It’s more important now than it ever has been before to make sure that all of the pages on your site are loading quickly. It’s not enough to simply check your site to make sure that the homepage comes up fast. Every page is analyzed separately, so each one must be diagnosed on its own merits.

Using diagnostic tools, we’ll be able to determine your time to first byte, which measures the time it takes a visitor to receive the first byte of information and the DOM load, which tells us how long it takes the server to send the HTML tag, JavaScript and CSS from the page. Other diagnostics include time to render the full page, the critical render path and more. It’s also important to take into account the time averages for different types of devices such as smart phones and androids and the 3G versus 4G loading times.

Google is most concerned about the critical render path and the time to first byte since they determine page loading times in real time. It’s important to get well-optimized in these areas first in order to see a boost in your SEO rankings. With faster loading speeds, your bounce rate will go down automatically, since many people will click off a site when it doesn’t load quickly enough. This is especially true when it comes to accessing the Internet on mobile devices.

If people are clicking on your site and then heading back to Google right away due to a slow-loading site, this information is recorded in the engine’s algorithm. This affects your SEO performance significantly. Even a matter of a few milliseconds can make a difference in regards to users not waiting for the site to load and to your SEO rankings.

Getting your site optimized for page speed is one of the most important things you can do right now in terms of SEO. Find out more about your page load speeds so that any problems can be addressed as soon as possible. This will give you the edge against your competition and help you rise up the ranks where you belong. To learn more about page loading speeds and how to obtain a diagnosis of your site’s speed please contact Qode Media at 416-208-0157 or through our website at qodemedia.com.