SEO aka Search Engine Optimization is ever-changing, as the digital landscape is constantly growing. Search engines are constantly reinventing the ways in which their algorithms operate, and as such, Leading SEO Toronto companies are constantly renewing and adapting their techniques. As a leading SEO company with proven methods, our established team at Qode Media has some lucrative tips on ranking through search engines. Here’s a sneak peek. If you like what you see, chat with one of our SEO professionals today.
Here are 4 proven SEO content strategies to ensure that your website ranks on search engines.
1. Less is More
Use the sort of language that is relatable, simple, and gets your point across. No need to try to impress your audience with a thesaurus – aim to be technical enough to explain an advanced concept in a simple way. If your reader needs to stop to analyze the robotic text that’s laid out before them, Google will likely penalize you. Say what you mean to say in less words, but while still maintaining solid diction. If you’re striving to hit a particular word count, you’re not aiming for the right goal.
2. Quality over Quantity
One well-written blog post is infinitely better than several poorly written blog posts. Not only does it reflect better on you to have quality content, unnecessary content will go ignored by search engines like Google and Bing. Shelling out a couple of extra bucks for a good blog writer is key. And remember – always edit your posts twice before they hit the Internet. Solid writing and editing are good practices.
The internet is a never-ending information ocean. If you want to make your mark, you’re going to have to be persistent. Try reposting your content in several locations – Facebook, Twitter, Instagram, other blogs, etc. The more coverage it gets, the better. You can repost a blog post 2-3 times to your Facebook page. Take a look at your insights page and try to post your blogs at times that your audience is most active.
4. Consult an SEO Professional
Because we know that you have better things to do than work out content strategies, like running your business. Let us handle it for you. Content strategy is simply one facet of SEO and digital marketing. If you want to learn more about how we can ensure your website ranks on Google and Bing, give us a call today 416-208-0157.