If you are running a small business, you may be counting on the income at this time of the year to get into profit. Preparing for the holiday season includes much more than hiring new staff and accumulating more stock! Here are some tips you can use to improve your holiday marketing in order to see your best year yet.
It’s important to decorate not only your store location but also your website. This helps to inspire the holiday feeling within your visitors, which will in turn inspire them to buy something. Make sure that your pages have a holiday tone to them and make the visitors to your site feel welcome. If you need help with your Photoshop efforts or adding some holiday displays to your site, please call us at 416-208-0157.
Clearly Display Delivery Times
The one thing that shoppers have on their minds the most during this hectic season of the year is the length of time it will take to get a product to the door once it has been ordered. If a customer has to look hard and spent a long time navigating your site in order to find your delivery times, you may very well lose this person’s business. Display your delivery times and the cutoff date for ordering online prominently across your site.
Make sure that your site is easy to navigate so that your potential customers can find exactly what they’re looking for in record speed. Many shoppers are going to be using their mobile devices and are expecting quick service along with fast-loading sites. There should be categories listed and they should be further divided into subcategories so that consumers can find the item they are looking for with a simple click of a button.
Spread the Cheer
Even though this can be a strenuous time of the year for business owners, make sure that you remain in a jolly spirit to match the tone of the holiday season. Spread your cheer throughout your social media channels to create even more interest in your products. Take special holiday photos, take pictures of your staff in holiday costumes or simply bake a batch of Christmas cookies and place an image of them on your Facebook page.
Get into the holiday spirit and make sure that this season is the best one yet in terms of sales. As long as you’re easy to find on the Internet, there are customers out there that will land on your page to do their Christmas shopping.
If you need any help with your holiday marketing planning please contact us at Qode Media via our site at qodemedia.com. We’ll be happy to conduct a free assessment of your website now to make sure that you are fully prepared for the shopping explosion that will be taking place soon.