Over the years, there have been hundreds of articles chronicled all over the web about how SEO is dead. In truth, you could have the best content in the world but if the search engines cannot properly access it for crawling and indexing, none of it matters.

After all, the web is made up of over 60 trillion individual pages and it is constantly growing. For each query, there are thousands, if not millions, of webpages with helpful information. If you want to increase your site’s user experience and performance in the organic search results, you have to understand the essential ingredients of SEO.

But first all of, let’s define SEO because there are a lot of misunderstandings surrounding it and that can lead people on the wrong track.

Search engine optimization, or SEO, is a marketing discipline focused on putting your site’s best foot forward when it comes to visibility in the search engines. It encompasses making small modifications to both the technical and creative elements of a website. When viewed individually, these changes are small but together, they make your site friendly to search engines.

So whether you’re running a small, local business or heading a global, enterprise-level operation, SEO is important to make your website easy for both users and the search engine robots to understand. Additionally,

1. SEO is not going away any time soon

SEO is growing fast and changing everyday. It’s not going to become insignificant anytime soon. On the contrary, it’s becoming way more than just title tags and some back links.

2. The search engines drive the majority of web traffic

Indeed, although social media and other types of traffic can generate visits to your website, the majority of web traffic is driven by the major search engines including Google, Yahoo! and Bing. They are the primary method by which most Internet users navigate the web.

3. Rise of local search and mobile marketing

Gone are the days when people would look up local businesses in bulky white and yellow books to get a quote, place an order or ask a question. Instead, they utilize the search engines on their devices. In short, your customers are online. Are you?

4. Content is king

Then, of course, marketing today is about building relationships. Producing and publishing information is a great way to build trust and authority among your customers and become recognized as a thought leader in your industry.

5. Your competitors are doing it

Last but not least, if your customers are online and your company is not around to add value, you can bet that a competitor will be and will take away customers searching for the things you offer. Trust us as your Toronto SEO company of choice. Contact us today.