What Are the Responsibilities of an SEO Agency?

Aug 29, 2018

What Are the Responsibilities of an SEO Agency?

Before working with any type of SEO agency you should first find out what responsibilities it will have in terms of your company and its ranking. Some of the tasks that a reliable company will perform and be responsible for include the following:

Keywords – The company you are using needs to make sure that the keywords are relevant to your industry and business and are terms that people are searching for online.

Strategies – Strategies will be created based on your company goals. The agency must find out what your business goals are before outlining any type of strategy.

SEO updates – When there are any changes in algorithms that you should know about, the agency should inform you of them. This way, you’ll know why certain campaigns or tasks have been modified.

Content – The SEO agency should have a strategy in place for content and advise you when new content is needed for your site to keep it relevant in today’s marketplace.

Audits – Your site must be audited on a regular basis to find out exactly how it’s doing and how customers are relating to it. Times change and regular auditing must be provided to make sure that everything is still on track.

Accountability – The company should be transparent and show you regular reports regarding the performance of your site. This report should include recommendations and plans to improve your conversions and traffic.

Technical Problems – An SEO company should be on top of any technical problems as they arise and let you know what they are doing to fix them. These problems could include indexing, authority or crawling issues.

Optimization – The key pages on your site should be optimized first and it’s up to the agency to discover the pages that are performing the best.

Qode Media is here to help you understand your company goals and to achieve them. If you’re looking for the best SEO company in Toronto to give you a hand, please visit our website at www.qodemedia.com, or contact us at (416) 208-0157 for more information.

How Much Should Your Company Be Budgeting for SEO?

Aug 29, 2018

How Much Should Your Company Be Budgeting for SEO?

This is a question that a lot of businesses have and the answer will depend on a lot of different factors. Setting the right budget will help lead you to success faster and it will all come down to your short-term and long-term business goals as well as your current and projected revenue.

Positioning

Take a look at your positioning on the search results pages for the keywords you are targeting. How well is your site doing as compared to your competitors? You’ll need to determine the difficulty of the keywords and how fast you want to see progress being made.

Spam Companies

There are quite a few spam companies that are offering SEO services right now. They offer a number one position for a very small amount of money. There is no way that rising to the top of the Google listings can be done without spending some money. SEO is an investment, after all, and the money that you put into it will pay back time after time. Don’t waste your money on companies that really don’t know what they’re doing. Work with a business with a glowing reputation and even if you have to pay more, you’ll be able to see the results.

Business Goals

When you first talk to an SEO consultant one of the first things he’ll ask you about are your business goals. This will determine the strategy that needs to be put into place in order to reach these goals.

Look for the best plan that you can afford for the next 4 to 12 months. As you start to see your income grow, you can upgrade the plan accordingly. As long as you are working with a reputable company, you will see improvements that will increase your bottom dollar.

Qode Media has been offering state-of-the-art SEO services to businesses across North America, and here to help you. When you are looking for a highly qualified SEO company to work with, please give us a call at or contact us through our website at www.qodemedia.com.

 

How SEO Is Impacted by Social Media

Aug 29, 2018

How SEO Is Impacted by Social Media

If you’re like most businesses, your social media marketing and your SEO are kept separated and placed into 2 different categories. The activity you maintain on social media, however, can definitely help boost your rankings indirectly. There are some SEO benefits associated with having a strong presence on social media that are too important to ignore.

  1. Drive in More Traffic

For many sites, social media is a major boost to the traffic on their website. Visitors can be encouraged to visit your website through your social media pages and the increased site traffic can help boost your rankings.

  1. Backlinks

When you post something on social media as a teaser and then direct traffic back to your site to read the rest, you may end up with some powerful backlinks as a result. The people on social media that were interested in reading what you had to say may want to link back to it from their websites.

  1. Organic Listings

When you search for your own company on the Internet you’ll see your website show up along with your social media profiles. If anyone is doing a brand search for your business, you’ll be occupying a few spots at the top of the search page. This adds more credibility and authority to your business since it suggests that you are active online and well-known.

  1. Better Bounce Rate

The people that are visiting your site from direct links back from your social pages are more likely to stay on the site for longer periods of time. This will improve your overall bounce rate, which is also one of Google’s ranking factors.

