• Qode Media
    4.9
    Based on 41 reviews
    powered by Google
    Omar Makhatadze
    Omar Makhatadze
    14:45 30 Jan 24
    Qode Media delivered exceptional results for our website. Their expertise significantly boosted our online visibility, and the team's dedication to tailored strategies made a noticeable impact. Transparent communication and a commitment to staying ahead in the SEO game set them apart. Highly recommend!
    Geg eang Chor
    Geg eang Chor
    15:07 06 Jan 24
    We are really happy with the service Qode media provided. Our company has been working with the team for years. We are fortunate to have Felicia as our accountant manager. Anytime we have question or issue she responses promptly and helps us find the best solution. Their pricing is better than any other media services. If you need help in growing your business Qode media can do the best for you.👍
    عبدالرحمٰن
    عبدالرحمٰن
    08:42 04 Jan 24
    Fantastic experience 👏I'm willing to work for qode midaI'm also working on UK based charities documentaries editing and animation graphics work
    MD Ferdous Shaheb
    MD Ferdous Shaheb
    06:17 17 Sep 23
    Ishaya Kuti
    Ishaya Kuti
    12:25 06 Aug 23
    Okech Safari
    Okech Safari
    06:05 19 Jan 23
    "We are a safari tour operator based in Africa. We've been working with Qode Media now for just over 10 years. They designed, built, and manage our website.They are very trustworthy and dependable. Whenever I have a problem, they are there to solve it.""We are a safari tour operator based in Africa. We've been working with Qode Media now for just over 10 years. They designed, built, and manage our website. They are very trustworthy and dependable. Whenever I have a problem, they are there to solve it."
    Nani Nuke
    Nani Nuke
    21:30 17 Jan 23
    These guys are the real deal - they helped me increase my online visibility and drive more traffic to my website. They really took the time to understand my business goals and created a custom strategy to help me reach my target audience. The team is super knowledgeable and always available to answer my questions. My business has grown so much since working with them. I couldn't be happier with the results. I highly recommend Qode Media.
    user
    user
    21:13 17 Jan 23
    If you are a business looking to get more web exposure, these friendly people will fix you up!
    Borderless Commerce
    Borderless Commerce
    20:24 17 Jan 23
    When we started our company back in 2012, we needed a website and marketing. Qode Media did the website design and then performed SEO or search engine optimization services for the Toronto area. We were able to get enough customers so that we could become a business with employees and open an office. In all my years of business, I would never have thought that a website and Google marketing can build an entire company from scratch. We are very appreciative of all the hard work from the team at the best SEO Toronto company.
    Vilash B.
    Vilash B.
    17:29 09 Jan 23
    The people at Qode Media are very responsive and really put in genuine effort to ensure success for their clients. I have been working with them for years and I give them my thumbs up.
    Alex Thai
    Alex Thai
    23:00 03 Jan 23
    As a smaller company, we felt very confident and proud of our workmanship. All of our customers were more than satisfied with our quality, price, and professionalism. Our only challenge was marketing. We put our trust in Qode Media. They delivered in terms of SEO page 1 ranking in Google organic search, page one in Google Business Profile and outstanding return on investment on our Google Ad spend. Moreover, they are a fell service website hosting and design company so all my needs were met with one agency. Since we have been working with Qode, we have been non-stop booked for our business. In my mind, they are the top SEO Toronto Company. They have my stamp of approval
    Andy H.
    Andy H.
    23:24 23 Nov 22
    I’ve been a customer for Quode media for 15 years. Great experience, fair pricing. Excellent search results to improve your customer base.
    Andrew McNairn
    Andrew McNairn
    16:46 22 Nov 22
    We've been working with Qode Media for 12 years for our bakery business to rank for SEO in Toronto and they have delivered the results they promised. Being a client for 12 years speaks for itself. Please keep up the great work team.
