Posted by on Jul 28, 2016 in Blog, SEO, Small business |

Posted : July 28, 2016

Do you ever browse a website and leave because the page is taking too long to load? We’ve all experienced this feeling. For a user it’s simply irritating, but as a business owner it can seriously impact your sales and conversion rate. Improving your website’s speed can differentiate you from your competition, build customer loyalty and increase site traffic.


Differentiate Yourself From the Competition

A site that works efficiently can do more than just raise your rank on Google, Bing or Yahoo. Sites that load very quickly are more likely to have a better pagerank and increased traffic. To make sure your site is as efficient as possible, there are two things you must do. First, select a good hosting provider, as they will play a large impact on the speed of your website. Second, choose a web design company that knows how to effectively optimize images for web. The higher your traffic, the more differentiated you can be from your competition. Good traffic on a website also creates a better conversion tunnel. This means more sales!


Building Customer Loyalty

You can have a great social media presence, great reviews and an excellent product but if the user experience is not up to par, your audience will go to your competitor. Making sure that your website is easy to navigate is important so that customers can find your product. Avoid adding too much content to your site or it will add to each page’s loading time.  Designing your site with the customer in mind allows you to steer users toward a purchase.


How to Check Site Performance

The average business owner doesn’t have a digital marketing background, so it can be difficult to design a site based on good SEO standards. One way to find the problem areas on your site is to get it looked at by a peer, or professionally analyzed. Qode Media offers free website analysis to help your site improve productivity.


To improve your website performance and increase your business’ sales, consider partnering with Qode Media, the best Toronto SEO company the GTA has to offer. Our experienced graphic designers, account managers, coders and Google Ads specialists understand how to target your audience. For more information about internet marketing in Toronto please fill out our convenient online form or contact us at 416-208-0157.