If you haven’t started to use search engine optimization for your website, you don’t need to fear. It’s not too late to get started. Even when you see your competitors sitting at the top of the listings and you know that people looking for a company in your industry are finding them and giving them a call, you can still compete in the marketplace. It’s never too late to get started, and right now is the perfect time to start using SEO techniques on your website.
Head-To-Head with Your Competition
There are probably some companies that have been using SEO for quite a while in your field, but you really have nothing to worry about. There is a lot of valuable real estate available for websites, and you aren’t going to face a lot of competition on all keywords. You don’t have to fight with your competition on the major keywords right away.
You can get a step ahead of them in the game by focusing on a number of opportunities available with longtail keywords. It will be easier to rank for them and many present what is called “buying keywords” where the customer is ready to make a purchase right away. After you have built up some recognition on the search engines this way, you can start targeting the major keywords to appear on page 1 for them.
Page 1 Listings
You don’t have to get to the top of page 1 in your field in order to see a difference in your revenue. It is important, however, to get to the first page since most people won’t make it to page 2 on a search query. Instead of concentrating on making it ahead of your competitors, it’s more important to focus on getting to the first page and then work on attracting the attention of the people that are on the page. With the right word combinations, consumers will visit your website first even if it isn’t in the top position.
SEO Isn’t Going Anywhere
Some people believe that the days of SEO are long gone and that it’s a passing fad that will go away sometime soon. This has been a myth that has been passed around for many years now, and every year the need for SEO becomes stronger. Perhaps this myth is being passed around by your competitors!
SEO right now, especially for mobile devices, will drive a lot more business to your company. People are looking online to find local businesses and if you aren’t showing up on the first page of the listings, you are literally handing customers over to your competition.
Learn more about SEO and how it pertains to you in 2017 and moving forward into 2018 by visiting our site at qodemedia.com or by giving us a call at 416-208-0157. Never has it been more important to apply SEO strategies to your website than it is now.