• Reviews

    Qode Media
    5.0
    Based on 30 reviews
    powered by Google
    Lucia R
    Lucia R
    16:20 24 Jan 20
    Great customer service!
    Morataya Corp
    Morataya Corp
    19:53 21 Jan 20
    Excelent company! We started with Qode Media a few months ago and have already seen great results with SEO and google ads. Frank is very professional, has given us exceptional service and is always available when needed. Would highly recommend!
    William Andrade
    William Andrade
    00:02 07 Dec 19
    We've used Qode for website work, to optimize SEO, and provide suggestions about social media. We have seen a significant increase in our ranking on organic Google searches and have also been pleased with the website changes.
    Jennifer Neal
    Jennifer Neal
    15:28 22 Aug 19
    Great bunch of people to work with. Great results.
    Manu Singh
    Manu Singh
    20:22 04 Feb 19
    We wanted SEO for a very competitive industry and the results and advise we got was superb - very effective!! We got the run around from other firms but Qode delivered. Thank you!
    Lisa Andrade
    Lisa Andrade
    20:45 07 Jan 19
    I would definitely recommend this talented team if you are looking for improving your web presence, design and online marketing. Frank and Dan are especially helpful and attentive. They respond promptly when I need to reach them - overall customer service is fantastic.
    Storage Centre
    Storage Centre
    15:44 08 Dec 18
    Qode Media was everything we needed to launch our SEO, AdWords and Website Optimization -- all of this for a very reasonable price. I worked with Frank Rojas directly, he was accommodating in every way and has a great team working for him. The suggestions they made and implemented no doubt directly improved our business. Highly recommend.
    Antech Laser Hair & Skin Clinic
    Antech Laser Hair & Skin Clinic
    16:32 10 Sep 18
    These guys are amazing! We now devote 100% of our marketing budget to these talented people.
    Ankit Jaiswal
    Ankit Jaiswal
    18:17 31 Aug 18
    Best place to learn in. Great work environment.
    Phil Richardson
    Phil Richardson
    16:40 29 Jan 18
    “I needed to have an online survey with Google Apps integrated into my website. I engaged several people to try but they seem to get stuck doing it. The guys at Qode gave it a try and within 2 business days it was completed and delivered. I highly recommend them and give them 2 thumbs up.”
    Cathy Dong
    Cathy Dong
    15:03 05 Oct 17
    Qode Media is a really very professional company. They provide very good service!
    Paton Apparel
    Paton Apparel
    21:19 11 Sep 17
    Amazing people, providing amazing service!! Would highly recommend to everyone.
    Priya Goorbarry
    Priya Goorbarry
    15:14 06 Apr 17
    We have been using Qode Media for several months now and we have been impressed with the level of customer service. They are always available to discuss our needs and handle any requests we may have, especially when it comes to updating our website.
    Vin G
    Vin G
    21:55 05 Apr 17
    We have received excellent on-going services and highly recommend Qode Media. We have seen a difference indeed from using their services and are very excited by the continuing growth of our business as a result of their efforts. Thank-you to everyone at Qode Media!
    See All Reviews
  • Reviews

    Qode Media
    5.0
    Based on 30 reviews
    powered by Google
    Lucia R
    Lucia R
    16:20 24 Jan 20
    Great customer service!
    Morataya Corp
    Morataya Corp
    19:53 21 Jan 20
    Excelent company! We started with Qode Media a few months ago and have already seen great results with SEO and google ads. Frank is very professional, has given us exceptional service and is always available when needed. Would highly recommend!
    William Andrade
    William Andrade
    00:02 07 Dec 19
    We've used Qode for website work, to optimize SEO, and provide suggestions about social media. We have seen a significant increase in our ranking on organic Google searches and have also been pleased with the website changes.
    Jennifer Neal
    Jennifer Neal
    15:28 22 Aug 19
    Great bunch of people to work with. Great results.
    Manu Singh
    Manu Singh
    20:22 04 Feb 19
    We wanted SEO for a very competitive industry and the results and advise we got was superb - very effective!! We got the run around from other firms but Qode delivered. Thank you!
    Lisa Andrade
    Lisa Andrade
    20:45 07 Jan 19
    I would definitely recommend this talented team if you are looking for improving your web presence, design and online marketing. Frank and Dan are especially helpful and attentive. They respond promptly when I need to reach them - overall customer service is fantastic.
    Storage Centre
    Storage Centre
    15:44 08 Dec 18
    Qode Media was everything we needed to launch our SEO, AdWords and Website Optimization -- all of this for a very reasonable price. I worked with Frank Rojas directly, he was accommodating in every way and has a great team working for him. The suggestions they made and implemented no doubt directly improved our business. Highly recommend.
    Antech Laser Hair & Skin Clinic
    Antech Laser Hair & Skin Clinic
    16:32 10 Sep 18
    These guys are amazing! We now devote 100% of our marketing budget to these talented people.
    Ankit Jaiswal
    Ankit Jaiswal
    18:17 31 Aug 18
    Best place to learn in. Great work environment.
    Phil Richardson
    Phil Richardson
    16:40 29 Jan 18
    “I needed to have an online survey with Google Apps integrated into my website. I engaged several people to try but they seem to get stuck doing it. The guys at Qode gave it a try and within 2 business days it was completed and delivered. I highly recommend them and give them 2 thumbs up.”
    Cathy Dong
    Cathy Dong
    15:03 05 Oct 17
    Qode Media is a really very professional company. They provide very good service!
    Paton Apparel
    Paton Apparel
    21:19 11 Sep 17
    Amazing people, providing amazing service!! Would highly recommend to everyone.
    Priya Goorbarry
    Priya Goorbarry
    15:14 06 Apr 17
    We have been using Qode Media for several months now and we have been impressed with the level of customer service. They are always available to discuss our needs and handle any requests we may have, especially when it comes to updating our website.
    Vin G
    Vin G
    21:55 05 Apr 17
    We have received excellent on-going services and highly recommend Qode Media. We have seen a difference indeed from using their services and are very excited by the continuing growth of our business as a result of their efforts. Thank-you to everyone at Qode Media!
    See All Reviews
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    Digital Marketing Strategy

