Google Discover is a relatively untapped opportunity for organic traffic from Google. It has been around for approximately 3 years but many webmasters aren’t using it to their advantage. In fact, many have never even heard of it. If this applies to you, it’s time to sit up and take notice of this massive opportunity to drive more traffic to your website in a relatively easy fashion. It’s another tool that you can use to your benefit for your SEO Toronto efforts.

Toronto SEO and Google Discover

When you open up the Google app either on an iOS or an android system, you’ll see the search bar at the top. If you scroll down, however, you’ll notice a list of personalized recommended articles for you. The types of articles that will show up for you are based on what you have been looking for in the past using the Google search function. There is no e-commerce involved with this platform – just articles that may be of interest to you.

In terms of Toronto SEO, getting articles into Google Discover would help you with your traffic and ultimately your conversions. Wouldn’t it be great to get your articles featured on this platform in order to reach out to the masses? You would be getting articles into the hands of people that are already interested in what you have to say.

The Goal of Google Discover

The overall goal of Google Discover is to help searchers locate relevant and new things and topics. This would be especially helpful if, for example, a person is planning a holiday. New content will show up that wouldn’t necessarily appear in Google Search. The experience on Google Discover will vary from one user to the other and if you’re just starting to look at a certain topic you’ll get more content that has been optimized for beginners. If you’ve been exploring a certain topic for a while, you’ll get topics that are more advanced.

Broad Topics

It seems as though Google is looking at the broad topics in terms of your search history. The articles that are showing up as well as the news articles are in a broad topic range. The stories seem to be quite unambiguous in nature. This may come as a surprise to many webmasters that are honing in on longtail keywords to get noticed in the organic search results. If you are interested in Google Discover, however, some articles with broad topics would be helpful as well. Look at the content you are creating for Toronto SEO and try to make it a mix of both specific and broad topics.

Click–Bait Types of Articles

Click-bait article types are often featured on Google Discover. They offer the promise of learning something intriguing to attract more clicks. Think of the types of titles that you would optimize for posts on Facebook or videos on YouTube. You might get rewarded for your SEO Toronto efforts when you use the right title. Short headlines in the schema markup are the best choices in order to see your articles appearing on the page.

Page Loading Speed

Your page must be able to be loaded extremely quickly. If your site doesn’t load fast you may want to consider using AMP to get the problem resolved. Although AMP is not required for Google Discover, it will help sites with pages that load slowly. Speed also affects the rankings in organic search and is something that is assessed by a Toronto SEO company when you are asking for a free review of your site.

Is Link Building Necessary for Google Discover?

Link building isn’t a major contributor to articles that appear on Google Discover. While it may help to a small degree, many articles appear in Google Discover that don’t have any links to them at all. Link building, however, is an important part of SEO Toronto for rankings on the search engines.

How to Measure your Results in Google Discover

The best way to find out whether you are gaining any extra visitors from Google Discover is to look at the Google Search Console. If you have any visitors arriving on your site you’ll notice that there is an extra tab on the console showing the traffic that is coming from Google Discover. This will be separated from the traffic you are receiving from web search or Google News.

Create the Best Content Possible 

In terms of SEO Toronto, great content will help you in many different ways including helping your articles get displayed on Google Discover. Use interesting, unique content to get your point across and make sure that everything has been written for the proper audience. Great content should be viewed as a focal point for all of your Toronto SEO efforts, not just for Google Discover.

Think of the questions that your audience would be asking and then answer these questions for them. Your goal should be to write content that is better than what your competitors are showcasing. General and laser-focused article writing should be relevant to your topic and when possible combine information with storytelling. Good visuals also help with both Discover and organic search.

Toronto SEO Company

When you are searching for a Toronto SEO company that looks at a number of different ways to drive traffic to your site, think of Qode Media first. We are an SEO Toronto agency that specializes in helping businesses reach their goals through results-driven data analysis. It’s important to address all aspects of SEO – not just your ranking on Google Search. There are a number of different ways to drive traffic to your site and we can explore all of them with you.Call or visit our website at qodemedia.com to get a free analysis of your site. Our Toronto SEO company well send you a customized and thorough report along with the necessary actions that should be set up in order to help your business succeed.