SEO begins with the acquisition of data to figure out exactly how your company is doing and how to make it do better. While you are amassing this data, you also need to know how to interpret it properly in order to see success. Here are some of the basics involved with analyzing the information you have collected so that you can use it to your advantage.
Your results really don’t mean anything if your ROI isn’t increasing. If you are getting more visitors to your site or you are ranking higher on the search engines but your revenue isn’t rising at the same time, you still have a major hurdle to overcome. Look at the data in terms of ROI to really see the true picture.
Look at All of the Metrics
Don’t get stuck on one metric alone when you’re examining the data. There are a number of different factors involved and you need to look at all of the metrics to make sure that they are aligning.
Don’t Get Stuck on Your Keywords
When you first started working on your SEO you chose some keywords to target, and are probably still using them today. Some of the best revenue surprises, however, come from keywords that are related semantically and you’ll need to constantly test new keywords to find those gold nuggets.
Take a Neutral Approach
As a webmaster or a business owner it’s hard to examine the data without some type of emotional bias involved. Perhaps you have been working on a project with high expectations and have been disappointed at the outcome. Instead of scrapping the project altogether you may try to come up with new and varied ways to make it work. Hiring a neutral third party to really crunch the numbers and have them tell the story is what every company needs in order to see the fastest expansion.
If you have been collecting SEO data for your website and aren’t sure how to interpret it correctly please give us a call at Qode Media today. We are the specialists in data management for SEO and one of our experienced consultants can help you go through the numbers to discover both areas of weakness and future opportunities for growth. Contact us through our site at qodemedia.com or call 416-208-0157 for more details.