• Qode Media
    5.0
    Based on 36 reviews
    powered by Google
    John @ Wholesale Innovations
    John @ Wholesale Innovations
    15:11 23 Sep 21
    Very happy with the service and professionalism I received from Qode Media. I highly recommend them!
    MORATAYA Corp
    MORATAYA Corp
    21:55 17 Nov 20
    We started with Qode Media a few months ago and have already seen great results with SEO and google ads. Frank is very professional, has given us great service.
    Alicia Correia
    Alicia Correia
    11:28 23 Sep 20
    Qode Media has been a strategic advisor for my business. They have helped strategize and offer valuable advice and insight into how to digitally expand my brand.
    Aret Oymakas
    Aret Oymakas
    00:15 09 Sep 20
    I’ve been working with Qode media for couple years now. Working with another company before I was not getting the results I was promised and expecting. They assured me it takes time but nothing was happening with my SEO and ranking this resulting in a stagnant business.I decided to find a new company to work with I came across Qode Media’s website as it was very easy to understand their services and I gave them a call. Since then my business has doubled in revenue (within 2.5 years)Working with Jordana has been a blessing. I can’t say enough. You feel like you’ve know her for years. She responds quickly does everything she can to make sure you’re happy and getting results. They even helped me out during the lockdown with payments.I hardly ever write reviews but Jordana and her team definitely deserve one.Aret Oymakas
    Jeff Cox
    Jeff Cox
    18:09 11 Aug 20
    Qode Media has not only produced an amazing website for my business, they have increased sales through their SEO package I purchased on a monthly basis. I'm very happy with their designers and the attention to detail, customer service and professional results. Thanks guys! Grizzly Gunworks
    William Andrade
    William Andrade
    00:02 07 Dec 19
    We've used Qode for website work, to optimize SEO, and provide suggestions about social media. We have seen a significant increase in our ranking on organic Google searches and have also been pleased with the website changes.
    See All Reviews
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    qodemedia

    Work on the leading edge of knowledge

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    Optimized Landing Pages

    29 Aug 2012

    What is a landing page?

    Landing page is basically a web page meant to capture visitor’s information through a lead form.

    • Characteristics
      –          Targets particular audience
      –          Unique for each offer
      –          May have free downloads
      –          May allow sign up for free trials

    Why It is Important?

    –          Can translate to leads
    –          Converts high percentage of visitors into leads
    –          No navigation means better since visitors don’t end up frustrated

    Basic Optimization Techniques

    –          Clear title, description and layout to convey what you are offering to the audience as incentive.
    –          Remove navigation links and distractions
    –          Include social sharing links to let them spread the word
    –          Design form to capture the information

    Get your landing pages shared

    Three most important sharing venues for social media:

    –          Facebook
    –          Linkedin
    –          Twitter

    Option 1:

    Customize share links like putting “Tweet This Ebook” etc.

    Option 2:

    Set up using icons of GooglePlus, Tweeter, LinkedIn, Facebook.

    Advantage:

    –          Displays numbers of shares, tweets etc which could make a domino effect

    Optimizing Tweets for Sharing Links

    –          “@” mention your company

    This is a big deal in terms of branding.

    –          Have a title for your offer

    Why would people read it? This is the body of your tweet

    –          Link to your landing page

    This will direct people to your landing page coming from the link.

    Tying Landing Pages to Lead Nurturing

    Lead nurturing is important because this will allow businesses to automate targeting of potential customers through series of email marketing campaigns.

    Fact: 50% of leads are qualified but are not really ready to buy. However, it is important to nurture leads.

    Two of the most important things to do to nurture campaign:

    –          Timing

    Establishing quick connections with leads. 78% of sales are won with company response.

    –          Targeting

    Email should appeal to the interest plus it should be aimed to the right person. Some offers may be related to other offers in the future.

    A/B Testing Your Landing Pages

    –          These are two or more versions of landing pages to test specific elements.

    –          Ex: One using testimonial one that doesn’t

    Why A/B Testing?

    Only 40% of marketers use this option. This has been proven to affect your lead flow in a positive manner.

