As the rapidly shifting world of technology and e-commerce continues to evolve, so does the ever-progressing landscape of SEO marketing. As challenges come and go concerning the profit from, dissemination of, and the viable presentation of SEO marketing business owners, marketers, and clients all together have had to reconsider some of the key methods that are vital to today’s SEO endeavors. One of the most important pillars of the changing landscape that has been found is the importance of the application of data concerning keyword conversion and visits relative to the position.
Over the past couple of years the SEO market has shown considerable transformation and shows no signs of slowing down its pace. The methods and practices applied naturally must transform along with the market. People who are employing methods and practices that are outdated are being exposed as the market continues to change.
The overall shape of each plan that uses SEO marketing tactics is made up of several key points. First there is the invaluable identification of star keywords that have been proven to generate not only traffic but conversion at a high rate. From there is the art of transforming and connecting these keywords in relation to the consumers as they come closer to making a purchase. Finally, the assembly, study, and utilization of SEO data within the marketing plan are key components to its success.
Successfully implementing useful SEO practices isn’t just something that is learned and applied overnight. A general model of SEO implementation can be formulated using four, strong facets:
- firmly grasping the concepts that will be used to sell SEO
- searching for and discerning keywords that are less-used but powerful
- analyzing and capitalizing on keywords that have been found
- recording all findings and demonstrating effective techniques for implementation
Analyzing and Capitalizing on Hidden Keywords
As you gather, research, and analyze on the different hidden keywords that are found you will find it useful to then begin to implement a plan to take advantage of them. Note what pages such keywords are being found, or the first pages where they are seen by the browser. As the consumer draws closer to a purchase, plan on the precise position in which to first cite the appearance of the keyword. Formulate a canvas of additional content that can bolster the discovery and positioning of the keyword, and determine if it is profitable to apply more resources to it.
Communication with the client at this point is key, as you can now begin to make more of a sale concerning keywords which have been found to be profitable and worth more effort. This is where a true SEO marketing plan begins to blossom. Begin to build more and more significant content around these hidden keywords and capitalize on their success.
Record Your Findings and Demonstrate Effective Techniques for Implementation
As your methods for research, analyzing, and implementation of hidden keywords continues to evolve and progress, so should your methods for documenting your data. It is important to record the different techniques for the keywords being used so that they can be juxtaposed with previous and ineffective methods. An important part of this is taking conversion data and keyword visits and comparing them with position data in your research and documentation. Demonstrating the newfound effectiveness in this way will shed light and bring greater understanding to your client. Utilizing proper tracking and metric technology at this stage is monumental.
The change in the algorithm structure of major search engine companies such as Google have completely transformed the methods which must be used to take advantage of them. Because of this it is important for all who are involved in the SEO market to not only advance their methods of business but also to stay abreast of effective techniques that will help improve their online presence. Making use of successful marketing plans like this one will lead to an undeniable increase in online profits and conversions.
Grasping Concepts Used to Sell SEO
Many clients are still burdened by an incorrect view of SEO marketing in that they simply demand a high ranking for a specific set of keywords. It is important for you to have a firm and educated grasp on the changing world of SEO so that you can present to them a different method for effective marketing.
If you’re commissioned to work with a certain Keyword Gap, or a predetermined set of keywords that may seem effective, try working with your client to introduce a different plan. Learning not just to take certain keywords at face value and doing research on effective keywords will go a long way. By positioning you and your team in a place where you are able to discover better and more reliable keywords you gain an advantage not only in results but also in terms of data and research which will lead to more conversions in the future.
There are always different angles from which to analyze marketing keywords, and it’s important to utilize all of them. Whether you’re observing conversion data, organic traffic, or SERPS, it’s always beneficial to do research on your own to find innovative ways to apply data.
The Search for Hidden Keywords
Learning to rely on your own research and finding hidden keywords that will convert at a high rate but are less known is a skill that must be worked on. Not every single person who traverses the internet and ends up at your site uses the exact same pattern. Dozens of different search queries are used to get to a destination, and it’s your job to do research and find out what those pathways are. But more importantly is setting up a list of objectives that will help you to see which methods are more effective.
Analyzing the visits and conversions that take place on your site is critical in determining which keywords are more effective than others. Tracking the success of these visits can be measured by the objectives that you have predetermined to reflect off of visiting data. There is no certain rule concerning the style, depth, or simplicity of your objectives – in fact, the simpler the better. Here are some pertinent illustrations of objectives to set for your plan:
Time spent – Browsers who stay on your site for more than three minutes without bouncing can be considered successful conversions as far as the content is concerned. They took the time to read your website and most likely will be back.
Pages browsed – If the browser has interacted with more than two pages, than you can tell that the content has piqued his interest more than the casual visitor.
Product page, Services page, Contact page – The main purpose of your site is to make a conversion. If browsers are continually accessing pages related to the product and methods of contacting your business, you can consider those visitors a success.
By Candy Lowe