SEM and SEO Toronto – Effective, Data-Driven Strategies for Success

Both SEM and SEO Toronto are vitally important for any website. They will both dictate the type of traffic that arrives on your site and ultimately raise your conversion levels. It’s time to take a look at the differences between SEM and SEO Toronto to discover the benefits of both methods.

What Is SEO?

SEO stands for search engine optimization and involves structuring the pages on a website so that they are easier to find by both search engines and users. It includes placing helpful information on the site that would be useful for people that are landing on the website. SEO Toronto also has a technical aspect to it that is equally as important. The pages on the site must be structured properly using the proper coding and wording to make sure that the site gets a high ranking on the search engine pages.

There are both off-page and on-page elements involved with SEO. Some tactics used to optimize pages include alt text for images, title tags etc. Off-page strategies for SEO Toronto include guest blogging and back-linking. In order to get your pages ranking as high as possible on Google Search and on the other search engines it’s important to work on both strategies.

The content on the website must be informative, unique and fresh. It must be both Google-friendly and reader-friendly. Content that has been well-developed plays a huge role when it comes to ranking your site. Google is now placing a lot more emphasis on overall user experience since it is better able to analyze the intent behind searches. When you write for the user but also make the content easy for a search engine spider to analyze, you’ll find that your site gets noticed and rewarded with a higher ranking.

What Is SEM?

SEM is an abbreviation for search engine marketing and it involves using paid marketing to promote the website. This can include PPC (pay-per-click advertising) and any other type of marketing that can be purchased. For example, you can purchase an ad that will show up on the search engine results pages for the keywords you have chosen. These ads will either appear at the top of the search listings or on the right-hand side of them.

In order to find success with paid advertising you should have an idea of how to do it before getting started. This way, you’ll be able to budget for the market appropriately and won’t end up wasting a lot of money while you’re still learning. There is quite a steep learning curve when it comes to SEM, which is why many individuals decide to outsource the work to a Toronto SEO company.

SEM and SEO Companies Toronto

SEM provides more of an immediate impact for a marketing campaign than SEO but both are important over the long run. SEO concentrates on raising the website’s ranking on the search engine results pages for organic traffic. The idea is to get the site showing up on page 1 of Google for the appropriate keywords. 

Many people that are conducting a search using Google or other search engines are not ever going to get past page 1. Once you have some of your site pages appearing on page 1 you’ll need to maintain this ranking. At this point, however, all the traffic that is appearing on your site is coming from the organic search. SEM and SEO companies Toronto can help build your site up to the first page and then help keep it there.

A lot of businesses start with search engine marketing and place paid advertisements on the search engine results. This way, they can start to see more visitors to their site right away while at the same time working on an SEO strategy. In many cases, paid advertising is no longer required when the website has risen up the ranks in organic search.

In other words, SEO uses a strategic organic strategy that shows impressive results as time goes by while SEM uses a paid strategy that provides immediate results.

SEM and SEO companies Toronto can also use the leverage of both SEM and SEO together. It all starts with keyword research and analyzing the best pages to rank for SEO. As the site is making its way to page 1 or has arrived on the first page, paid ads can be placed on the same page to drive in even more traffic. This gives maximum visibility to the page and users may decide to click on either the organic results or the paid ad.

A lot of data can be produced by using both strategies at the same time. SEO companies Toronto will look at the type of traffic arriving on your site using both methods. Analytics can determine whether the clicks from the organic search or the clicks from the paid advertising are producing the best results. Split testing can also be performed on the paid ads to make the search engine marketing even more effective.

Toronto SEO Company – Data-Driven Marketing

There are selective important keywords for any type of business that are highly competitive. In terms of these words, it can take quite a while for a site to appear on page 1 in the organic listings. This is when SEM plays an important role since paid advertising can be placed on the pages where the important keywords show up. A Toronto SEO company can help determine the specific keywords you should target and show you how advertising for these words can help drive-in traffic.

Every decision made by a Toronto SEO company should be based on data. When you’re selecting an SEO company in Toronto to work with, find one that specializes in analytics and data-mining. Testing using data is the best way to fast-forward to your site to success using SEM, SEO or a combination of both.If you’re looking for a Toronto SEO Company that is data-driven and dedicated to your success, look no further than Qode Media. You can learn more about the methodologies we use by visiting our website at qodemedia.com.