When you type something in Google’s search box, two kinds of search results are delivered.

1. Organic results

These are “natural” results that are pulled from Google’s index based on a series of complex algorithms. They are sites that appear in the SERPs because they are best placed to answer the query.

2. Paid results

Paid results are pages displayed according to a formula that calculates how much the advertiser is willing to pay and how relevant the ad is to the keywords in the query and the quality of the landing page.

Organic search

In organic search, an organic search result is a free listing that appears in Google Search because it is relevant to someone’s search terms. As more and more consumers become reliant on the web to interact with brands andpurchase goods and services, we have a need to stay visible to online consumers. This is done by making small modifications to parts of your website to create a noticeable impact on your site’s user experience and performance in organic search results.

Paid search

In addition to organic search, paid search can also be a great source of traffic for your website. More specifically, you get the right traffic and you can get lots of the right traffic with Google Ads but also the Yahoo Bing Network and 2nd tier networks. In particular, Google Ads can help your business gets found by people at the very moment that they’re searching for the things you offer on Google. The other benefits of Google Ads include:

1. Reaching relevant customers on relevant websites across the web by targeting your ads to customers.

2. Taking the guesswork out of your marketing with around the clock insights into how your ads are doing.

For more information about the difference between organic search and Google Ads or how to manage a campaign on Google’s online advertising program, call us now on 416 208 0157.