How to Significantly Increase Your Email Conversions
Once you’ve got your SEO working in your favour and your PPC campaigns converting, you’ll notice an increase in customers that are willing to provide their email addresses to you. Email marketing is one of the best ways to reach out to potential and existing customers to turn your traffic into conversions. If you’re already doing this type of marketing but haven’t yet seen the results you’d expect, here are some tips you can put to use right away:
Stop the Blame
Countless marketers initially put the blame on having an unresponsive list. When you blame something without cause, and then try to fix it, the problem won’t resolve. You may have a very responsive list but aren’t sending the types of emails that resonate with them. It’s time to get to work and research your market and test your emails until you see your conversions starting to rise.
Your email campaigns must be optimized for mobile devices since more and more consumers are reading their emails on their phones. The subject lines should be short and display properly on smartphones. The text should be broken up so that people on the go can skim through the information easily. Use concise copy that is shorter than usual with large fonts and visible, clickable links.
Segment Your Lists
If your list is growing you should start to segment it into different categories that may include:
- Geographic demographics
- Email data
- Much more
This allows you to send out emails that are more tailored and personalized in order to get a better response rate. Your emails will be more relevant, which will also help increase your conversion rates.
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Qode Media, the best SEO Toronto Company and Internet Marketing in Canada