How Google Cloud Encourages Higher Education

Posted by on Dec 2, 2017 in Blog | 0 comments

How Google Cloud Encourages Higher Education

Educational institutions are using Google Cloud on a global basis to expand their learning opportunities. With more than 80 million individuals studying on the platform, faculties are using the available tools to educate students from kindergarten to grade 12 and higher. As a result, the Google Cloud portfolio has expanded to keep up with the growing demand. Northeastern University used the technology study the Zika virus, with an approach based on computations and mathematics. A model was created to study how the spread of the virus could affect different populations. Brazil was a focal point due to the widespread appearance of the virus in the country and using data layers that included the number of mosquitoes, the temperature and travel patterns, researchers were able to predict how other locations would be impacted with new infections. The Modelling of Biological and Socio-Technical Systems Lab at the University used Preemptible Virtual Machines and the Google Compute Engine to create millions of simulations. They could also analyze the data quickly with these tools, which is critical when studying the outbreak of any disease. The tools must allow researchers to analyze data on a large scale at great speed. Using the information collected, researchers were able to create an incidence map of the infections in December 2016. It projected the infections that were expected by late February 2017, with a detailed account of the projections for specific areas in Brazil. At the Massachusetts Institute of Technology, Mr. Andrew V. Sutherland also uses the Compute Engine along with Persistent Disk to calculate some of the objects for the L-Functions and Modular Forms Database. This database is a mathematical objects atlas that is used by mathematicians, computer scientists and physics specialists on a worldwide basis. Google Cloud hosts the vast LMFDB Web servers and millions of people globally are able to administer the system through the Google Cloud platform. Google Cloud encourages higher education while also providing businesses with a platform for running a multitude of business functions. Learn more about the GCP and how it could benefit your business by visiting our website at qodemedia.com. You can contact us...

read more

Make Sure Your Website Is Secure with an SSL Certificate

Posted by on Nov 28, 2017 in Blog | 0 comments

Make Sure Your Website Is Secure with an SSL Certificate

All websites should have SSL certificates and here’s why. SSL certificates are provided by SilverServers, which is a company that is situated in Kamloops BC. These certificates are offered to sites the world over and Google would like to see one of these certificates on all websites. SSL allows you to offer a secure communication between the server and the browser using https as the protocol. Due to recent updates, visitors to sites that contain forms such as a contact form or search box will be notified by the browser they are using that they are visiting an insecure page if SSL has not been installed. Some browsers are also showing special icons to make sure that the viewer notices the warning. SSL Certificates encrypt any type of communication that is made between the website and the browser. This gives the site visitor the confidence to move forward and provide his personal details on the contact form or through a sale. If your site doesn’t have this type of certificate, you may be scaring off a lot of visitors and potential customers before they even have a chance to see what it is you have to offer. Many experts are advocating the move forward towards abandoning HTTP communications and making sure that all websites are secured using HTTPs as the protocol. Up until now, it was challenging to get an SSL certificate since you had to have a certificate for each dedicated IP address. As well, IPv4 (Internet Protocol version 4) was harder to come by and was in short supply. Lately, however, there have been changes and hosting providers for websites can bind a number of the certificates to an individual IP address. Find out more about SSL certificates and how to get one for your website by visiting qodemedia.com or call us at (416) 208-0157. We’ll let you know more about these certificates and why it is crucial to get one ASAP for your particular...

