• Reviews

    Qode Media
    5.0
    Based on 30 reviews
    powered by Google
    Lucia R
    Lucia R
    16:20 24 Jan 20
    Great customer service!
    Morataya Corp
    Morataya Corp
    19:53 21 Jan 20
    Excelent company! We started with Qode Media a few months ago and have already seen great results with SEO and google ads. Frank is very professional, has given us exceptional service and is always available when needed. Would highly recommend!
    William Andrade
    William Andrade
    00:02 07 Dec 19
    We've used Qode for website work, to optimize SEO, and provide suggestions about social media. We have seen a significant increase in our ranking on organic Google searches and have also been pleased with the website changes.
    Jennifer Neal
    Jennifer Neal
    15:28 22 Aug 19
    Great bunch of people to work with. Great results.
    Manu Singh
    Manu Singh
    20:22 04 Feb 19
    We wanted SEO for a very competitive industry and the results and advise we got was superb - very effective!! We got the run around from other firms but Qode delivered. Thank you!
    Lisa Andrade
    Lisa Andrade
    20:45 07 Jan 19
    I would definitely recommend this talented team if you are looking for improving your web presence, design and online marketing. Frank and Dan are especially helpful and attentive. They respond promptly when I need to reach them - overall customer service is fantastic.
    Storage Centre
    Storage Centre
    15:44 08 Dec 18
    Qode Media was everything we needed to launch our SEO, AdWords and Website Optimization -- all of this for a very reasonable price. I worked with Frank Rojas directly, he was accommodating in every way and has a great team working for him. The suggestions they made and implemented no doubt directly improved our business. Highly recommend.
    Antech Laser Hair & Skin Clinic
    Antech Laser Hair & Skin Clinic
    16:32 10 Sep 18
    These guys are amazing! We now devote 100% of our marketing budget to these talented people.
    Ankit Jaiswal
    Ankit Jaiswal
    18:17 31 Aug 18
    Best place to learn in. Great work environment.
    Phil Richardson
    Phil Richardson
    16:40 29 Jan 18
    “I needed to have an online survey with Google Apps integrated into my website. I engaged several people to try but they seem to get stuck doing it. The guys at Qode gave it a try and within 2 business days it was completed and delivered. I highly recommend them and give them 2 thumbs up.”
    Cathy Dong
    Cathy Dong
    15:03 05 Oct 17
    Qode Media is a really very professional company. They provide very good service!
    Paton Apparel
    Paton Apparel
    21:19 11 Sep 17
    Amazing people, providing amazing service!! Would highly recommend to everyone.
    Priya Goorbarry
    Priya Goorbarry
    15:14 06 Apr 17
    We have been using Qode Media for several months now and we have been impressed with the level of customer service. They are always available to discuss our needs and handle any requests we may have, especially when it comes to updating our website.
    Vin G
    Vin G
    21:55 05 Apr 17
    We have received excellent on-going services and highly recommend Qode Media. We have seen a difference indeed from using their services and are very excited by the continuing growth of our business as a result of their efforts. Thank-you to everyone at Qode Media!
    See All Reviews
  • Reviews

