Voice Engine Optimization

Big changes are happening as we speak as Google updates its algorithm and the new update called BERTis released. This algorithm takes into account the need for a better understanding of voice search and is why ​voice engine optimization​ should be considered a priority for your website.

Voice Search

It’s estimated that by the year 2020, approximately 50% of all search inquiries will be made by voice. Voice search has continued to rise in popularity over the years and has now become predominant enough to create a stir with the new Google update.

There are basically 2 types of searches that can be made by voice including searches made by Smart speakers like Google Home, Apple Homepod and Alexa by Amazon. These searches provide immediate answers to the questions posed by users. The other type of voice search is done on a smartphone or a desktop; examples would include Google Assistant and Siri.

Voice Engine Optimization
Websites must be prepared for searches made by voice in order to remain competitive. Marketers should leverage any and all opportunities available to deliver content that is more specific and targeted. This, in turn, will ultimately lead to higher click-through rates – especially now that the new algorithm is here and is itself optimized for ​voice search.

If you haven’t already, it’s time to make sure that your website is voice-search optimized. This means that the content on your site must be examined to make sure that it is spot-on in terms of relevancy and that the context is specific in terms of the nuances of the English language. If you need any help with this we can take a look at your site to provide you with an assessment based on the new update. Please visit our website at qodemedia.com and fill in the contact form for a free consultation by one of our ​SEO professionals.