• Reviews

    Qode Media
    5.0
    Based on 30 reviews
    powered by Google
    Lucia R
    Lucia R
    16:20 24 Jan 20
    Great customer service!
    Morataya Corp
    Morataya Corp
    19:53 21 Jan 20
    Excelent company! We started with Qode Media a few months ago and have already seen great results with SEO and google ads. Frank is very professional, has given us exceptional service and is always available when needed. Would highly recommend!
    William Andrade
    William Andrade
    00:02 07 Dec 19
    We've used Qode for website work, to optimize SEO, and provide suggestions about social media. We have seen a significant increase in our ranking on organic Google searches and have also been pleased with the website changes.
    Jennifer Neal
    Jennifer Neal
    15:28 22 Aug 19
    Great bunch of people to work with. Great results.
    Manu Singh
    Manu Singh
    20:22 04 Feb 19
    We wanted SEO for a very competitive industry and the results and advise we got was superb - very effective!! We got the run around from other firms but Qode delivered. Thank you!
    Lisa Andrade
    Lisa Andrade
    20:45 07 Jan 19
    I would definitely recommend this talented team if you are looking for improving your web presence, design and online marketing. Frank and Dan are especially helpful and attentive. They respond promptly when I need to reach them - overall customer service is fantastic.
    Storage Centre
    Storage Centre
    15:44 08 Dec 18
    Qode Media was everything we needed to launch our SEO, AdWords and Website Optimization -- all of this for a very reasonable price. I worked with Frank Rojas directly, he was accommodating in every way and has a great team working for him. The suggestions they made and implemented no doubt directly improved our business. Highly recommend.
    Antech Laser Hair & Skin Clinic
    Antech Laser Hair & Skin Clinic
    16:32 10 Sep 18
    These guys are amazing! We now devote 100% of our marketing budget to these talented people.
    Ankit Jaiswal
    Ankit Jaiswal
    18:17 31 Aug 18
    Best place to learn in. Great work environment.
    Phil Richardson
    Phil Richardson
    16:40 29 Jan 18
    “I needed to have an online survey with Google Apps integrated into my website. I engaged several people to try but they seem to get stuck doing it. The guys at Qode gave it a try and within 2 business days it was completed and delivered. I highly recommend them and give them 2 thumbs up.”
    Cathy Dong
    Cathy Dong
    15:03 05 Oct 17
    Qode Media is a really very professional company. They provide very good service!
    Paton Apparel
    Paton Apparel
    21:19 11 Sep 17
    Amazing people, providing amazing service!! Would highly recommend to everyone.
    Priya Goorbarry
    Priya Goorbarry
    15:14 06 Apr 17
    We have been using Qode Media for several months now and we have been impressed with the level of customer service. They are always available to discuss our needs and handle any requests we may have, especially when it comes to updating our website.
    Vin G
    Vin G
    21:55 05 Apr 17
    We have received excellent on-going services and highly recommend Qode Media. We have seen a difference indeed from using their services and are very excited by the continuing growth of our business as a result of their efforts. Thank-you to everyone at Qode Media!
    See All Reviews
  • Reviews

    Qode Media
    5.0
    Based on 30 reviews
    powered by Google
    Lucia R
    Lucia R
    16:20 24 Jan 20
    Great customer service!
    Morataya Corp
    Morataya Corp
    19:53 21 Jan 20
    Excelent company! We started with Qode Media a few months ago and have already seen great results with SEO and google ads. Frank is very professional, has given us exceptional service and is always available when needed. Would highly recommend!
    William Andrade
    William Andrade
    00:02 07 Dec 19
    We've used Qode for website work, to optimize SEO, and provide suggestions about social media. We have seen a significant increase in our ranking on organic Google searches and have also been pleased with the website changes.
    Jennifer Neal
    Jennifer Neal
    15:28 22 Aug 19
    Great bunch of people to work with. Great results.
    Manu Singh
    Manu Singh
    20:22 04 Feb 19
    We wanted SEO for a very competitive industry and the results and advise we got was superb - very effective!! We got the run around from other firms but Qode delivered. Thank you!
    Lisa Andrade
    Lisa Andrade
    20:45 07 Jan 19
    I would definitely recommend this talented team if you are looking for improving your web presence, design and online marketing. Frank and Dan are especially helpful and attentive. They respond promptly when I need to reach them - overall customer service is fantastic.
    Storage Centre
    Storage Centre
    15:44 08 Dec 18
    Qode Media was everything we needed to launch our SEO, AdWords and Website Optimization -- all of this for a very reasonable price. I worked with Frank Rojas directly, he was accommodating in every way and has a great team working for him. The suggestions they made and implemented no doubt directly improved our business. Highly recommend.
    Antech Laser Hair & Skin Clinic
    Antech Laser Hair & Skin Clinic
    16:32 10 Sep 18
    These guys are amazing! We now devote 100% of our marketing budget to these talented people.
    Ankit Jaiswal
    Ankit Jaiswal
    18:17 31 Aug 18
    Best place to learn in. Great work environment.
    Phil Richardson
    Phil Richardson
    16:40 29 Jan 18
    “I needed to have an online survey with Google Apps integrated into my website. I engaged several people to try but they seem to get stuck doing it. The guys at Qode gave it a try and within 2 business days it was completed and delivered. I highly recommend them and give them 2 thumbs up.”
    Cathy Dong
    Cathy Dong
    15:03 05 Oct 17
    Qode Media is a really very professional company. They provide very good service!
    Paton Apparel
    Paton Apparel
    21:19 11 Sep 17
    Amazing people, providing amazing service!! Would highly recommend to everyone.
    Priya Goorbarry
    Priya Goorbarry
    15:14 06 Apr 17
    We have been using Qode Media for several months now and we have been impressed with the level of customer service. They are always available to discuss our needs and handle any requests we may have, especially when it comes to updating our website.
    Vin G
    Vin G
    21:55 05 Apr 17
    We have received excellent on-going services and highly recommend Qode Media. We have seen a difference indeed from using their services and are very excited by the continuing growth of our business as a result of their efforts. Thank-you to everyone at Qode Media!
    See All Reviews
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    Inbound Marketing

