• Reviews

    Qode Media
    5.0
    Based on 35 reviews
    powered by Google
    MORATAYA Corp
    MORATAYA Corp
    21:55 17 Nov 20
    We started with Qode Media a few months ago and have already seen great results with SEO and google ads. Frank is very professional, has given us great service.
    Alicia Correia
    Alicia Correia
    11:28 23 Sep 20
    Qode Media has been a strategic advisor for my business. They have helped strategize and offer valuable advice and insight into how to digitally expand my brand.
    Aret Oymakas
    Aret Oymakas
    00:15 09 Sep 20
    I’ve been working with Qode media for couple years now. Working with another company before I was not getting the results I was promised and expecting. They assured me it takes time but nothing was happening with my SEO and ranking this resulting in a stagnant business. I decided to find a new company to work with I came across Qode Media’s website as it was very easy to understand their services and I gave them a call. Since then my business has doubled in revenue (within 2.5 years) Working with Jordana has been a blessing. I can’t say enough. You feel like you’ve know her for years. She responds quickly does everything she can to make sure you’re happy and getting results. They even helped me out during the lockdown with payments. I hardly ever write reviews but Jordana and her team definitely deserve one. Aret Oymakas
    Jeff Cox
    Jeff Cox
    18:09 11 Aug 20
    Qode Media has not only produced an amazing website for my business, they have increased sales through their SEO package I purchased on a monthly basis. I'm very happy with their designers and the attention to detail, customer service and professional results. Thanks guys! Grizzly Gunworks
    William Andrade
    William Andrade
    00:02 07 Dec 19
    We've used Qode for website work, to optimize SEO, and provide suggestions about social media. We have seen a significant increase in our ranking on organic Google searches and have also been pleased with the website changes.
    See All Reviews
  • Reviews

    Qode Media
    5.0
    Based on 35 reviews
    powered by Google
    MORATAYA Corp
    MORATAYA Corp
    21:55 17 Nov 20
    We started with Qode Media a few months ago and have already seen great results with SEO and google ads. Frank is very professional, has given us great service.
    Alicia Correia
    Alicia Correia
    11:28 23 Sep 20
    Qode Media has been a strategic advisor for my business. They have helped strategize and offer valuable advice and insight into how to digitally expand my brand.
    Aret Oymakas
    Aret Oymakas
    00:15 09 Sep 20
    I’ve been working with Qode media for couple years now. Working with another company before I was not getting the results I was promised and expecting. They assured me it takes time but nothing was happening with my SEO and ranking this resulting in a stagnant business. I decided to find a new company to work with I came across Qode Media’s website as it was very easy to understand their services and I gave them a call. Since then my business has doubled in revenue (within 2.5 years) Working with Jordana has been a blessing. I can’t say enough. You feel like you’ve know her for years. She responds quickly does everything she can to make sure you’re happy and getting results. They even helped me out during the lockdown with payments. I hardly ever write reviews but Jordana and her team definitely deserve one. Aret Oymakas
    Jeff Cox
    Jeff Cox
    18:09 11 Aug 20
    Qode Media has not only produced an amazing website for my business, they have increased sales through their SEO package I purchased on a monthly basis. I'm very happy with their designers and the attention to detail, customer service and professional results. Thanks guys! Grizzly Gunworks
    William Andrade
    William Andrade
    00:02 07 Dec 19
    We've used Qode for website work, to optimize SEO, and provide suggestions about social media. We have seen a significant increase in our ranking on organic Google searches and have also been pleased with the website changes.
    See All Reviews
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    qodemedia

    Work on the leading edge of knowledge

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    Google Ads Fundamental Module Benefits

    12 Jun 2013

    Cost flexibility

    One of the things that many users of the Google Ads can ever testify to is that of its cost. Unlike other conventional online ads programs, the Google Ads allows its partners to have maximum control over their ads cost. The more you decide to spend, the more your business gets promoted on Google’s page. Most individual and company businesses set their daily budget and decide on how they plan to utilize such a budget. In orders words, you are your own marketing master. Google Ads have various customer actions that one can choose from to place ones ads. Google runs an online auctioning of these ads to determine which ads would appear on their page for any given search query and also how well the ads rank on each page (even after making the page).

