Google Ads Latest Updates – How Will They Affect Google Ads Management

As an advertiser or a Google Ads account owner, you  should be aware of recent Google Ads updates that will influence how conversions are measured. Anyone that has an account with Google Ads will see these changes being made and should take them into account for effective Google Ads management.

What Types of Changes Can I Expect to See?

The global site tag known as gtag.js and the Google Tag Manager, which is commonly known as gtm.js are both being updated. The changes include setting a new first party cookie onto the web domains owned by advertisers. This will allow the conversions to be attributed back to the ads that are being run on these sites.

When Will These Changes Take Effect?

These changes will take effect beginning in May, 2021. At that time, the first party cookies will be set along with the new identifier. This identifier is completely unique and will be limited to users on your website only. 

This change has been implemented to improve conversion measurement accuracy. It is considered to be a positive step forward. If you have any concerns with the first party cookie and its tracking you can opt out of all of the tracking at any time. You simply need to go to the Help Center in order to receive detailed instructions for disabling the conversion linking inside your configuration.

Safeguarding Your Website for These New Changes

It’s even more important now than ever before to ensure that you’re always providing visitors and users on your site with comprehensive and clear information about the data you are collecting. You must also make sure that you are obtaining consent for this data collection wherever it is legally required to do so.

The Impact on PPC Management

At Qode Media we will keep our readers informed on what this means and how it will impact their Google Ads campaigns. Our PPC management team will be keeping its finger on the pulse of the new changes and will let you know if and how this will affect your running campaigns. 

PPC Management Toronto

If you have any questions at all regarding these upcoming changes please contact us today through our contact form at qodemedia.com. We are the SEO Toronto and PPC management Toronto company you can trust with your advertising campaigns on Google and on other search engines. We will keep you in the loop whenever new changes arise and will let you know what you can expect from these updates.