An Introduction To On-Page Optimization And Its influence On Search Engine Ranking
In the old days of search engine optimization, “on-page optimization” simply referred to keyword placement. Search engines like Google liked to see keywords in certain locations to indicate a page’s relevance for different queries. These days, there are many best practices for on-page optimization including the title tag, URL, content of the page and image alt text. Basically, an ideally optimized web page shows the following features.
1. Specificity: A web page should be hyper-relevant to a specific product or topic
2. The subject in the title tag
3. The subject in the URL
4. The subject in the image alt text
5. Relevant keywords throughout the text content
6. Unique and quality content
7. A link back to the category page and subcategory page (where applicable)
8. A link back to the homepage
When viewed individually, these small changes to your website might seem like tiny, insignificant improvements but when combined, they produce a significant boost to your site’s visibility and performance in the SERPs. The challenge is to:
1. Be uniquely valuable
2. Provide a phenomenal user experience
Your website pages should be easy to understand and provide intuitive navigation and content consumption.
3. Be bot accessible
The journey of a query starts before it is ever typed with crawling and indexing of documents by things known as “web crawlers”. To make it easy for the search engines to crawl, index, and reliably rank your pages, make them bot accessible.
4. Think keyword targeting
8 important keyword-targeting elements include page title, headline, body text, URL, images and image alt attributes, internal and external links, meta description and meta keywords.
5. Be social
A well-optimized page should make social sharing as easy and seamless as possible to earn signals that directly or indirectly help rankings.
For more information about on-page optimization and on-page ranking factors, call us now on 416-208-0157.