Why SEO for Medical Clinics Is Necessary

Medical clinics are among the many industries that benefit greatly from search engine optimization (SEO). SEO is defined to be the process of making websites more visible in search engine results pages (SERPs) for pertinent key terms and phrases which are unique to each practice. However, the power of SEO for medical practices lies beyond the ways in which it can be used to increase one’s visibility and relevance, it can also successfully bring in more leads and patients.

SERPs ranking

In 2020, it was concluded that in comparison to referrals, patients used internet resources two times as much. To use this to one’s advantage, high SERPs ranking is crucial in order to be a contender for business among competitors. This is done through various methods starting with keywords.

– By using relevant keywords, medical clinics can increase their websites’ visibility in search engine results, which can lead to more organic traffic and potential patients. Keywords can include services offered, locations, etc.

-In addition to these, landing pages are also crucial parts of ranking high on SERPs. The quality of the content on the landing pages can lead to beneficial results. This is because, “Google places a much higher standard on medical webpages than other industries.” Therefore, one’s landing pages must have accurate information that is relevant to what the target audience is searching for.

-Although content is of the most importance in a landing page, other additions such as photos and videos may be useful to obtain the attention of said target audience.

-Lastly, user experience is something to be mindful of. Therefore, the speed of your website is something to consider, as it should “ideally aim for under half a second” to load.

Local SEO

Local SEO is a powerful tool when it comes to how Google will rank your practice when patients search for clinics nearby. In order to maximize your revenue through local SEO, Google Business Profile (GBP) is the place to start.

– Google Business Profile is a free tool that lets businesses create a profile to promote their products and services. It allows users to create a profile with business information, hours of operation, contact information, and more. Businesses can also add photos, post updates, and respond to reviews. It also integrates with Google My Business, allowing users to manage their business’s presence across Google Search and Maps. It is crucial for one to take advantage of this free tool by filling out all of the aforementioned parts of their practice’s profile. This is because Google will rank a medical clinic higher if they have “accurate, complete, and engaging” content. This can lead to more potential patients and inquiries.

How this can lead to more patients

SEO helps a medical clinic attract a specific group of patients who are looking for your specific medical services. By optimizing your site for terms such as “general practitioners in North York” on search engines, your clinic’s landing pages will likely appear on the search engine result page (SERP). Therefore, your clinic can obtain more quality traffic because the people that are viewing your medical practice on SERPs are likely to be in genuine need of your services.

We are a digital marketing company in Toronto that provides a number of service options if your medical clinic is interested in growing through SEO. Find the package that aligns best with the needs of your firm!