    Taehyung Kim
    Taehyung Kim
    00:49 07 Apr 22
    I will say that Qode Media is top of top SEO company in Canada. I have had a partnership with them for six years. And the result is always successful. I am very happy and satisfied. I am confident that this company will make a big difference in your business and I highly recommend it.
    Devorah Miller
    Devorah Miller
    12:10 05 Apr 22
    Frank and his team did an amazing job for my company!The dedication and attention to details helped me grow my business so much .I highly recommend Frank and the team at Qode Media
    Lisa Andrade
    Lisa Andrade
    23:55 04 Apr 22
    I wish I could give 10+ stars. We hired Qode Media over 3 years ago and have seen our business double since then. Qode helped us with our SEO ranking and website design which has paid off enormously. We went from 2nd and 3rd page web search listings to #1 and #2 on the first page of key word searches. I can't say enough about Frank. He is extremely responsive, friendly and professional. Based on the depth of his experience, he routinely helps us with business strategies that have given us incredible results. We are lucky to have them as an important part of our business team and would highly recommend them to anyone looking for a marketing firm.
    Lucia R
    Lucia R
    11:45 31 Mar 22
    Great customer service! Frank is quick to help and always responds to every request in a timely fashion. Qode Media has really helped our clinic grow in the online space. Highly recommend!
    Natalia Denchik
    Natalia Denchik
    14:41 30 Mar 22
    I am very happy with Qode Media work. Frank has very good and professional team who provide very good servies, dedicate to the client's needs effectively and in timely fashion.I recommend Frank Qode Media to promote the business on internet.
    Martan Mckee
    Martan Mckee
    17:50 23 Feb 22
    Amazing service! Dan and his team have done a great job with my SEO. Its nice to find a reliable and trustworthy SEO service. Highly recommended!
    John @ Wholesale Innovations
    John @ Wholesale Innovations
    15:11 23 Sep 21
    Very happy with the service and professionalism I received from Qode Media. I highly recommend them!
    MORATAYA Corp
    MORATAYA Corp
    21:55 17 Nov 20
    We started with Qode Media a few months ago and have already seen great results with SEO and google ads. Frank is very professional, has given us great service.
    Alicia Correia
    Alicia Correia
    11:28 23 Sep 20
    Qode Media has been a strategic advisor for my business. They have helped strategize and offer valuable advice and insight into how to digitally expand my brand.
    Aret Oymakas
    Aret Oymakas
    00:15 09 Sep 20
    I’ve been working with Qode media for couple years now. Working with another company before I was not getting the results I was promised and expecting. They assured me it takes time but nothing was happening with my SEO and ranking this resulting in a stagnant business.I decided to find a new company to work with I came across Qode Media’s website as it was very easy to understand their services and I gave them a call. Since then my business has doubled in revenue (within 2.5 years)Working with Jordana has been a blessing. I can’t say enough. You feel like you’ve know her for years. She responds quickly does everything she can to make sure you’re happy and getting results. They even helped me out during the lockdown with payments.I hardly ever write reviews but Jordana and her team definitely deserve one.Aret Oymakas
    Jeff Cox
    Jeff Cox
    18:09 11 Aug 20
    Qode Media has not only produced an amazing website for my business, they have increased sales through their SEO package I purchased on a monthly basis. I'm very happy with their designers and the attention to detail, customer service and professional results. Thanks guys! Grizzly Gunworks
    William Andrade
    William Andrade
    00:02 07 Dec 19
    We've used Qode for website work, to optimize SEO, and provide suggestions about social media. We have seen a significant increase in our ranking on organic Google searches and have also been pleased with the website changes.
    See All Reviews
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    PPC Budgeting Tips