    29 Sep 2012

    Welcoming New Clients with Inbound Marketing

    Inbound marketing is now one of the best lead generation strategies that companies focus on because of its minimal cost, efficiency and speed in gathering results. That’s why companies are hiring inbound marketing agencies to help them create an inbound marketing campaign that will certainly garner satisfactory results in a short period of time. And if you want to get involved in the action, you should familiarize yourself with effective techniques that will make you reach out not only to your prospect company clients but also to their prospect customers as well.

    Setting Up Your Campaign for Clients

    Technical Set Up

    First things first: set everything up before beginning your job in trying to help your clients generate warm leads. Know your technical contact first and schedule a meeting with him to make sure you discuss everything clearly before you two start doing the setup.

    You’ll want your technical contact to help you accomplish the things listed below so make sure to be nice and accommodating.

    • Installing Javascript on the web pages.
    • Setting up a subdomain for landing pages and blog.
    • Connecting social media accounts to SM software.
    • Integrating client CRM for closed-loop.
    • Making necessary on-page SEO changes.

    Content Creation

    After dealing with the technical stuff, it’s time to deal with content creation. Make sure you have sufficient writers and contributors that can produce quality content that would make your client’s website ranking reach the top.

    Set up trainings for your people and make sure that they are getting everything up their heads fast. Also, make sure you do the following so you can set up your client’s website content quickly.

    • Assign people in your marketing team that will be focused on writing the content.
    • Find people on the business that can help contribute more quality content.
    • Determine how frequently your team can create content.
    • Determine the budget your client can allocate for outsourcing content creation.
    • Determine when the best time for your team’s training for blogging is.

    Timely and Strategically Structured Follow-up Campaign

    Now that you have set up the technical and content stuff, you are probably reaping some inbound leads now so don’t waste your time and start captivating those precious golden clients. Make sure every member of your marketing team is up for the task of engaging the clients and convert them into loyal customers.

    You and your team only have a very short time to get things moving and captivate the attention and interest of your client’s prospect customers so be sure that everything is set up before trying to contacting those warm inbound leads.

    Here are the things that you need to keep in mind in setting up a marketing team that is capable of converting qualified leads into patrons.

    • Make sure you have sufficient competitive sales representatives who are going to handle your inbound leads.
    • Set up a convenient and fast way on how to notify your team about new leads.
    • Determine CRM steps that your team need to focus on.
    • Come up with the best ways on how to present your offer through the content you are producing.
    • Be sure to use a system that will grade your leads to see which leads are qualified and should be sent follow-up offers.

    Ramp up Resources

    To create a great campaign for your client, you need to know some important things about their industry or business that you can incorporate in your marketing strategy. Make sure you know your client’s customers personas, the prominent blogs and publications that you should subscribe to and full listings of your client’s products. This way you will be able to create an inbound marketing campaign that is specifically structured for their needs.

    You should also ask for future business expansions and improvements that you can include in your presentations and content to make your campaign more captivating.

    Weekly Meetings

    Weekly meetings are significant because by constant communication, you will be able to determine arising problems, strategies that need improvements and other stuff that you need to perk up to make your campaign more successful.

    Set up a meeting format that is convenient to you, your team and your client to avoid ambiguity, inconvenience and conflict of schedule. Online meetings are a great way to stay connected with your clients and your whole team without much hassle like travel.

     

    Game Planning: The First Three Months

    The beginning of your inbound marketing campaign with your client is the most crucial part because this is when you have to set up everything and start from scratch while trying to prove your expertise to your client.

    Here are the three critical elements of your game planning for the first three months.

    • Here Perform a Full-Force Content Audit– Make sure that you have sufficient quality content that you can produce once you start your campaign. Look for old content that you can polish to add to your big list of content that you will produce in your course of inbound marketing campaign.
      • Old company brochures
      • Existing sales sheets
      • FAQ’s and interviews
      • How-to articles and videos
      • Contact us page
      • Obtain a Contact List and Send Emails – No matter when those contacts had last got in touch with your client’s company, you should re-start communication with the existing list of contacts that your client has.

