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  • Reviews

    Qode Media
    5.0
    Based on 31 reviews
    powered by Google
    Morataya Corp
    Morataya Corp
    19:53 21 Jan 20
    Excelent company! We started with Qode Media a few months ago and have already seen great results with SEO and google ads. Frank is very professional, has given us exceptional service and is always available when needed. Would highly recommend!
    William Andrade
    William Andrade
    00:02 07 Dec 19
    We've used Qode for website work, to optimize SEO, and provide suggestions about social media. We have seen a significant increase in our ranking on organic Google searches and have also been pleased with the website changes.
    Jennifer Neal
    Jennifer Neal
    15:28 22 Aug 19
    Great bunch of people to work with. Great results.
    Manu Singh
    Manu Singh
    20:22 04 Feb 19
    We wanted SEO for a very competitive industry and the results and advise we got was superb - very effective!! We got the run around from other firms but Qode delivered. Thank you!
    Lisa Andrade
    Lisa Andrade
    20:45 07 Jan 19
    I would definitely recommend this talented team if you are looking for improving your web presence, design and online marketing. Frank and Dan are especially helpful and attentive. They respond promptly when I need to reach them - overall customer service is fantastic.
    Storage Centre
    Storage Centre
    15:44 08 Dec 18
    Qode Media was everything we needed to launch our SEO, AdWords and Website Optimization -- all of this for a very reasonable price. I worked with Frank Rojas directly, he was accommodating in every way and has a great team working for him. The suggestions they made and implemented no doubt directly improved our business. Highly recommend.
    Antech Laser Hair & Skin Clinic
    Antech Laser Hair & Skin Clinic
    16:32 10 Sep 18
    These guys are amazing! We now devote 100% of our marketing budget to these talented people.
    Ankit Jaiswal
    Ankit Jaiswal
    18:17 31 Aug 18
    Best place to learn in. Great work environment.
    Phil Richardson
    Phil Richardson
    16:40 29 Jan 18
    “I needed to have an online survey with Google Apps integrated into my website. I engaged several people to try but they seem to get stuck doing it. The guys at Qode gave it a try and within 2 business days it was completed and delivered. I highly recommend them and give them 2 thumbs up.”
    Cathy Dong
    Cathy Dong
    15:03 05 Oct 17
    Qode Media is a really very professional company. They provide very good service!
    Paton Apparel
    Paton Apparel
    21:19 11 Sep 17
    Amazing people, providing amazing service!! Would highly recommend to everyone.
    Priya Goorbarry
    Priya Goorbarry
    15:14 06 Apr 17
    We have been using Qode Media for several months now and we have been impressed with the level of customer service. They are always available to discuss our needs and handle any requests we may have, especially when it comes to updating our website.
    Vin G
    Vin G
    21:55 05 Apr 17
    We have received excellent on-going services and highly recommend Qode Media. We have seen a difference indeed from using their services and are very excited by the continuing growth of our business as a result of their efforts. Thank-you to everyone at Qode Media!
    See All Reviews
  • Click for the BBB Business Review of this Web Design in North York ON
  • Reviews

