On April 21, 2015, Google rolled out its Mobile Update AKA “Mobilegeddon“, making two important changes to its search algorithm.

1. More mobile-friendly websites in the search results

On April 21, 2015, mobile-friendliness became a ranking signal, affecting mobile searches worldwide and in all languages to help users find relevant and high quality search results optimized for their devices.

2. More relevant app content in the search results

Starting April 21, 2015, Google also began using information from indexed apps as a factor in ranking for signed-in users. Therefore, content from indexed apps now feature more prominently in search.

Clearly, as more and more people use mobile devices to access the Internet, Google is adapting its algorithms to these usage patterns. To ensure that visitors who access your website from mobile devices have an experience optimized for their device,

1. Think Page Speed

Beyond optimizing images, you also need to minify code, leverage browser caching and reduce redirects.

2. Think site design for mobile

Configure mobile sites so that they can be indexed accurately.

3. Don’t use Flash and pop-ups

Flash may not be available on your user’s phone while pop-ups can be frustrating to try and close on mobile devices leading to a high bounce rate.

4. Optimize titles and meta descriptions

Here is the deal: when a user searches using a mobile device, you are working with less screen space. Your URLs, titles and meta descriptions should therefore be as concise as possible.

5. Optimize for local search

If your business has a local element, provide better results for your clients with local SEO. This includes having your Name, Address, and Phone number (NAP) information on certain websites like Yelp, educating yourself about the importance of customer reviews, and optimizing your website for local search.

For more information about mobile optimization and how to successfully run both mobile and desktop versions of a site, call us now on 416-208-0157.