How to Get Ready for the 2021 Holiday Season with SEO Toronto

With the holiday season coming up within a couple of short months, it’s time to take a new look at your SEO Toronto strategy. If you’re operating any type of e-commerce website you’ll want to make sure that it is fully optimized now and ready to drive in all of the extra traffic that is sure to arrive soon.

Organic search has proven to be the most important resource available for driving more traffic to your website. Studies show that approximately 83% of online purchasers are performing a search before they start shopping. Other channels that should be optimized for performance as we move into the busy season include social marketing, email marketing and paid search.

If you have pages that Google hasn’t indexed yet, they will not show up on the relevant searches. You are leaving money at the door if you don’t make sure that all of your pages have been indexed – especially at this time of the year. 

There are many SEO Toronto optimization recommendations that you should consider for the season, which include those listed below:

Toronto SEO for Sitemaps

It’s vital to ensure that your sitemaps are correct and are showing all of the pages on your site. It’s easy for the sitemaps to become outdated or contain pages that are no longer available on your site. The sitemap you have helps search engines crawl and find the pages that are listing your products. As well, the pages that are listing the product details will be crawled more by Google and pages than those that aren’t appearing in these maps. 

Toronto SEO can ensure that your sitemap is up-to-date and is displaying all of your valuable product pages. This can make a huge difference to your overall traffic and ultimately your revenue.

Check Your Links

Take a look at your cross-linking and internal linking to make sure that everything is up to date and working properly. If you don’t have any internal links, it’s time to create them now. Internal linking provides Google with a clear signal that the site needs to be crawled and displayed on the search page.

Internal linking is crucial for success. Google has previously discussed how it is necessary to have this internal linking structure in place in order to understand how your pages fit into the structure of your website and to help find your pages so that they can be indexed. Holiday SEO Toronto strategies include making sure that you are using all of the linking opportunities available on your site and using cross-links as necessary.

Structured Data

Structured data for Toronto SEO refers to the information provided that provides more meaning about the page context. It may include the name of the author of the text, the product price, specific details about the product and your business address. This is the type of data that can be shown on the search results. Reviews can also be considered as structured data.

Anything that helps customers better understand your site and the product will help customers make a final decision regarding a purchase. Internet users are more likely to click on search results when they see information provided about the products being offered.Schema is the tool used to incorporate the structured data and put it to work for you. Schema will take this data and place it into your website pages to make it more valuable to the search engines. There are different schemas available so you’ll need to choose wisely when determining the best one for your website.

SEO in Toronto for Handling Filters

A filtering system should be implemented that presents categories of products so that consumers can find what they want easily. Filters that include the important details of products should be available to Google for proper indexing and crawling. Some details should not be indexed, however, when there isn’t a lot of search volume for these types of details. When it comes to handling filters with SEO in Toronto it’s all about determining what is important based on search queries.

Managing Pages for Products That You Are No Longer Selling

While many inexperienced webmasters will automatically set up a 301 redirect that leads from the page for a product that you are no longer selling to a product that you are currently promoting, this isn’t always the wisest choice to make. If there are still a lot of people that are looking for that particular product on Google Search, you may end up losing customers as a result.

Your best option is to keep it as a live page and put a message on it that you are sorry but the product is not available any longer. You can then add a call to action directing your site visitors to look at other similar products. The ‘Buy Now’ button can be replaced with a call to action. This method provides a better user experience to potential customers and a higher conversion rate for similar product purchases.

Toronto SEO Company

If you haven’t optimized your website yet for the upcoming 2021 holiday season that is fast approaching, the time to do it is now. If you aren’t grabbing the attention of potential customers that are using Google Search to do their shopping this year, you are handing your customers over to the competition.

Connect with a Toronto SEO company that understands the importance of attracting traffic that will convert into sales – especially at this time of the year. More and more people are using online shopping in 2021 than ever before and it’s expected that online sales are going to set a new, phenomenal record.When you’re looking for the best Toronto SEO company look no further than Qode Media. We can provide you with a free site audit so that you’ll know exactly what you should be optimizing to get the most sales. Visit qodemedia.com now to get in touch with an experienced SEO consultant.