    13 Jan 2013

    Setting a budget for your marketing campaigns should be prepared before the end of year approaches so that you will be able to determine which marketing channel should have the most or the least allocation.

    PPC or pay-per-click marketing is a significant aspect of marketing that you should focus on. You should know how to properly allocate your budget on this significant marketing channel so that you will be able to efficiently use your resources on pay-per-click marketing.

    Best Practices in PPC Budgeting

    • Getting Started: How to Determine Your Initial PPC Budget

    Determining the initial budget for your PPC campaign is kind of hard because you might not have an idea on how much you should allocate due to your unfamiliarity of the marketing channel. But by determining how much you should pay per click, you will be able to set your desired budget based on the amount of traffic that you want to lead to your site.

    You can use various tools in determining the initial budget of your PPC campaign like Google Ads’ free traffic estimator. This tool will help you determine how much you should allocate to your PPC campaign by estimating the cost of the campaign from the cost of each click and the conversion rate of the website. This is not a 100% accurate tool but it will give you a decent estimate on how much you should allocate and how many conversions you can have form your PPC campaign.

    But this will be nonsense if you are not able to determine the conversion rate of your website. You must determine the conversion rate of your site so that you will know how much your traffic that you have generated through PPC will convert into customers.

    If you have found out that your cost per click is not too high and can still be profitable, you may allocate a good budget on your PPC campaign. But if the cost per click is too high and your conversion rate is low, you should test it out first and allocate just a small amount on your PPC campaign to see if things will get better.

    • Base Your Budget on Profitability

    You should make sure that your campaign gives you a profitable return. If it is not profitable, you should focus on other campaigns that offer higher profitability than your PPC campaign. This way, you will earn higher profits without spending too much money on unsuccessful campaigns.

    • Don’t Arbitrarily Cap Profitable Spend

    If your campaign is successful and provides high profit, you should not really bother limiting your budget on that specific campaign. Buy as much traffic as you can if your PPC campaign is giving you great profit so that you can have a more profitable business.

    But be sure that you track the results of your growing campaign to make sure that you are getting the most out of your campaign. If you can get profitable results from a cheaper campaign, it is time to determine which one you should prioritize so that you can get high profits with the least spending.

    • Don’t Just Slash Budget from Unprofitable Campaigns – Optimize Them

    If one of your campaigns is not giving profit, you should first think about the aspects of the campaign rather than just cutting down its budget. You have to determine what makes a campaign weak so that you can optimize it to make it provide higher profits rather than just blame your budget on the unsuccessfulness of the campaign. Make sure that you enhance the campaign first before you make any further decisions.

    Limit your budget on unsuccessful campaigns while you are determining the problems so that you can save money and allocate them on more profitable campaigns.

    • Understand Your Business’ Seasonality

    You have to determine the swing of your business so that you can effectively set a budget. You will want to allocate a bigger budget on months that are favorable to your business and tighten your budget on weaker months. This way, you will be able to avoid spending too much money on your campaign during months that don’t give too much profit.

    • Create Your Campaign Structure Based on Different Budgetary Controls

    On Google Ads, you can control the spreading of your budget with the help of the proper segmentation of your campaign aspects. This is quite helpful because by appropriately allotting your budget based on different aspects of your campaign, you are able to allocate more resources to campaign segmentations that provide greater profit.

    Some of the factors that you want to consider in spreading your budget properly are geographies, product lines and other settings like network targeting and device targeting. You may want to push certain budget on the aspect of the mentioned factors so that you can make your campaigns more focused on specific factors that greatly affect the structure of your campaign.

    • Test Accelerated vs. Standard Ad Delivery

    You have to test whether accelerated or standard ad delivery is good for your campaign. Accelerated delivery means that your ads will be shown to your target audiences immediately while standard ad delivery will make Google reserve your ads so that they are shown all throughout the day.

    You have to determine which ad delivery delivers more visitors to your site before you choose the kind of delivery you want your campaign to have. But if your campaign is already quite profitable, you can try accelerating your ad delivery and just put more budget to your campaign so that more targeted audiences will be able to see your ads all throughout the day.

    • Consider Breaking Larger Budgets into Multiple Campaigns

    You might want to break up a campaign that has a large chunk of budget so that you can control your campaign more granularly. By doing so, you will be able to control your campaigns and make necessary adjustment to make your campaigns reap more agreeable results.

    • Leverage Impression Share Data to Identify Opportunities

    Determine the impression data of your campaigns and make sure that you know which campaigns are losing impressions due to improper allocation of budget. By determining which campaigns can perform quite well but cannot give satisfactory results, you can push your budget on such campaigns and make your campaign better.

    • Remember: Your PPC Budget Isn’t Necessarily Your Google Ads Paid Search Budget

    Even though you are having a successful campaign on Google Ads, you might still want to take a look at some of other networks that offer PPC so that you can determine which suit your needs and budget. It is not necessary to shift to other networks if you know you are reaping great results from Google Ads. But if you think that you can make things better and you can get more satisfactory results on other networks, don’t be afraid to try them.