    Optimizing Your Digital Marketing Strategy with Micro-Moments: Know, Do, Go, Buy

    27 Oct 2020

    Optimizing Your Digital Marketing Strategy with Micro-Moments: Know, Do, Go, Buy

    Micro-moments have become the latest SEO Toronto trend and they are also being used globally. They are decision-making moments driven by intention and preference, and these micro-moments can occur at any point along a consumer’s journey.

    Digital Marketing Toronto

    SEO continues to evolve rapidly with new technologies coming forward regularly. Along with state-of-the-art technology, consumers are looking for experiences that are more customized and relevant. Websites must be driven by the consumer mindset and avoid operating with a company mindset.

    SEO is most powerful when it is combined with an overall well-defined digital strategy. Consumers are no longer making a journey from a product search to a purchase in a linear fashion. There are a number of different touch points that must be addressed from various channels in order to fulfil a consumer’s needs. The interaction that consumers are having with your brand will take place on different devices and in various locations such as your website, social networks, video sites etc.

    It’s important to look at the intent of the user to experience optimum success with the search engines. Micro-moments give you the opportunity to ramp up your SEO efforts to new heights by understanding the intent of the visitors that are landing on your site.

    Micro- SEO Toronto Micro-Moments Explained

    A micro-moment is a precise moment in time when a person takes a reflex action. A person may turn quickly to a close-by device to make a search for something needed, to buy something or to get information. This is a defining moment that creates a specific behaviour online and it’s your opportunity to encourage interaction with your brand.

    4 Micro-Moments Categories

    Need to Know Moment –

    At this moment, the consumers have been triggered by a need to know moment for certain information or facts. An example of this would be, “What is the population of Canada?”

    Need to Do Moments –

    This is a moment when a person decides that he needs help with a task. An example of this micro-moment would be, “How can I fix my refrigerator door?”

    Need to Go Moment –

    This moment is a time when a person needs to search out a certain place or the location of an event. For example, “Where can I get the best chicken wings in downtown Toronto?” would be considered to be a micro-moment search.

    Need to Buy Moment –

    “I need to get a dress for Thursday’s dance”. This is an example of a moment when a person is interested in purchasing a product or a service.

    There can be different micro-moment points along the journey as well. For example, if a person is interested in buying a new hockey stick, he may first want to get more information about the different types of hockey sticks that are available. 

    If you take a look at the journey that a consumer takes from start to finish during the buying process, and take all of the different touch points and micro-moments into account, you can better target your niche market. It all comes down to thinking like consumers and then marketing with that in mind.

    Narrow down What Potential Customers Are Thinking

    Take a look at what a marketer may be thinking from his perspective before making a purchase. The best way to find out what’s on the mind of potential customers is to consider these important questions:

    1. What devices are consumers using at the beginning of their searches and does this change as the journey evolves?
    2. What types of information will searchers need as they make their journeys before they commit to making a purchase?
    3. Which format should be used to deliver the information required? The format may change according to the devices that people are using for their searches.
    4. As each piece of content is delivered, what additional information must be provided and how best can this be enabled?

    If a person is looking for walking shoes, for example, and has landed on your website, he may want to get more details about the best walking shoes available or he may want to get more details about specific brands.