    Qode Media
    5.0
    Based on 30 reviews
    powered by Google
    Lucia R
    Lucia R
    16:20 24 Jan 20
    Great customer service!
    Morataya Corp
    Morataya Corp
    19:53 21 Jan 20
    Excelent company! We started with Qode Media a few months ago and have already seen great results with SEO and google ads. Frank is very professional, has given us exceptional service and is always available when needed. Would highly recommend!
    William Andrade
    William Andrade
    00:02 07 Dec 19
    We've used Qode for website work, to optimize SEO, and provide suggestions about social media. We have seen a significant increase in our ranking on organic Google searches and have also been pleased with the website changes.
    Jennifer Neal
    Jennifer Neal
    15:28 22 Aug 19
    Great bunch of people to work with. Great results.
    Manu Singh
    Manu Singh
    20:22 04 Feb 19
    We wanted SEO for a very competitive industry and the results and advise we got was superb - very effective!! We got the run around from other firms but Qode delivered. Thank you!
    Lisa Andrade
    Lisa Andrade
    20:45 07 Jan 19
    I would definitely recommend this talented team if you are looking for improving your web presence, design and online marketing. Frank and Dan are especially helpful and attentive. They respond promptly when I need to reach them - overall customer service is fantastic.
    Storage Centre
    Storage Centre
    15:44 08 Dec 18
    Qode Media was everything we needed to launch our SEO, AdWords and Website Optimization -- all of this for a very reasonable price. I worked with Frank Rojas directly, he was accommodating in every way and has a great team working for him. The suggestions they made and implemented no doubt directly improved our business. Highly recommend.
    Antech Laser Hair & Skin Clinic
    Antech Laser Hair & Skin Clinic
    16:32 10 Sep 18
    These guys are amazing! We now devote 100% of our marketing budget to these talented people.
    Ankit Jaiswal
    Ankit Jaiswal
    18:17 31 Aug 18
    Best place to learn in. Great work environment.
    Phil Richardson
    Phil Richardson
    16:40 29 Jan 18
    “I needed to have an online survey with Google Apps integrated into my website. I engaged several people to try but they seem to get stuck doing it. The guys at Qode gave it a try and within 2 business days it was completed and delivered. I highly recommend them and give them 2 thumbs up.”
    Cathy Dong
    Cathy Dong
    15:03 05 Oct 17
    Qode Media is a really very professional company. They provide very good service!
    Paton Apparel
    Paton Apparel
    21:19 11 Sep 17
    Amazing people, providing amazing service!! Would highly recommend to everyone.
    Priya Goorbarry
    Priya Goorbarry
    15:14 06 Apr 17
    We have been using Qode Media for several months now and we have been impressed with the level of customer service. They are always available to discuss our needs and handle any requests we may have, especially when it comes to updating our website.
    Vin G
    Vin G
    21:55 05 Apr 17
    We have received excellent on-going services and highly recommend Qode Media. We have seen a difference indeed from using their services and are very excited by the continuing growth of our business as a result of their efforts. Thank-you to everyone at Qode Media!
    See All Reviews
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    qodemedia

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    Greatest Lead Generation Tips

    04 Jan 2013

    Generating leads is one of the most crucial parts of a business yet many marketers and business owners find it hard to generate valuable leads. Because there are so many aspects of lead generation, business owners are often confused on what they should improve or modify to be able to create a marketing strategy that will enable them to generate more leads that are valuable.

    Lead Generation Mechanics

    Lead generation has components that make it successful. A lead generation campaign that has all of the optimized mechanics mentioned below will be able to generate leads successfully.

    • Offer

    Every lead generating campaign should have an offer that is captivating. Every offer should also be able to establish help that consumers can get from a promotion.

    • Call-to-Action

    A call-to-action, a button, image or text that your visitors can click to accept or get your offer, should be clear and simple but powerful.

    • Landing Page

    A landing is the web page where you will put your offer and call-to-action. This is a special page for capturing leads with the help of offers. It should be neat and easy to understand so that your visitors will be able to accomplish your goal.

    • Form

    To be able to capture leads, you will need a form where your audience will provide their contact information before they can download your offer.

    Creating Irresistible Offers

    Offers than are exclusive or hard to find, people perceive it as more valuable. Offers like free trials, downloads and sales promotions are irresistible, which makes an offer successful. And because of this, having a more valuable offer will help you capture more leads.

    • Use the Element of Scarcity

    Scarcity has a psychological effect on consumers. Because of the supply and demand principle, that when supply is limited the demand becomes higher, consumers think that an offer is more valuable because it is scarce. People will feel the need to buy a certain product when its supply is limited because of the fear of shortage.

    Limited Time Offers

    One of the most common and effective kinds of offer is limited time offer because it sends the feel of urgency to people. Your target audience will more likely cram to your landing page just to grab your offer because they are afraid that they would lose it if they wait a little more.

    Limited Quantity Offers

    Because of the fear of people of shortage, limited quantity offers are quite effective. This kind of promotion also makes an offer more exclusive because there are only a limited number of products that will be given away to lucky participants.

    Limited Time and Limited Quantity

    The combination of both strategies is one of the greatest marketing tactics because it makes people grab the opportunity and accomplish your goals. By making an offer that is only valid for only a limited time and a limited number of participants, you are making your offer exclusive and unique.

    This kind of offer will make you capture leads even faster.

    • The Bandwagon Effect

    People love to copy others, even without realizing it. So take advantage of this and make your offer more appealing by showing that other people are already following or participating on your offer.

    Proof in Numbers

    Indicate how many people have already participated on your offer by showing the number of participants that have already subscribed to your newsletter or webinar, downloaded your product or purchased your merchandise.

    Some of the best ways to show that your offer is already trending to people is through these:

    • Webinars – Show the number of people who have already signed up to your event.
    • Blog Subscription – Indicate the number of subscribers of your blog to your offer or landing page.
    • Events – Show the number of people who have attended or going to attend the event that you have set up.
    • Leverage Newsjacking

    Align your offers with things that are currently ‘hot’ so that you can get people to notice it. It will also make people participate on your offers and subscribe to you because people will think that they are being part of something that is currently hot and big.