     Tips for A/B testing

    Have constant variables plus one independent variable that would be tested

    15 landing Page Elements

    –          Headline
    –          Form field names
    –          Number of form fields
    –          Form button color
    –          Form button size
    –          Image
    –          Caption on images
    –          Copy and headline font size
    –          Use of video
    –          Use of social follow buttons
    –          Use of testimonials
    –          Third party seals of approval (verisgn, BBB)

    Analyzing A/B Results

    –          make sure they are statistically significant
    –          See what really made the change in people’s behavior
    Applying A/B results

    If statistically significant, it is time for application. However do not forget to retest every now and then.

    Chapter 4

    How to Optimize your Thank You Page

    –          ALWAYS say thank you to your visitors
    –          Link them back to the other parts of the site
    –          4 important things to remember:

    1. Access to offer

    It could be a book to read, a consultation etc. The most important thing is that you bring them what you have offered.

    1. Social Media Sharing links

    Always make sure that you bring them to share what you are offering. This can  involve the icons or a simple hyperlink. Do not also forget to use the advantage of a counter which could also influence more people to share your landing page.

    1. Secondary calls to action

    Among the most suited calls to actions:

    1. Subscribe to Blog
    2. Follow us on twitter
    3. Become a fan on Facebook
    4. Become a fan on LinkedIn
    5. Auto response emails

    Add other offers which could even squeeze more potential sales.

    Conclusion

    –          Include social media and share buttons
    –          Optimize tweets in your share links and include your offer plus access to landing page.
    –          Well timed and targeted lead nurturing campaign
    –          A/B testing
    –          Thank you pages and provide calls to action together with additional offers.

    admin

    CONTACT US NOW!
    Need Help Growing your Business?
    Let Us Help You!

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      SEO TORONTO

      SEO Service Areas for the GTA & Ontario

      Toronto, Mississauga, Burlington, Oakville, Etobicoke, Hamilton, Richmond Hill, Woodbridge, Scarborough, Pickering, Whitby, Thornhill, Brampton, Vaughan, Niagara Falls, Grimsby, Barrie, North York, Oshawa, Kingston, St. Catharines, Markham, Ajax, Clarington, Caledon, Brock, Newmarket, Orangeville, Aurora, Milton, Sudbury and Thunder Bay.

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    • Qode Media
      5.0
      Based on 36 reviews
      powered by Google
      John @ Wholesale Innovations
      John @ Wholesale Innovations
      15:11 23 Sep 21
      Very happy with the service and professionalism I received from Qode Media. I highly recommend them!
      MORATAYA Corp
      MORATAYA Corp
      21:55 17 Nov 20
      We started with Qode Media a few months ago and have already seen great results with SEO and google ads. Frank is very professional, has given us great service.
      Alicia Correia
      Alicia Correia
      11:28 23 Sep 20
      Qode Media has been a strategic advisor for my business. They have helped strategize and offer valuable advice and insight into how to digitally expand my brand.
      Aret Oymakas
      Aret Oymakas
      00:15 09 Sep 20
      I’ve been working with Qode media for couple years now. Working with another company before I was not getting the results I was promised and expecting. They assured me it takes time but nothing was happening with my SEO and ranking this resulting in a stagnant business.I decided to find a new company to work with I came across Qode Media’s website as it was very easy to understand their services and I gave them a call. Since then my business has doubled in revenue (within 2.5 years)Working with Jordana has been a blessing. I can’t say enough. You feel like you’ve know her for years. She responds quickly does everything she can to make sure you’re happy and getting results. They even helped me out during the lockdown with payments.I hardly ever write reviews but Jordana and her team definitely deserve one.Aret Oymakas
      Jeff Cox
      Jeff Cox
      18:09 11 Aug 20
      Qode Media has not only produced an amazing website for my business, they have increased sales through their SEO package I purchased on a monthly basis. I'm very happy with their designers and the attention to detail, customer service and professional results. Thanks guys! Grizzly Gunworks
      William Andrade
      William Andrade
      00:02 07 Dec 19
      We've used Qode for website work, to optimize SEO, and provide suggestions about social media. We have seen a significant increase in our ranking on organic Google searches and have also been pleased with the website changes.
      See All Reviews