SEO, “search engine optimization” is a method to get your site into the top listings at Google, Yahoo, Bing and other search engines. When you consider that most customers don’t read past the first page once they have landed on their search results, you can see how important it is to have your site listed on page 1. At the same time, it’s equally vital to get your website as close to the top position on that page as possible.
SEO – Handling the good and the bad
SEO is a specific strategy that puts the good things into place that Google is looking for while eliminating the bad outpoints. An experienced and qualified SEO company can look at an existing website and pinpoint and target areas that need to be corrected while also adding positive changes. This is called on-site SEO and it is a vital part of a two-step strategy to get any website noticed and ranking by Google and other search engines.
With this type of search engine optimization, the SEO company will work with the advertising, link building and marketing methods that are done off-site. There is a special type of strategy that must be put into place so that you are not penalized for the links you build or the types of advertising you do across the Internet.
Hiring the right SEO company
Once you have decided that you’re ready to take your business to the next level, you’ll need to work with a company that is up to date on the newest search engine algorithms. In order to narrow down the best company, here are a few questions to ask:
- What type of SEO experience do you have?
- How long has the company been operating?
- Can you show me some successful examples of other websites that you have worked on in the past?
- Do you offer other services that complement your SEO methods?
- How long will it take before results can be expected?
- What type of strategy do you use?
Beware of inexperienced companies
There are a lot of people that hang up a shingle and call themselves an SEO expert without having any experience at all. These types of individuals can severely damage the integrity of your website and put it in a position where Google places the site near the bottom of the listings.
A few years ago, irrefutable companies existed that would get as many links back to your website as possible with a frenzy of activity. The site would rise in the rankings and webmasters would be happy. As with anything that is sneaky and underhanded, however, Google caught on and the sites were penalized heavily. The only way to really satisfy what the search engines want is to provide a high quality website that is user-friendly to the customers while incorporating only ethical search engine optimization techniques.
There are no secrets or quick fixes to get a site to rank high in Google. The way to do it is to follow the guidelines for webmasters as set out by Google and provide a content-rich website that will enhance the visitors’ experience. When you do this, along with ethical off-site marketing, your site will rise to the top naturally and will stay there for years to come.