Search engines like Google have two major functions:
1. Crawling and indexing
2. Providing search users with a ranked list of the best results possible as they search
After all, the web is made up of over 60 trillion individual pages. For a typical query, there are thousands, if not millions, of webpages with relevant and helpful information. To put your site’s best foot forward in terms of visibility in the search engines, understanding search engine optimization is important to generate targeted traffic to your website.
The question is “What is search engine optimization?”
By definition, search engine optimization is a marketing discipline focused on increasing your site’s user experience and performance in organic search results. It encompasses both technical and creative elements including
1. Creating unique and accurate page titles and making use of the “description” meta tag
2. Improving site structure
3. Optimizing content
4. Making effective use of robots.txt and rel=”nofollow” for links
5. And configuring mobile sites so that they can be indexed accurately
Obviously, the world of SEO is complex. Free SEO education is widely available on the web but depending on the complexity of your website and your time commitment, you may decide you need an expert to handle things for you.
That’s where we can help!
When optimizing your site for SEO, you need to put yourself in the shoes of the search engines but also make your site better for people too. Over the last few years, the search engines have become progressively smarter in that they can nowinterpret what each page is about, and how it’s going to benefit their users. In truth, search engine optimization is the difference between failure and success when it comes to online marketing. Our aim: we want to help you get your website found on the major search engines. This includes both getting the technical details of a search engine-friendly web development correct and marketing your content.