read more

The Google Assistant Has Now Been Released in Italian and Spanish

Posted by on Nov 20, 2017 in Blog | 0 comments

The Google Assistant Has Now Been Released in Italian and Spanish

The Google Assistant Has Now Been Released in Italian and Spanish The Google Assistant is available in a variety of different languages worldwide and on November 1 Google announced that both Spanish and Italian will soon be added to the list. Spanish will be available in Spain, Mexico and the United States while Italian will be accessible in Italy. Right now, you have the ability to use the Assistant in the following languages around the world: English – Canada, US, UK, and Australia Japanese – Japan German – Germany Korean – Korea Portuguese – Brazil During the upcoming weeks you’ll be able to access Italian and Spanish on certain Android phones that have Google Play Services and are running on Android 6 or above. Users will also be able to access the Assistant on iPhones later on in the year. Google Assistant The Assistant can help you with your day-to-day routine and it will quickly become your best friend. You won’t have to shout out to people any longer since you can tell the Assistant to broadcast something and it will be announced on all of the home speakers enabled in your household. Imagine telling the Assistant to broadcast the message that dinner’s ready and not have to go round up every member of the family. It’s a timesaver for sure! There are a number of family-oriented games, stories and activities, more than 50 of them, and children under the age of 13 can create an account to enjoy a personalized experiences with their parent’s permission. Parents can manage the account through Family Link so they never have to be concerned about their children’s use of the Assistant. Find out more about Google Assistant and all of the features it has to offer by contacting us through our site at qodemedia.com or please call us at 416-208-0157. At Qode Media, we keep track of the latest developments in terms of cell phone usage and how it ties into mobile...

read more

We’re hiring an Account Manager!

Posted by on Nov 13, 2017 in Blog | 0 comments

We’re hiring an Account Manager!

SEO/Social Media Account Manager An SEO/Social Media Account Manager is a team member at Qode Media who is responsible for the management of sales, and relationships with an assigned client list. An account manager maintains the company’s existing relationships with an Social Media/SEO client or group of Social Media/SEO clients, so that they will continue using the company for business. They also attend sales meetings/calls, and secure new clients for Qode Media. Team members with this job role are also responsible for curating or requesting content for social imagery, including GIFS, videos, photography, and copy. DUTIES AND RESPONSIBILITIES Assist in performing all tasks necessary to achieve the organization’s mission and help execute staff succession and growth plans. Report to Managing Director(s)/Social Director on client related issues & escalations Operate as the lead point of contact for any and all matters specific to assigned client list Build and maintain strong, long-lasting customer relationships Develop a trusted advisor relationship with assigned accounts Work with development team to ensure SEO performance of clients to the best of their ability Communicate clearly the progress tasks & client performance with fellow team members & management Assist with high severity requests or issue escalations as needed Create, curate, or request content for client and internal purposes: GIFS, videos, photography, copy Schedule content for Qode Social clients Create content calendars for clients Create QodeScore Audit’s for prospective clients Perform daily tasks for Qode Media – SERP Reporting, regular communication with clients, analytics management, website design, display ads, client meetings, sales calls REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES Advanced knowledge of Adobe Creative Suite, including Photoshop, and InDesign Knowledge of Google Suite, including Drive, Docs, Sheets, & Calendar. Qode Media will provide training on Google MyBusiness & Google Plus. Basic understanding of SEO (Search Engine Optimization) Passion for social media and unquenchable thirst to understand all platforms: Instagram, Facebook, Twitter, LinkedIn,Tumblr, Pinterest Advanced understanding of Instagram, particularly concepts like shadow banning, analytics, and Instagram algorithms Strong organizational skills Strong written and oral communication skills for both email, phone, skype, or in-person meetings Google Adwords understanding is an asset, but not mandatory EDUCATION AND EXPERIENCE Education: Completion of a bachelor’s degree at an accredited college or university or equivalent work experience. Degree field: Media Information & Technology, Graphic Design, Social Media Marketing, English Experience: Experience operating scheduling systems (like Hootsuite or Buffer) for a brand Experience developing and executing social media strategy for a brand Experience managing multiple platforms for a brand (Ex., Instagram, Facebook & Twitter) This is an entry level position: any equivalent combination of education and experience determined to be acceptable. PERKS Full time, salaried position Benefits available Gym Membership 1 minute walk to the Subway (Ontop of Sheppard Yonge Station) Close walk to many amenities: Whole Foods, Starbucks, Tim Hortons, The Sheppard Centre, Goodlife Fitness, etc. Newly renovated office space This position is full-time, with salary based on the experience, qualifications and expertise of the candidate. Qode Media offers benefits, competitive salary, a vibrant work environment, a supportive and out-going workspace. Our mantra is employees first! If you’re interested, send your resume and a copy of your cover letter to Kelly at...