Here at Qode Media, we are dedicated to helping businesses grow by creating the best online presence possible for them. If you have any questions about how to get started, or want to find out more about SEO ranking and how social media can play an active part in it by visiting our website at www.qodemedia.com.

SEO Strategies for Large E-Commerce Sites

May 23, 2018

SEO Strategies for Large E-Commerce Sites

SEO Strategies for Large E-Commerce Sites

Online e-commerce stores face a number of different factors that are unique in terms of search engine optimization. While there are certainly differences between these e-commerce sites and regular websites in terms of content, structure, and URLs, there is also a different overall strategy that comes into play for an e-commerce site.

Keyword Strategies

In many cases long-tail keyword phrases are going to be an important part of your overall strategy. Look for long-tail keywords that align with the different topics, problems and questions that your target audience may have about a product. These are the words that many consumers are typing into Google in order to narrow down their searches. You can get a lot of traffic with a good strategy in place for long-tail keyword phrases.

Mobile SEO

Approximately 57% of your website traffic will be coming from tablets and smartphones. The rankings appearing for searches made from desktops versus searches made from mobile are completely different most of the time. Determine whether using AMP (Accelerated Mobile Pages) would be a good fit for your business. In some cases, dynamic e-commerce pages with unique features may not work the best with AMP while your content information pages should be running on AMP.

Reviews

It has been proven time and time again that reviews from real customers can significantly increase conversions for an e-commerce websites. You’ll need to manage the reviews that are appearing on review sites like Yelp and possibly Amazon to make sure they remain positive. On-site reviews also increase the amount of traffic to your site from search engines. Make sure that review management is a part of your overall strategy and if you have a happy customer, don’t be afraid to ask for a review that can be added to your site.

Managing e-commerce websites is a whole different ball game when you compare it to SEO for a regular site. If you have an e-commerce platform and need help with your search engine and social media optimization with low cost SEO services, get in touch with Toronto’s best SEO company today through our site at qodemedia.com.

How Important Are Meta-Descriptions for SEO?

May 8, 2018

How Important Are Meta-Descriptions for SEO?

Meta-descriptions are a key part of Search Engine Optimization (SEO) and should be given all of the attention they deserve. While most people are focused on providing high-quality content on their websites, it’s important to note that it’s not just the text on the website pages that brings value. Meta-descriptions are features send signals to both users and search engines, and when you get them right, you’ll rank higher on search engine listings and have more traffic landing on your site.

Meta-Descriptions Explained

A meta-description is an information snippet that you’ll see underneath the links on search results pages. It consists of a few words that accurately describe the content on the page. This short paragraph tells Google, for example,  what the page is about so it knows where to list it and to encourage users to click on the link.

Relevancy Is Key

Search engine users look for pages that directly answer their questions or provide the information they need. Your meta-descriptions must be extremely relevant and match the page content. Otherwise, users will land on your page and leave it right away when they don’t see what they want. This will increase your bounce rate and ultimately affect your ranking.

If you can write engaging and relevant content for your descriptions, you’ll get more visitors that will remain on the page for longer periods of time. Google will notice that people visiting your site like it enough to stay on it and you will be rewarded.

Many descriptions are still important in today’s world of SEO and need to be written carefully. If you need help with your meta-descriptions or other aspects of optimizing your site, contact us today or learn more at qodemedia.com. We are Toronto’s best SEO and internet marketing company.

SEO Strategies for Startup Businesses

May 2, 2018

SEO Strategies for Startup Businesses

Any business that is just starting up needs to establish a strong online presence right at the beginning. With startups on the rise, it’s important to stand up and get noticed by putting in place an SEO strategy that will define your business fast.

Competition is also on the rise so your SEO strategy must take this into account. It’s not enough to simply say “I am here now”. You must take a look at what your competitors are doing, how they are reaching out to customers and how they are making sales.

While there are many other things to get done when you’re just starting out, your customers are online and need to be reached that way. Here are the most important areas that you need to focus on to get your site moving up the line on the search engine results pages.

Local results – Use local strategies to get your site to rank in its specific geographical area. Make sure that you are listed on business directories such as Yelp and use Google My Business to your advantage.

