Posted by on Feb 3, 2017 in Blog |

Posted : February 3, 2017

What Is Technical SEO?

Technical SEO lays the groundwork of your site so that it can have a great chance of succeeding with its relevant phrases and keywords. By using the guidelines provided by search engines your site can be ranked and indexed accordingly for its key phrase searches. A website developer should know the ins and outs of technical SEO so that it can be implemented properly to give a website the best chance for success.

Consider technical SEO as the foundation of everything you’re going to be doing on the Internet in the future. It’s a basic that cannot be ignored. When you provide your site the proper groundwork right from the beginning, you won’t have to worry about things crashing down around you later when the search engines decide to change their algorithms. It’s a set-and-forget system that needs to be put in place when first setting up any site.

Your Site’s Architecture

Once your site is set up correctly, small changes may be required according to search engine updates, customer behaviour patterns and any changes in your business direction. With the proper technical SEO in place, the architecture of your site can cope with the changes required. From simple to complex websites, technical SEO can make or break a business.

Fast Loading

From a user’s viewpoint, a site must be able to load quickly in order to keep its visitors engaged. Anyone visiting a slow loading site will leave it and look for another that loads faster. From an SEO viewpoint, a slow loading site may hurt your ranking in Google. If you aren’t showing up on the first page, it may very well be due to the speed of your site.


This is a big part of technical SEO and should be approached from the right viewpoint. Pages shouldn’t be buried too deeply, which means that horizontal sites are often preferred. It’s easier for a search engine to index, cache and crawl a horizontal site versus one that concentrates on depth. This is a big part of the site design, especially for an e-commerce website having products that must be catalogued and assigned URLs. Other key factors that need to be considered when constructing the architecture of the site include subdomains, site maps, meta tags etc.

Page Priorities

A site with a lot of data needs to have some type of priority system in place. It needs to be determined what content should rank the highest and the internal linking will be based on this decision. This is one of the things that can change due to buying trends and any changes that may be made concerning the direction of your business.

There are many other factors involved with technical SEO but they cannot all be covered here. If you have any questions about your website and how it has been structured, please visit for a free consultation. Call us today at 416-208-057 to talk immediately to a qualified consultant at Toronto’s top SEO company.