    Just remember to allocate only a little budget on your chosen PPC network at first just to test the waters. Only after you have established the profitability of the campaign you can set a bigger budget and allot more time to your new PPC campaign. This will make you avoid plunging into campaigns that will only make you lose money and make your campaign unsteady.

     

    By Candy Lowe

    Qode Media Editorial Team

    SEO TORONTO

    SEO Service Areas for the GTA & Ontario

    North York, East York,Yonge & Eglinton, Rosedale, Toronto, Mississauga, Burlington, Oakville, Etobicoke, Hamilton, Richmond Hill, Woodbridge, Scarborough, Pickering, Whitby, Thornhill, Brampton, Vaughan, Niagara Falls, Grimsby, Barrie, Oshawa, Kingston, St. Catharines, Markham, Ajax, Clarington, Caledon, Brock, Newmarket, Orangeville, Aurora, Milton, Sudbury and Thunder Bay.

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  • Qode Media
    4.9
    Based on 41 reviews
    powered by Google
    Omar Makhatadze
    Omar Makhatadze
    14:45 30 Jan 24
    Qode Media delivered exceptional results for our website. Their expertise significantly boosted our online visibility, and the team's dedication to tailored strategies made a noticeable impact. Transparent communication and a commitment to staying ahead in the SEO game set them apart. Highly recommend!
    Geg eang Chor
    Geg eang Chor
    15:07 06 Jan 24
    We are really happy with the service Qode media provided. Our company has been working with the team for years. We are fortunate to have Felicia as our accountant manager. Anytime we have question or issue she responses promptly and helps us find the best solution. Their pricing is better than any other media services. If you need help in growing your business Qode media can do the best for you.👍
    عبدالرحمٰن
    عبدالرحمٰن
    08:42 04 Jan 24
    Fantastic experience 👏I'm willing to work for qode midaI'm also working on UK based charities documentaries editing and animation graphics work
    MD Ferdous Shaheb
    MD Ferdous Shaheb
    06:17 17 Sep 23
    Ishaya Kuti
    Ishaya Kuti
    12:25 06 Aug 23
    Okech Safari
    Okech Safari
    06:05 19 Jan 23
    "We are a safari tour operator based in Africa. We've been working with Qode Media now for just over 10 years. They designed, built, and manage our website.They are very trustworthy and dependable. Whenever I have a problem, they are there to solve it.""We are a safari tour operator based in Africa. We've been working with Qode Media now for just over 10 years. They designed, built, and manage our website. They are very trustworthy and dependable. Whenever I have a problem, they are there to solve it."
    Nani Nuke
    Nani Nuke
    21:30 17 Jan 23
    These guys are the real deal - they helped me increase my online visibility and drive more traffic to my website. They really took the time to understand my business goals and created a custom strategy to help me reach my target audience. The team is super knowledgeable and always available to answer my questions. My business has grown so much since working with them. I couldn't be happier with the results. I highly recommend Qode Media.
    user
    user
    21:13 17 Jan 23
    If you are a business looking to get more web exposure, these friendly people will fix you up!
    Borderless Commerce
    Borderless Commerce
    20:24 17 Jan 23
    When we started our company back in 2012, we needed a website and marketing. Qode Media did the website design and then performed SEO or search engine optimization services for the Toronto area. We were able to get enough customers so that we could become a business with employees and open an office. In all my years of business, I would never have thought that a website and Google marketing can build an entire company from scratch. We are very appreciative of all the hard work from the team at the best SEO Toronto company.
    Vilash B.
    Vilash B.
    17:29 09 Jan 23
    The people at Qode Media are very responsive and really put in genuine effort to ensure success for their clients. I have been working with them for years and I give them my thumbs up.
    Alex Thai
    Alex Thai
    23:00 03 Jan 23
    As a smaller company, we felt very confident and proud of our workmanship. All of our customers were more than satisfied with our quality, price, and professionalism. Our only challenge was marketing. We put our trust in Qode Media. They delivered in terms of SEO page 1 ranking in Google organic search, page one in Google Business Profile and outstanding return on investment on our Google Ad spend. Moreover, they are a fell service website hosting and design company so all my needs were met with one agency. Since we have been working with Qode, we have been non-stop booked for our business. In my mind, they are the top SEO Toronto Company. They have my stamp of approval