Keyword strategy – If you’re running a local business your keyword strategy must include the specific city, town and even the neighbourhoods that you are targeting. If you’re running a website on a national and international basis, your keyword strategy will be much, much different. Use the Search Console by Google to prepare a first list of keywords and then continue to add to this list regularly as your business expands. You should also find out what keywords your competitors are using.

Technical SEO – From a technical viewpoint your SEO must be spot-on. For this aspect of SEO it’s important to consult with an expert to make sure that your site pages are loading quickly and everything else is in place to make your site Google and mobile-friendly.

Start with these 3 tips when you’re first getting your business off the ground and then work from there. If you need any help establishing an online presence as a startup, please visit our website at qodemedia.com. We can help you with keyword strategies, content, local results, technical SEO and much more. Qode Media, the best SEO Toronto Company and Internet Marketing in Canada

How to Significantly Increase Your Email Conversions

Apr 25, 2018

How to Significantly Increase Your Email Conversions

How to Significantly Increase Your Email Conversions

Once you’ve got your SEO working in your favour and your PPC campaigns converting, you’ll notice an increase in customers that are willing to provide their email addresses to you. Email marketing is one of the best ways to reach out to potential and existing customers to turn your traffic into conversions. If you’re already doing this type of marketing but haven’t yet seen the results you’d expect, here are some tips you can put to use right away:

Stop the Blame

Countless marketers initially put the blame on having an unresponsive list. When you blame something without cause, and then try to fix it, the problem won’t resolve. You may have a very responsive list but aren’t sending the types of emails that resonate with them. It’s time to get to work and research your market and test your emails until you see your conversions starting to rise.

Mobile-Optimized Campaigns

Your email campaigns must be optimized for mobile devices since more and more consumers are reading their emails on their phones. The subject lines should be short and display properly on smartphones. The text should be broken up so that people on the go can skim through the information easily. Use concise copy that is shorter than usual with large fonts and visible, clickable links.

Segment Your Lists

If your list is growing you should start to segment it into different categories that may include:

  • Behaviour
  • Interests
  • Preferences
  • Geographic demographics
  • Email data
  • Much more

This allows you to send out emails that are more tailored and personalized in order to get a better response rate. Your emails will be more relevant, which will also help increase your conversion rates.

If you need help running your email campaigns or need to boost your SEO efforts, please look at our customized packages at www.qodemedia.com. We can help your business reach new levels so that you can outpace the competition in your niche or local area.

Qode Media, the best SEO Toronto Company and Internet Marketing in Canada

The Google AMP Plan

Apr 5, 2018

The Google AMP Plan

The Google AMP Plan

On March 8, 2018, Google announced that it is starting a project to raise web standards inspired by the Accelerated Mobile Pages framework. This means that all webpages would be able to load quickly – in fact close to instantaneously.

AMP is a project that makes web pages open quickly and they are especially important for opening pages on mobile devices. Articles and sites using AMP load within a few seconds and Google wants to bring this type of performance to the entire web.

When you look at the mobile web and how it was operating just a few short years ago, before AMP came along, you can see the overwhelming difference that this project has made. It took a lot of ingenuity to come to the point where webpages became portable and instant. It involved combining different web technologies, raising standards on website pages and creating a new infrastructure.

Google is proposing using some of the brilliant ideas behind AMP to create a new universal standard for fast-loading content. It will use different technologies and will support such features as the carousel for Top Stories. All this new technology is at least months, if not years away but you should be aware that something is happening in this field.

In the meantime, Google continues to promote the use of AMP and is still working on its further development. Websites that use Accelerated Mobile Pages will reap the rewards of offering fast-loading pages to consumers. Google will be providing prime placement on its own real estate to sites that have implemented the AMP technology or to sites that load just as quickly.

If you haven’t yet developed AMP pages for your website, the time to do so is now. People are turning to their mobile devices to do shopping while they’re on the go. They are also researching the products and services they need on their devices while riding the bus, having a coffee with a friend or while they’re on lunch break.

Visit our site at qodemedia.com to find out more about AMP pages and how they can influence your business or feel free to call us at 416-208-0157 if you have any further questions.