    Make sure to create unique offers on the trending topics that you are going along with so that people will see your offer as something that is distinctive and a must-have.

    • Focus on Creating an Amazing Title

    Make sure that you create a great title for your offer because it will define your offer’s success. Because it will be a defining factor on how people will see your offer, you must make sure that your title is catchy, interesting and engaging.

    • Create Offers for Different Buying Stages

    Make your offers tailored on different buying stages of customers so that the latter will be more attracted in taking the next step. Learn the needs of your customers depending on their buying stage so that you can offer solutions that they will find useful and timely.

    Some of your target customers might need more information about your business or product when they are still at the beginning stage of your offer and some who are already at the later stage of your offer will likely need assistance from a customer representative. Be sure that you provide the correct type of service to the clients on your different sales funnel so that you customers will find your company useful and accommodating.

    • Avoid Corporate ‘Goobledygook’

    Avoid terms and phrases that will make your offer look exaggerated. Using too powerful words will only make your target customers feel like your offer is too good to be true or just plain fake.

    • Use High-Value Offer Formats

    Test various offer formats to determine which format generates the most number of leads. Some of the most effective offer formats are ebooks, presentations, reports, white papers and webinars.

    Calls-to-Action that Rock

    A call-to-action is the element that drives people to your offers. That’s the reason why they should be captivating and interesting.

    CTAs can be placed almost anywhere: from landing pages to product pages and emails. This makes them highly valuable in generating leads.

    • Place The CTA Where the Eye Can See

    Make sure you place your CTA where your viewers can easily see it. You can put it on top of your page so that it is always visible.

    • Clarity Trumps Persuasion

    Try to clear on your CTA so that your viewers can easily understand what they need to do. Do not make vague offers because it will only confuse your target audience.

    • Use Contrast to Make CTAs Stand Out

    Make your CTA stand out by using colors that contrast with the color of your whole website. Just make sure that they do not make your website unsightly.

    • Link Your CTA to a Dedicated Landing Page

    Use your CTA to drive traffic to your offers instead of your homepage. Take this opportunity to present offers that your viewers will not be able to resist. Just make sure that you offers on your landing page are relevant to your initial offer so that your customers will more likely grab your offer.

    • Promote Offers on Product Pages

    If you have more than one product, you might want to create different offers for those products and link your offers to one another so that you customers will easily find your other products while browsing your product pages.

    • Thank You Pages are Great CTA pages

    Once your audience is converted into a lead, you should continue your promotion and engagement by offering other products on your thank you page.

     

    Landing Pages that Convert

    A landing page is one of the most important elements of lead generation because this is where you will put your offer and CTA.

    • Elements of an Effective Landing Page

    An effective landing page should have all these elements for it to be successful:

    • Headline and sub-headline
    • Description of offer
    • Image
    • Supporting elements such as testimonials
    • Form
    • Remove the Main Navigation

    Make sure your visitor stays on your landing page by removing the navigation that will lead to other pages on your website. This will help make your visitor accomplish your goal before being prompted to other pages.

    • Less is More

    Keep your landing page so that your visitors will be able to understand what you want them to do.

    • Encourage Social Sharing

    Do not forget to put buttons that will enable your visitors to share your page or offer on social networking sites. This will make the friends of your visitor know about you so that they may be persuaded to grab your offers.

    • More Landing Pages

    Create various landing pages for your different kinds of offers so that you can capture more leads.

    Optimized Forms

    Forms are your way of converting your visitors to leads. Without these, your offers, CTAs and landing pages will be useless.

    • The Right Form Length

    Put only a few fields on your form so that your visitors will not get bored or frustrated in filling out your form. This will decrease the chance of your visitors abandoning your page.

    • To Submit or Not to Submit

    Avoid using the term ‘submit’ on your forms. Instead use terms and phrase like ‘download ebook’ or ‘join webinar’.

    • Reduce Anxiety with Proof-Elements

    Add security features to your form such as SSL security seals to make your visitors feel confident and at ease in providing you with their personal information.

    • Make the Form Appear Shorter

    If you can’t make your form any shorter, try making it appear that way. You can do this by reducing the spaces between sections.

    Multi-Channel Lead Generation

    Utilize various channels to help your target audience find you. This will help your audience find your products and evaluate them

    • Blogging Brings in Leads

    You can use your blog to generate leads by including your CTA and forms on your blog pages. Just make sure that your offers are relevant to your content.