    Andy H.
    Andy H.
    23:24 23 Nov 22
    I’ve been a customer for Quode media for 15 years. Great experience, fair pricing. Excellent search results to improve your customer base.
    Andrew McNairn
    Andrew McNairn
    16:46 22 Nov 22
    We've been working with Qode Media for 12 years for our bakery business to rank for SEO in Toronto and they have delivered the results they promised. Being a client for 12 years speaks for itself. Please keep up the great work team.
    Taehyung Kim
    Taehyung Kim
    00:49 07 Apr 22
    I will say that Qode Media is top of top SEO company in Canada. I have had a partnership with them for six years. And the result is always successful. I am very happy and satisfied. I am confident that this company will make a big difference in your business and I highly recommend it.
    Devorah Miller
    Devorah Miller
    12:10 05 Apr 22
    Frank and his team did an amazing job for my company!The dedication and attention to details helped me grow my business so much .I highly recommend Frank and the team at Qode Media
    Lisa Andrade
    Lisa Andrade
    23:55 04 Apr 22
    I wish I could give 10+ stars. We hired Qode Media over 3 years ago and have seen our business double since then. Qode helped us with our SEO ranking and website design which has paid off enormously. We went from 2nd and 3rd page web search listings to #1 and #2 on the first page of key word searches. I can't say enough about Frank. He is extremely responsive, friendly and professional. Based on the depth of his experience, he routinely helps us with business strategies that have given us incredible results. We are lucky to have them as an important part of our business team and would highly recommend them to anyone looking for a marketing firm.
    Lucia R
    Lucia R
    11:45 31 Mar 22
    Great customer service! Frank is quick to help and always responds to every request in a timely fashion. Qode Media has really helped our clinic grow in the online space. Highly recommend!
    Natalia Denchik
    Natalia Denchik
    14:41 30 Mar 22
    I am very happy with Qode Media work. Frank has very good and professional team who provide very good servies, dedicate to the client's needs effectively and in timely fashion.I recommend Frank Qode Media to promote the business on internet.
    Martan Mckee
    Martan Mckee
    17:50 23 Feb 22
    Amazing service! Dan and his team have done a great job with my SEO. Its nice to find a reliable and trustworthy SEO service. Highly recommended!
    John @ Wholesale Innovations
    John @ Wholesale Innovations
    15:11 23 Sep 21
    Very happy with the service and professionalism I received from Qode Media. I highly recommend them!
    MORATAYA Corp
    MORATAYA Corp
    21:55 17 Nov 20
    We started with Qode Media a few months ago and have already seen great results with SEO and google ads. Frank is very professional, has given us great service.
    Alicia Correia
    Alicia Correia
    11:28 23 Sep 20
    Qode Media has been a strategic advisor for my business. They have helped strategize and offer valuable advice and insight into how to digitally expand my brand.
    Aret Oymakas
    Aret Oymakas
    00:15 09 Sep 20
    I’ve been working with Qode media for couple years now. Working with another company before I was not getting the results I was promised and expecting. They assured me it takes time but nothing was happening with my SEO and ranking this resulting in a stagnant business.I decided to find a new company to work with I came across Qode Media’s website as it was very easy to understand their services and I gave them a call. Since then my business has doubled in revenue (within 2.5 years)Working with Jordana has been a blessing. I can’t say enough. You feel like you’ve know her for years. She responds quickly does everything she can to make sure you’re happy and getting results. They even helped me out during the lockdown with payments.I hardly ever write reviews but Jordana and her team definitely deserve one.Aret Oymakas
    Jeff Cox
    Jeff Cox
    18:09 11 Aug 20
    Qode Media has not only produced an amazing website for my business, they have increased sales through their SEO package I purchased on a monthly basis. I'm very happy with their designers and the attention to detail, customer service and professional results. Thanks guys! Grizzly Gunworks
    William Andrade
    William Andrade
    00:02 07 Dec 19
    We've used Qode for website work, to optimize SEO, and provide suggestions about social media. We have seen a significant increase in our ranking on organic Google searches and have also been pleased with the website changes.
    See All Reviews
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