Why It’s Important for Your Business to Have a Blog

A blog is a viable marketing tool that provides more visibility to your business. It promotes business growth much like other marketing channels such as email marketing, direct mail and social media advertising. A blog provides endless opportunities for making connections with potential customers and solidifying relationships with current clients. This can be done in-house or with a digital marketing Toronto company.

When you blog effectively, you can nurture and attract leads while at the same time engaging with and capturing the attention of both existing and new customers. Here are just some of the reasons why it’s so important for your business to have a blog:

More Traffic to your SEO Company Website

The more visitors you can get to land on your website, the more leads you can expect to receive. This applies for both business-to-customer and business-to-business companies. This is especially important when a website is receiving advertising revenue and needs a high amount of traffic to support that income. On average, a website with a blog that is continually adding more content will receive more visitors and generate more leads.

There is a lot of potential to get more people submitting their information on your contact forms and to receive more inquiries about the products or services you are offering. As a result, you would expect to see more sales as well.

Drive in New Customers

People are always looking for an answer to their problems and when you have a blog you can provide them with the answers they need. Take a look at the pain points that your target market would be experiencing in and show them how your product or service can help with these issues.

Make sure that the blogging content ads a lot of value to your site. You should be providing content that is informative but not promotional. You can add links to your posts that directs readers to your products but there shouldn’t be a lot of hype in your blog post. If you do it right, by providing the information that people want the most, readers will naturally click on these links.

Help Visitors Make a Buying Decision

A blog post allows you to reach out to people that are on the verge of making a buying decision but just need the extra push over the edge. A blog that is educational in nature allows people to research products, services and your company without having to go to another site to find the information. Keeping people on your website as long as possible is key when it comes to actually making the sale.

Blog Surveys

Discover what questions are being asked about your types of products or services and then write about them. Your blog can also include surveys so that people can let you know the types of questions they need answered. Surveys also provide the opportunity for interaction, which is priceless. Many visitors will want to provide you with their opinions and you can use this data to create more blog posts.

Show Potential Customers the Results They Can Expect

Most people want to know what they can expect in terms of results before pulling any money out of their pockets. This is your chance to make your company shine above the rest. If you are offering a service such as roofing repairs, you can show pictures of past projects and explain why your service stands out above all others. If you are selling dog beds, you can have pictures and testimonials from customers showing their dogs laying happily in these beds.

Essentially, you are providing proof that you have a better product or service to offer than the competition. By providing this type of proof you can turn potential customers into existing customers.

Google Loves Blogs! SEO Toronto

Google loves to see that a website is being updated with new content on a regular basis. A blog can definitely help with search engine optimization and give you an edge over competing websites. A static site just won’t easily increase its rankings, no matter how good it may seem to be. A blog is the easiest way to get new content onto your site. Even adding just one new blog post per month is enough to show Google that you are there for your customers and haven’t abandoned the website.

While you are creating your new posts, the older posts are also gaining traction. As more and more people land on these posts, Google takes notice and the posts themselves can get highly ranked. Your posts serve as an effective attraction for organic traffic from the search engines and they will gain more authority over time. You can also freshen up older posts and add new links to them to reflect any current campaigns you may be running.

Establish Trust

Build up your reputation in the industry by establishing trust with your visitors. When you continually provide value to the people that are visiting your site, your brand will be considered trustworthy by others. Trust is an important part of making a sale – especially online. A blog is the easiest way to build up the trust factor and your brand’s reputation.

Long-term customer relationships can be built by establishing trust. By taking the time to put up a post you can develop a relationship with people that can last a lifetime. This is especially important for businesses that deal with repeat customers. They will return time and time again to get more services or to buy more products.

A blog is beneficial to any type of business. It doesn’t matter which step a customer may be on during his buying journey. Keep adding new posts to your blog, refresh your older blog posts with new links and data as necessary and measure and track your results.

When you do it right, your blog has the potential to produce results that are the most profitable for your business. Blog posts provide unlimited potential in terms of value for the money and should be a key part of your marketing strategy. Find out more about blogging for businesses today by visiting qodemedia.com – an SEO Company Toronto that specializes in all aspects of digital marketing including blogging.