Investing in search engine optimization (SEO) techniques is a great way to help increase traffic to your website, but once consumers are on your site the rest is in the hands of your web design. Your website is the portal to all of your products and no matter how good they are, a poorly designed webpage will prevent customers from even getting to see them.
Websites are the main way for you to advertise your products, services, selling points, testimonials, contact information and more. All of this information will ideally convert traffic into paying customers, whether that starts with a phone call or free quote. In order to achieve these desired actions, you must make sure that the user experience of your web site is maximized in order to meet your business’s objective and needs, something that our team at Qode Media can help you achieve.
User experience, or UX, is one of the most important aspects of any website. When potential customers arrive at your website, the quality of the user experience will determine whether or not they reach out to you or purchase a product. A poor UX will prevent users from conducting any of these actions, while an effective user experience will ensure that your target audience is driven to purchasing your products.
Simplicity Is Best
Simple web designs are ideal for businesses as they allow users to find the information that they need as quickly as possible. A good goal is to try and reduce the amount of clicks that it takes for a customer to purchase a product, as generally less clicks are connected to higher returns. No customer should have to jump through any hoops or fill out any extensive applications or surveys in order to purchase your product. Some things to avoid in your webpage design include:
- Cluttered text
- Unnecessary widgets
- Unrelated products
It’s also a good idea to reduce the amount of product offerings that you have wherever possible. For example, if you’re offering two products that are very similar to each other, consider dropping one of them in favour of the more popular one. More options means more thinking and decision-making, ultimately complicating the purchasing process for the buyer.
Improving UX involves quite a deal of research and a firm grasp on the various facets of web development. At Qode Media, our team will conduct this research for you and through the careful understanding of your clients and competitors, ensure that your UX is carefully crafted in order to convert traffic into business.
Although it might seem like a purely superficial factor in your business, webpage design can have a huge impact on its success and determine how effectively you convert your traffic into paying customers. Give Qode Media a call at 416-208-0157 for a free website analysis to get an idea of how we can work together to improve the online experience of your potential customers and drive them to purchase your product.