Blog Post Keeping up with a blog requires consistency, determination and some effort on your part. It’s like a diary – you should be contributing to it on a regular basis. Outsourcing content from a third party is also common, but you should consider what should go into writing an effective blog post for your business. The Content Blog posts should be interesting and deliver value to the reader. It’s not absolutely necessary to load the post with keywords – you are writing for the person that is reading the post, so comprehension is the most important factor. Your content should be interesting and provide useful information regarding your niche. Think like a Customer The best way to connect with the reader is to try to get inside their head and determine what they need to know. Pretend you are a customer and try to determine the questions they would be asking. Usually the questions are very simple, so you should keep your answers simple as well. Overly complicated blog posts will leave readers scratching their heads and wandering over to a competitor’s site to find more simple solutions to their problems. Technically Speaking The meta-descriptions, headers and page titles should directly reflect the content that you have written. The meta-description is the portion of text that shows up below the title of the post in search results and gives readers a quick preview of your post. You will also need to make sure that your title shows up as the blog title, rather than dates or the URL –  if you don’t have a clean, engaging title, your result will typically be glossed over. Have Fun A blog post should be treated like a conversation with your reader – you should be using a conversational tone and keeping content light and friendly. If you are enjoying the task of writing your blog, it will be reflected in your final product. If, on the other hand, you’re writing the post simply to add more content to your site and can’t wait to be done with it, it’s time to call in outside resources for help. If you need some help with your blog posts, Qode Media has your writing solutions. We can manage your blog for you and add interesting, user-friendly posts that can engage your audience. Contact us online or by phone today and learn more about how you can improve your...

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How to Find the Best SEO Firm For Your Business

Posted by on Jun 1, 2017 in Blog | 0 comments

How to Find the Best SEO Firm For Your Business

How to Find the Best SEO Firm for Your Business Your website just isn’t performing the way you want it to and you’re looking to hire an SEO firm to give you a hand. Where do you get started? How do you know that you can trust an SEO company with your business? If you find yourself in this predicament, here are a few tips you can use to help you connect with the best firm for your business. 1. Results Look for an SEO agency that is committed to results and is willing to prove them to you. This company should be able to give you analytics so that you can see what is happening on a month-to-month basis. While you shouldn’t expect overnight results from any company, you should expect to see improvement from one month to the next. Any company can tell you that they’ll do wonderful things for your website, but they must be able to prove it with numbers and regular updates. 2. ROI The company should also be explaining things in terms of return on your investment. How will improving your site ranking and your advertising lead to better returns for your money? This is, after all, what it is really all about, and many SEO firms don’t emphasize the link between site ranking and more tangible results. You need to take a look at where your business is heading and what type of goals you have for the future, and then integrate them into an SEO plan. 3. Accessibility You need to connect with a company that is flexible to your wants and needs. The SEO firm should have an open line of communication with its clients so that any questions or concerns can be handled immediately. Find out what the communication lines are with this firm before going ahead and signing a contract. 4. Value for the Money Any SEO agency can tell you that it is going to be doing a variety of things for your company, but how do these tasks translate into value? There are some SEO techniques that will work wonderfully for a local plumbing business but wouldn’t work so well for a national food chain. You need to work with a team that recognizes the difference between your company and its audience. 5. Customized Solutions Overall, the SEO firm has to take all aspects of your business into account before putting together a results-driven plan. Rather than cookie-cutter applications, the best firm is the one that provides individual solutions based on results, ROI, easy accessibility and value for the money. If you’re looking for an SEO firm that can provide all of the above and more, Qode Media is the right fit for you. Contact us today for a free site analysis, and find out how you can get your business’s online presence at its...

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How To Use Keyword Research To Improve Your Search Rankings

Posted by on May 17, 2017 in Blog | 0 comments

How To Use Keyword Research To Improve Your Search Rankings

How To Use Keyword Research To Improve Your Search Rankings Keyword research for local ranking searches can be different than SEO keyword research for national or international searches. With local SEO, there is generally a lot less competition, which results in a lower volume of inquiries. It’s also more focused and can provide better traffic to your website that can ultimately turn into conversions. Keyword research involves looking at your competitors and finding out what keywords and content they are using to drive their ranking. The top 3 listings in Google are especially important to investigate to find out what they are doing right – these sites have managed to earn Google’s love, and the best way to learn is by observing success. You’ll also want to do your own research as to what users are typing into their searches to find your industry. For example, someone living in Toronto that is looking for a plumber may type in “plumber in Toronto”, “Toronto plumbing”, “GTA plumbers”, or a variety of other terms. There will be higher search volumes, and thus higher competition, for these types of terms than there are for more specific inquiries such as “install toilet Toronto” or “blocked drain Toronto”. It’s crucial to find out everything you can about the search terms that your potential customers are using in order to find you on search engines and incorporate them into your website. It’s also important to note that many people won’t type in the term “Toronto” in their search inquiries. They just assume that Google will already know where they are located, and for the most part, this is true. For this reason, your on-site SEO and directory listings must be kept perfect so Google knows where your business is located and your potential customers can find you easily. If you operate a business that has a physical location, you’ll need to register with Google to set up a My Business page. Your website and company will appear in Local Pack and Google Maps. These are vitally important to your search engine presence, as people using these specific searches will more likely click through to a featured webpage than they would when using the organic results. Keyword research must also include mobile site optimization. Every day more people are turning to their cell phones and other mobile devices to order something online or to find directions to brick-and-mortar businesses. Be careful – when people are using their mobile devices they often use different search terms to find your type of business, so make sure to perform keyword search for mobile results as well. Having trouble with keyword search or Google rankings? Qode Media has the tools and expertise required to bring your local search rankings up to a new level. To find out more about local SEO and how important it is for your company, contact us...

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What Is SEO Burnout & How to Avoid It

Posted by on May 11, 2017 in Blog | 0 comments

What Is SEO Burnout & How to Avoid It

What Is SEO Burnout & How to Avoid It SEO burnout is one of the latest terms that can be attributed to webmasters trying to make their way up the ranks of Google without a lot of success. They never manage to make it onto the first page, despite reading up on all of the latest gimmicks and “surefire ways” to make search engines notice their websites. This can lead to SEO burnout, and make any webmaster throw up their Ethernet cables in defeat. Webmasters often decide that Google “has it in” for their website and no matter what they do, they won’t be able to achieve a good spot in the valuable Google search rankings. However, in most cases, the search engine simply cannot find what it’s looking for within the website. It will be hard for you to be ranked for a particular search term when Google does not have your business details or other information. For instance, if you own a plumbing business in Toronto, you need to tell Google the basic facts – to start, let them know that you have a plumbing company, where it is located, and how you can be contacted. It often comes down to basics; when you can’t find the solutions, you need to dig a bit deeper to find out where it all fell apart. Very rarely does Google penalize a webmaster or their webpage – quite often, it’s something as simple as not catering to the search engine’s algorithms. In some cases, things get a lot more complicated, but typically the webmasters that are suffering from burnout just might not fully grasp the technical workings behind Google’s algorithms. There are ways to make these algorithms happy, and when you understand them, your ranking will rise. When you or your webmaster are suffering from SEO burnout, turn to Qode Media for help. We understand the ins and outs of search engine optimization and can help make your ranking dreams come true. When you are aren’t making any headway and need a helping hand, you can always contact us. We are the professionals that know how to avoid this kind of burnout, and will work with you to get your website at its best...

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