read more

Small Business Marketing Tips for Christmas

Posted by on Nov 8, 2017 in Blog | 0 comments

Small Business Marketing Tips for Christmas

If you are running a small business, you may be counting on the income at this time of the year to get into profit. Preparing for the holiday season includes much more than hiring new staff and accumulating more stock! Here are some tips you can use to improve your holiday marketing in order to see your best year yet. Decorate It’s important to decorate not only your store location but also your website. This helps to inspire the holiday feeling within your visitors, which will in turn inspire them to buy something. Make sure that your pages have a holiday tone to them and make the visitors to your site feel welcome. If you need help with your Photoshop efforts or adding some holiday displays to your site, please call us at 416-208-0157. Clearly Display Delivery Times The one thing that shoppers have on their minds the most during this hectic season of the year is the length of time it will take to get a product to the door once it has been ordered. If a customer has to look hard and spent a long time navigating your site in order to find your delivery times, you may very well lose this person’s business. Display your delivery times and the cutoff date for ordering online prominently across your site. Easy Navigation Make sure that your site is easy to navigate so that your potential customers can find exactly what they’re looking for in record speed. Many shoppers are going to be using their mobile devices and are expecting quick service along with fast-loading sites. There should be categories listed and they should be further divided into subcategories so that consumers can find the item they are looking for with a simple click of a button. Spread the Cheer Even though this can be a strenuous time of the year for business owners, make sure that you remain in a jolly spirit to match the tone of the holiday season. Spread your cheer throughout your social media channels to create even more interest in your products. Take special holiday photos, take pictures of your staff in holiday costumes or simply bake a batch of Christmas cookies and place an image of them on your Facebook page. Get into the holiday spirit and make sure that this season is the best one yet in terms of sales. As long as you’re easy to find on the Internet, there are customers out there that will land on your page to do their Christmas shopping. If you need any help with your holiday marketing planning please contact us at Qode Media via our site at qodemedia.com.  We’ll be happy to conduct a free assessment of your website now to make sure that you are fully prepared for the shopping explosion that will be taking place...

read more

Web Designer/SEO Account Manager

Posted by on Nov 7, 2017 in Blog | 0 comments

Web Designer/SEO Account Manager

*IMPORTANT* This ad is for an internal job role. Please do not solicit us for freelance web design, SEO, or link building services. Job Description: A Web Designer/SEO Account Manager is a team member at Qode Media who is responsible for the management of sales, and relationships with an assigned client list. A Web Designer/SEO Account Manager maintains the company’s existing relationships with an SEO client or group of SEO clients, so that they will continue using the company for business. They also attend sales meetings and calls to secure new clients for Qode Media. Team members with this job role are also responsible for creating web mock-ups for standard and e-commerce builds, and project manage our development team to build landing pages, websites, AMP pages, and more. DUTIES AND RESPONSIBILITIES – Assist in performing all tasks necessary to achieve the organization’s mission and help execute staff succession and growth plans. – Report to Managing Director(s) on client related issues & escalations – Operate as the lead point of contact for any and all matters specific to assigned client list – Build and maintain strong, long-lasting customer relationships – Develop a trusted advisor relationship with assigned accounts – Work with development team to ensure SEO performance of clients to the best of their ability – Communicate clearly the progress tasks & client performance with fellow team members & management – Assist with high severity requests or issue escalations as needed – Design creative web design mockups in Photoshop – Project manage our development team to build websites/landing pages/AMP pages for clients – Perform daily tasks for Qode Media – SERP Reporting, regular communication with clients, analytics management, website design, display ads, client meetings, sales calls REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES – Advanced knowledge of Adobe Creative Suite, including Photoshop, Illustrator, and InDesign – Knowledge of Google Suite, including Drive, Docs, Sheets, & Calendar. Qode Media will provide training on Google MyBusiness & Google Plus. – Basic understanding of SEO (Search Engine Optimization) – Project management skills – Strong organizational skills – Strong written and oral communication skills for both email, phone, skype, or in-person meetings – Basic HTML/CSS knowledge is an asset EDUCATION AND EXPERIENCE Education: – Completion of a bachelor’s degree at an accredited college or university or equivalent work experience. Degree field: Computer Science, Media Information & Technology, Graphic Design, Website Design Experience: – A professional portfolio of web mockups – 1 year of client related work experience is an asset, but not mandatory. This is an entry level position. – Any equivalent combination of education and experience determined to be acceptable. PERKS Full time, salaried position or part-time Benefits available Gym Membership 1 minute walk to the Subway (Ontop of Sheppard Yonge Station) Close walk to many amenities: Whole Foods, Starbucks, Tim Hortons, The Sheppard Centre, Goodlife Fitness, etc. Newly renovated office space This position can be either part-time or full-time, based on the experience, qualifications and expertise of the candidate. Qode Media offers benefits, competitive salary, a vibrant work environment, a supportive and out-going workspace. Our mantra is employees first! If you’re interested, send your resume and a copy of your cover letter to Kelly at...