Qode Media, the best SEO Toronto Company and Internet Marketing in Canada

6 Tips for Local SEO Success

Mar 20, 2018

In the past, search engines would display the same or similar results for all users, regardless of their geographic location. Now, however, they display different results for searches with local intent. So, if you own a local business, you should consider a local search engine optimization (SEO) strategy to capitalize on these relevant, highly targeted local searches.

#1) Make Your Website Mobile Friendly

If you haven’t done so already, update with your website with a mobile-friendly design. According to a report by comScore, 56 percent of all searches performed on smartphones and other mobile devices have local intent. By using a mobile-friendly design, you’ll connect with these users while encouraging higher local search rankings in the process.

#2) Add Geo-Targeted Keywords to Title Tags and Meta Descriptions

Include geo-targeted keywords, such as the country, city or postal code code in which your business operates, in the title tags and meta descriptions of your site’s pages. When crawling your site, search engines will find this information, using it to associate a physical location with your business’s website. Hiring an SEO Toronto agency is one of the best ways to make sure your Title Tags and Meta descriptions are written properly.

#3) On-Page NAP

You can also encourage higher local search rankings by including your business’s name, address and phone number (NAP) in your site’s content. However, you should present this information in plain text. Uploading an image with your business’s NAP prevents search engines from properly reading it. Therefore, it’s not going to help you achieve higher search rankings for local keywords.

#4) GMB

Don’t forget to create a listing for your business on Google My Business. Not only will this help your business appear for relevant searches, but it can also increase your site’s search ranking. After creating a GMB listing, go into your account and add your website’s URL. Assuming you’ve already included your business’s address and other contact information, Google will associate the website URL with your business’s address, thus helping you rank for local searches.

#5) Build Backlinks

Even with new local SEO strategies like GMB, backlinks continue to play a key role in a website’s local search ranking. According to Moz, backlinks hold more weight than any other local SEO ranking signal. For local SEO, you should focus on backlinks from local websites associated with your business’s location.

#6) Create Local Citations

Finally, create local citations by adding your business to online directories. HubSpot has a list of some of the top online business directories for local citations, with some of the most popular being Better Business Bureau (BBB), Angie’s List and Merchant Circle. When adding your business to these directories, use the same NAP as displayed on your website. After all, you want search engines to create a connection between your business and its geographic location.

Local SEO requires patience and hard work. If you’re willing to put forth the effort, though, you’ll be rewarded with more customers to your local business.

How to Build an Effective SEO Strategy

Jan 8, 2018

How to Build an Effective SEO Strategy

SEO doesn’t mean anything unless it has an effective strategy behind it. There are a lot of actions that you can take in order to try to raise your rankings on Google, but without a built-in strategy, you’re doomed for failure. Many people that try to do SEO on their own don’t succeed with it because it’s not based on a strategy but on random actions alone. In order to create a strategy for your business, follow the steps below.

Keyword Strategy

Putting together a list of keywords is a great start for SEO but it doesn’t stop there. Keyword building should be an ongoing effort since unexpected keywords are sure to be discovered as your business expands. There should be regular maintenance on keywords and an easy-to-access list where more keywords can be added easily as they appear.

Analysis

A thorough analysis should be done before starting any type of SEO and all of the key metrics should be examined weekly after that. You must stay on top of your website and your campaigns in order to achieve success with them. The numbers speak for themselves and your marketing should be based on an unbiased analysis that is performed regularly. Set up a day of the week when the analysis will take place and make this a part of your effective SEO strategy.

Innovation

Once you have a strategy in place it’s time to start testing new campaigns and you should also test different elements on your web pages. Testing and tweaking will give rise to innovative thinking that can become a part of your strategy. Some of the most effective marketing campaigns were founded on innovation. When you combine innovation with analysis, you can find gold at the end of the rainbow.

A Realistic Budget

Take everything one step at a time as your budget allows and remember that as long as these statistics are rising, your company is heading in the right direction. Don’t get lost with all of the things that need to be done but instead focus on what you can afford right now. Baby steps can turn into giant leaps if you continue to persist with your marketing efforts.

At Qode Media we help companies move forward based on analytics and innovative thinking. Learn more about our company and our approach by visiting our site at qodemedia.com.