Is SEO Toronto Still Worth It for Small Businesses?

In a word, yes, SEO Toronto is still a long-term viable marketing method that can lead your business to new heights. SEO is worth the money, effort and time that is put into it and whether you are starting from the beginning or already have a site ranking on the search engines, SEO should be kept as a top priority.

Small businesses, mid-size and large companies should all be working on their organic SEO since it has been shown that about 81% of consumers find the websites they visit through a search engine. If your site isn’t showing up on the first page on these engines, you’re losing traffic, leads and ultimately sales as a result. The statistics above show that you need to have a strong presence on the search engines to remain viable.

What Is SEO for Small Businesses?

Small business SEO Toronto involves optimizing websites so that they are appearing as close to the top as possible on the search engines. Some of the techniques involve include keyword optimization, targeted and relevant content and link building. SEO Toronto for small businesses, however, is not a short-term project. You’ll need to exercise some patience while your website continues to move up the ranks – but it is well worth it.

As your site climbs up through the ranks you won’t have to worry about doing any type of paid advertising on Google. When your site is showing on the first page, you’ll have instant advertising available for your business 24/7. As long as you are working with a reputable company that uses white hat techniques, your site will profit from the hard work and won’t be as affected by the changes in Google’s algorithms as they would be if black hat techniques were being used.

What Is PPC Management Advertising for Small Businesses? 

PPC stands for pay-per-click advertising and these ads can also show up on the results pages in the search engines. Business owners can bid for keywords to have their ads show on specific results pages that include this keyword. The more you are willing to bid, the more likely you are to see your ad appearing on page 1.

This is a great marketing technique for websites that aren’t showing up on the first page. Many people that are searching never make it past page 1, so it is vitally important to get your site showing on the first page. You can get your message out to a large amount of people in a short amount of time when you use PPC advertising for small businesses.

PPC should not be considered as a long-term marketing method for small businesses since the expenses can add up over time. It is a great technique for companies that need an extra boost while waiting for their sites to appear on page 1 through organic search efforts. The best thing you can do if you’re just starting out is to start working on your SEO while at the same time placing PPC ads on Google Search.

One of the biggest problems with running PPC ads is determining a budget and then figuring out how to work with it. The best choice you can make is to work with a PPC management company that understands all the ins and outs of pay-per-click advertising so that your money is spent wisely. A PPC management digital agency will know how to tweak the ads based on analytics so that you receive the best conversions possible.

Organic SEO versus PPC Advertising

One of the biggest benefits of advertising with PPC is the multiple keywords you can use for advertising purposes on the search engines. A PPC campaign gives you the opportunity to appear on page 1 of the search engines within a few minutes’ time. It will cost anywhere from a few pennies up to a few dollars for each click depending on the keyword you select. It’s never a good idea, however, for anyone to try doing PPC on their own with a limited budget. If you don’t know what you’re doing, you can burn through your PPC advertising budget very quickly.

Organic SEO Toronto, on the other hand, is a long-term process. Recent studies have shown that only 11% of the average allocated advertising budget is being spent for organic search while 87% is being spent for PPC advertising. When you consider that it’s 8.5 times more likely to get a click with organic results than with PPC results, you can see that more money should be allocated towards SEO Toronto.

Toronto SEO Services

If you have a business and you’re in it for the long haul, the money you spend now for Toronto SEO services will pay off over time. A good chunk of your advertising budget should be put towards organic SEO. This is the best investment you could possibly make for your business in today’s digital age. The Internet and search engines aren’t going anywhere soon and the money you spend today for SEO is a huge investment in the future of your company.

When you add in some PPC, especially at the beginning, you will be covering your bases in terms of both short-term and long-term marketing. PPC campaigns can help promote brand awareness quickly and these ads can also be used when launching a special service or a new product. PPC ads can safely be mixed with Toronto SEO services since a pay-per-click campaign can be turned off or on as required.

SEO Company Toronto

Qode Media is an SEO Company Toronto that specializes in both organic SEO and PPC management. When you want to raise up the ranks in Google Search for organic results we are a results-driven company you can trust to get the job done quickly and efficiently. We can also manage your PPC campaigns so that you receive the best ROI possible.

Find out more about our organic SEO packages and PPC management services by visiting our SEO Company Toronto website today at qodemedia.com. If you have any questions you can also call us directly at 416-208-0157 to speak to an SEO or a PPC specialist.