• Reviews

    Qode Media
    5.0
    Based on 36 reviews
    powered by Google
    John @ Wholesale Innovations
    John @ Wholesale Innovations
    15:11 23 Sep 21
    Very happy with the service and professionalism I received from Qode Media. I highly recommend them!
    MORATAYA Corp
    MORATAYA Corp
    21:55 17 Nov 20
    We started with Qode Media a few months ago and have already seen great results with SEO and google ads. Frank is very professional, has given us great service.
    Alicia Correia
    Alicia Correia
    11:28 23 Sep 20
    Qode Media has been a strategic advisor for my business. They have helped strategize and offer valuable advice and insight into how to digitally expand my brand.
    Aret Oymakas
    Aret Oymakas
    00:15 09 Sep 20
    I’ve been working with Qode media for couple years now. Working with another company before I was not getting the results I was promised and expecting. They assured me it takes time but nothing was happening with my SEO and ranking this resulting in a stagnant business. I decided to find a new company to work with I came across Qode Media’s website as it was very easy to understand their services and I gave them a call. Since then my business has doubled in revenue (within 2.5 years) Working with Jordana has been a blessing. I can’t say enough. You feel like you’ve know her for years. She responds quickly does everything she can to make sure you’re happy and getting results. They even helped me out during the lockdown with payments. I hardly ever write reviews but Jordana and her team definitely deserve one. Aret Oymakas
    Jeff Cox
    Jeff Cox
    18:09 11 Aug 20
    Qode Media has not only produced an amazing website for my business, they have increased sales through their SEO package I purchased on a monthly basis. I'm very happy with their designers and the attention to detail, customer service and professional results. Thanks guys! Grizzly Gunworks
    William Andrade
    William Andrade
    00:02 07 Dec 19
    We've used Qode for website work, to optimize SEO, and provide suggestions about social media. We have seen a significant increase in our ranking on organic Google searches and have also been pleased with the website changes.
    See All Reviews
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    qodemedia

    Work on the leading edge of knowledge

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    The Advanced Search Exam

    13 Jun 2013

    Advanced Search Modules

    By now you should have equipped yourself with the fundamentals of Google Ads program and already on your way to mastering the key steps of the Google Ads. We have shown the importance of the keywords on ads placement and positioning. To improve your Google Ads ads, one would need to understand the organization of the program. Generally speaking, Google Ads is categorically organized into three levels; the account, ad groups, and campaigns. There is nothing new about these words as they only further help to increase our ad placement on Google. Just ascribing your individual or company’s ads to a given keyword is just the beginning phase of your journey to online ads campaign.

    • Improving your account with proper campaign organization

    Like all programs on the internet these days, the Google Ads program allows partners and users to own their own account that is usually accessed with a unique password and username. To maintain uniqueness of each account, emails are used to identify accounts in case of password loss or forgotten username. A successful account would show your billing information as well as your account type. Every bit of information as regards your ads can be access through your account and further changes to your account type can also be done through your account.

    Now that you may have successfully designed your very own first ad, allow me to point out to you that there is more to Google Ads that just using one ad format. With Google Ads, you can create many ads for your business product and services in just one single account. Although there is a limit to the number of ads that can be designed, but more often than not, we are unable to exhaust the given number of ads. As earlier discussed, maximally utilizing Google Ads would require you to link your ads to a given keyword phrase. With Google Ads search advance packages, you can add more than one keyword phrase to your string of ads. That is to say that you can use many keyword phrases for a particular ad. So whenever a search engine user inputs any of these your linked keyword phrases for Google to search, you ads immediately comes up for display.

    When you have many of these ad groups together in one account, they are brought together to form a campaign. With this campaign you can then decide the amount of money you will be willing to spend for each click (CPC) or conversions (CPA). To intensify your ad campaign, you may decide to create more ad groups and link them to numerous keyword phrases. With a maximum limit of 20,000 ad groups per account, one can create many campaigns for their product ads. Needless to say that for these ads to be profitable and successful, one would need to invest in them to ensure they rank high on Google Ad Rank.

