Tips For Website Redesign
Sometimes it is necessary to give your website a new design. For redesigning a website, what needs to be taken note of is how the redesigned website will affect your social media, lead generation, brand awareness, sales strategies and email marketing. Redesigning your website should lead into a long-term success for your business.
Below are the various tips to be considered when redesigning your website:
• Measure the current performance of your website: Do this by examining the number of visitors per time period, the (average) time spent on site by each visitor, the website SEO ranking for imperative keywords, domain authority, amount of sales generated, number of new leads submissions as well as the bounce rate. This will help you assess the effectiveness of the new design for the website after redesigning it. [Tools like HubSpot’s closed-loop analytics and Google analytics can help analyze all the above factors].
• Identify the motives for redesigning the website: You don’t just redesign website for doing sake; there has to be a reason for it. A good motive for redesigning a website should be to optimize some or all of the factors listed above. Depending on the business, some of the factors may be more important than the others. However important each of the factors could be, turn them all into a solid objective i.e “to boost site traffic by 60% within 5 months.”
• Retain all your important assets: These include the highly trafficked pages on your websites, most viewed or shared content, the highest performing keywords and the number of inbound links to individual pages. Losing any of these could cause a significant harm to your website as the website could lose SEO credit.
• Analyze your competitors: Run your website that those of competitors through Marketing Graders (http://marketing.grader.com) to get a comprehensive report of how your website is performing as well as the strengths and weaknesses of competitors. After this, itemize the areas you can improve on as well as what your competitors don’t do that you need to do.
• Determine your Unique Value Proposition (UVP): This will address the visitors on your website and let them know why they should convert, buy or stay on your website. It’s a way of communicating with the visitors who may not be familiar with your website.
• Design your website around personas: Your website should be able to target some specific group of people. The group to target should be based on demography, online behavior, motivation as well as speculations about the people. You must first be able to identify the segment to be targeted. This can be done by researching your current customers to identify some certain characteristics they possess, identify their needs and then develop your websites based on these needs.
• Optimize your website for search: This can be done by documenting the most searched or valued pages on your website and doing keyword research. Make each of the pages on your site focus on one or two keywords that are very effective.
• Identify the elements on your site that make visitors perform specific actions: This could include free trials, contact us, subscription and so on. Design your website such that there are as many of these elements as possible on your website.
• Increase your site’s content very often: The more the content of a website, the more the number of visitors that will check it and the faster the business will grow. Make the improvement of your site’s content an ongoing action. Include a blog in your website as it attracts more visitors as well as leads. Press releases could be included as well.
• Make sure you include the following in your website: Homepage, product page, industry page, landing page, contact us, RSS subscription as well as analytics.
By making use of all the tips above, redesigning your website will turn your site into an inbound marketing hub.
By Candy Lowe