read more

What Is a Key Performance Indicator (KPI)?

Posted by on Nov 1, 2017 in Blog | 0 comments

What Is a Key Performance Indicator (KPI)?

A KPI is a key performance indicator that lets you know how your business is doing according to your business objectives. These KPIs can be used at different levels throughout an organization to measure the progress in reaching targets. A KPI can be used to evaluate the overall performance of the company or be used in smaller departments to measure their individual performances. KPI Relevance A key performance indicator is only as valuable as it is relevant to a specific target. The target must have measurable data available that can be analyzed in order to come up with the final numbers. The KPI must also take into account time frames for reaching the goal and the goal itself must be specific. When any of the items listed above are too vague, the KPI will not be relevant. Determining a KPI KPIs can be extremely useful when they are developed properly. They reflect the performances that lead to success. They can be an invaluable resource when they are used properly and it all starts with analyzing your key business objectives. This can be done by examining the following: The desired outcome The importance of the outcome How progress can be measured How the outcome may be influenced How to determine when the outcome has been achieved Knowing who is responsible for it How often progress will be reviewed Knowing and defining your business goals is crucial when you’re running any type of company. Your growth and success can be measured by using KPIs and many of the giant corporations are using them behind closed doors. Find out more about KPIs and how they can help you reach your ultimate goals by calling Qode Media at (416) 208-0157. If you need any other help with your business in terms of laying out your targets and goals or with SEO you can visit our website at...

read more

IOS Users Are Spending More for Apps

Posted by on Oct 25, 2017 in Blog | 0 comments

IOS Users Are Spending More for Apps

Recent studies have shown that iPhone owners are willing to dig deep down into their pockets and purchase more apps on average than android phone users. When you consider that people buying Apple phones are willing and able at the outset to pay more for their initial purchases, this makes a lot of sense. IOS users are also paying more than they ever have for phone apps. According to a research that was done last year by Sensor Tower, the average price paid per device for apps from the App Store and for in-app purchases went from $35 in 2015 up to $40 in 2016. This is fantastic news for companies that are creating iOS apps for their customers. The numbers indicate the want and need for apps is rising as a whole and there is definitely money to be made by developing an app for your business. This is also great news for anyone that has a bright idea for an app that they think can be monetized. If you have an idea for an app and don’t have the coding ability to make it on your own, give us a call here at Qode Media to get a free quote. Thousands of people are making money from the App Store, and for them, it all started with one original idea. The ecosystem for apps is expected to expand further, and as it does, it will become more challenging for businesses and developers to compete in an overcrowded market. The time is now to establish your own app before your competitors do. There’s money to be made, and when you remain up-to-date with the preferences and the trends of today’s consumer market, an app can be built that can either be monetized for individual profit or be constructed to increase sales. Feel free to call us anytime at (416) 208-0157 to discuss any ideas or plans you may have for app development, or visit our website at qodemedia.com for more information. We’ll make sure that you talk to a coding specialist that can let you know more about the feasibility and pricing of the...

read more

Is Your Website Design Helping Your SEO?