    Qode Media
    5.0
    Based on 31 reviews
    powered by Google
    Morataya Corp
    Morataya Corp
    19:53 21 Jan 20
    Excelent company! We started with Qode Media a few months ago and have already seen great results with SEO and google ads. Frank is very professional, has given us exceptional service and is always available when needed. Would highly recommend!
    William Andrade
    William Andrade
    00:02 07 Dec 19
    We've used Qode for website work, to optimize SEO, and provide suggestions about social media. We have seen a significant increase in our ranking on organic Google searches and have also been pleased with the website changes.
    Jennifer Neal
    Jennifer Neal
    15:28 22 Aug 19
    Great bunch of people to work with. Great results.
    Manu Singh
    Manu Singh
    20:22 04 Feb 19
    We wanted SEO for a very competitive industry and the results and advise we got was superb - very effective!! We got the run around from other firms but Qode delivered. Thank you!
    Lisa Andrade
    Lisa Andrade
    20:45 07 Jan 19
    I would definitely recommend this talented team if you are looking for improving your web presence, design and online marketing. Frank and Dan are especially helpful and attentive. They respond promptly when I need to reach them - overall customer service is fantastic.
    Storage Centre
    Storage Centre
    15:44 08 Dec 18
    Qode Media was everything we needed to launch our SEO, AdWords and Website Optimization -- all of this for a very reasonable price. I worked with Frank Rojas directly, he was accommodating in every way and has a great team working for him. The suggestions they made and implemented no doubt directly improved our business. Highly recommend.
    Antech Laser Hair & Skin Clinic
    Antech Laser Hair & Skin Clinic
    16:32 10 Sep 18
    These guys are amazing! We now devote 100% of our marketing budget to these talented people.
    Ankit Jaiswal
    Ankit Jaiswal
    18:17 31 Aug 18
    Best place to learn in. Great work environment.
    Phil Richardson
    Phil Richardson
    16:40 29 Jan 18
    “I needed to have an online survey with Google Apps integrated into my website. I engaged several people to try but they seem to get stuck doing it. The guys at Qode gave it a try and within 2 business days it was completed and delivered. I highly recommend them and give them 2 thumbs up.”
    Cathy Dong
    Cathy Dong
    15:03 05 Oct 17
    Qode Media is a really very professional company. They provide very good service!
    Paton Apparel
    Paton Apparel
    21:19 11 Sep 17
    Amazing people, providing amazing service!! Would highly recommend to everyone.
    Priya Goorbarry
    Priya Goorbarry
    15:14 06 Apr 17
    We have been using Qode Media for several months now and we have been impressed with the level of customer service. They are always available to discuss our needs and handle any requests we may have, especially when it comes to updating our website.
    Vin G
    Vin G
    21:55 05 Apr 17
    We have received excellent on-going services and highly recommend Qode Media. We have seen a difference indeed from using their services and are very excited by the continuing growth of our business as a result of their efforts. Thank-you to everyone at Qode Media!
    See All Reviews
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    Mastering CTA Design and Copy

    12 Dec 2012

    Mastering the design and copy of calls-to-action is crucial in creating a marketing strategy that will reap great results. Because a good call-to-action will enable you to gather traffic, leads and customers, it is imperative to make sure that it is created properly and masterfully.

    Because calls-to-action can significantly help in every aspect in of marketing, it should be integrated in every marketing aspect in your business. You will be able to create a holistic marketing strategy that can capture valuable leads by integrating your calls-to-action in it.

    Calls-to-action Design

    After you have assessed the way you are going to present your calls-to-action, it is now time you can determine and establish its design. Because the design of the calls-to-action need to be catchy and compelling, it should be thought of carefully. You need to know how you can make your calls-to-action attract people and accomplish your goals.

    • Make Your Calls-to-Action Big

    Making your call-to-action big without overwhelming the design of your whole website is important. Because your call-to-action will be responsible for attracting and telling your website visitors what to do, it should be easily seen – big enough to show its importance.

    • Make It Simple and Relevant

    Another way to make your call-to-action attractive and easy to understand – so that your visitors will understand what you want them to do – is make your call-to-action simple. Giving it enough space so that it is not overcrowded and not overwhelming is a great idea so that you can emphasize the importance of your call-to-action to the rest of the website.

    But, if your call-to-action is quite relevant to your content, you should not separate the two that much. You need to connect it with the rest of your content so that your visitors will see it as a relevant content. Supplementing your call-to-action with relevant content will help convince your visitors to take action and accomplish your goals.

    • Make It Visible to All

    Your call-to-action should be placed where your visitors can easily see it. You can place it on top or near the top of your website so it is above the fold that makes it clearly visible without your visitors having the need to scroll down. A call-to-action that is readily visible to visitors is more likely to be filled up rather than a call-to-action that is placed at the bottom of the website page.

