It’s no secret that WordPress and Squarespace are among the most popular content management systems (CMS) used today. Millions of people around the world use both systems to manage their websites. Both of these systems are coded and run completely differently; your website’s SEO raking is inherently already affected just based on the CMS that you’ve decided to use. This got our Qode Media team wondering just how much each system affects SEO.
WordPress has been the leading choice for CMS for many people. The extensive library of SEO plugins and management services allows for each aspect of your site to be optimized specifically. There are hundreds of plugins that give you advanced optimization options unavailable otherwise. For some, the ability to be in charge of each specific SEO option is the perfect reason to choose WordPress.
Squarespace on the other hand doesn’t have any SEO customization options at all; in fact, Squarespace claims that “Squarespace sites come completely optimized for SEO out of the box without you having to do anything at all.” Users don’t have as much control over SEO features like sitemaps, title descriptions and search engine descriptions as they’re coded right into the theme; there aren’t any SEO plugins to make any customizations. Although not ideal for customizing SEO the way you want, the simplicity of Squarespace’s SEO allows for people who aren’t as well versed in SEO practices to provide basic optimization for their site.
Both systems have their own specific advantages regardless of their SEO integration. Each system is unique and can definitely benefit a brand based on their functionality. However, having great SEO optimization is a pretty big deal to us; that’s why we’re the best SEO and Internet marketing company in Toronto. If you’re looking for low-cost and Toronto SEO services, contact one of our Qode Media representatives today by using our online form or by giving us a call at 416-208-0157.