Posted by on Oct 18, 2017 in Blog | 0 comments

Is Your Website Design Helping Your SEO?

The design of your site can make or break your SEO efforts and it can help it rank for the necessary keywords. For this reason, companies offering both SEO and website design services are preferable to agencies that only specialize in one or the other. There is a direct link between the two, and the design of a website must take into account search engine optimization once a site is launched. Is Your Design User-Friendly? Google places a lot of emphasis on a site’s usability factors. If the site is slow to load, hard to navigate or simply isn’t relevant to the keywords listed in its tags, it will never rank well. Google wants to reward sites that provide a positive user experience to everyone the lands on the website. Does Your Site Contain High–Quality Original Content? Google will penalize your site if it sees that you have copied content from other websites. Make sure that you are placing original content only on your site and ensure that it’s high quality and relevant to the keywords. Is the Architecture of Your Site Built for Google or for the End-User? Today’s websites must take into account both Google and the end-user in regards to its architecture. Your website must be easy to crawl and have naturally-flowing internal links to keep Google happy while at the same time offering an easy-to-navigate approach with relevant categories for the end-user. When both of these factors are considered in the architecture, your site has the potential to rank well assuming that everything else is in place. When it comes to SEO, the design of your site is just as important as your optimizing efforts. In fact, a redesign of your website may be needed as an overall part of an SEO strategy. Find out whether your site meets the mark today with a free analysis. You can either call us at 416-208-0157 or send in your details through our contact form at...

read more

Local SEO Content Creation – What It Can Mean for Your Business

Posted by on Oct 11, 2017 in Blog | 0 comments

Local SEO Content Creation – What It Can Mean for Your Business

If you’re currently running a small business and have been trying to compete on a national level with your competitors, you may have run into some obstacles. Many of the businesses in your field that are targeting their SEO efforts on a national basis are big and have access to more financial resources for their marketing. One of the best ways to rise above them is to start targeting on a local level in order to get your website on the first page of the search engines. Local SEO involves different methods which include creating local citations, making sure that your geographic addresses are up to date and getting good reviews on local directories. As well, you’ll need to ensure that you run a strong content campaign that comes complete with local relevance. Keyword Optimization You’ll need to acquire a new set of keywords that indicate the area you are targeting. For example, if you offer flooring in the GTA some keywords you may want to consider using include “Toronto flooring”, “GTA flooring” “floors in Toronto”, to name just a few. You would also search for longtail keywords that can help you rank quickly in the area such as “best flooring company in Toronto” or “where to buy floors in Toronto”. Content Relevance The content on your site may also need to be altered to reflect the keywords you are targeting. Although it’s important to include the city name in the content, you’ll need to make sure that it flows naturally within the context of the sentence and isn’t repeated too often. In fact, once or twice is enough to have Google recognize that you are operating in a local vicinity. The keywords shouldn’t distract from the content in any way. If you are targeting the keyword “Toronto flooring”, for example, you may want to add a sentence such as “We are the leading Toronto flooring company and look forward to hearing from you”. An example of a sentence that wouldn’t read very well would be “If you’re looking for Toronto flooring, come and visit us today.” Local SEO can be applied to any city, town or village. This type of SEO can also help you gain traction so that you’re on a better footing to compete with your competitors on a national basis. When Google sees your local credibility, you’ll have a better chance of ranking higher on a national level. Learn more about local SEO and how it can help your business prosper by visiting qodemedia.com. You can also call us at 416-208-0157 to speak directly to a local SEO...

read more