    Testing about the results of the placement of your call-to-action is also essential in determining the best placement of your call-to-action. Learning how to experiment with the placement of your call-to-action will enable you to determine where you should really put it to make it more visible and attractive.

    • Use Contrasting Colors for Emphasis

    To make your call-to-action stand out from the rest of your web content, you can use contrasting colors. By using colors that are a contrast with the rest of the website color, your visitors can easily see your call-to-action. But even though you are using a contrasting color to make your call-to-action stand out, it is also important to consider your whole website palette. The color should also compliment the overall look of the website so that your call-to-action would not be an eyesore.

    Using different font styles and sizes can also help emphasize your points and instruction which explains the benefits that visitors can get from your offer.

    • Integrate Interactive Effects

    Integrating interactive effects like hover animation to your call-to-action will give visitors the impression that your call-to-action is active and they will be able to take the next step once they accomplish your call-to-action.

    There are a lot of interactive effects that you can do with your call-to-action. You can integrate these effects through Photoshop or other software that enable photo editing or HTML editing.

    • Make Your Call-to-Action More Button-Like

    By using unusual shapes, instead of the standard rectangular or square box, you will make your call-to-action more button-like. This will make your visitors see your call-to-action as a helpful tool inside your website instead of just seeing it as an ad, which is often avoided by website visitors.

    There are no definite shapes that you should use in a call-to-action. You can experiment with various shapes so see which ones are effective in increasing click-through rates.

    • Create a Sense of Direction

    Creating a sense of direction such as putting arrows on your call-to-action will give your visitors the impression that they should take action and get to the next step. Having images that point to your call-to-action will shift your visitors’ attention on the CTA.

    • Focus on Text – Not on Graphics

    It is important to offer information instead of just putting images on your calls-to-action. Because people are looking for useful information, you should provide them with what they need. Images are nothing if you have no useful information on your CTA that you can offer to your visitors.

    Tips for Multiple Calls-to-Action on a Single Website

    If you want to place multiple calls-to-action on a single website, you should consider the importance of each call-to-action and then prioritize. Place the most important call-to-action on the highest and most prominent place on your website. Making your top CTA bigger will also emphasize its importance.

    Writing Call-to-Action Copy that Gets Visitors Clicking

    If you want your visitors to click your CTA button and take the next step, you have to create a compelling copy. A compelling CTA copy is not just about listing benefits to the visitors. A compelling copy is about providing useful information and direction that your visitors will find useful in gaining benefits from your calls-to-action by accomplishing your goals.

    • Start with Subjects and Verbs

    When writing a call-to-action, you should try to start with subjects and verbs so that your visitors will immediately know what your CTA is about. Placing your subject on top of your call-to-action will instantly tell what you are offering. Same goes with verbs. If you are going to explain what your visitors should do in the beginning of your CTA, your visitors will likely accomplish what you want them to do.

    • Include Numbers

    Using numbers in explaining your CTA is also very effective in getting people do what you want them to do. By clearly stating what your visitors are going to get from your offer, through clear numbers, your visitors will likely get more interested in your offer.

    • Use Adverbs Sparingly

    Adverbs can be used to shorten your CTA copy but it has the least shareability on social network so better decrease its usage. Although, you can use it only if its helps your visitors understand what you are trying to say more easily.

    • Correct Length: 90-150 Characters

    It is always advisable to make your CTAs short and precise so that your visitors will not lose interest in your offer. Making your CTA copy long will make your visitors bored and just leave your call-to-action alone or even might leave your website. So make sure that you are able to show the benefits and instructions on your CTA shortly and precisely.

    Do Not Use Technical Terms

    Avoid using technical terms that some or even most of your visitors won’t understand. Using technical terms on your CTA will make it look complicated and not applicable to the masses. Try to use simple terms and not industry-specific ones.

    Use terms that show improvement on your topic so that you can help your visitors see that they will be able to improve some of their aspects in some way with the help of your offer. Also, do not use terms that will obviously just make your visitors accomplish your goals.