    Choosing the best customer action that suits your business

    As earlier stated, Google Ads provides these customer actions in order to completely give their partners full control to their ads placement. There are a few basic customer actions but most new users of Google Ads go for the cost-per-click (CPC). As the name goes, business ads are charged by the number of clicks per ad post that search users click on. To explain further let us assume that as a new user one chooses this program action. Google may charge, as agreed by you, $1 for every time some random search user clicks on your ads. When this bid is set, Google automatically displays your ads whenever a search query is done that is closely related to your business.

    Another customer action that is available is the cost-per-impression (CPM). Let me point out clearly here that this action option is only available for Display Network campaigns. CPM, as the name already indicates, is a customer action that centers on the principle of impression. Whenever your ads are being viewed by customers, you will be charged for every view. Every time Google displays your ad, you pay. The last customer action is the cost-per-acquisition (CPA). This option is used by old Google Ads partners that understand the workings of the program and would prefer to be charged by the number of conversions they are able to receive.

    Understanding Google Ads

    To be able to fully understand and key into the opportunity that presents itself in Google Ads, there are so few important building blocks we should familiarize ourselves with. Google search engine, as with other search engines, are structured in a way that search results are provided in relation to the combination of search query being inputted in the search box. These search queries are generally referred to as keywords. Since keywords determine the search results that would be displayed in order of importance and relevance, it would be wise to synchronize your ads with quality, often-used-words to put your business ads up for view. Most keywords are typed in phrases so you would need to link your ad you a popular phrase. For example, if you are a car renting company you may want to link your company ads to keyword phrases such as ‘car rentals’ or ‘best car rental companies’. Whatever you choose to link it to, just understand the power of keywords and you will have your company ads on display more frequently.

    You may now be wondering what if other companies similar in business to your product or service used the same keyword phrases, how Google would rank the ads. Your business ads rank is totally dependent to your bid combination. We talked earlier on this subject and we agreed that since we are in full control of our cost, your ads get placements with is dependent on how much you are willing to spend. Place more on your bid combination and Google Ad Rank would rate your ad higher and put it up for viewing, more frequently than others.

     

    By Candy Lowe

    admin

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      SEO TORONTO

      SEO Service Areas for the GTA & Ontario

      Toronto, Mississauga, Burlington, Oakville, Etobicoke, Hamilton, Richmond Hill, Woodbridge, Scarborough, Pickering, Whitby, Thornhill, Brampton, Vaughan, Niagara Falls, Grimsby, Barrie, North York, Oshawa, Kingston, St. Catharines, Markham, Ajax, Clarington, Caledon, Brock, Newmarket, Orangeville, Aurora, Milton, Sudbury and Thunder Bay.

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    • Reviews

      Qode Media
      5.0
      Based on 35 reviews
      powered by Google
      MORATAYA Corp
      MORATAYA Corp
      21:55 17 Nov 20
      We started with Qode Media a few months ago and have already seen great results with SEO and google ads. Frank is very professional, has given us great service.
      Alicia Correia
      Alicia Correia
      11:28 23 Sep 20
      Qode Media has been a strategic advisor for my business. They have helped strategize and offer valuable advice and insight into how to digitally expand my brand.
      Aret Oymakas
      Aret Oymakas
      00:15 09 Sep 20
      I’ve been working with Qode media for couple years now. Working with another company before I was not getting the results I was promised and expecting. They assured me it takes time but nothing was happening with my SEO and ranking this resulting in a stagnant business. I decided to find a new company to work with I came across Qode Media’s website as it was very easy to understand their services and I gave them a call. Since then my business has doubled in revenue (within 2.5 years) Working with Jordana has been a blessing. I can’t say enough. You feel like you’ve know her for years. She responds quickly does everything she can to make sure you’re happy and getting results. They even helped me out during the lockdown with payments. I hardly ever write reviews but Jordana and her team definitely deserve one. Aret Oymakas
      Jeff Cox
      Jeff Cox
      18:09 11 Aug 20
      Qode Media has not only produced an amazing website for my business, they have increased sales through their SEO package I purchased on a monthly basis. I'm very happy with their designers and the attention to detail, customer service and professional results. Thanks guys! Grizzly Gunworks
      William Andrade
      William Andrade
      00:02 07 Dec 19
      We've used Qode for website work, to optimize SEO, and provide suggestions about social media. We have seen a significant increase in our ranking on organic Google searches and have also been pleased with the website changes.
      See All Reviews