Earlier this week, Google’s Gary Illyes spoke at the SMX Advance keynote about new changes coming to Google and their SEO requirements. Google discussed some of their newest updates and what they’ll mean for SEO. Gary discussed everything from authorship to the Panda update, but didn’t discuss the new Penguin update. Google has been hinting that a new Penguin update is just around the corner, but details have been minimal. With a new Penguin update potentially happening any day now, it’s important to know what that means for SEO and how investing in legitimate SEO techniques could help your site survive a Google Penguin update.

What is Penguin?

Google Penguin is an algorithm that crawls through the internet and looks for backlinks to your website. Backlinks are any links to your site that are found on the internet. Google then analyzes these websites and determines if the backlinking is relevant and was created ethically. Google then rewards or penalizes your website accordingly.

Black Hat SEO

Black Hat SEO is a term used when describing SEO companies that only focus on aggressive search engine strategies to get your website into the top ranking, and often these techniques do not obey Google Penguin guidelines. These techniques will often result in a penalty your website. When hiring an SEO company, it’s important to know that they are ethically building the backlinking to your website, and using it to compliment the other SEO practices they are implementing. Although you’ll receive a ton of links to your site through Black Hat SEO practices, Google punishes websites that have used unethical link building (spam comments, programs that generate backlinks) which will cause your Google ranking to drop.

Qode Media can help

Qode Media only uses ethical practices. We create backlinks that actually bring traffic to your site, are relevant, and are meant for human interaction. Making sure that your website is using proper SEO services is key, as your website could be drastically affected once Google releases the newest Penguin update. As Toronto’s best SEO company,
Qode Media can help your business find a place in Google’s top ranking while building ethical backlinks. When you need web design and SEO experts, we are happy to help-get your free website analysis today, or call us at 416-208-0157.