    As well, don’t forget to take into account the power of reviews. You may need to include reviews on your site so that visitors don’t have the urge to click over to Amazon to see what types of reviews are being left on that site.

    When you can find the best way to meet the needs of consumers without them having to click away to get the information elsewhere, it will naturally lead to more sales. When you can provide solutions and content that shows your expertise in the niche, you’ll also build up brand loyalty along with website authority.

    Google is constantly making progress towards getting a better understanding of consumers and how they value brands. Also, the algorithms are constantly shifting. The best thing to do from an SEO standpoint is to concentrate on the consumer as Google does. Your chances of success will be raised significantly when you think like Google and put customers first.

    Mapping out the Journey

    It’s time to figure out exactly what the visitor wants and why they may be searching for a specific item. Understanding the micro-moment that led to the initial search can then become the basis of the mapping.

    Mapping the journey can be done using the following techniques:

    • Micro-moment research
    • Empathy mapping
    • Stakeholder and customer interviews
    • Keyword research

    This type of strategy helps to uncover the initial intent of making a purchase. There are many different reasons why a person would want to buy walking shoes and various features that they are looking for in the shoes. Find out everything you can in order to increase sales.

    It’s not all about keyword research any longer. Brands need to base their websites on consumer insight, intent and micro-moments combined with a keyword strategy. Spreadsheets of keywords just don’t provide the understanding required to learn about consumers and to provide them with everything they need to make a purchase with confidence. Find out how researching micro-moments and journey mapping can help your business reach a higher level by visiting our SEO Company Toronto, qodemedia.com today.

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    • Reviews

      Qode Media
      5.0
      Based on 30 reviews
      powered by Google
      Lucia R
      Lucia R
      16:20 24 Jan 20
      Great customer service!
      Morataya Corp
      Morataya Corp
      19:53 21 Jan 20
      Excelent company! We started with Qode Media a few months ago and have already seen great results with SEO and google ads. Frank is very professional, has given us exceptional service and is always available when needed. Would highly recommend!
      William Andrade
      William Andrade
      00:02 07 Dec 19
      We've used Qode for website work, to optimize SEO, and provide suggestions about social media. We have seen a significant increase in our ranking on organic Google searches and have also been pleased with the website changes.
      Jennifer Neal
      Jennifer Neal
      15:28 22 Aug 19
      Great bunch of people to work with. Great results.
      Manu Singh
      Manu Singh
      20:22 04 Feb 19
      We wanted SEO for a very competitive industry and the results and advise we got was superb - very effective!! We got the run around from other firms but Qode delivered. Thank you!
      Lisa Andrade
      Lisa Andrade
      20:45 07 Jan 19
      I would definitely recommend this talented team if you are looking for improving your web presence, design and online marketing. Frank and Dan are especially helpful and attentive. They respond promptly when I need to reach them - overall customer service is fantastic.
      Storage Centre
      Storage Centre
      15:44 08 Dec 18
      Qode Media was everything we needed to launch our SEO, AdWords and Website Optimization -- all of this for a very reasonable price. I worked with Frank Rojas directly, he was accommodating in every way and has a great team working for him. The suggestions they made and implemented no doubt directly improved our business. Highly recommend.
      Antech Laser Hair & Skin Clinic
      Antech Laser Hair & Skin Clinic
      16:32 10 Sep 18
      These guys are amazing! We now devote 100% of our marketing budget to these talented people.
      Ankit Jaiswal
      Ankit Jaiswal
      18:17 31 Aug 18
      Best place to learn in. Great work environment.
      Phil Richardson
      Phil Richardson
      16:40 29 Jan 18
      “I needed to have an online survey with Google Apps integrated into my website. I engaged several people to try but they seem to get stuck doing it. The guys at Qode gave it a try and within 2 business days it was completed and delivered. I highly recommend them and give them 2 thumbs up.”
      Cathy Dong
      Cathy Dong
      15:03 05 Oct 17
      Qode Media is a really very professional company. They provide very good service!
      Paton Apparel
      Paton Apparel
      21:19 11 Sep 17
      Amazing people, providing amazing service!! Would highly recommend to everyone.
      Priya Goorbarry
      Priya Goorbarry
      15:14 06 Apr 17
      We have been using Qode Media for several months now and we have been impressed with the level of customer service. They are always available to discuss our needs and handle any requests we may have, especially when it comes to updating our website.
      Vin G
      Vin G
      21:55 05 Apr 17
      We have received excellent on-going services and highly recommend Qode Media. We have seen a difference indeed from using their services and are very excited by the continuing growth of our business as a result of their efforts. Thank-you to everyone at Qode Media!
      See All Reviews