    Once you have access to your client’s entire contact list, you should assign members of your team to segregate those contacts into groups according to the type of product they are interested in so you can create a specific campaign that is based on their needs, wants and preferences.

    • Prepare SEO and Blogging Efforts– Creating a competitive blog that is search engine optimized is a great way to create a presence for your client and drive traffic and prospect customers to your client’s business.
      • Prioritize which pages you should optimize first.
      • Create an editorial calendar for each of your team’s content creation group.
      • Base your content on competitive keywords on your client’s industry.

    Planning for the Future

    Teach your clients well on how they can create a campaign that is based on the different stages of a sales funnel. Let them know how they can leverage their content to acquire traffic, leads and customers

    Top of the Funnel – Create premium content to drive traffic to your client’s site.

    Middle of the Funnel – Offer consultations and assessment offers to your client’s clients.

    Bottom of the Funnel – Present your client’s products and services as solutions to their customers’ problems. Make your client a problem-solver to convert weary leads into loyal customers.

    Inbound marketing agencies cannot guarantee super fast results but with the help of these professionals, companies can reap results that are far better than those being provided by outbound marketing. Formulate a campaign – with the help of this guide – that suits you and your client’s needs to create a promotion that can give off satisfactory outcome.

    by Peter Mack

    Affordable SEO Services for Canada

     

    admin

    CONTACT US NOW!
    Need Help Growing your Business?
    Let Us Help You!

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      SEO Service Areas for the GTA & Ontario

      Toronto, Mississauga, Burlington, Oakville, Etobicoke, Hamilton, Richmond Hill, Woodbridge, Scarborough, Pickering, Whitby, Thornhill, Brampton, Vaughan, Niagara Falls, Grimsby, Barrie, North York, Oshawa, Kingston, St. Catharines, Markham, Ajax, Clarington, Caledon, Brock, Newmarket, Orangeville, Aurora, Milton, Sudbury and Thunder Bay.

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    • Reviews

      Qode Media
      5.0
      Based on 30 reviews
      powered by Google
      Lucia R
      Lucia R
      16:20 24 Jan 20
      Great customer service!
      Morataya Corp
      Morataya Corp
      19:53 21 Jan 20
      Excelent company! We started with Qode Media a few months ago and have already seen great results with SEO and google ads. Frank is very professional, has given us exceptional service and is always available when needed. Would highly recommend!
      William Andrade
      William Andrade
      00:02 07 Dec 19
      We've used Qode for website work, to optimize SEO, and provide suggestions about social media. We have seen a significant increase in our ranking on organic Google searches and have also been pleased with the website changes.
      Jennifer Neal
      Jennifer Neal
      15:28 22 Aug 19
      Great bunch of people to work with. Great results.
      Manu Singh
      Manu Singh
      20:22 04 Feb 19
      We wanted SEO for a very competitive industry and the results and advise we got was superb - very effective!! We got the run around from other firms but Qode delivered. Thank you!
      Lisa Andrade
      Lisa Andrade
      20:45 07 Jan 19
      I would definitely recommend this talented team if you are looking for improving your web presence, design and online marketing. Frank and Dan are especially helpful and attentive. They respond promptly when I need to reach them - overall customer service is fantastic.
      Storage Centre
      Storage Centre
      15:44 08 Dec 18
      Qode Media was everything we needed to launch our SEO, AdWords and Website Optimization -- all of this for a very reasonable price. I worked with Frank Rojas directly, he was accommodating in every way and has a great team working for him. The suggestions they made and implemented no doubt directly improved our business. Highly recommend.
      Antech Laser Hair & Skin Clinic
      Antech Laser Hair & Skin Clinic
      16:32 10 Sep 18
      These guys are amazing! We now devote 100% of our marketing budget to these talented people.
      Ankit Jaiswal
      Ankit Jaiswal
      18:17 31 Aug 18
      Best place to learn in. Great work environment.
      Phil Richardson
      Phil Richardson
      16:40 29 Jan 18
      “I needed to have an online survey with Google Apps integrated into my website. I engaged several people to try but they seem to get stuck doing it. The guys at Qode gave it a try and within 2 business days it was completed and delivered. I highly recommend them and give them 2 thumbs up.”
      Cathy Dong
      Cathy Dong
      15:03 05 Oct 17
      Qode Media is a really very professional company. They provide very good service!
      Paton Apparel
      Paton Apparel
      21:19 11 Sep 17
      Amazing people, providing amazing service!! Would highly recommend to everyone.
      Priya Goorbarry
      Priya Goorbarry
      15:14 06 Apr 17
      We have been using Qode Media for several months now and we have been impressed with the level of customer service. They are always available to discuss our needs and handle any requests we may have, especially when it comes to updating our website.
      Vin G
      Vin G
      21:55 05 Apr 17
      We have received excellent on-going services and highly recommend Qode Media. We have seen a difference indeed from using their services and are very excited by the continuing growth of our business as a result of their efforts. Thank-you to everyone at Qode Media!
      See All Reviews