    • What Ad Position and Ad Rank is all about

    There is nothing really complex about these terms as they are just used to categorize the ads on Google Ads. Ad position refers to the way or order in which ad given ads is represented on the list. Say for example, being number one on a search result list. Ad Rank is determined exclusively by your bid and Quality score after an auction. The position in which one finds his ads in Ad Rank is solely dependent how much he is willing to invest in his ads. For example, the amount you are willing to pay for every cost-per-click (assuming that the customer action he chooses) will determine if he wins the auction and invariably put his ad on the top of Google Ad Rank. On the issue of what Quality score is all about, this just a measurement that determines the importance and relevance of your chosen keyword and how often it would bring your ads up for display.

    • Organizing your text ads

    Most of the ads online are text advertisement of business products and their services. These ads are designed in such a way that they generate curiosity in customers and make them click on them. Let’s be frank with ourselves, there are certain ads that we come across that we really do not feel the need to click while they will be some that catches our fancy. With this in mind you should create text ads that would attract traffic to your business website.

    Basically, all text ads contain three main components; a compelling headline, display business URL, and a summarized description of your product or service.

    • Compelling headline

    What most consumers are interested in is on the first line on your ad or at most the second line. There is no need to fool one into believing that customers or search engine users are more or less interested in your story ads. Product and services seekers (customers) are more inclined towards search results or display ads that bring them closer to finding answers to their search. Always ensure that your text ads contain similar keywords to those that could possibly be search for by the prospective customer. For example, placing the keyword phrase of “best laptop deals” on your text ad is more likely to influence the clicking decision of customers who are searching for the best laptop deals or buys.

    • Display business URL

    This is usually that part of the text ad that appears in green and is the area where customers can be directed to your own business page. If you know you have a very long character website, it may not favor you much on Google Ads. This is because Google Ads gives a limited number of characters for website placement. This is done so your business URL can appear fully; long character URL will be shortened.

    • Description

    This is where you give a summarized detail about the product or service you hope to render. The space allocated for this is also limited, so we also advise that you take your time in writing quality text that will move the customer to click or for good conversions.

     

    By Candy Lowe

     

    admin

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      SEO TORONTO

      SEO Service Areas for the GTA & Ontario

      Toronto, Mississauga, Burlington, Oakville, Etobicoke, Hamilton, Richmond Hill, Woodbridge, Scarborough, Pickering, Whitby, Thornhill, Brampton, Vaughan, Niagara Falls, Grimsby, Barrie, North York, Oshawa, Kingston, St. Catharines, Markham, Ajax, Clarington, Caledon, Brock, Newmarket, Orangeville, Aurora, Milton, Sudbury and Thunder Bay.

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    • Reviews

      Qode Media
      5.0
      Based on 36 reviews
      powered by Google
      John @ Wholesale Innovations
      John @ Wholesale Innovations
      15:11 23 Sep 21
      Very happy with the service and professionalism I received from Qode Media. I highly recommend them!
      MORATAYA Corp
      MORATAYA Corp
      21:55 17 Nov 20
      We started with Qode Media a few months ago and have already seen great results with SEO and google ads. Frank is very professional, has given us great service.
      Alicia Correia
      Alicia Correia
      11:28 23 Sep 20
      Qode Media has been a strategic advisor for my business. They have helped strategize and offer valuable advice and insight into how to digitally expand my brand.
      Aret Oymakas
      Aret Oymakas
      00:15 09 Sep 20
      I’ve been working with Qode media for couple years now. Working with another company before I was not getting the results I was promised and expecting. They assured me it takes time but nothing was happening with my SEO and ranking this resulting in a stagnant business. I decided to find a new company to work with I came across Qode Media’s website as it was very easy to understand their services and I gave them a call. Since then my business has doubled in revenue (within 2.5 years) Working with Jordana has been a blessing. I can’t say enough. You feel like you’ve know her for years. She responds quickly does everything she can to make sure you’re happy and getting results. They even helped me out during the lockdown with payments. I hardly ever write reviews but Jordana and her team definitely deserve one. Aret Oymakas
      Jeff Cox
      Jeff Cox
      18:09 11 Aug 20
      Qode Media has not only produced an amazing website for my business, they have increased sales through their SEO package I purchased on a monthly basis. I'm very happy with their designers and the attention to detail, customer service and professional results. Thanks guys! Grizzly Gunworks
      William Andrade
      William Andrade
      00:02 07 Dec 19
      We've used Qode for website work, to optimize SEO, and provide suggestions about social media. We have seen a significant increase in our ranking on organic Google searches and have also been pleased with the website changes.
      See All Reviews