How To Use Keyword Research To Improve Your Search Rankings
Keyword research for local ranking searches can be different than SEO keyword research for national or international searches. With local SEO, there is generally a lot less competition, which results in a lower volume of inquiries. It’s also more focused and can provide better traffic to your website that can ultimately turn into conversions.
Keyword research involves looking at your competitors and finding out what keywords and content they are using to drive their ranking. The top 3 listings in Google are especially important to investigate to find out what they are doing right – these sites have managed to earn Google’s love, and the best way to learn is by observing success.
You’ll also want to do your own research as to what users are typing into their searches to find your industry. For example, someone living in Toronto that is looking for a plumber may type in “plumber in Toronto”, “Toronto plumbing”, “GTA plumbers”, or a variety of other terms. There will be higher search volumes, and thus higher competition, for these types of terms than there are for more specific inquiries such as “install toilet Toronto” or “blocked drain Toronto”. It’s crucial to find out everything you can about the search terms that your potential customers are using in order to find you on search engines and incorporate them into your website.
It’s also important to note that many people won’t type in the term “Toronto” in their search inquiries. They just assume that Google will already know where they are located, and for the most part, this is true. For this reason, your on-site SEO and directory listings must be kept perfect so Google knows where your business is located and your potential customers can find you easily.
If you operate a business that has a physical location, you’ll need to register with Google to set up a My Business page. Your website and company will appear in Local Pack and Google Maps. These are vitally important to your search engine presence, as people using these specific searches will more likely click through to a featured webpage than they would when using the organic results.
Keyword research must also include mobile site optimization. Every day more people are turning to their cell phones and other mobile devices to order something online or to find directions to brick-and-mortar businesses. Be careful – when people are using their mobile devices they often use different search terms to find your type of business, so make sure to perform keyword search for mobile results as well.
Having trouble with keyword search or Google rankings? Qode Media has the tools and expertise required to bring your local search rankings up to a new level. To find out more about local SEO and how important it is for your company, contact us today!