    Optimize Calls-to-Action through A/B Testing

    To make sure that your efforts will reap satisfactory you should be testing the strategies that you have applied on a regular basis. By doing so, you will be able to analyze the results of the various strategies that you have integrated in your CTA.

    Because not every strategy in this guide will be compatible with your industry and your needs, it is important that you monitor your results. Monitoring your results will enable you to change or enhance the strategies that do not offer good outcome. You can also improve the strategies that you have already used when you know what works and what not.

    You can do A/B testing by creating variations on your chosen strategies so that you know which ones are getting good results and which ones need to be enhanced or remove from your call-to-action. In this kind of testing, you will be able to determine where the problem comes from if ever you receive poor results. By slowly making changes over a certain period of time, you will be able to determine which factors affect your strategy.

    Note the various changes that you made and the results that those had received so that you can tailor your call-to-action to truly fit your needs.

     

    By Candy Lowe

     

     

    admin

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  • Reviews

    Qode Media
    5.0
    Based on 31 reviews
    powered by Google
    Morataya Corp
    Morataya Corp
    19:53 21 Jan 20
    Excelent company! We started with Qode Media a few months ago and have already seen great results with SEO and google ads. Frank is very professional, has given us exceptional service and is always available when needed. Would highly recommend!
    William Andrade
    William Andrade
    00:02 07 Dec 19
    We've used Qode for website work, to optimize SEO, and provide suggestions about social media. We have seen a significant increase in our ranking on organic Google searches and have also been pleased with the website changes.
    Jennifer Neal
    Jennifer Neal
    15:28 22 Aug 19
    Great bunch of people to work with. Great results.
    Manu Singh
    Manu Singh
    20:22 04 Feb 19
    We wanted SEO for a very competitive industry and the results and advise we got was superb - very effective!! We got the run around from other firms but Qode delivered. Thank you!
    Lisa Andrade
    Lisa Andrade
    20:45 07 Jan 19
    I would definitely recommend this talented team if you are looking for improving your web presence, design and online marketing. Frank and Dan are especially helpful and attentive. They respond promptly when I need to reach them - overall customer service is fantastic.
    Storage Centre
    Storage Centre
    15:44 08 Dec 18
    Qode Media was everything we needed to launch our SEO, AdWords and Website Optimization -- all of this for a very reasonable price. I worked with Frank Rojas directly, he was accommodating in every way and has a great team working for him. The suggestions they made and implemented no doubt directly improved our business. Highly recommend.
    Antech Laser Hair & Skin Clinic
    Antech Laser Hair & Skin Clinic
    16:32 10 Sep 18
    These guys are amazing! We now devote 100% of our marketing budget to these talented people.
    Ankit Jaiswal
    Ankit Jaiswal
    18:17 31 Aug 18
    Best place to learn in. Great work environment.
    Phil Richardson
    Phil Richardson
    16:40 29 Jan 18
    “I needed to have an online survey with Google Apps integrated into my website. I engaged several people to try but they seem to get stuck doing it. The guys at Qode gave it a try and within 2 business days it was completed and delivered. I highly recommend them and give them 2 thumbs up.”
    Cathy Dong
    Cathy Dong
    15:03 05 Oct 17
    Qode Media is a really very professional company. They provide very good service!
    Paton Apparel
    Paton Apparel
    21:19 11 Sep 17
    Amazing people, providing amazing service!! Would highly recommend to everyone.
    Priya Goorbarry
    Priya Goorbarry
    15:14 06 Apr 17
    We have been using Qode Media for several months now and we have been impressed with the level of customer service. They are always available to discuss our needs and handle any requests we may have, especially when it comes to updating our website.
    Vin G
    Vin G
    21:55 05 Apr 17
    We have received excellent on-going services and highly recommend Qode Media. We have seen a difference indeed from using their services and are very excited by the continuing growth of our business as a result of their efforts. Thank-you to everyone at Qode Media!
    See All Reviews
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