If you really want your website to be successful, you need to design it for the sake of giving people what they need and not for the sake of search engines alone.  Most people think that they need to build a website that will make search engines see them while ignoring the quality of the content of the website.  Yes, creating a website that search engines will easily see is important.  But you should also realize that your efforts will be futile if your readers will not come back to your website because your content is not useful and doesn’t give them much help.

So before constructing or improving your existing website, you should first consider the quality of content that you would put into every page of your site.  Only after that, you can do strategies that will boost your search engine rankings.

Here are some strategies that you can use to promote your website and protect it from over-optimization at the same time.

Use Guest Blogging Opportunity

Writing for other blogs is never a bad idea.  Aside from sharing your knowledge, you can gain back links from the more popular sites that you publish your articles on.  Just be sure that you have an agreement with the owner of the website and allow frequent link-rich guest blogging for mutual benefits.

Use 301 Redirects

Broken links will make search engines think that your website is of little link authority value.  Try fixing all of your links by checking and updating on a regular basis. You can also use 301 redirects so that your users will not get frustrated and go to your competitor’s site because your links are not working.

Study Your Competitor’s Site Authority

You should make it a habit to research about your competitor’s page authority and strategies just for data.  By doing so, you will be able to monitor their strategies that makes their website successful.  Thus, you can formulate your own strategy on how to top the search engine results and beat your successful competitors.

Get Interviewed

Overcome your shyness and let people interview you.  Aside from providing more information about your website, being interviewed will let you promote your website to a lot of audience for free.  It will also boost your popularity and the authority of your website.  Many users will also see your website as something more powerful and professional because they might deem you as a professional because people seek for your advices and tips through interviews.