    • Email Marketing

    You can also put your offers, CTAs and forms on the emails that you are sending out to your subscribers. Just be sure to send valuable offers so that your readers will feel compelled to grab your offers.

    • Social Media

    You can generate a good number of leads by creating social presence. You can build a community of followers who will support your offers and campaigns through social media.

    • Organic Search

    Optimize your landing page so that you can also let searchers find your offer and grab it.

    • Use Links and CTAs within Offers

    Make sure to add links of your other products on your offers so that your visitors will be able to see them.

    • A/B Testing

    Make sure that you test all of the techniques that you are applying on your campaigns so that you will be able to adjust and enhanced elements that need improvement. You will also be able to exclude elements that are ineffective or add elements that you think are valuable.

     

     

    admin

    CONTACT US NOW!
    Need Help Growing your Business?
    Let Us Help You!

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      SEO Service Areas for the GTA & Ontario

      Toronto, Mississauga, Burlington, Oakville, Etobicoke, Hamilton, Richmond Hill, Woodbridge, Scarborough, Pickering, Whitby, Thornhill, Brampton, Vaughan, Niagara Falls, Grimsby, Barrie, North York, Oshawa, Kingston, St. Catharines, Markham, Ajax, Clarington, Caledon, Brock, Newmarket, Orangeville, Aurora, Milton, Sudbury and Thunder Bay.

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    • Reviews

      Qode Media
      5.0
      Based on 30 reviews
      powered by Google
      Lucia R
      Lucia R
      16:20 24 Jan 20
      Great customer service!
      Morataya Corp
      Morataya Corp
      19:53 21 Jan 20
      Excelent company! We started with Qode Media a few months ago and have already seen great results with SEO and google ads. Frank is very professional, has given us exceptional service and is always available when needed. Would highly recommend!
      William Andrade
      William Andrade
      00:02 07 Dec 19
      We've used Qode for website work, to optimize SEO, and provide suggestions about social media. We have seen a significant increase in our ranking on organic Google searches and have also been pleased with the website changes.
      Jennifer Neal
      Jennifer Neal
      15:28 22 Aug 19
      Great bunch of people to work with. Great results.
      Manu Singh
      Manu Singh
      20:22 04 Feb 19
      We wanted SEO for a very competitive industry and the results and advise we got was superb - very effective!! We got the run around from other firms but Qode delivered. Thank you!
      Lisa Andrade
      Lisa Andrade
      20:45 07 Jan 19
      I would definitely recommend this talented team if you are looking for improving your web presence, design and online marketing. Frank and Dan are especially helpful and attentive. They respond promptly when I need to reach them - overall customer service is fantastic.
      Storage Centre
      Storage Centre
      15:44 08 Dec 18
      Qode Media was everything we needed to launch our SEO, AdWords and Website Optimization -- all of this for a very reasonable price. I worked with Frank Rojas directly, he was accommodating in every way and has a great team working for him. The suggestions they made and implemented no doubt directly improved our business. Highly recommend.
      Antech Laser Hair & Skin Clinic
      Antech Laser Hair & Skin Clinic
      16:32 10 Sep 18
      These guys are amazing! We now devote 100% of our marketing budget to these talented people.
      Ankit Jaiswal
      Ankit Jaiswal
      18:17 31 Aug 18
      Best place to learn in. Great work environment.
      Phil Richardson
      Phil Richardson
      16:40 29 Jan 18
      “I needed to have an online survey with Google Apps integrated into my website. I engaged several people to try but they seem to get stuck doing it. The guys at Qode gave it a try and within 2 business days it was completed and delivered. I highly recommend them and give them 2 thumbs up.”
      Cathy Dong
      Cathy Dong
      15:03 05 Oct 17
      Qode Media is a really very professional company. They provide very good service!
      Paton Apparel
      Paton Apparel
      21:19 11 Sep 17
      Amazing people, providing amazing service!! Would highly recommend to everyone.
      Priya Goorbarry
      Priya Goorbarry
      15:14 06 Apr 17
      We have been using Qode Media for several months now and we have been impressed with the level of customer service. They are always available to discuss our needs and handle any requests we may have, especially when it comes to updating our website.
      Vin G
      Vin G
      21:55 05 Apr 17
      We have received excellent on-going services and highly recommend Qode Media. We have seen a difference indeed from using their services and are very excited by the continuing growth of our business as a result of their efforts. Thank-you to everyone at Qode Media!
      See All Reviews